The Google Arena

How your website went from the top of the search results to the bottom, in just

one year.

What the Business Owner Sees

The Battle Begins

How many Google updates?

“There are over 500-600 changes to it’s algorithm in a year.” – Matt Cutts

550 / 365 = 1.5 updates a day

Penguin

The Attack against the Black Hat• keyword stuffing • participating in link schemes• duplicant content

Google Panda

Attack of the low content:- Ezines

Search + Your World

The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query.

Exact Match Domain

This update, dubbed the “EMD update,” focuses on ridding the SERPs of spammy or low-quality “exact-match” domains.

7 Page SERPS

- More Ads- Local search results- Pictures- Videos

YouTube Views

YouTube has recently adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching