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THE GLOSS | THE GLOSS INTERIORS | THEGLOSS.IE

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THE GLOSSTHE GLOSS INTERIORS

THEGLOSS.IEMEDIA KIT 2021

THE GLOSS, the glossy lifestyle magazine brand, is the ultimate in stimulating reading for a discerning, affluent audience.

THE GLOSS suite of products provides ways to reach and influence whoever you need to persuade.


2

THE GLOSS UNIVERSEBRAND FOOTPRINT AND AUDIENCE | 2021

THE GLOSS suite of products combines editorial quality and innovative advertising formats to reach and infl uence a powerful and loyal audience of affl uent decision-makers: universal audience 378,877 (TGI ROI 2019)

PRINT THE GLOSS: Large format glossy circulated on the fi rst Thursday of the month with The Irish Times, Ireland’s authoritative broadsheet149,000 AVERAGE ISSUE READERSHIP269,000 POTENTIAL READERS OF THE IRISH TIMES ON PUBLICATION DAY(TGI ROI 2019)

THE GLOSS & THE MIX: Newsstand format glossy on sale in more than 3,500 retail outlets nationwide with additional editorial content on sale all month, 365 days of the year.17,500 AVERAGE ISSUE READERSHIP

THE GLOSS INTERIORS: Large format glossy circulated biannually in April and October with The Irish Times and newsstand format on shelf for April/May and October/November248,200 AVERAGE ISSUE READERSHIP (The Irish Times reader panel survey)

DIGITAL E-Paper edition available all month on irishtimes.com is free to access across all devices to subscribers of irishtimes.com1,647 MONTHLY READERS

Thegloss.ie: Ireland’s only premium female-focused website165,273 MONTHLY TOTAL AUDIENCE(Google Analytics 2020)

SOCIAL REACHInstagram 31K | Facebook 15.1K | Twitter 22.4KTOTAL AUDIENCE = 68.5K

GLOSS EVENTSLook The Business fashion and networking events; Wine Dinners; Wedding Salon;THE GLOSS Beauty and Interiors Events; Investment Dinners


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THE GLOSS Magazine has more ABC1 readers than all other Irish glossy magazines combined. Our stylish and affluent readers are more likely to spend on luxury, spending

¤215.8m in 2019 (TGI ROI 2019). Our readers are influential – more likely than the average Irish adult to convince friends and family to purchase.

Research on the THE GLOSS INTERIORS readership shows that 65,560 said the kitchen is the most important room in their home. 77,480 said it is important to have a home

that is lively and colourful. 59,600 update their home decor as often as possible, double the national average. 86,420 readers invest in their gardens.

THE GLOSS PRINT AUDIENCE

PRINT AUDIENCE

TOTAL AUDIENCE 223,604 readers monthly

(THE GLOSS + THE GLOSS INTERIORS + THE GLOSS & THE MIX + e-Paper)

AVERAGE ISSUE READERSHIP 149,000

CIRCULATION PRINT FORMATS 84,201

Print and e-paper editions

AGE PROFILE 83,000 readers aged 25-44

ABC1 75,000

SOURCES: TGI ROI 2019/ABC.CO.UK 2019

BRAND REACH | 2021


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THEGLOSS.IE

TOTAL AUDIENCE 165,273

AVERAGE MONTHLY PAGE VIEWS 86,873

AVERAGE MONTHLY UNIQUES 77,187

DWELL TIME 1.52 MINUTES

(BASED Q4 2020)

SOURCE: GOOGLE ANALYTICS 2020

SOCIAL MEDIA FOLLOWING

TOTAL AUDIENCE 68.5K FOLLOWERS

INSTAGRAM 31K FOLLOWERS

FACEBOOK 15.1K FOLLOWERS

TWITTER 22.4K FOLLOWERS

THE GLOSS DIGITAL AUDIENCEONLINE ADVERTISING AND SOCIAL MEDIA OPPORTUNITIES | 2021


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PARTNERSHIP & BESPOKE PRODUCTIONSCREATIVE SOLUTIONS | PRINT AND DIGITAL

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Shiseido Vital Perfection offers targeted, multifunctional care to support

your skin on every level. The range helps to counteract the visible signs

of ageing, such as loss of elasticity, wrinkles and dark spots. We all need

a revitalising skin boost right now – and in clinical tests, skin was firmer

and brighter in four weeks, and visibly lifted after just one week. With

Shiseido ReNeura technology++™, inspired by neuroscience, skin’s ability

to renew is enhanced. Vital Perfection Uplifting and Firming Cream is

deeply moisturising, instantly cocooning the skin and helping to boost its

elasticity; for winter, the velvety Enriched version is especially nourishing.

