the gold standard new opportunities.residential & commercial roofing • siding & stone •...
TRANSCRIPT
All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.
ManufacturerPrice Changes
Residential & Commercial Roofing • Siding & Stone • Insulation • Windows & Doors • Composite Lumber
Lansing1615 E. Miller Rd.
Lansing, MI 48911P: 517.272.6900F: 517.272.6933
Saginaw3460 Bay Rd.
Saginaw, MI 48603P: 989.497.0100F: 989.497.1991
Sterling Heights33663 Mound Rd.
Sterling Hts., MI 48310P: 586.978.8740F: 586.978.8910
Traverse City7201 E. M-72
Williamsburg, MI 49690P: 231.267.5700F: 231.267.5742
Wayne36340 Van Born Rd.
Wayne, MI 48184P: 734.722.3460F: 734.722.0031
Waterford1131 Sylvertis
Waterford, MI 48328P: 248.673.7435F: 248.673.2830
Customer NewsletterFebruary 2010
In This Issue...• New Roofing Products:VELUX
No-LeakGuarantee,GAFEverGuardTPO
• New Siding Products:IntroducingCertainTeedWeatherBoardsfibercementsidingandRestorationMillworkcompositetrim!
• New Decking Products: Fade&StainWarrantiesonnewproductsfromTrexandCertainTeed
• Wimsatt University March Class:RoofingContractors-increaseyoursalesskillswithHowGrossisyourNet
• Much More-SUPERSIZEIssue!!
PRESORTEDSTANDARD
U.S. POSTAGE PAIDWAYNE, MICHIGAN
PERMIT NO.211
PO Box 609Wayne, MI 48184800.497.9000wimsattdirect.com
ChangeServiceRequested
TheGold StandardIn Exterior Building Materials
TheGold StandardIn Exterior Building Materials
In This Issue...• New Product
Spotlight - VELUX, Trex, and GAF EverGuard
Seeinsidespread• Wimsatt University
March Class: How Gross is your Net?
Seeinsideleft• Wimsatt Promotions Seeinsiderightsidebar• New Offerings from
CertainTeed Siding, Decking, and Trim
Seeinsideposter• VSI Training
Opportunities for Siding Contractors
Seeinsideposter
800.497.9000 • wimsattdirect.comCustomer Newsletter • FEBRUARY 2010
New Year. New Products.
New Opportunities.2010 is an exciting year forbuildersandremodelerslookingtoenhancetheirsalesskillsanddiversifytheirproductoffering.
Opportunities to Learn.This winter, we’re committedto giving you tools to help youbuild your business in 2010.So far we’ve held salesclassesin January and February onovercoming objections andproduct diversity (see lastmonth’snewsletterfordetails).
ForMarch,we’vepartneredwithIKOtobringJohn DeRosa’s How Gross is Your Net contractorseminar to Michigan for alimited engagement. See theinsidespreadfordetails!
And for siding contractors,we’repleasedtoannounceVinyl Siding Institute (VSI) training opportunities in March.VSI certification is a greatcredentialtohangyourhaton,and you can earn it with thisclass! Takealookattheinsideposterfordetails.
Opportunities to Differentiate.Remodelers now have morechoice in prefinished fiber
cementsidingwithCertainTeed WeatherBoards, aswellasnewopportunitieswithstainedfibercement siding, featuring thelookofnaturalwood.
For finishing touches onexterior products, CertainTeedoffers Restoration Millwork,a cellular PVC trim productthat cuts, routs, and mills likewood, without wood’s inherentdisadvantages.
In the decking arena, both Trexand CertainTeed are throwingdown the gauntlet by facingthe “fading/staining” objectionhead-on with Fade and Stainresistant warranties on theirexcitingnewproducts.
Contact your Wimsatt Territory Manager Today • 800.497.9000 • wimsattdirect.com All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.
