the good, the bad and the ugly of kids’ apps monetization - eldad ben tora, kidoz
TRANSCRIPT
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SDK For Apps
Content Discovery Network for Kids
Kid Mode For Devices
TinyLab TuToTOONS Bubadu AppQuiz
Casual Connect 2016
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Content Discovery Network for Kids
Kids Mode
Casual Connect 2016
SDK For Kids Apps
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Content Discovery Network for Kids
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
Over 900 Apps
25 Million Users
Casual Connect 2016
2015 2016
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Developing Apps for Kids
75% Want to help kids
25% See a Business opportunity
Casual Connect 2016
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Discovery is Extremely Hard, Unless:
You have a huge portfolio (to cross-promote)
Your apps are featured frequently
Will you
feature my app
?
Casual Connect 2016
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Revenue Per User Is Lower Than Cost
~25 C
No economy
~$1.00
Life Time Value
Cost Of N
ew Install
Casual Connect 2016
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Marketing Effort & Budget
Casual Connect 2016
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Asking Users to Pay (US Market, 2016)
#1 Premium But user base remain small
#2 In-App PurchasesBut raise complaints, higher regulation, no monetization from most users.
#3 SubscriptionBut requires heavy maintenance
Casual Connect 2016
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But What About The Rest?
Paying Non
Casual Connect 2016
Paying
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Kids Are Shifting From TV To Mobile
And Ad spend budget on kids is following
$4B Mobile Display
& Video$17B TV Ads
Casual Connect 2016
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Attitude towards ads in apps for kids
No ads
Ok with ads
OK with Safe Ads only
22%
37% 41%
Casual Connect 2016
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Bad: Being Non COPPA
Bad: Being Non-COPPA Compliant
Corona Platform
Casual Connect 2016
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Bad: Being Non Compliant in App Stores
iOS Kids’Parental gate is a must
Google Play (Family) No Game Walls
Casual Connect 2016
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Ugly: Being Inappropriate
Popular coloring appshowing inappropriate recommendations for kids
Casual Connect 2016
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Good: Being Transparent
Nick Jr. clearly marks ads within the feed.
Casual Connect 2016
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Good: Respect Kids
Non Intrusive
User Initiated Native & Content Focused
Casual Connect 2016