I am interested in using free classes, webinars and

events to increase awareness of our services

The Goal:increase awareness

of our services

The Real Goal:to get people to give us money

Who are you trying to reach?

Selecting a topic

• Demonstrate our thought leadership• Share our knowledge and insight• Offer our assistance• Enhance our credibility• Blah blah blah• Yadda yadda yadda• Yawn

What do you want to tell them?

What do they want to talk about?

What does your

audience care

about?

What do they worry

about?

Select a topic your audience cares about

Examples• ATDC brown bag on social media for

entrepreneurs• “From Ramen to Riches” for GT students

involved in research• Marketing workshop for independent inventors• Steam System Assessment workshop for

engineers

Where?Hodges meeting room ATDC community room

TSRBFeatherbone Communiversity

GT Savannah campusBurson Center in Carroll County

Free or not free?FREE NOT FREE

Online Use Go To Webinar

E-course with DLPE (fee: 30% of gross revenue )Or work with a partner

On campus Use EventBrite DLPE (fee: 30% of gross revenue)Or work with a partner

Off campus Use EventBrite DLPE (fee: 10% of gross revenue)Or work with a partner

Possible partners• Technology Association of Georgia• Microsoft• CEO Council• Local professional association• Federal Reserve• Student groups• Local Chamber of Commerce

Define successI will be… –disappointed if fewer than 10 people

attend.– thrilled if at least 120 people attend– satisfied if we get one new client–delighted if Sally Decision-Maker and Joe

Checkbook attend–pleased if we can help just one person

How to get people to attend?

Promoting your event

Promotion1. Send invitations, not announcements, using EventBrite2. Send an e-mail to everyone@innovate3. Add it to your LinkedIn update and LinkedIn Group events4. Add it to calendar and event websites like eventful 5. Ask for it be listed on the big GT calendar 6. Ask your business partners to promote it in their newsletters7. Ask Nancy Fullbright to write a press release8. Create a promotional slide show and post it on Slideshare9. Contact relevant bloggers and ask them to make a mention10. Invite a local blogger and ask them to write a post 11. Create a Ning community 12. Video a short promo for the event and post it on YouTube13. Create a Tumblr page14. Tweet about it on Twitter15. Create a FaceBook page for the event

Preparing• Create a killer slideshow• Create a one-page handout• Provide water, at least• Videotape or photograph the event• Ask everyone to sign in• Plan a follow-up survey• Create a Google alert to monitor your web

presence

Follow through• Review lessons learned• Evaluate the event against your goals• Add the names to TechTrac or your client list• Send an e-mail to thank them for attending• Survey the attendees for feedback• Share “sales leads” with your colleagues• Plan the next event

Random Ideas• Set up a roundtable discussion.• Create a series of events – one per month.

• Do a webinar on a case study. • Record the webinar so it can be re-broadcast.• Record the webinar in advance.

Resourceswww.eventBrite.comwww.ning.comwww.linkedin.comwww.twitter.comwww.tumblr.comwww.eventful.com

www.slideshare.netwww.regator.com www.facebook.com www.YouTube.com www.gatech.edu/calendar www.blogger.com

Tell me on which topics you want more information

Using e-mail invitations effectivelyLinkedIn and LinkedIn GroupsCreating a FaceBook pageMaking better slide showsIdentifying relevant blogsWriting blog posts Creating a Ning community Creating a Tumblr pageManaging invitation listsSetting up Google alertsCreating a printed invitationIdentifying the right audienceMonitoring your online reputationTips for schmoozing people

Working with DLPE to create classesIdentifying possible partners for eventsSetting goals for an eventCreating a promotional plan for a specific eventCreating effective hand-out materialsUsing Go-To-WebinarE-mail marketing for a specific eventCreating e-newslettersCreating a follow up surveyUsing TwitterVideo taping eventsEvent planningPublic speaking/presentation skills