Raw material cost increases have resulted in price changes from some manufacturers, listed below.Berger Building Products 2/1/10• Step Flashing .....................................approx. 10-12% inc.Caliber Metals 1/1/10• All aluminum products .............................approx. 2% inc.CertainTeed Roofing 2/8/10• All residential, steep slope roofing and
accessory products ..............................approx. 5-7% inc.CertainTeed Insulation 1/18/10• Fiber Glass Insulation ..........................approx. 4-9% inc.GAF 2/1/10• All steep slope roofing & accessory
products .................................................approx. 5-7% inc.IKO 2/22/10• All residential and commercial roofing
products ................................................approx. 5-7% inc.Mastic Home Exteriors 2/5/10• Aluminum & steel products, accessories,
gutter coil, Monticello columns ...............approx. 7% inc. • Trim coil and trim sheet ...........................approx. 6% inc.Quality Aluminum 2/15/10• Fabricated aluminum products ................approx. 7% inc.• C24 trim coil ..............................................$3.00/roll inc.• C24 deluxe trim coil (.024) ......................$3.75/roll inc. Quality Edge 2/12/10• Fabricated aluminum products ................approx. 7% inc.• Trim coil ......................................................$3.00/roll inc.TAMKO 2/22/10• All residential roofing products, Metalworks,
and all commercial roofing products .....approx. 5% inc.These are manufacturer-announced price increases affecting Wimsatt Building Materials. They do not represent price increases for Wimsatt customers. Our Territory Managers will notify customers if or when Wimsatt implements these price increases.
How Gross Is Your Net?
March Class How Gross Is Your Net?is a complete program offering valuable insights on every aspect of running a profitable contractor business.Participantswilldevelopaworkingknowledgeofmodernprinciplesandstrategiesthatspeaktothefollowingareas:
AboutTheSpeaker...
John DeRosa Jr.knowswhatittakestomakeanimmediateandenduringimpactonyoursalesandprofits.Withmorethantwelveyearsofexperienceinthebuildingindustry,heaffordsparticipantsareal-worldperspectivethatmakesiteasytograsphisconceptsandapplyhisprinciplesinthefield.Overthecourseofhiscareer,Johnhasfacilitatedover250seminarstomorethan12,000participants.Hisprogramshavealreadyhelpedhundredsofcontractorsenhancetheirsalesskills,increaseclosingpercentagesandreachnewheightsofprofitability.
VisTaTech CenterSchoolcraft College18600 Haggerty RdLivonia, MI 481527:30AM - 8:00AM Registration/Continental Breakfast8:00AM – 3:00PM Seminar(Lunch will be provided)
Registration for Wimsatt University’s March Class is FREE to Wimsatt
Customers but Space is Limited...
RSVP TODAY to 800.497.9000!
Tuesday, 3/2/2010
Sales & Selling•Howtodifferentiate and position yourself•Developaunique sales presentation•Asking for the businesswithoutsounding“pushy”•Prepareyourselftoanswer price objections•Learn to negotiatewithgreaterconfidence
Marketing & Lead Generation•Create a “brand”(image)thatpositionsyouasthe
contractorofchoice•Inexpensivewaysto make your phone ring(leads)•Increase traffictoyourwebsite•Benefits&“howto”ofasuccessful referral program
Pricing & Profitability•Understand all of the costsassociatedwithrunning
aprofitablebusiness•Howtodeterminewhenyourbusinessbreakseven
andstartsto turn a profit•Howtocompensate for unplanned overhead
expenses•Thecriticaldifferencebetween“mark-up” and
“margin”•Thebenefitsofdeveloping an overhead budget•The“hidden”costsofpayrollandthe difference
between “billable” and “payable”•Howtobudget, track and plan for profit•Asimplemethodforgenerating profitable
estimates
Sponsored by
Loyal Patron ProgramWimsatt Rewards
2xDouble Points
12/1/09 - 2/28/10!
WimsattPromotions
• Valid on orders placed from 1/15/10 through 3/31/10• Bay/bow units & mulled units count component
windows• Residential job lots only. Excludes projects, patio
doors, single hung windows, and any discounts• All 7 windows on a single order• Free unit of equal or lesser value
Promo Code: PARW100115
Buy any ParadigmNew Construction or
Replacement Windows
6
and get the 7th free!
Contact your Wimsatt Territory Manager Today
2010 Cherry Pie Promotion!
In honor of President's Day, we're proud to announce the Wimsatt 2010 Cherry Pie Promotion!
Make any single out-of-warehousepurchase of $1495.00 or more and
receive a Cherry Pie FREE!Fresh-baked pies will be delivered by your Territory
Manager beginning in late February.Limit one pie per order, two per account. Orders must be
placed, shipped, and invoiced February 1 through February 28, 2010 to be eligible.