In clinical tests, both creams were shown to promote a more resilient,

brighter and more lifted look in four weeks, with visible improvements

even on the more stubborn signs of ageing, such as sagging and dark

spots. Protection is the most important thing you can do for your skin, all

year round, and Vital Perfection Uplifting and Firming Day Cream helps

to defend skin from dryness and UV damage with SPF30; if you prefer a

feather-weight feel, Vital Perfection Uplifting and Firming Day Emulsion

SPF30 is light but luxurious. Finally, make your sleep count with Vital

Perfection Overnight Firming Treatment, to wake up with skin that looks

brighter and more lifted. A subtle scent of Japanese orchid and fresh citrus

For Christmas gifts, or to upgrade

your own beauty essentials,

this exclusive edition Shiseido

Christmas Blockbuster contains

everything you could need in one

smart red vanity case. In fact,

¤400-worth, for just ¤150 (while

stocks last). From the bestselling

Ultimune Infusing Concentrate to

Vital Perfection skincare,

an Essentialist Eye Palette;

Modern Matte Powder Lipstick in

seasonal Hyper Red; Controlled

Chaos Mascara and Shiseido’s

brilliant precision Archliner Ink,

and Eye & Lip Make-Up Remover,

it’s all you need this winter.






















the appearance of wrinkles in

just one week; and 86 per cent

of testers found it to be fast-

acting, even on lines between

the brows. We’re on our way to

firmer, more resilient skin … ^Discover Shiseido Vital Perfection

and Benefiance skincare, and a full range of Christmas gifting,

at Arnotts, www.arnotts.ie and pharmacies nationwide.






















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TARGETED POST

NATIVE ARTICLE (DIGITAL)

SOCIAL CAMPAIGN

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6

STYLE

26 | Autumn 2020 | THE GLOSS INTERIORS

Designer Amanda Pratt believes that beautiful spaces are good for the soul. “I think beauty, visual balance and colour have an amazing effect on the spirit,” she says, “being surrounded by things you consider beautiful or are useful to you, or perhaps make you smile because of a memory, is spirit-enhancing too.”

The Victorian villa that she has lived in with her family for more than 20 years is typical of the period, with high ceilings and elaborate plasterwork, marble fireplaces and a basement above ground level with huge windows so that every room is full of light. A flight of steps leads to the front door and recently, a new kitchen and dining area was added to better embrace the lovely rear garden. Back in 1840, the house might have been full of clutter, paintings, furniture and drapes. Now, with Amanda’s style as the main influence, the most is made of its light, with colourful objects she has collected, designed or made, things that have a story and mean something, catching the eye against the restrained and neutral backdrop.

DESIGNER AMANDA PRATT IS AT HOME WITH BEAUTY AND BALANCE AND IS A STRONG BELIEVER IN WHAT THEY

CAN DO FOR THE SOUL

PHOTOGRAPHS BY SIMON WATSON

IN FINEDETAIL

Among the objects in the drawing

room is Amanda’s Bangalore-born

great-grandmother Maude’s wedding

jacket, c1870. On the mantelpiece

is a piece of Staffordshire pottery

which depicts Ireland and Great

Britain shaking hands across the sea

beneath an Angel of Peace, produced

to commemorate the signing of the

Kilmainham Peace Treaty in 1882, and

a pair of antique rose quartz Japanese

cherry blossoms. The mirrored gilded

sconce is one of a pair, and the 18th-

century portrait of John Philip Kemble

was left to Amanda by her late

uncle Sandy Pratt who lived in Ibiza.

Amanda uses the antique Chinese

box on the table as a sewing box.

The taxidermy crane (“I don’t normally

approve of taxidermy but I felt he

needed to be rescued”) was found

at The Store Yard, Portlaoise.

