the good event registration guide
TRANSCRIPT
1THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
The most comprehensive research about event
registration and ticketing
A comparison of the features of 120+
platforms
A comparison of the fee structure of 75+
providers
EventRegistrationThe Good
Guide
Your Guide to Evaluate, Compare and UnderstandEvent Registration Software
WHAT YOU’LL FIND INSIDE:
THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
SUMMARY
Introduction
Why Registration and Ticketing Determine Your Event Success
In Technology We Trust
Methodology
Report Structure
The Most Important Features in A Registration Platform
Factors Influencing Registration Platform Selection
Pricing
Payment Processing
Best Practices, Common Mistakes and a Word of Advice
New Trends in Registration
Glossary
Features Table
Pricing Table
Credits
Geolocation Table
Partners
Disclaimer
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3THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
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1Introduction
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INTRODUCTION
“It just makes sense.”
These are the words that come to mind whenever I think about event registration and ticketing online.
This is also the reason why registering attendees and allocating tickets online has become a multimillion dollar business.
With very low barriers to enter this field, hundreds of players flooded the market. Some of them became extremely successful - others got wiped out by the fierce competition.
What about event professionals?
Those planning, managing, and marketing meetings or events are left in a nightmare of complicated fee structures, percentages, and sales meetings.
The objective of this guide is to help event professionals evaluate event registration, or ticketing technology, by giving a simple overview of the current market offerings.
Handling registration and ticket selling online just makes sense. But that is not enough anymore. Gut feeling is great, but so are educated business decisions.
Sound registration choices translate into happy attendees. Happy attendees make events successful.
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2Why Registration and Ticketing Determine Your Event Success
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WHY REgISTRATION AND TICkETINg DETERMINEYOUR EvENT SUCCESS
Participants in a survey by PCMA (Professional Convention Management Association) pointed out that 47% of their revenue came from registration.
Registration and ticketing are consistently the strongest influencers of an event’s financial outcome.
Yet choosing an online system for registration or ticketing can be compared to choosing a mortgage. Low tech barriers to entry essentially made differentiation a numbers game, with incredibly complex pricing and fee structures to analyse.
This report will address the financial implications of selecting an online registration and ticketing provider.
There is more to consider than just cost when deciding which vendor to choose.
Elements such as online user experience, customer satisfaction, management, marketing, communication channels, and attendee data management, are all dependent on our choice of a registration platform.
From this perspective it becomes instantly clear why that which is usually mistaken for a ticketing decision is nowadays much more than that.
Successful events are financially sound, have satisfied guests, and take advantage of all marketing opportunities available. Event registration and ticketing decisions are at the core of the critical path to reaching success.
Want to learn more?
Our mission is to help you deliver themFlexible, intuitive and modular multi-event management software for every aspect of the event lifecycle, from planning, marketing and registration, to post-event analysis, and reporting.
Your mission is to run successful events
USA: 917-267-4527 • UK: 020 7785 6997 • Email: [email protected] • Web: www.eventsforce.com
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3In Technology We Trust
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IN TECHNOLOgY WE TRUST
I believe the event industry is oftentimes a victim of technology hype.
Everyday more event professionals surrender themselves to the hands of overnight experts, make decisions based on peer pressure, or are influenced by what competitors are doing.
This process initiates what I referred to in The Event App Bible - a similar report for event mobile apps - as a vicious circle of distrust towards technology.
The only way to avoid such a self destructive process is to base decisions on research and objective data.
Surprisingly, gut feeling also plays an important role when approaching event registration for the first time. In fact it is often difficult to apply previous experience when working with new types of events.
It is important to avoid common mistakessuch as:
• Choosing a provider because someone else does
• Not understanding the wider impact of registration on the event
• Underestimating the time needed to understand how the platform works
• Undervaluing the amount of support offered
Trust in technology always leads to successful projects if it is mixed with research, SMART objectives, strong assumptions, and a good gut feeling.
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4Methodology
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METHODOLOgY
The work that follows comprises three main areas of research:
• a quantitative survey with approximately 190 qualified respondents
• a qualitative interview process with leaders in the event planning industry
• an assessment of more than 300 registration and ticketing providers.
As this is not an academic paper and I am not putting forward a thesis for a PhD., I will restrict the methodology section to just a few items that will help the reader to better understand the rationale behind publishing the report. If you want more information on the research you can use the contact section at the end of the report.
Key research highlights:
- a survey was conducted with 190 event professionals belonging to the Event Planning and Management Group on LinkedIn. This is a community of 140,000 event professionals on the social network LinkedIn. After a review of 300 providers, we identified the most recurring features offered by event registration and ticketing software. We asked the respondents to identify 10 out of 20 most important features according to their experience.
- One to one interviews were conducted with planners of large, medium, and small events - planners working with conferences, meetings, and events at large.
We asked them to identify the most critical aspects when choosing an event registration or ticketing platform and to share their experience with such technology
- We collected 300 registration/ticketing providers from accredited lists, directories, search engines, social networks, and industry publications.
