the golf bubble
DESCRIPTION
THE GOLF BUBBLE. Location: 2330 Wildwood Road Allison Park, PA 15101. Hours of Operation: Mon-Thurs: (11-10) Fri-Sun: (10-11). Owner: Corey DiPietro. About The Business. Type Of Business: Mainly Service Some Business Status Of Enterprise: Start-Up Price Ranges: - PowerPoint PPT PresentationTRANSCRIPT
THE GOLF BUBBLE
Hours of Operation:Mon-Thurs: (11-10)Fri-Sun: (10-11)
Location:2330 Wildwood RoadAllison Park, PA 15101
Owner: Corey DiPietro
About The Business
Type Of Business:Mainly ServiceSome Business
Status Of Enterprise:Start-Up
Price Ranges:Low Prices For Service (Lessons)Mixture Of Range For Retail (Low To High)
Products & Services
Products & Services:Indoor Driving RangeSmall Golf Pro Shop
BagsBallsClubsClothsShoesOther Accessories
Golf Lessons Pay Per Half Hour or Hour Session
Putting Greens Free
Personal Skills & Experience
Friendly Service
Passion For Golf
Years Of Experience Golfing
College Education (Business MGMT/Marketing)
Masters Degree (MBA)
Golf Course Experience Work
Pros Of Opening The Golf Bubble
Pros:Freedom to run the business how you WantChance to make moneyOpportunity to bring excitement into community
New product for area
Why We Will Be Successful..
Although there are numerous golf courses in the area; there is really no place, close within reason, where people can go to practice all year long.
We Offer Monthly And Yearly PassesLower Rate MVP PackagesClimate Controlled Area
20 Range Mats
Putting Green
Proshop:ClubsBagsApparelAccessoriesShoes
Restrooms
Gross Square Footage: 60,800
Floorplan
Employment Opportunities
General Manager/Owner (1)Corey DiPietro
Cashiers (6)Sells tokens and merchandise to customers, helps customers with any and all problems.
Maintenance Crew (6)Gathers and collects range balls, maintains the golf mats, helps with any manual labor, restock any merchandise.
Golf Pro (1)Teaches any private lessons scheduled, and helps with any specific customer questions or club fittings.
Breakdown Of Wages
General Manager/Owner Corey DiPietro (40 hr week)
Salary of $55,000 per year
Cashiers 6 (87 hr week) @ $8/hrTotal of $696 per week or $2784 monthly
Maintenance Crew 3 (87 hr week) @ $8.25/hrTotal of $717 per week or $2868monthly
Golf Pro 1 (10 hr week) @ $20/hrTotal of $200 per week of $800 monthly
Total monthly budget of $6450 on wages
Total of 348 work hours per work week
Job Specification Form
Hiring ProcessContact local high schools and colleges
Golf teams
Contact specific courses and ranges about golf pros
Find people with prior experience in the industry
Marketing PlanTarget Market
Potential CustomersMiddle to upper-middle classRoughly ages 25-50
Pricing StrategySkimming
Prices relatively higher than competitionNew productLittle competition
Product Attributes
Physical:IndoorHigh qualityClimate controlledBubble shapedOpen roof in summer
Functional:Reliability
Open all yearNever closed b/c weather
Service:After Sale..
30 Day regular policyExtended warranty plansProfessional club sizing/fittings
Symbolic:StatusSocial recognition
The Difference..Enclosed, weather proof, professional
Available when other competitors are unable to be open
PGA tour pro’s are on staff
LessonsTips/Pointers
Our Image:
We are reliable, affordable, and more professional
Grand OpeningFlyers and Billboards
Free Prizes and Games
Driving, putting, chipping competition w/ prize to winners
Giveaway T-Shirts, Hats, Golf Polo’s
Free range tokens
Discounted merchandise
PGA tour Pro autograph sessions
Advertisements
Punch Card
Advertisements Cont.
Billboard
Start Up Costs
Loan Information