the good the bad the ugly of digital marketing
TRANSCRIPT
4Ps Marketing
The Good, the Bad & the Ugly of Digital
Marketing
@MatthewPhelan > #MattChat
@MatthewPhelan > The big quiz
Agenda
• Change the Agenda
•The Ugly, The Bad & The Good
• The Ugly (Outside in)
• The Bad (Change needed)
• The Good (Why I get up in the morning)
Interviews
The Ugly
“The Content Bandwagon”
“Big Data, Small Data, Cardboard box thing”
BIG DATA
“Privacy Advertising”
“Paid Links”
The Bad
“Brands pretending to know consumers”
“Budget Bias”
“Hype of Google Changes”
“Enhanced Campaigns”
“Selling Data” “My data from…”
The Good
“Embracing Digital”
“Brand conversation vs Brand broadcasting”
“Measurement”
“Google Penguin”
“The integration of SEO & Social”
Co
nte
nt
SEO Social
Summary
The old way
The new way
Final thought
“It's the repetition of
affirmations that leads to
belief. And once that belief
becomes a deep conviction,
things begin to happen.”
Muhammad Ali
Any questions?