We shortlisted in the report:
• providers with registration and ticketing at the core of their service
• providers who demonstrated an updated website, or proof that the service was still active
• pre-event registration and ticketing providers
We excluded from the report:
• guest check in applications• platforms that integrate with covered
registration providers• ticket brokers and consumer ticket selling
platforms• on-site registration and ticketing solutions
(unless part of a core online registration platform)
• providers offering with no capability for online payment processing
The pricing table highlights those companies who disclosed their fees. The table gives each of the following where applicable: Event set-up fees, monthly subscription fees, and the cost per-registration of selling a $100 Ticket, including payment processing (i.e. the cost to sell a $100 Ticket including credit card processing fees).
The pricing table is based on the basic offering of each provider. Many companies offer a range of plans and pricing that we invite you to review by clicking on the provider website.
THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
5Report Structure
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REPORT STRUCTURE
This report is structured to give you highlights of the most important features affecting your decision to select a registration platform.
We will look at the results of our survey of 190 event professionals that highlighted the most important features when selecting a registration platform. Then we will consider the universal factors affecting your decision together with an in depth look at pricing and payment processing.
In the next section you will find the opinions of senior event professionals and trends in registration platforms.
The final section includes a glossary of all the features considered in the report and 3 tables:
1. FeaturesThe feature table with the comparison of all platforms surveyed.
2. PricingThe pricing table with a comparison of all those companies who disclosed pricing.
3. LocalityThe geolocation table with offices of all companies surveyed worldwide.
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6The Most Important Features in
A Registration Platform
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THE MOST IMPORTANT FEATURES IN AREgISTRATION PLATFORM
In our previous report, the Event App Bible, we conducted a similar research to identify popular features of event mobile apps. That research was lacking a crucial element - a prioritization of features.
While there is a tendency in creating platforms that can do everything, event professionals do care about some features more than others.
Therefore, on this occasion, we asked event professionals themselves to tell us which features were the ones they cared about the most. We were able to put together a champion’s list of 190 event professionals. This is in line with large research offers in the industry.
This is a list of the priorities in the features identified:
Custom Registration Page
Reporting tools
Send notifications and updates
Online & Mobile ready
Attendees Real-Time Data
Clone Events
Attendee Info Management
Group Registration
Multiple Price Options
Multi-Session Registration
Travel Booking Integration
Attendee Check-In
24/7 Customer Service
Social Media Integration
Registration Widget
Custom Badges
Event Promotion Tools
Registration Page Templates
Waiting List
Mobile Box Office
This is of course only a statistical occurrence and you are encouraged to put your needs first. Nonetheless we believe it is important to have a snapshot of the most popular features to give a testimonial of the demand zeitgeist.
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7Factors Influencing Registration
Platform Selection
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FACTORS INFLUENCINg REgISTRATION PLATFORM SELECTION
Free vs Paid Event
Establishing whether your event is free or paid for will certainly affect the registration platform decision.
Many providers will offer a free registration service if the event has no ticket price. In this case we strongly suggest to select the service that matches most of your feature requirements.
Such requirements vary depending on your audience and team resources. It makes sense to
By now we’ve surely established that choosing a registration and ticketing platform can be a difficult decision.
In the following section you will find a series of factors that may influence your decision making while approaching suppliers.
The following considerations - whether your event is free or paid for, your ticket price elasticity, tech friendliness of your audience, and the number of attendees, will certainly affect your decision.
In fact we believe that the above factors are universal characteristics that will drive your decision. Let’s look at them in detail.
opt for the solution that offers a free service and ticks most boxes.
On the other hand, if your event has a ticket price, pricing will be a strong influencer on the final decision. Bear in mind price should never be the only decider. In fact, oftentimes paying more means also getting more features.
We always recommend a balanced assessment of price and features offered.
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Audience Tech Friendliness
One finding of this report that prescinds the context of your event is that the market offer is large. Substantially larger than any other technology in the event industry.
With so many providers, differentiation is often delegated to social media or mobile innovation.
While this can be a differentiator for some events, it does not have to be perceived as the ultimate decider.
In fact, only those events whose audience is strongly influenced by the engagement on social media, or the mobile friendliness of the registration service, should garner more attention for these features.
On the other hand, events with less tech friendly audiences should focus on more traditional indicators and requirements.
Number of Attendees, Ticket Pricing Structure, and Number of Events
The number of people attending your event will also have an impact on decisions inherent to registration and ticketing.
In most cases events with a smaller number of attendees (usually less than 100) will require a less complex registration platform. Advanced features won’t be needed.
Events with more complex pricing structures and marketing tactics (early birds, last minute tickets, flash sales) will require more complex registration platforms.
Event professionals running multiple events a year will need more complex event management platforms to accommodate the requirements of running more events.
Ticket Price Elasticity
Price elasticity governs the reaction of demand when price changes. You can read more about it here.
In essence, the higher the price elasticity, the less likely a customer will purchase a ticket for your events, if you increase the price.
A practical example is as follows:
Jon organizes private screenings of ‘70s movies. He sells 100 tickets at $7.50 each for the first screening. He raises the ticket price to $8.00 for the second screening and as a result he sells 20 tickets. Jon’s price elasticity of demand is very high (PED=12) as 80% of his audience reacted negatively to the increase in price.
Jen plans an annual conference for comics enthusiasts. In 2012 she sold 100 tickets for $250. In 2013 she raised the ticket price to $300 and as a result she sold 90 tickets. Jen’s price elasticity is low (PED=0.5) meaning she can vary the price of the ticket without a significant impact on demand, thus increasing sales.