Wimsatt Spring Shows - Save The Date!
We're excited to announce the dates of our 2010 Spring Shows! Take note below!Tuesday, 3/23/10 4:00 PM - 8:00 PMWayne Show @ Wayne Tree Manor Thursday, 3/25/10 4:00 PM - 8:00 PMWaterford Show @ M-59 WestTuesday, 4/13/10 4:00 PM - 8:00 PMSterling Heights Show @ San Marino ClubThursday, 4/15/10 4:00 PM - 8:00 PMSaginaw Show @ Horizons Conference CenterTuesday, 4/20/10 4:00 PM - 8:00 PMLansing Show @ Eagle Eye Golf ClubThursday, 4/22/10 4:00 PM - 8:00 PMTraverse City Show @ Park Place Hotel
Introducing...
The VELUX deck mounted product family is now designated The No Leak Skylight.
With3layersofwaterprotection,itcarriesanew10-yearinstallationwarrantyplus20yearsonglass,10yearsonproduct,and5yearsonblindsandcontrols.AskyoursalespersonaboutthefeaturesofVELUX’sincrediblenewdesign!1. NEW Pre-Attached
Deck Seal3. Engineered
Flashing2. Included Adhesive
Underlayment
New Product Spotlight
Trex Transcend,well,transcendsotherdeckingmaterialsbyofferingabenefitunmatchedbywood,composites,andPVCdecking-aguaranteedstainandfaderesistantfinish.Andit’spureTrex,featuringdeckingboardsthatwon’trot,warp,crackorsplinter.
•Unparalleled Beauty.Engineeredwithalow-sheen,high-traffictechnologywithdistinctivehigh-definitionwoodgrainpatternsandfourrichearth-tonecolors.
•Hassle-Free. SoapandwaterisallthatisneededtocleanthevirtuallyindestructibleTranscendstain-andscratch-resistantshell.
•Matching Rail. ComplimentaryrailisavailableinallfourTranscendcolors,plusblackandwhite.
•Backedbya25-year Limited Fade & Stain Warranty.
25-year LimitedFade & Stain Warranty!
Wimsatt is Committed toyour TPO Roofing BusinessWe stock all of the GAF EverGuard membrane and accessories you need tocompleteyourTPOroofingjob,andwecandeliveritrighttoyourjobsite’sroof.ContactustodaytoseehowyoucansavelaborandincreaseyourprofitoncommercialroofingjobswithTPO!
Home trimmed in Restoration Millwork
Look inside this newsletter for these and other new opportunities that can help you differentiate yourself from your competition.
Fire Pit
GravelPath
TreeHouse
Vintage Lantern
March ClassDetails Inside!
All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.Contact your Wimsatt Territory Manager Today 800.497.9000 • wimsattdirect.com
CertainTeedBuilding Solutions:
Fiber Cement SidingWimsatt customers now have more options when it comes to fiber cement siding. We’re please to announce that we now carry:
• Lap siding profilesfrom5-1/4” to 9-1/4” in smooth &textured
• Shape profiles in straight& staggered edge, halfrounds,andmore
• Panel profiles includingstuccoand8”grooved
Primed Fiber Cement Siding• FiberTect®Sealant/
Primerprotects against damaging moisture
Prefinished Fiber Cement Siding• 16 Designer colorsfor
thelookofpaintedwood• Factory finish• 15 yearlimitedpaint
warranty
Stained Fiber Cement Siding• 6 Premium prefinished stains available forthe
lookofnaturalwood• 12 yearlimitedstainwarranty
• Deeper, more authentic wood grain provides thehandsomeappearanceofwoodwithouttheupkeep
• Non combustible,withaClassARating• Impervioustowood-boringinsects,willnotrot• Resists damage causedbyhail,everydaybumps
andharmfulimpacts• 50 year limited transferable product warranty,
2yearSureStart™warranty
Profile Options
AntiqueWhite
AutumnRed
Butter CoastalBlue
DesertGold
Heather HeritageClay
Linen
MerinoTan
NantucketGray
NewportTaupe
Olive Pewter SilverPlate
VanillaWhite
Wicker
Residential Roofing Commercial Roofing
Vinyl SidingFiber Cement Siding
Insulation
Builders • Remodelers:Join the Building Solutions program and CertainTeedwill help you build on yoursuccess.Benefitfrom:
• Warranty Sales &
Registration
• Product Knowledge &
Installation Training
• Marketing and Business
Tools
• Listing on CertainTeed’s
online Locator
• Exclusive Rebate Program
above and beyond Show
Me The Money
SHOW ME THE MONEY 2010Contractor Rewards Program
THE CERTAINTEED REWARDS VISA® CARDEverytimeyoubuyoneoftheeligibleproductslistedhere,you’llreceivearebate.Andthebestpartisthatyoudon’thave to wait until the end of the promotion to get themoney.TherebatesyouearnwillbeloadedontoacustomCertainTeedRewardsVisacardeachtimeyousubmityourproofofpurchase…soyoucanspendthemoneynow,orletitaddupuntilyou’rereadytobuythatspecialitem.