EDITORIAL ENVIRONMENTIMPACTFUL + INSPIRING | PRINT AND DIGITAL

THIS GLOSSY LIFE

60 | December 2020 | THE GLOSS MAGAZINE

Having finally secured a refund on the planned Christmas escape, Sophie has decided to relocate her skiing holiday to her terrace. Verbier to Vico is the theme. As she

shelled out a fortune on a new Moncler jacket, Sophie is determined to get some mileage from the purchase. She has styled herself on Aerin in Aspen and has been applying Nunaia’s new nourishing radiance serum to accentuate an outdoorsy inner glow.

As for the terrace, Sophie has been sourcing the most sustainable firepit, and has visited every garden centre within her 5km radius. She is getting the local carpenter to knock up a wooden frame from which she will hang lights and fir garlands, or in worse case (rain) scenario, a heavy-duty tarpaulin sail. Other accessories to be sourced include lanterns, a log store, sheepskin throws and lots of potted eucalyptus and rosemary. So much to do, so little time … Sophie is planning the big terrace reveal for Christmas week in a carefully stage-managed media campaign across Insta Stories and Twitter.

Sourcing a series of matching Christmas jumpers for the family has also taken time to plan. Fair Isle, Aran, Nordic and ironic, Sophie has made sure she has all themes (and festive colour palettes) covered. As for catering, on the menu is the three Cs – cheese, champagne and chocolate (Sophie has ordered Avoca’s Belgian Chocolate and Orange cakes from its new bitesize range – so handy for dieting and popping in the freezer). Raclette and fondue evenings will be interspersed with barbecues. Tony, her husband, has done a Weber advanced course and is now a whizz at “under lid” barbecuing – the turkey will be cooked al fresco. Sophie is determined to use Christmas to pivot her new career as a lifestyle guru in 2021.

THE PATIO PRINCESSPiste arriviste

TINSELTYPES

As we contemplate who’s in our Christmas social bubble,

here are six characters you may recognise and gifts they

will love

The DetailTABLESCAPING

Nordic Details

Ludde sheepskin rug, ¤29, at Ikea. Black Master-Touch charcoal barbecue, ¤299; www.weber.com. Stainless steel Champagne bucket, Newbridge Silverware, ¤125, at Arnotts. Hand-crafted wooden bowl, from ¤160; www.eoghanleadbetter.com. Jute placemat, ¤18; www.hedgeroe.com.White Christmas scented candle, ¤30 (ten per cent of all profi ts going to Alone); www.maxbenjamin.ie.

Gorgeous GiftsAL FRESCO

FAVOURITESAll that dazzles

NE

XT

PR

AB

AL

GU

RU

NG

18ct white gold and diamond earrings, Weir Collection ¤3,562, at Weir & Sons, 96 Grafton Street, Dublin 2. Aspen Style, by Aerin Lauder,

¤77.95, Assouline. Modern Matte Powder Lipstick, Shiseido, ¤30.49 at Arnotts.

Fur gloves, ¤325; www.paularowan.com. Emerald matches striker, ¤300;

www.cloonkeen.com. Cream Annis sweater, ¤370; www.and-daughter.com. Scented

candle, Snö, ¤42; www.industryandco.com.

Author and podcaster Pandora Sykes.

ë

ë

22 | February 2021 | THE GLOSS MAGAZINE

PEOPLE PLACES THINGS

hat's on the horizon for 2021? Our passion for skincare reached mighty levels last year and will continue, with multi-purpose products dominating. We all still want the glow and a natural look but celebrate your inner Tom Ford, too – the designer championed “the indulgence of full-on

make-up” for spring. Find the joy – glitter, brights, coloured mascara. Treat yourself to Chanel’s Rouge Allure Ink Laque (€36), the ultimate in no-compromise lip colour – it stays on, with a luscious shiny finish.

We all need a little lift. The New York Times noted that weekly manicures have given way to the “naked nail”. But actually going for a manicure is no longer simply aesthetic – it’s a chance to treat yourself (and put that phone down). Paris-based Dubliner Claire Delap notes a shift: “Parisians used not to be fussed about brows or blowdries, but since lockdown we’ve seen the opening of blowdry bars and brow salons.”

We want moments of calm and ritual. “Anti-ageing” is giving way to “menopausal” skincare – now, literally, a hot topic. Anti-pollution products are key (Modern Botany’s sun protection is on the way), as is transparent labelling. Irish companies are innovating, from groundbreaking compostable refills to biodegradable packaging. Brands who place sustainability at the forefront will shine. The future is local. ■

NotesBeautyby Sarah Halliwell

1. LIP CARE I love many Charlotte Tilbury

products – who’d be without

Flawless Filter? – but her new tinted

lip balms are overpriced (€32 for

just 2.4g), and horribly plastic. My

teen testers rejected them as “too

sticky”. Instead: L’Occitane’s tinted

balms are excellent, and Thalgo’s

rose-tinted version is packed with

apricot oil (€14.90, www.thalgo.ie).

2. AND BREATHE Decleor's Lavender Fine

Aromaessence is an oil/serum that

offers a fragrant way to help you

drift off to sleep. €57.45, at

www.lookfantastic.com.

3. HAIR WAVE After a year of bad hair days, we

appreciate our salons more than

ever, especially the huge efforts

they've made to keep staff and

clients safe. We will support brave

new openings. NHO New Hair

Order joins Dublin’s hair parade,

South William Street, and features

Davines haircare; www.nhodublin.

com. Meanwhile guys could head to

the new Barber Café on Blackhall

Street, Smithfi eld for a fresh chop.

4. SPRING SCENTSSome premium perfume ranges

are simply a way of being costlier.

But Chanel’s Les Exclusifs are truly

special, featuring scents created

by legendary perfumers, some

dating back to 1922. If you’ve ever

smelled Coromandel, you’ll know

that few other perfumes come

The perfect scent for spring, grounding beauty + tinted lip care

close. In the same category comes

Le Lion de Chanel. The lion was

Gabrielle Chanel’s spirit animal,

representing her star sign Leo

and her beloved Venice. It centres

on cistus labdanum (a resin).

Perfumer Olivier Polge told us:

“I also used an infusion of vanilla

from Madagascar, made in-house

with exceptional beans.” Think

intensifi ed smooth and velvety

leather – with Polge’s signature

sunny brightness, too. He

describes it as “opulent, deep

and radiant”. Its memorable

patchouli earthiness is grounding

– exactly right for now. €175. See

www.thegloss.ie for an interview

with Polge.

5. CALLING BEAUTY LOVERS Would you like to try out the

newest beauty launches – and

tell us what you think of them?

Join our new beauty panel The

Glossiest – the only independent

testing panel in Ireland – and

we'll share your honest feedback.

Email [email protected].

JIL

SA

ND

ER

A NEW MOODLemonade Smoothing

Scrub, Ole Henriksen, €32, at www.boots.ie.

Futuredew Oil Serum Hybrid, €26;

www.glossier.com.

W

Beauty Notes_FINAL_Signed.indd 22Beauty Notes_FINAL_Signed.indd 22 21/01/2021 09:0121/01/2021 09:01


PEOPLE PLACES THINGS

SC

HIA

PA

RE

LL

I

Pantone named Baby’s Breath, a tinted off-white, as one of five core colours we can expect to see thoughout 2021. Ever since we saw Jenna Lyons, the woman who dressed America in colour, wearing copious amounts of the classic shade, we've been obsessed with the hue worn head to toe. For SS21, Paris-based Maison Schiaparelli created sleek tailored cream suits suitable to walk down the aisle in, while back in London, Victoria Beckham's chalky cream dresses are waiting for a night on the town! When it comes to furniture and paint colours, restful shades of cream allow art and accessories

to take centre stage.

1. 18ct gold chain with freshwater pearls, MARKUS SCHMIDT,

¤650, at Stonechat, Westbury Mall Dublin 2. 2. Cream Joplin

double-breasted crepe jacket, JOSEPH, ¤775, at Samui,

17 Drawbridge Street, Cork. 3. Creme Rialto old fashioned

glass, MR/MRS, ¤111 for two; www.amara.com. 4. Le Vernis

in Pensée longwear nail polish, CHANEL, ¤25, at counters

nationwide. 5. Gold Lexi earrings, at REISS, 1 St Stephen’s

Green, Dublin 2. 6. Circular sheepskin rug, ¤300, WWW.IRISHHIDEDESIGNS.COM. 7. Confession refillable lipstick

duo, HOURGLASS, ¤53, at Arnotts. 8 Cream top-handle

handbag, ¤19.99, at MANGO. 9. Cream Face À Face

embroidered satin cushion, Jean Cocteau, ¤150, at ROCHE BOBOIS, Beacon South Quarter, Dublin 18. 10. Clay Pale

Intelligent matt emulsion paint, LITTLE GREENE,

¤32 a litre, at Stillorgan Decor, Stillorgan, Co Dublin.