The elasticity of your pricing has an impact on which provider you decide to go with. As most event professionals decide to pass the cost of the ticket to the attendee, a 2 or 3% increase in pricing should be computed.
Therefore, you should ask yourself the question if the price elasticity of your event demand is low enough to absorb such cost in the pricing of your ticket. If the price elasticity of your event is high, you will have to opt for a cheaper, free, or one off (monthly or per event) solution.
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8Pricing
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PRICINg
Pricing can vary dramatically depending on the type of system you are looking to use. At one end of the spectrum are highly customized solutions which are obviously more expensive but are feature-rich and tailored to your event. At the other end, are the online registration equivalents of ‘fast food’, which tend to be cheaper and let you get started right away. However, there are a growing number of companies providing services in the middle range with a trend towards more built-in functionality and transparent pricing. Most companies charge for their system based on how much it is used by way of a per-registration fee. Others have a set-up fee, a monthly subscription, or some combination of all three factors. One of the first things to look for when considering price is whether the cost of credit card processing is included. If you want to sell tickets online you will need to be able to process credit cards, and this can often double the apparent cost of online registration. The minimum you can expect to pay for payment processing is around 3%.
The per-registration fee can be paid either by the event organizer or the attendee. If it is to be paid by the organizer, the fee is subtracted from the ticket price when your account is reconciled. If it is to be paid by the attendee it is added to the ticket price on check-out. Some companies allow you to choose which way you prefer, while others provide only one option. Some companies provide different pricing tiers or options based on the kind of features that are included and or how many events are included. In these cases we have shown the lowest cost option in the Pricing Table. It is worth noting that the pricing landscape for online registration is quite volatile, with many companies competing to provide the most cost-effective solutions. This means that you can expect to see the cost of online registration continue to fall. Even now there are some companies providing completely free online registration while others have created an ‘honor system’ where you pay what you think the service is worth.
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9Payment Processing
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PAYMENT PROCESSINg
All of the companies included in this guide provide the ability to process payments allowing you to sell tickets online. However, they vary in how money is collected and distributed. The way payments are processed is an important factor in choosing your registration system. There are three basic approaches to collecting and managing payment: 1) Integration with your own merchant account, using a service like Paypal Pro, Moneris, Authorize.net, or Worldpay, where payments are delivered directly to your own merchant account. 2) Linking to an external processor, such as Paypal or Google Checkout. 3) Using the online registration provider’s built-in payment processing system where they collect the funds on your behalf and distribute them to you.
Each of these options has different benefits in terms of ease of set-up, and cost and control over your funds. How you choose to receive your revenue is not trivial, and your decision about which type of payment process works best for you will ultimately be a balance between convenience and control.
If you are organizing a larger event another consideration will be how you will handle refunds and cancellations. How easy this is will depend both on the online registration system you choose and the method of payment processing.
The pros and cons of each method for payment processing are summarized below.
1) Integration with your merchant account
Using a system that will send the money directly to your own merchant account means that you have control over your money at all times and there is little delay in the receiving of payments. In most cases this type of set-up is seamless for the registrants, making it very easy for them
to enter their credit card details without ever leaving your registration site. However, this convenience comes at a cost: setting up a merchant account with your bank and filling in all the documentation can take several weeks; it can be expensive (although prices vary); and some companies will hold back a percentage of your revenue for up to 6 months in case of credit card issues. Many registration companies will charge you for setting up the interface with your merchant account, either by way of a set-up charge or a percentage of the transaction. This means this option can be more expensive overall.
2) Payment processing using PayPal or Google Checkout
If you want your money to come directly to you but you don’t want the cost and hassle of setting up a merchant account an alternative is to link to an external provider. Many registration systems offer this ability, with Paypal and Google Checkout being the most common. The popularity of this approach lies in the fact that it is fast and easy to set-up. The downside is that the experience for the attendee is not as seamless as they have to leave your registration site to complete their payment.
3) Payment collection via your online registration provider
Your third option is a completely integrated online registration and payment solution where the online registration company processes credit cards and collects revenues on your behalf. You receive your money at some later point in time. The advantage of this approach is that it is fast and easy to set-up and seamless for your attendees. The downside is that you don’t have direct control over your revenues and have to wait for your money to come in. Companies vary in how long they take to pay you - from two weeks after receiving funds to some time after your event has happened.
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10Best Practices, Common
Mistakes and a Word of Advice
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We mentioned previously how we collected the opinion of 190 event professionals to assess the importance of features.
In addition to that we asked a few senior event planners and event technology consultants to share their views on registration. Some of them plan more than 250 events a year, others are consultants to very large clients in regards to their technology decisions.
Most of them are considered to be experts in the industry. We asked them for a more structured answer that would include best practices, their own experience, and common pitfalls.
What Do You Look For in an Event Registration Service?
Perception is really important when selecting technology. If you combine that with research, you usually have a bulletproof decision.
The reason why we asked these thought leaders to share theirs is that they have quite the experienced perception of technology. Knowing what they look for immediately will give you a quick litmus test when screening different solutions.
We asked William Thomson, technology guru at gallus Events. He shared that:
It is different for each event. Ease of use is very important for smaller lower revenue events. The extra functionality is important for larger events.
Cost is also important. I don’t mind using more expensive software if I have the income across events to pay for it.