Purchases from 1/1/10 - 10/31/10
VINYL SIDINGCedar Impressions Naturals ..... $10.00/sq
Cedar Impressions ........................ $5.00/sq
Northwoods ................................... $5.00/sq
Cedarboards XL ............................. $3.00/sq
Restoration Smooth ................... $2.00/sq
Monogram 46/46L ....................... $2.00/sq
Board & Batten ............................. $2.00/sq
Beaded Porch Panel ....................... $2.00/sq
SuperCorners .............................. $5.00/ctn
Cedar Imp. Mitered Corners .......$2.00/ctn
EVERNEW DECKING & RAILINGOxford Vinyl Railing ..............$8.00/section
Panorama Composite Rail ..$6.00/section
Spectrum Composite Rail ..$5.00/section
Durham Aluminum Railing ...$6.00/section
Edgewood Vinyl Railing ........$6.00/section
Kingston Vinyl Railing ..........$3.00/section
EverNew 20 Vinyl Railing ....$3.00/section
LT Cellular PVC Decking ............ $1.00/plank
PT Composite PVC Decking .....$0.75/plank
EverNew 20 Decking ................ $0.50/plank
FIBER CEMENT SIDINGShapes & Perfection Shingles
(Primed) ........................................... $.20/pc
(ColorMax) ....................................... $.40/pc
Lap Siding (Primed) .......................... $.10/pc
Lap Siding (ColorMax) ..................... $.20/pc
Trim (ColorMax) ...............................$1.00/pc
RESTORATION MILLWORKSheets/Beadboard Panel
(4’x8’ sheet) ...................................$2.00/pc
Beadboard (5-1/2”x18”) ...................$.75/pc
Trimboards .........................................$.75/pc
Corners ...............................................$.75/pc
Profiles ................................................$.25/pc
Ask your Territory Manager for the sign-
up form!
5 Star Contractor BonusIf you are a CertainTeed 5-Star Contractor, you are eligible for additional rebate dollars.• 10% additional bonus on your Show Me the Money
rebates. For example, if you earned $5.00 per squareonyourpurchaseofaCedar Impressionsproduct,your5-Star bonus will increase that amount to $5.50 persquare.
• A refund of the $165 registration fee for the VSI Certified Installer Program (a requirement of the 5-Star Program). The refund will be loaded onto yourCertainTeedVisadebitcardonceyouhavesuccessfullysubmittedaShowMeTheMoneyredemptionform.
Vinyl Siding Installers: Interested in VSI Training?WhyshouldyoubecomeaVSICertifiedInstaller?TherearemanybenefitstobeingcertifiedthroughVSI’sprogram:
Show Me The Money Rebate Amounts
Wimsatt-sponsored VSI Training during March: 3/16/10 3/17/10 3/18/10
NoviNoviCrownPlaza
Novi,MI
Traverse CityGrandTraverseResort
Acme,MI
LansingEagleEyeConference
CenterBath,MI
Space is Limited... Contact Your Branch to Register!Completedenrollmentform,paymentbycertifiedchecktoArchitecturalTesting,letterverifying3+yearsofsidingexperience,andcopyofphotoIDrequiredinadvancetoregister.Seeyoursalespersontosignup.
• Independent validation ofyourskillsandknowledge• Improved credibilityasaqualifiedprofessional
installer• Higher quality workrequiringfewercall-backs• Increased exposurethroughtheVSIwebsite
registryofCertifiedInstallers• Use of the VSI Certified Installer logoandmarketing
materials
Get a full rebate on
the $165 fee... see
Show Me The Money
details above!