11. Cream suede loafers, CHANEL, ¤580, at Brown Thomas.

12. Cream Hyg virgin wool/fl ax mix oak sofa,

NORMANN COPENHAGEN, ¤2,510, at Arnotts.

SPRING CREAMS

1

2

4

6

7

3

9

11

5

10

11

12

8

Spot The TrendAislinn Coffey loves spring's coolest colour

Spot The Trend_FINAL_Signed off.indd 14Spot The Trend_FINAL_Signed off.indd 14 21/01/2021 09:2621/01/2021 09:26

uncle Sandy Pratt who lived in Ibiza.

Amanda uses the antique Chinese

box on the table as a sewing box.

The taxidermy crane (“I don’t normally

approve of taxidermy but I felt he

needed to be rescued”) was found

at The Store Yard, Portlaoise.

REDESIGN

20 | Autumn 2020 | THE GLOSS INTERIORS

ATHENA CALDERONE’S GREEK REVIVAL TOWNHOUSE IN BROOKLYN, NEW YORK ILLUSTRATES PERFECTLY HER GUIDING

PRINCIPLES OF CONTRAST AND COHESION, PATINA AND POLISH, AND THE JOY OF ANTIQUES HUNTING

PHOTOGRAPHS BY SARAH ELLIOTT

SOPHISTICATED FORM

REDESIGN


FOOD

marmalade, sending myself to sunny Calabria as it gently simmers in my kitchen. I hope I have made you dream along with me on my future, sun-filled travels,

rather than frustrate you with hard-to-find ingredients! Rest assured you can also use the citrus fruits readily available in our more northerly parts of the world. ^

@TrishDeseine @trishdeseineencore

n the cold, dark days of early February, never have we needed a change of scene quite so much, nor craved sunshine, nor dreamt more of faraway shores. In my kitchen and on my plate, I am simply heading far South and far East to recharge and dream until the warmer days of spring arrive.

My edible light therapy starts at my little local market in Bellême and in my favourite semi-chic supermarket, Grand Frais, where nature is kind enough to provide tonnes of sunny, citrus fruit just when we need it most. At the market there are the usual clementines and satsumas, eating and juicing oranges, limes, kumquats and grapefruit, which always come with the free-of-charge recipes and cheerful banter from stallholders. But it’s the more exciting supermarket, Grand Frais, where they pride themselves on stocking exotic fruit originating from all over the world and now grown in Southern Europe, where I can truly take a trip.

Fresh yuzu are probably my most indulgent treat. They look like a cross between a clementine and a squat, knobbly lemon with a deep yellow colour and instantly transport me to Japan in my imagination, where I have not yet been in real life. Their zest is the most precious part of them, as their insides have large pips and a small amount of not very juicy flesh. I like to grate one onto grilled fish

Gives YouLemons

Life

by Trish Deseine

or seafood, or let the zest infuse in warmed cream for chocolate ganache.

Finger limes, or caviar lemons, take me to Australia, preferably at a table overlooking the world’s most beautiful pool at Icebergs Restaurant, Bondi Beach, eating twice-cooked suckling pig with artichoke and fennel. Resembling short, plump gherkins, they grow on low, thorny shrubs. Their flesh bursts out when they are opened into delicious, tight, citrus pearls, coloured from a delicate pink to the lightest yellow, which pop in your mouth – and their zest is good too. I love them mixed into a light vinaigrette served with oysters, or topping some scallops fried or roasted in butter, with lots of good pepper. In true Aussie style, they also look and taste lovely mixed with mango and kiwi on top of a snowy pavlova.

Cedrat, mostly grown in Morocco, is intriguing looking – large, knobbly, ancient – and challenging to use. Its zest is beautifully fragrant, making it a good candidate to replace lemons for limoncello (see my recipe on www.thegloss.ie), but inside, it is mainly pith, with sometimes no flesh at all. Traditionally, sliced cedrat is candied but this is a laborious process to try at home, taking much time and more sugar. I like to have a couple of these decorating my kitchen, next to pomegranates and quince, a promise of intoxicating Marrakech days.

