By David A. Vise With

Mark Malseed2/9/2015 1

“Inside the hottest business, media and technology success of our time."

What Is It About?

• Biography of Larry Page and Sergey Brin

(Co-founder of Google).

• How Google was created and developed.

• How Google became highly profitable.

• Google competitive advantage.

• Google existing culture.

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The Birth of Google

Ph.D. research project, Data

mining, Indexing

10,000 searches at Stanford

Tired to sell PageRank to

Yahoo!, Excite

Misspelled “googol” for google when

looking for a name

PageRank- search results are ranked

on a relevance

Existing Search engine were

unsatisfactory

Brin & Larry decided to run the internet search as their own business

Lycos, AltaVista, Excite, Info seek

Learning

• This was a good first glimpse into the start and establishment of Google. The story line read well and the book was generally light enough that it was a quick read.

• Leveraging new technology- there is so much that can be done.

• Differentiate yourself.

• Innovate ! Innovate ! The world loves new discoveries.

• Amazing business awareness(sharpness) and computer wizardry

• Why their approach to search was superior to others?

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Learning

• Page and Brins devotion to the customer experience. ( fact that google forgoes millions of dollars of valuable ads on the barren google homepage – to avoid of obtrusive popup and banners.)

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Recommendations

• Business Managers

- Keep laser focus on the customer experience

- To meet the demand of todays discerning and elusive customer.

• Undergraduate business students

How a business ticks

Very recommended for those who have interests in Business & Marketing.

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Recommendations

• Casual reader

Wishing to know more about something that has most likely made a subtle impact on making their life more convenient in one way or another.

A must-read for anyone who's never bothered to think about Google much except to rush to the site and start a search.

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Good in the book

• Found the book very inspirational

• Has been built in an unbelievable short time.

• Everything can happen if we just brilliantly worked hardly on it.

• Details of how the leadership roles were split amongst the creators and the CEO they hired.

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What is not good in the book?

• The only drawback from my point of view is that this book stops at year 2006 and as we all know Google is a very large and growing business entity where lots of new ideas and products are popping every day.

• It would be interesting to get a post Android view of how Google has grown to have more competitors/enemies, and how litigation it has faced in recent years compare to those which slowed Microsoft during Google's boom,

• It fails to elaborate upon some of Google's greatest successes in its platform.

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What is not good in the book?

• The byline of this book is “Inside the hottest business, media and technology success of our time." The problem is that this book provides no "inside" look at all. The information provided by the authors might as well have been found through a Google search. There was nothing really new that has not been reported a thousand times in the media or obvious to anyone who follows Google.

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Sequel

THE GOOGLE WORLD ..

Thinking with Google.

• Hope to see the new further Google's innovating and fascinating ideas.

• The new google bets on future.

• Solve for X.

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Sequel

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The Future Google

Project Ara – Phones

Solar power drones - Titan aerospace

Project Tango – 3D phones

Google project loon – Wireless router into air

Google glass

Google contact lens –management of diabetes

Self driving cars

Google robots – cheetah

Flying windmill – mirquie turbine

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