the good, the bad and the counterfactual pdfs/supply chain 2015/the good the bad and the...•...
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THEGOOD,THEBADANDTHECOUNTERFACTUAL
NIELSENBOOK
JonathanNowell16thOctober2015
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AGENDA
• TheGood• TheBad• TheCounterfactual
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ISBN
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ISBN
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ISBN
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ONIX
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ONIX
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ONIX
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DISCOVERY
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WhitePaper:TheLinkBetweenMetadataandSales
ByAndreBreedt,HeadofPublisherAccountManagement
DavidWalter,ResearchandDevelopmentAnalyst
25January2012
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THEVALUEOFMEETINGBICBASICREQUIREMENTS
1,113
2,205
0
500
1000
1500
2000
2500
IncompleteBICorimage CompleteBIC,withimage
salesperISBN
98%
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THEEFFECTOFBICBASICONOFFLINEANDONLINESALES
IncompleteBICorimage
CompleteBIC,withimage
offlinesalesperISBN
IncompleteBICorimage
CompleteBIC,withimage
onlinesalesperISBN
48% 124%
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THEEFFECTOFBICBASICACROSSBROADGENRES
0
500
1000
1500
2000
2500
3000
3500
4000
FicOon SpecialistNon-FicOon
TradeNon-FicOon Children's
IncompleteBICorimage CompleteBIC,withimage
+173%
+33%
+97%
+52%
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ENHANCEDMETADATAFIELDSUSED
ShortDescripOonLongDescripOonReviewAuthorBiography
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THEEFFECTOFENHANCEDMETADATAONSALES
0
500
1000
1500
2000
2500
3000
3500
Noenhancedmetadataelements
1enhancedmetadataelement
2enhancedmetadataelements
3enhancedmetadataelements
4enhancedmetadataelements
SalesperISBN
55%
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THEEFFECTOFENHANCEDMETADATAONOFFLINEANDONLINESALES
Noenhancedmetadataelements
1enhancedmetadataelement
2enhancedmetadataelements
3enhancedmetadataelements
4enhancedmetadataelements
offlinesalesperISBN
Noenhancedmetadataelements
1enhancedmetadataelement
2enhancedmetadataelements
3enhancedmetadataelements
4enhancedmetadataelements
onlinesalesperISBN
35%178%
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THEINTERN
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DISCOVERY:INCLUDINGMETADATA
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MEASUREMENT
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SALES
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DOI
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ISTC
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DIGITAL
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DIGITAL
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COLLABORATION
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PROPRIETARY
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COLLABORATION
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THEAGGREGATORS
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AVERAGE8%MORENEWTITLESPA
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
TotalNoofTitlesPublishedintheUK
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UPDATESINCREASED3XIN8YEARS
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THEAGGREGATORS
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THEMA
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ToNielsen
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HEROESOFSTANDARDSHenriedeAvram(1919–2006)
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SUMMARY
• Metadataandassociatedstandardsareallaboutdiscovery• BuildonexisOngcollaboraOon,andquesOontheproprietary• Standardsshouldbebuiltfrombodomupnottopdown• Let’sskillup…managingmetadataisnotjobfortheintern• MetadatamanagedserviceswillextendcollaboraOonto
newleveloverthenextfewyears