The grandma box

Spanish and Italian recipes at your home ready to cook.

Web site

Is the face of our business (no real shop)

E-commerce (buy on line)

Connection with customers (social media, faq, contact us)

Special offer for new customers

Rewords and special discount for affiliate customers

Aim of the website

Delivery Spanish and Italian traditional recipes with their ingredients ready to cook.

Provide healthy and organic products at your home.

Help people to save time and money and be enviroment friendly (reducing food waist).

Send quality ingredients in exact portions, and easy-to-follow recipe cards with Spanish and Italian meals.

Boxes are delivered every two days but with the possibility to pause the account at any time.

Target customers

From 25 to 40 years old Over UK Men and women Middle/ high class Proactive healthy lifestyle Young couples with children

Competitors

Gousto Hellofresh Riverford Abelandcole Ocado Asda Tesco

Building traffic Metadata<meta name="title" content= Spanish and

Italian delivery recipe meals– deliver great recipes and fresh ingredients to your home. Cook fast, healthy recipes as a Spanish or Italian grandmother./>

<meta name="description" content=" Spanish and Italian food delivered to your front door. Cook healthy food like you were in Spain

or Italy." /><meta name="keywords" content=" organic

ingredients, fresh, cooking, Spanish, Italian, delivery recipes, healthy food, eat healthy, grandma" />

GOOGLE ADWORDS CAMPAIGN We used Google Adwords to/because:

- ATTRACT CUSTOMERS: 90% of people search for a product or service using Google. We have lots of competitors, so it’s important that we are included in the search results too.

- IMMEDIATE RESPONSE: as soon as AdWords is activated our Ad stars to appear to users searching for our products or service.

- YOU ONLY PAY FOR RESULTS: Google AdWords offers a “Pay Per Click” system so that we only pay if a user clicks on our ad to visit our website. This means users will see our ad without we actually having to pay anything.

Marketing Strategies Blog and social media to interact with our customers.

Emails with automatic confirmation of orders, newsletters, vouchers/offers, seasonal catalogue.

Marketing Strategies

10

Mobile marketing: recipes via app

Promotional Code (i.e. gradma) to attract more exciting customers to get a X£ discount offer with the first purchase box.

£20 off First Box Orders at The Gradma Box

NEWSLETTE

,,

This is our example of NEWSLETTER.

It’s a simple but effective way of engaging customers.

We have chosen a minimalistic and responsive design: the description of our activity is clear and immediate.

At the bottom of the page you can find two very good offers for our new customers (the offer on the left) and non new customers (the one on the right).

TRACKING THE NEWSLETTER

In order to evaluate all the different referral sources such Ad Campaigns or e-mail newsletters, we need to define a standard set of parameters that can be tracked later on in Google Analytics.

Google Analytics uses 5 standard dimensions for a campaign which needs to be incorporated into the query string of the URL for each ad placement.

The Google URL builder can help with creating these links.

https://thegrandmabox.wordpress.com/?utm_source=Newsletter&utm_medium=email&utm_term=italian%20food&utm_content=Newsletter%20%231&utm_campaign=Lunch

SET A GOAL IN GOOGLE ANALYTICS

We are going to break goals into two types, Macro and Micro conversions, allowing the understanding on priority of the goals.

Macro conversions would be sales conversions on the e-comm site. Micro Conversions could be sharing of a blog post or a customer posting a review.

DATA ANALYSIS

FACEBOOK STRATEGY

Through our FACEBOOK PAGE we:

- share posts, pictures, links.

- Informe people about our latest offers such as. 20% off on the first order, 20% off when you refer three friends, a bottle of freshly made sangria when you spend at least £30 and order Monday to Friday between 3pm and 6pm.

- We also use Facebook to create our ADVERT targeting our audience and choosing a budget.

SOCIAL MEDIA MARKETING

GOOGLE ADWORDS CAMPAIGN We used Google Adwords to/because:

- ATTRACT CUSTOMERS: 90% of people search for a product or service using Google. We have lots of competitors, so it’s important that we are included in the search results too.

- IMMEDIATE RESPONSE: as soon as AdWords is activated our Ad stars to appear to users searching for our products or service.

- YOU ONLY PAY FOR RESULTS: Google AdWords offers a “Pay Per Click” system so that we only pay if a user clicks on our ad to visit our website. This means users will see our ad without we actually having to pay anything.