Spend a few hours playing with it. Set up a dummy event, run a few reports, send some emails. Don’t listen just to what the providers say it can do or what they demonstrate to you. Use it before you buy it. You just might not buy it!
Judy Kucharuk, owner of Footprint Management Systems, weighed in:
- The ability to register multiple attendees from one organization at one time (not having to input the same data/credit card multiple times);
- The ability to use special codes for registration promotions; the option for registrants to pay in 2 or 3 instalments (to encourage early registration);
- Security of attendee registration information;
- Price
BEST PRACTICES, COMMON MISTAkES AND A WORD OF ADvICE
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What did you learn that you can share with others looking to adopt an event registration or ticketing solution?
The second question was geared towards general experience. The answer to this question carries years and years of experience and we believe it is invaluable.
First we asked James Wight, Marketing Director, U.S. and E.U. for UBM Conferences, who shared that:
Failing to prepare is preparing to fail! Ensure that every possible scenario (discount codes, prices, early bird dates, etc) are triple checked and tested rigorously before going live, otherwise it’ll all come back to bite you later on in the campaign, and at a cost.
It’s important to meet your vendor face to face, or at worse, iron things out through a series of calls. Email is open to many interpretations from all parties involved. And as we move into more sophisticated forms of automation it’s even more tempting to disregard the face to face element. I’ve also worked with vendors who are vague and set no concrete timelines for work to be carried out. When you go down this route, you know you’re in for some trouble ahead.
Adam Parry, event manager of the Event Technology Awards, added:
There are a lot of systems available to event organisers and choosing one can be very difficult. We learned that websites and marketing materials can make a system sound perfect for the job, however, we chose our current system based on the customer services provided by our ticketing provider which has enabled us to harness the full power of the system.
Ryan Opaz, Event Manager of the Digital Wine Communications Conference, suggested to:
Look for what works for your event, not what is ‘cool to have’. If you need a simple ticketing system don’t be wooed by fancy ones. People want a simple site that is easy to use.
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Can you share a mistake youmade when selecting a registration or ticketing solution?
The next question was specifically targeted to identify common mistakes. No matter how much you combine gut feeling and research, there will always be something to improve. This is especially true if you are approaching Registration for the first time.
Learning from others’ mistakes makes us better professionals, this is why this section will deliver hard to find value to the reader.
The first to answer was Keith Johnston, Publisherof Plannerwire.net. He thought that:
Going cheap and cutting corners will bite you. I had a client that picked a system based on low cost and it created a nightmare in reporting, sign up, and even badge printing. We spent many days leading up to the event just trying to get ourselves out of the mess that the system created.
Do not be forced into making a decision that is not right for you and your attendees. Take your time and pick the solution that works for you. It truly helps if you start looking for a solution months before you will need to go live ensuring that you have a chance to test drive all aspects of the system and then set it up correctly.
Tahira Endean, CMP, Director of Creative and Production at Cantrav, added:
Not understanding what we will need to do and then having a system that is not as fluid and flexible as we need it to be. Systems where we can have an internal administrator to make small changes is much better than waiting on “technical support” to manage these.
Adrian Bell, co-founder and owner of Action Impact, shared:
It’s critical that local deployed solutions are coupled with local deployed personnel (with know-how). The dynamics of an event and last minute changes render local geographical support essential. Think local, act local!
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11New Trends in Registration
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While there are universal features and approaches when evaluating the selection of a registration platform, sometimes you may want to consider new trends in the market to make a more sound decision.
In some cases the providers we covered in our research do offer some of the functionality discussed in the following trends. Nonetheless, we decided not to add them to the feature table as we feel they should not have as much impact on decision making as other features we included.
In any case we feel it is important to keep up with what’s new and in some cases a new trend may be the defining feature you really could not find in the current market offering.
Crowdfunding
The concept of getting a crowd of small investors to fund projects has been gaining momentum over the past couple of years.
Platforms such as kickstarter.com have flourished, giving the oppprtunity to those with an idea to access large crowds willing to fund quirky and interesting events.
Event professionals can surely be compared to entrepreneurs. The event concept is the idea and the objective is to make attendees happy.
Sometimes an event professional with little experience or budget may feel it’s a great risk to secure a venue or engage with suppliers. There are several event ticketing platform that now offer the chance to publish an event and ask attendees or sponsors to pledge the ticket price to make the event happen.
The event leader sets the goal and the event happens only if that goal is reached.
This is surely an interesting twist for those who are starting out in the industry or just have an idea and want to get a reality check for their event.
Fast Check-in
If there is something that bothers attendees participating in large events, that is surely waiting times for on-site registration.
While this report looks more at online registration before the event, there is a lot that ticketing and registration companies can do to speed up the process on-site.
Obtaining a valid copy of the ticket, in the same fashion you would print your boarding pass when flying, has become a must have.
The ticket can be obtained as a QR code, a Passbook ticket, a beacon for bluetooth recognition, or a scannable item for NFC enabled phones.
There is little new in the above technology, what is new is the changed need of attendees, waiting in lines to access an event should not be the case anymore.
Social Data
As social media has become more the present than the future, there is a growing need for event professionals to obtain a greater wealth of data from registering attendees.
Collecting just name, email address, and company may prevent a great deal of marketing opportunities otherwise accessible if social profiles were part of the registration process.
Moreover, if it is true that we hate to wait for on-site registration, we become even less patient when we register online. In this perspective allowing attendees to register with their social profiles could make the process super fast.