To my mind, bergamot lemons are perhaps the most romantic and evocative of all citrus fruits, their distinctive, familiar notes present in perfume and Earl Grey tea. This year is the first I will get my hands on the actual fruit, and I’m planning to make Susan Hermann Loomis’ lovely (easy!) bergamot

For 6-81 night’s maceration1 hour cooling of the pastry50 minutes baking 20 minutes preparation

2 Meyer (or normal) lemons

• 400g caster sugar • 3 eggs

• 30g melted butter, cooled

• 100g cold butter, diced

• 50g icing sugar • 175g plain

flour • 1 egg, lightly beaten

1. Slice the lemons very finely,

using a mandolin if you have

one – and dare! Remove the

pips, put the slices in a bowl

and toss gently with the sugar.

Cover with plastic film and

leave overnight to macerate.

2. Put the flour, butter and

icing sugar in a bowl and work

quickly with your fingers to

rub in the butter, until you

have a mixture which looks

like fine breadcrumbs.

3. Add the beaten egg and a

little cold water if needed and

press the pastry into a ball.

Cover in plastic film and chill

in the fridge for an hour or so.

4. Heat the oven to 180˚C.

Roll out the pastry and line a

22cm tart tin – preferably with

a removable base. Weigh the

pastry down with pulses or

baking beans on greaseproof

paper and bake the base blind

for 15 to 20 minutes, until the

edges start to turn golden.

Remove the weights and bake

for a further 5 to 8 minutes, to

dry out the base.

5. Remove the tart and reduce

the oven temperature to

160˚C. Whisk together the

eggs and the melted butter,

then mix in the lemon and

sugar mixture, gently.

6. Pour into the pastry base

and bake for 22-25 minutes,

checking to make sure the

filling is just set, still a little

wobbly, before removing from

the oven and leaving to cool.

Serve with whipped cream,

Greek yoghurt or crème

fraiche.

IN MY LITTLE LOCAL MARKET, WHERE NATUREIS KIND ENOUGH TO PROVIDE TONNES OF SUNNY, CITRUS FRUIT JUST WHEN WE NEED THE IT MOST.

SHAKER LEMON TART

Meyer Lemons have a flavour somewhere between lemon and sweet orange. Their incredibly aromatic skins are smooth and

soft, making them a fragile item to ship, which is why their more robustly encased cousins have dominated up to now. This Shaker Tart requires macerating the lemons for up to 24 hours.

Make sure the slices are sufficiently softened

before baking.

I

Food_V3_Final Signed off.indd 24Food_V3_Final Signed off.indd 24 21/01/2021 09:0921/01/2021 09:09

FOOD & TRAVELFASHION & SHOPPING

BEAUTY

INTERIORS

THE GLOSS MAGAZINE

20 minutes preparation

2 Meyer (or normal) lemons

• 400g caster sugar • 3 eggs

• 30g melted butter, cooled

• 100g cold butter, diced

• 50g icing sugar • 175g plain

flour • 1 egg, lightly beaten

1. Slice the lemons very finely,

using a mandolin if you have

one – and dare! Remove the

pips, put the slices in a bowl

and toss gently with the sugar.

Cover with plastic film and

leave overnight to macerate.

like fine breadcrumbs.

3. Add the beaten egg and a

little cold water if needed and

press the pastry into a ball.

Cover in plastic film and chill

in the fridge for an hour or so.

4. Heat the oven to 180˚C.

Roll out the pastry and line a

22cm tart tin – preferably with

a removable base. Weigh the

pastry down with pulses or

baking beans on greaseproof

paper and bake the base blind

for 15 to 20 minutes, until the

the oven temperature to

160˚C. Whisk together the

eggs and the melted butter,

then mix in the lemon and

sugar mixture, gently.

6. Pour into the pastry base

and bake for 22-25 minutes,

checking to make sure the

filling is just set, still a little

wobbly, before removing from

the oven and leaving to cool.

Serve with whipped cream,

Greek yoghurt or crème

fraiche.

Meyer Lemons have a flavour somewhere between lemon and sweet orange. Their incredibly aromatic skins are smooth and

soft, making them a fragile item to ship, which is why their more robustly encased cousins have dominated up to now. This Shaker Tart requires macerating the lemons for up to 24 hours.

