CULTURAL HERITAGE IN PROMOTING THE REGION

Maria Koc – Deputy Senate Marshal

LTO WGL

Warsaw, September 2019

The Great Lithuanian Route

The Great Lithuanian Route

It used to be one of the most important trade and postal routes of the Polish-Lithuanian Commonwealth. It connected Warsaw, Grodno and Vilnius.

The Great Lithuanian Route nowadays Network tourism product connecting regions and countries

Offer for ‘weekend tourists’

Journey to the East

• Warsaw

• Eastern Masovia

• Białystok

• Podlachia

• Grodno

• Vilnius

Overview of 2013–2017 measures

• LTO WGL joins the Masovian Tourist Organisation and Podlachia Tourist

Organisation

• Cooperation with MROT and PROT

• Organising four editions of the International Flavour Tournament at Liw Castle

• Publications concerning the Route: guides, maps, leaflets

• Map and leaflet awarded in PROT’s competition for tourist publications

• Setting up a website and a Facebook profile

• Promotional activities: participation in tourist fairs and events on the Route

• Educational activities – children and teenagers residing in towns on the Route •

Greater brand recognition of the WGL Route

Honoured tourist destination

EDEN 2017 – Cultural tourism

In 2017, the Great Lithuanian Route was honoured in the

EDEN (European Destinations of Excellence) competition,

cultural tourism category

Cultural heritage in promoting the

region

History

Antiques

Cuisine

Folk art

Great personalities

Multiculturalism

Cultural events

Promotion by heritage

Sulejówek – Józef Piłsudski

Liw – Knight tournament

Węgrów – magnificent

monuments

Sokołów Podlaski –

Folklore Meetings

by the Bug River

International Flavour

Tournament

The Best

Tourism Product

of Mazowieckie

Voivodeship

2016

Slow food

International Flavour Tournament at Liw Castle

The path to commercialization

Idea: promotion by cuisine – Flavour

Tournament

Dębe Wielkie municipality – “Dębe’s acorn

coffee”

Chopin enjoyed acorn coffee

1st place in the ‘Memento of the journey’

category

Promotion at events

Commercialisation – transferring the right

to sell to

privately owned ‘Gościniec Goździejewski’

(Dębe Wielkie municipality)

Collaborating bodies

LTO WGL + Originators

+

local government (municipalities and districts on the Route)

+

LGD (on the Route) +

MROT + PROT +

Office of the Marshal of Mazowieckie

voivodeship

+

Enthusiasts

involved in the

project

Offers from Podlaskie Voivodeship, Belarus and Lithuania to be included

WGL: network tourism product

LTO WGL activities

International and National Tourism Fair

Cooperation with the Office of the Marshal of

Mazowieckie Voivodeship and MROT

• ‘Regions at the Crossroads of Cultures’, Łódź

(Regiony na Styku Kultur) Fair, • TT Warsaw

• Summer Warsaw Fair 20

• Tour Salon Fair Poznań

• World Travel

Show, PtakExpo

Educational activities

Discover your region and your origins

Discover your origins

• ‘Trending Mazovia’ (Moda na Mazowsze) workshop

• Wafer cut-out workshop

• “Breakfast by Liwiec” (Śniadanie nad Liwcem)

Discover your origins

• Sienkiewicz Festival – Cuisine of the Trilogy

• M. Buttitta – Delicacies of the past

• J. Jakubiuk – Taste the local

Participation in events on the Route

• Folklore Meetings by the Bug River

• Drohiczyn Days 2016

• World Youth Day – Warsaw

• Presentations for guides

• et cetera...

WGL Route Rally Sulejówek – Dębe Wielkie municipality – Liw – Węgrów –

Miedzna – Sokołów Podlaski – Drohiczyn – Vilnius

• Local, national,

• International

( Polish Radio External Service )

• Culinary bloggers

• Sectoral (tourist) media

Promoting the Route – media

Mr. Wielądko Academy Historical and culinary academy

‘The Perfect Cook’ (Kucharz doskonały) written on the Great Lithuanian Route.

Wojciech Wielądko's work is the second Polish culinary book published in print (1783).

The author was born in Wielądki, on the WGL Route.

Plans

Marking the Great Lithuanian Route

Mark proposed:

Certifying products awarded in the four editions of the Flavour Tournament

Integrating operators on the Route

Cooperation with Belarusian and Lithuanian entities

Thank you for your attention

Local Tourism Organisation

Great Lithuanian Route ul.

Wolności 21

08-300 Sokołów Podlaski e-mail:

lotwgl@wp.pl

www.wielkigoscinieclitewski.pl

www.facebook/lotwgl

See you on the Route!