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searchmarketingexpo.com @colleendeborah #SMX #14B AAGGHHHH! What’s the best way? THE GREAT PPC ACCOUNT STRUCTURE DEBATE

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Page 1: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH! What’s the best way?

THE GREAT PPC ACCOUNT STRUCTURE DEBATE

Page 2: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

#CPC WHATT?!

Page 3: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

A #2 Quality Score??!!!!

Page 4: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

Ad Rank Keeping You Down?

Page 5: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH! What’s the best way?

Page 6: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

#CPC WHATT?!

Page 7: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH!

#CPC WHATT?!

Page 8: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH!

#CPC WHATT?!

Which path will you take?

Page 9: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B Performance

Page 10: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

Geolocation

Page 11: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

Page 12: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH! Relax pumpkin

+what +if +marketing [what if marketing]

“what if marketing” what if marketing

Page 13: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH! Relax pumpkin

Page 14: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH! Relax pumpkin

Page 15: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH! Relax pumpkin

Page 16: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH! Relax pumpkin

Page 17: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH!

Page 18: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

Page 19: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

Start With The Business Goals

Page 20: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH! Create accounts that offer both

Page 21: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH! Guaranteed

Google’s Blessing

Page 22: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH! +

Page 23: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

AAGGHHHH! The Sophistication of Business Goals

in Mind

Page 24: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B

1. Start With The End In Mind.

2. Determine Your Business Goals.

3. Structure Your Account Based On These Objectives.

Page 25: The Great PPC Account Structure Debate

searchmarketingexpo.com

@colleendeborah #SMX #14B


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