Make sure the slices are sufficiently softened

before baking.


TRAVEL

here’s a scene from the penultimate series of Mad Men, as good a lockdown rewatch as any, when Don is just back from Hawaii with his pain-in-the-hoop new wife Megan. Alone in his office there is a beautifully framed shot of him looking through the blinds out at the city but to the sounds of the Pacific island waves. Same. Only I’m wearing yesterday’s tracksuit while day-dreaming about

going anywhere. I even have props. I’ve never spent that much on luggage but in October I ordered a Vocier leather set, just to spite the year that was in it. It sits pristine beside my desk and works like a S.A.D. light, subliminally releasing a familiar serotonin and cortisol shandy that prods me into flight or flight mode. That I have to leave soon, when I don’t. But this month for the first time in a year I can at least plan.

And plan with no more of my days being semi-determined by an unholy marriage of a bad orange man and a little blue bird. A black preacher from MLK’s church and a young Jewish guy beat two inside traders who campaigned hand and sheet with white supremacists to give a nice old man complete control of the US government. Not the second coming, not the anti-Christ, just a nice old empathetic man. Nowadays feels like a world war in some ways and America is, as always, joining late and will, as always, help finish it quickly. Empathy won. Science won.

This world war won’t end with the enemy shooting itself in the head or signing an armistice, and the alien mothership won’t fall from the sky to cheers. The spikey little Death Star will just get smaller and smaller, and its end will be steady but bitty.

We will be masked for the rest of this year at least. Vaccine certs, apps, bracelets and bubbles will be the main factors in where and when you can go places. There will be zero-Covid flights, hotels and resorts.

NotesTravelby Tim Magee

LIVING VICARIOUSLY Vocier cabin bag; www.vocier.com

The awful term vaxication is already in play, there’ll be them and us tiers to travel although I do love the thought that Europe’s beaches might be overrun in summer with the over-seventies, those at risk and frontline workers partying together.

I’d fly tomorrow. I trust airlines, HAP filters, empty airplanes and airports more than I do a trip to a Dublin supermarket. I trust hotels more than homes but 2021 will have its own travel equation – flying time by the number of flights divided by how busy and calm the plane is. The biggest challenge to this in the short term is booze. Drinks trolleys – at home, in the office or on a plane – have always been comforting things. From hungover Heinekens on first holidays to my drinks getting smaller and stronger as I get older, they are tradition. As are preflight pints or bubbles. That’s the problem.

When you’re drinking on the flight you don’t have to wear a mask, so the more you stay drinking the longer the mask can stay off. Seems stupid. In 2019 one plastered person could change the plane’s mood to Hurt Locker in a minute. That was before our personal space had real borders and our bubbles had hard edges. In 2021, hammered lads on their holliers cannot be on planes like they were last summer. Airlines need to do something extreme – breathalyse everyone at the gate and have a two-drink max on the flight. Whatever but do it now.

In the meantime, I plan on waking up in Paris. Ironing a shirt in somewhere spectacular – the new Cheval Blanc would be as good a place as any – while I try to time my Ten Belles croissants and coffee so I am still ravenous for my as-soon-as-you’re-open booking in a very grand dining room for an as-long-as-possible grander lunch.

It’s a long shot but I want to get back to the late summer streets and the High Line of New York. To drink cocktails on curbside tables. To read local fiction poolside in the Equinox. See the new Penn Station before going back to the Oyster Bar at the old Grand Central to talk about it. Then on to Bryce Canyon or somewhere else silent and true west before flying directly to Cuba, because that nice old man and his new management will allow that sort of thing.

If I can’t get back stateside then alfresco in Bologna please, with its socially distant tall tables and endless mortadella on warm nights in that orange city, while the students are gone and before the tourists come back.

Any of them, or any number of other places in Europe where I don’t speak the local language well enough will do so I can have a holiday from numbers.

For now, I’ll settle for daydreaming about a pint and toastie in my local. Or a night in any good hotel or restaurant on this island. Magical places where beds are made for you and food and drinks are brought to you. The good people that make those beds, carry our bags, load the dishwasher, clean the bathrooms, pour our wine and cook our food, they can’t work from home but have been sent home and they are mostly what I think about when I am staring out that window. Mostly. ■ @maninasuitcase

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