While a recurring objection is that social logins may preclude wider data collection, it is also true that data can always be collected later upon payment or on-site.
NEW TRENDS IN REgISTRATION
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Group Selling
While we all have experience with understanding what group buying is, through platforms such as livingsocial.com or groupon.com - there is substantial attention lately on group selling.
Call it user generated selling, co-selling, or co-marketing, we are referring to something we are all used to in the event industry, but is relatively new to the online world.
We all know how having event promoters is a tradition in sport or music events. Social media has revived the role of event promoters. Attendees are able to register for an event and gain discounts by selling tickets to others.
In a sense, they host their own ticket shop - promoting it on their blog or with dedicated promo codes on other social networks.
Having social media driven promotional tools that allow group marketing all of a sudden can become a powerful weapon to grow your network of affiliates and sell more tickets.
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12Glossary
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Custom Registration Page This feature refers to the ability to create customizable registration pages for the event. These pages often include a form to collect data and ticketing options.
Reporting toolsBroadly defined, this refers to any set of tools that allow the event organizer to keep track of registration and sales as well as other performance indicators such as web analytics and marketing efforts.
Send notifications and updatesThe ability to send individual or mass communications to those who registered or purchased a ticket to attend the event.
Online and Mobile ReadyThe ability to collect registrations and sell tickets via mobile optimized portals.
Attendees Real-time DataThis feature refers to the ability to receive real time data about attendees activity at the event such as check-in or QR code scanning.
Clone EventsThe platform allows copying of previously created events to speed up the event creation process.
Attendee Info ManagementThe ability to collect and manage customized attendee information and/or collect data via surveys or polls.
Group RegistrationThe ability for attendees to register multiple people at once.
Multiple Price Options ManagementThe ability to set-up multiple pricing options and deadlines.
Multi-session RegistrationThe ability to register for different sub-events of the main event such as specific sessions or tracks for conferences.
Travel Booking IntegrationSome platforms offer travel arrangement booking options for those who registered to attend the event.
Attendee Check-In Seamless integration with on-site registration.
24/7 Customer ServiceAvailability of customer service and support is guaranteed 24/7.
Social Media IntegrationTools to maximize the social media opportunities associated with selling tickets. In most cases this feature refers to the ability to share the purchase of a ticket on social networks or to sync social media profiles with the attendee profile.
Registration Widget The ability to embed a registration form on a website outside of the registration platform by using a small piece of HTML code or a widget.
Custom Badges The ability to create a customized badge design and print directly from the list of guests who registered for the event.
Event Promotion ToolsThis refers to any set of tools that can be used to promote an event, for example social media sharing or email marketing.
Registration Page TemplatesSome providers offer pre-designed templates to give registration pages a defined look and layout. Sometimes these templates can be further customized to match the event branding.
Waiting ListThe ability to open waiting lists for guests to register their interest in purchasing a ticket for an event or activity that is currently sold-out.
Mobile Box Office While this report is focused on pre-event registration, some providers offer on-site registration solutions to register attendees and sell tickets on the spot. This usually happens using a combination of a mobile application and a QR, or barcode, or it may involve on-site registration kiosks.
