the grand finale...my cakes during a friend’s birthday party. his previous thought of what a cake...
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30 | FOOD & BEVERAGE MAGAZINE JANUARY 2018 | 31
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hatisthefirstthingtheweddingguestsno-ticewhentheyentertheballroom,otherthansome reallybaddancing?Theweddingcake!Whatisthelastthingtheywilltaste?
The wedding cake! Why then is this glorious creationanafterthought?Cutting corners on themaineventisarecipe(punintended)fordisaster!
The Grand Finale (Or The Icing On The Cake So To Speak)
The best way to make sure that your wedding and event
cakes are special every time is to employ your own pas-
try chef. It just makes sense to use the talents of a wed-
ding cake specialist or small custom bakery. If the cake
is crummy (pun intended) the guests won’t tell anyone,
they will tell EVERYONE! If the cake is delish, the attend-
ees will stuff their faces with seconds and thirds and hate
themselves in the morning. Having been in a variety of
pastry chef positions over a span of 30 years, I have many
keen insights and helpful tips. It all began with a single
wedding cake for a friend in California, followed by a job
in a French Bakery, owned by a Japanese company with a
Spanish speaking mentor! Lorenzo, showed me everything
he knew about baking and decorating cakes. The rest is
history.
Should you hire your own specialist? Maybe and maybe not.
your team. Priceless!
style
Here are some of the good, the bad and the ugly so you can decide for
yourself. Let’s begin with…
The Good • Team Member: A trusted and talented person on
your tea
• Handcrafted: Your product. Made with love.
• Consistent: Same baker. Same great recipes and
• Attention to Details: Clients LOVE specialists.
• Increased Sales: An all inclusive package means
the bride and groom won’t have to worry about the cake.
You’ve already done that for them.
The person you are considering doesn’t have to be a
culinary arts graduate, although it wouldn’t hurt.
Someone who has attended years in the “School of Hard
Knocks” is a perfect candidate too. But there are certain
qualities to look for either way.
• Passion: Wedding cakes, backup cakes and
pastries galore require devotion.
• Experience: Especially in high quality baking
and decorating.
• Easygoing: For those times when the wedding
cake falls off the back of the delivery truck.
• Presentable: Neat and communicates well.
Which brings us to: Let your clients know that they can
speak to the cake specialist. This can be a plus for the
pastry chef and the client.
The Bad and the Ugly• Personality or ego conflicts: The man with the tallest hat
rules. This fact became painfully obvious when the angry
head chef, was flinging chafing dishes like a frisbee at my
co-worker. It was then that I decided to seek employment
elsewhere.
• Salary: A specialist may cost more.
• Space Needed: Actually pastry chefs don’t take up much
room at all. Find a useable corner or spot in the basement.
Been there, done that.
• Equipment Needed: Large mixer with a couple of bowls,
oven, cake pans, work table, refrigerator and room for the
Grand Finale in the walk in freezer.
the next best thingFind a high quality custom bakery or home based
business that you trust. Order the cakes weekly and have them
delivered.
This is precisely how I work as a specialist. When my
services are needed I deliver cakes to Hathaway/Young in
Millerton, New York. Executive chef Bruce Young tasted
my cakes during a friend’s birthday party. His previous
thought of what a cake could taste like was shattered with
each and every delicious bite. In other words, he liked it.
Pete Hathaway and Bruce Young don’t cut corners, which
guarantees success. Their clientele are like rabid pit bulls
in the pursuit of quality.
Cont inue on next page>>
W
C ou r t esy of P hot o E x pres s ions
32 | FOOD & BEVERAGE MAGAZINE
Website: www.wedding-cakes-for-you.com/YouTube Channel: www.youtube.com/c/WeddingCakesForYouFacebook: www.facebook.com/wedding.cakes.for.you/
The Next, Next Best ThingSend your brides and grooms to a talented and trusted outside
source, someone whom you know makes amazing cakes. Your cli-
ents will love the fact that you are connected to talented local
pastry chefs.
more tipsHire help for your pastry chef during the busy season, or they
will burn out like a tiny asteroid.
Train the waiters to be a teeny bit more careful when carrying
wedding cakes. A wedding cake is actually priceless; it cannot
be duplicated. When a waiter slings the cake over his shoulder
single handedly, it can cause heart stoppage to its creator.
Bottom line is...treat the wedding cake as you would any Grand
Finale! Pack it with a punch. Make it awesome!
So what came after that first apprenticeship at the French bak-ery you wonder?
I moved on to supplying the areas finest with yummy wedding
cakes and pastries. Next in line was a pastry chef position for a
lovely place called The Candlewood Inn, owned by entrepreneurs
John Royce and Thomas Montague. The esteemed La Chateau in
South Salem, New York is their most recent addition to an exist-
ing array of successful venues. With six in total, I would say these
guys are doing something VERY right.
My Grand Finale Happily running a small custom cake business accompanied by
a website, YouTube Channel and a book about... you guessed it,
Wedding Cakes. All created to help others with whatever their
cake dreams may be.
P hot o By Joh n Mu n no Wedd i ngs a nd E vent s P hot og r aphy
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PASTRY CHEF OF THE MONTH