PVC Trim
Composite Decking
It looks and feels like top-grade lumber, but RestorationMillwork is actually cellularPVC.Thatmeansitcanbecut,shaped,routed,andmilledwithtraditional woodworking toolsto create unique, decorativedesigns. Restoration Millworkcan also be painted for a trulycustom look. The line includestrimboards, beadboard, full-size sheets, one-piece cornersand specialty profiles includingbrickmouldandcrownmoulding.
CertainTeed Structural Porch Posts, Columns, and finishing accessoriescomplementanyproject.• Variety of styles, including 4”x4”, 5”x5” colonial (pictured),
traditional,andsquare,8”roundandsquare• Load bearing• Aluminum reinforcedforrigidityandstrength• Pivotingmountingplateforeasy installation• No overhead jacking required
EverNew PT Composite Decking with PermaTechEverNew PT decking with patent-pending PermaTech technology featuresanextremelyresilientsurfaceandstain,fade,andmoldresistance unmatched by competitive decking. This technologyallowsanincrediblewiderangeofcolors,includingtropicalcolorswithexotichardwoodtonesandgrainpatterns.
• InorganicPermaTechsurfaceencapsulatesthecompositecore-providing stain, fade, and scratch resistance
• 4 colors available: slate,bronze,rosewoodtropicsandipetropics• 5/4”x6”boardsin12’, 16’, and 20’ lengths• Reversible boardswithfourdistinctgrainpatterns• Low maintenance-easytoclean• OptionalFiberonHidden Fastener System• 20-year limited warranty, includinga10-yearStainandFade
warranty
One-piece corners Rams CrownBrickmould Crown
Trimboards(Available smooth
& woodgrain)
Porch Posts
Vinyl FencingCertainTeed Selects Fenceoffersdistinctivestylesanddurableconstruction, protected by an outstanding lifetime warranty.And with exclusive SureStart protection, warranted repair andreplacement costs, including labor, are covered for the first 5yearsafterinstallation.
Brookhaven Privacy• Available with or without
lattice• Distinctive classic curve
decoraildesign• Attractive tongue & groove
picketconnection• Steel-reinforcedbottomrail
Newbury Picket• Available in straight and
scalloped styles• 7/8”x3” thru-picket “good
neighbor” design
EverNew LT Cellular PVC Decking with LumeniteEverNew LT Decking’s unique material compositionprovidesperformance benefits that gofar beyond wood, and surpassthose of other compositematerials. It’s the perfectcompliment to an easylifestyle.
• Ultra-low maintenance performance superior to any PVCdeckinginthemarketplace
• Unique,patent-pendingnon-organicLumenitesurfaceprovidesunequaled stain, fade, chalk, and mold resistance
• 5/4”x6”boardsavailablein12’, 16’, and 20’ lengths in 4 colors• Class A ratedforflamespread• Hidden fastener systemavailable• Lifetime limited warranty, includinga10-yearStainandFade
warranty
EverNew LT cleans easily and won’t stain.
Panorama RailingCapped composite railingfeatures a painted woodrailing design with a hand-crafted authenticity andtruearchitecturaldetails.• 2 heights, 2 lengths, and 2
colorsavailable(WhiteandDesertTan)
• Powder-coated,hot-dippedgalvanized steel balusters
• 25-year warranty with 2-yearSureStartprotection
Durham RailingAchieveadistinctivelookwiththebeveledraildesignoftheDurhamaluminumrailsystem.• Uniquebeveled rail design• Optional decorative top rail cap snaps
overtoprail• 2 heights, 2 lengths, and 2 colorsavailable
(Black&White)• 2 baluster styles• 10-year limited warranty
Kingston RailingKingstonrailfeaturesclassicwoodstylinginadurable,low-maintenancedesign.• Classicbread-loafraildesign• Aluminum rail mount brackets provide a
strong, secure connectionfordurability• 2 baluster styles• Lifetime warrantywith5-yearSureStart
protection
Railing Systems Composite, Aluminum, and Vinyl
ispleasedtooffer...
Fiber Cement Siding • Trim • Decking • Railing • Fence
EverNew PT in Ipe Tropics