gLOSSARY
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13Features Table
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FEATURES
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√ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √
123SignupActeva
Active NetworkAcuventA la Reg
amiandoAnyvite
ArrangeMySeatArtegisAtendy
ATSAttendly
Benchmark EventsBrown Paper Tickets
BswarmsBusyconf
Certain SoftwareCompuSystems
Conference ManagerConstant Contact
COvRCvent
Delegate SelectDelegia
DoAttendEbnto
EngagegridEnnect Event
EpicePly
Epsilon RegistrationeRegNow.com
eRSvPetouchesEveniumEventActEventbee
EventbriteEvent Catalyst
EventDayEvent Essentials
Event EspressoEvent Farm
EventHQEventick
Eventilo.comEventIQEventiso
EventMobiEventNook
EventPro PlannerEvent ReadyEventRebelsEventsforce
EventWaxEvent Wizard
EventzillaEvoleroExhibis
ExperientExplara
CU
STO
M R
EgIS
TRA
TIO
N P
Ag
E
REP
OR
TIN
g T
OO
LS
SEN
D N
OTI
FIC
ATI
ON
S &
UPD
ATE
S
ON
LIN
E A
ND
MO
BIL
E R
EAD
Y
ATT
END
EES
REA
L-TI
ME
DA
TA
CLO
NE
EvEN
TS
ATT
END
EE IN
FO M
AN
Ag
EMEN
T
gR
OU
P R
EgIS
TRA
TIO
N
MU
LTIP
LE P
RIC
E O
PTI
ON
S M
AN
Ag
EMEN
T
MU
LTI-
SESS
ION
REg
ISTR
ATI
ON
TRA
vEL
BO
Ok
INg
INTE
gR
ATI
ON
ATT
END
EE C
HEC
k-I
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24/7
CU
STO
MER
SER
vIC
E
SOC
IAL
MED
IA IN
TEg
RA
TIO
N
REg
ISTR
ATI
ON
WID
gET
CU
STO
M B
AD
gES
EvEN
T P
RO
MO
TIO
N T
OO
LS
REg
ISTR
ATI
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PA
gE
TEM
PLA
TES
WA
ITIN
g L
IST
MO
BIL
E B
Ox
OFF
ICE
Feature offered
Feature not offered
√
35THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
FEATURES (CONTINUED)
√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
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√ √ √ √ √ √ √ √
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√ √ √ √ √ √ √ √ √ √
√
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√ √ √ √ √ √ √ √ √ √ √
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√ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √
√ √ √ √ √ √ √
√ √ √ √
√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √ √
√ √ √ √ √ √ √ √
√ √ √ √ √ √ √
Expo LogicExpoSoft Solutions
ExpoTracFive By Five Events
gEvMEgoMobile Events
green Moon SolutionsiModules Software
Info SalonsITN International
kent Housekoliseo
Lil RegieLiveBuzz
MarketMyShowMeetMax
Message BlocksMicroSpec
MRA ServicesmyConference Suite
MyEventguruN200
NuticketsOnline-reg.com
ootoWebParthen
ParticipantPaylogic
PeatixPicatic
PlanetregProximateRegEngine
Registration123Regpack
rsvpBOOkSee TicketsShocklogic
Showcare ShowClix
SignMeUpSignUp4
Streampoint Symphony
ThunderTixTicketbud
Ticket Caketicketderby
TicketFlyTicketLeap
TicketscriptTicket Tailor
TitoTRS
Turnstile SystemsTYMR
UngerboeckUniiverse
Webconnexxorbia
Ya-Ya OnlineZapEvent
CU
STO
M R
EgIS
TRA
TIO
N P
Ag
E
REP
OR
TIN
g T
OO
LS
SEN
D N
OTI
FIC
ATI
ON
S &
UPD
ATE
S
ON
LIN
E A
ND
MO
BIL
E R
EAD
Y
ATT
END
EES
REA
L-TI
ME
DA
TA
CLO
NE
EvEN
TS
ATT
END
EE IN
FO M
AN
Ag
EMEN
T
gR
OU
P R
EgIS
TRA
TIO
N
MU
LTIP
LE P
RIC
E O
PTI
ON
S M
AN
Ag
EMEN
T
MU
LTI-
SESS
ION
REg
ISTR
ATI
ON
TRA
vEL
BO
Ok
INg
INTE
gR
ATI
ON
ATT
END
EE C
HEC
k-I
N
24/7
CU
STO
MER
SER
vIC
E
SOC
IAL
MED
IA IN
TEg
RA
TIO
N
REg
ISTR
ATI
ON
WID
gET
CU
STO
M B
AD
gES
EvEN
T P
RO
MO
TIO
N T
OO
LS
REg
ISTR
ATI
ON
PA
gE
TEM
PLA
TES
WA
ITIN
g L
IST
MO
BIL
E B
Ox
OFF
ICE
Feature offered
Feature not offered
√
THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
14Pricing Table
37THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
PRICINg
Company Event Fees Monthly Fee $100 + ccp
123Sign-up 0 0 6.7
A la Reg 0 5 3.2
Acteva 0 0 3.95
Acuvent 0 Account fee applies
4.9
Amiando 0 0 6.89
Anyvite 0 0 6.69
ArrangeMySeat 7 0 4.3
Atendy 0 License fee applies
7.19
Attendly 0 0 3.2
Benchmark Events 0 12.95 3.2
Brown Paper Tickets 0 0 4.49
Bswarms 0 0 6.99
BusyConf 0 0 6
Constant Contact 0 20 3.2
DoAttend 0 0 5.19
Ebnto 0 0 6
Engagegrid 0 0 5.2
Ennect Event 400 0 5
ePly 0 0 9.6
eRegNow.com 150 0 3.5
etouches 0 0 7.5
Evenium 0 0 3.99
Eventbee 0 0 4.2
Eventbrite 0 0 6.49
EventDay 0 0 8.2
Event Espresso 89.95 0 3.2
Event Essentials 0 0 4.25
EventHQ 0 0 7.68
Eventiso 0 0 4
Eventick 0 0 8
EventIQ 300 79 4.5
Eventilo.com 0 0 11.17
EventNook 0 0 6
EventRebels 250 0 5.2
EventWax 0 0 5.2
Company Event Fees Monthly Fee $100 + ccp
Event Wizard 0 0 7.75
Eventzilla 0 0 4.2
Evolero 0 29 6.7
Explara 0 0 4.22
gEvME 0 199 3.2
goMobile Events 0 0 3.45
koliseo 0 0 9
Lil Regie 0 0 6.75
MeetMax 0 0 7.2
Message Blocks 0 0 5.3
myConference Suite 0 0 5.49
My Event guru 0 0 6
Participant 0 0 4.1
Peatix 0 0 3.49
Picatic 0 0 3.2
PlanetReg 0 0 5.7
Proximate 0 0 6
Regpack 0 49 3.2
rsvpBOOk 0 0 7.1
See Tickets 0 0 6
SignMeUp 0 0 8
ThunderTix 0 120 3.2
Ticketbud 0 0 5.98
Ticket Cake 0 0 16
ticketderby 0 0 5.99
TicketLeap 0 0 6
Ticketscript 0 0 6.9
Ticket Tailor 0 14.55 3.2
Tito 0 0 6.2
TYMR 0 0 4.6
Uniiverse 0 0 5.99
Webconnex(Regfox, RedPodium, TicketSpice)
0 19 3.79
Ya-Ya Online 160 0 11.2
ZapEvent 0 0 6.2
THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
15Geolocation Table
39THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
gEOLOCATION - AMERICAS
123Sign-up San Jose, CA, USA
Acteva - Online Event Registration Walnut Creek, CA, USA
Active Network San Diego, CA, USA Philadelphia, PA Denver, CO
A la Reg Menlo Park, CA, USA
Anyvite San Francisco, CA, USA
ArrangeMySeat Manitoba, Canada
Atendy Toronto, Ontario, Canada
ATS - American Tradeshow Services Mandeville, LA, USA
Benchmark Events Los Alamitos, CA, USA
Brown Paper Tickets Seattle, WA, USA Bellevue, WA, USA
Bswarms Irving, TX, USA
BusyConf Leesburg, VA, USA
Certain Software San Francisco, CA, USA
CompuSystems Broadview, IL, USA
Conference Manager Victoria, BC, Canada
Constant Contact Waltham, MA, USA San Francisco, CA, USA New York, NY, USA Delray Beach, FL, USA Loveland, CO, USA
Cvent McLean, Virginia, USA Austin, Texas, USA Los Angeles, California, USA
Portland, Oregon, USA
Engagegrid Dunellen, NJ, USA
Ennect Event Pittsburgh, PA, USA
Epic Charlotte, NC, USA
ePly North Vancouver, BC, Canada
Epsilon Registration Baltimore, MD, USA
eRegNow.com Michigan, USA
eRSvP New York, NY, USA
etouches Norwalk Connecticut, USA
Evenium San Francisco, California, USA
Eventbee Palo Alto, CA, USA
Eventbrite San Francisco, CA, USA
Event Catalyst Washington, DC, USA Rockville, MD, USA. Malibu, CA, USA
EventDay Scottsdale, AZ, USA
Event Essentials Newbury Park, CA, USA
Event Farm Newport Beach, CA, USA Washington, DC, USA New York, NY, USA Los Angeles, CA, USA San Fransisco, CA, USA
Eventick Recife, Pernambuco, Brazil São Paulo, São Paulo, Brazil
EventIQ Edmonton, Alberta, Canada
EventMobi Toronto, ON, CANADA Virginia Beach, Virginia, USA
EventPro Planner Saskatoon SK, Canada
Event Ready Roseville, CA, USA
EventRebels Baltimore, MD, USA
Eventsforce New York NY, USA
EventWax Wheaton, Illinois, USA
Event Wizard Pickering, ON, Canada
Experient Boston, MA, USA
Washington, DC, USA
Chicago, IL, USA
Vernon Hills, IL, USA
Cleveland, OH, USA
9 St Louis, MO, USA
Frederik, MD, USA Las Vegas, NV, USA
Expo Logic East Norriton. PA. USA
Exposoft Solutions Arlington, VA, USA Mississauga, ON, Canada
ExpoTrac Woonsocket, RI, USA
Five By Five Events Seattle, WA, USA
goMobile Events Brooklyn, NY, USA
green Moon Solutions, LLC McLean, VA, USA
iModules Software Leawood, Kansas, USA
ITN International Bethesda, MD, USA Sandy, UT, USA
MeetMax New York, NY, USA Saratoga Springs, NY, USA
Message Blocks Ann Arbor, MI, USA
MicroSpec Registration Services Louisville, KY, USA Concord, Ontario, Canada
MRA Services Woodinville, WA, USA
40THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
gEOLOCATION - EUROPE, MIDDLE EAST AND AFRICA
Active Network London, UK
Amiando Munich, Germany
Artegis Nyon, Switzerland
Brown Paper Tickets Edinburgh, UK
Certain Software London, UK
Constant Contact London, UK
COvR Balen, Belgium
Cvent London, UK
Delegate Select Pinner, Middlesex, UK
Delegia Stockholm, Sweden
Ebnto Barcelona, Spain
etouches Reading, UK
Evenium Paris, France
EventAct Shfayim, Israel
Eventbrite London, UK
EventHQ Poole, UK
Eventilo.com Delft, The Netherlands
EventMobi Berlin, GERMANY
EventPro Planner Redland Bristol, UK
Eventsforce London, UK
Evolero Tel Aviv, Israel
Exhibis Paris, France
ITN International Brighton, UK
myConference Suite Ottawa, ON, Canada Toronto, ON, Canada
MyEventguru Boston, MA, USA
Online-reg.com San Diego, CA, USA
ootoWeb Las Vegas, NV, USA
Peatix New York City, NY, USA
Picatic Vancouver, Canada
Planetreg Loveland, Colorado, USA
Proximate Cambridge, MA, USA
RegEngine San Francisco, California, USA
Ottawa, Ontario, Canada.
Registration123 Geneva, Illinois, USA
Regpack San Francisco, CA, USA
rsvpBOOk Tempe, AZ, USA
Showcare Event Solutions Washington, DC, USA Las Vegas, Nevada, USA Toronto, Ontario, Canada
Montreal, Quebec, Canada
ShowClix Pittsburgh, PA, USA
SignMeUp Chicago, IL, USA
SignUp4 Atlanta, Georgia, USA
Streampoint Washington, D.C., USA Toronto, ON, Canada
ThunderTix Austin, TX USA
Ticketbud Austin, TX USA
Ticket Cake Las Vegas, NV, USA
ticketderby Naples, FL USA
TicketFly San Francisco, CA, USA
TicketLeap Philadelphia, PA, USA
TRS - The Registration System Indianapolis, Indiana, USA Houston, Texas, USA
Turnstile Systems Seattle, WA, USA
Ungerboeck Systems Interna-tional
O’Fallon, MO, USA
Uniiverse Toronto, Ontario, Canada
Webconnex (RegFox, RgPodium TicketSpice)
Sacramento, CA USA
xorbia Atlanta, GA, USA
ZapEvent Online Registration Minneapolis, MN, USA
41THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
gEOLOCATION - ASIA AND OCEANIA
Acteva Sydney, Australia Kolkata, West Bengal, India Gurgaon, Huryana, India
Active Network Singapore, Singapore Sydney, Australia
Acuvent Balgowlah NSW, Sydney, Australia Paddington QLD, Brisbane, Australia
Attendly Melbourne, Australia
Certain Software Brisbane, Australia
Cvent Gurgaon, India
DoAttend Guindy, Chennai, India
eRegNow.com Mumbai, Maharashtra, India Kuala Lumpur, Malaysia
etouches Sydney, Australia
EventNook Singapore, Singapore
EventPro Planner Hurstville BC, Australia
Eventzilla Chennai, India
gEvME Singapore, Singapore
ITN International Napier, New Zealand
Lil Regie Wellington, New Zealand
Peatix Tokyo, Japan Singapore, Singapore
Ungerboeck Kowloon, Hong Kong Guangzhou, China Brisbane, Australia
kent House Stoke-on-Trent, Staffordshire, UK
koliseo Madrid, Spain
LiveBuzz Coventry, UK
N200 Watford, UK
Nutickets Mancheste, UK
Parthen Amstelveen, Netherlands
Participant London,UK.
Paylogic Amsterdam, Netherlands Groningen, Netherlands Berlin, Germany Antwerp, Belgium
RegEngine Istanbull, Turkey
See Tickets Nottingham, UK
Shocklogic London,UK
Symphony Sheffield, UK
Ticketscript London, UK Amsterdam, Netherlands Antwerp, Belgium Berlin, Germany Barcelona, Spain
Ticket Tailor London, UK
Tito Dublin, Irelnad
TRS - The Registration System The Netherlands
TYMR Porto. Portugal
Ungerboeck Systems International Karlsruhe, Germany
42THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
This report was written by Julius Solaris.
ABOUT THE AUTHOR
Julius is the editor of Event Manager Blog. Started in 2007, Event Manager Blog is a popular blog worldwide for event professionals, covering topics such as event technology trends, event inspiration but also destination management marketing, meeting planning.
Julius is the author of The Event App Bible, the most comprehensive research about mobile apps for events. In just 45 days from release the book was downloaded more than 5,000 times.
In 2008 he started the Event Planning and Management LinkedIn Group. A few years later, with more than 150,000 members and a team of 12 moderators, it became the de-facto largest gathering of event professionals online.
Julius is a speaker for the event industry. Events he spoke at include Event Technology Conference, IMEX Las Vegas, Dubai ISES talks, Tech Fest 2013, Cvent’s Corporate Meeting Summit 2013, Event Tech Circus Amsterdam, event 13, SMAU 2013, MPI Belgium Conference, EIBTM Barcelona, IMEX Frankfurt, Social Media Week Milan 2012, SMAU 2012 and he’s been guest lecturer for Dublin City University’s Business School.
Before becoming a 100% dedicated blogger and speaker, he has been working as Social Media Consultant for FTSE250 companies in the UK. His last campaign with RS Components won Econsultancy’s The Digitals for Best Multichannel Marketing Campaign.
THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
16Credits
44THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
This guide could have not been possible without the help of an incredible team of people.
I would like to thank:
Carmen Boscolo - for making the whole project a reality
Cathy Key - of OnlineRegReview for the invaluable help with research and validation and for writing the Price section
Anne Thornley-Brown - of Executive Oasis for coordinating the research on the LinkedIn Group
Pornwadee Karow - of Epsilon Registration for premise validation
Rennette Grace - for validation
Beatrice Tagliaferri - for helping us with research and layout
All those who participated in our questionnaires including platform providers, LinkedIn group members and senior event profs.
Our Sponsors - for making the report happen.
First release date: 19th November 2013
CREDITS
THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
17Partners
46THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
PARTNERS
THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
18Disclaimer
48THE GOOD EVENT REGISTRATION GUIDE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
This report is based on a research carried out between September and October 2013.
We asked all providers to supply us with their own data for better accuracy. When this was not possible, we gathered information from publicly available resources.
While we try to represent companies to the best of our abilities we strongly suggest to visit the company website or to contact the company directly for a more accurate representation of the services offered. We expressly disclaim any liability by reason of inaccurate source materials.
If you are a provider and would like to communicate misrepresentation of your features or report inaccurate data in thisreport, you can do so by emailing“julius at eventmanagerblog dot com”.
We cannot guarantee immediate amendments or state when an updated version of the report will be disclosed. While this report has been sponsored by registration and ticketing providers the analysis is completely unbiased.
If you wish to sponsor our future publications,or receive sponsorship opportunity notifications, get in touch with“carmen at eventmanagerblog dot com”.
DISCLAIMER
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