Designed by ICANN Communications | January 2016 For public use | Creative Commons Attribution - NonCommercial

SMEs: Small and Medium-Sized Enterprises.Sources: 1. Internet World Stats, accessed August 2016, internetworldstats.com.2. The Boston Consulting Group. Greasing the Wheels of the Internet Economy. (Boston: BGC, 2014). bit.ly/1rQVOBO

In 2016, there were more than 1.79 billion Internet users in the Asia Pacific (APAC) region.1

+10.8%

4.2

2.3

2010 2016

2.8

1.7

0.51.4

Trill

ion

US $

Compound Annual Growth Rate (CAGR%)18%8%

DevelopingDeveloped

DevelopedDeveloping

Note: G20 Countries Only.

GROWTH OF THE DIGITAL ECONOMY: $ 4.2 TRILLION (2016)

Become active in a business association that follows ICANN.

WHY PARTICIPATE? ENGAGE WITH US!

icann.org/resources/pages/business

businessengagement@icann.org

twitter.com/icann

Internet issues discussed at ICANN impact your business.

linkedin.com/company/icann

% o

f SM

Es

SMEs that are heavy Internet users are 50% more likely to sell goods and services outside their region.

THE INTERNET HELPS SMEs EXTEND THEIR GEOGRAPHIC REACH

Heavy Internet useMedium-to-light Internet use

Sales Reach By Market

12

+49%18

WORLD

+34%53

40

COUNTRY

+17%

65

77

REGION

+6%

90

96

CITY

THE INTERNET HELPS SMEs GROW REVENUES

Cumulative Revenue Growth Rate,2011-2013 (%)

+18%+11%+7%

Average Heavy Internet use Average Medium/light Internet use Di�erence in the growth rate between SMEs with Heavy Internet use and those with Medium/light Internet use.

30%

20%

10%

0-5%

BRAZILINDIA CHINA MEXICO SOUTH AFRICA TURKEY

THE GROWTH OF THE DIGITAL ECONOMY

https://www.icann.org/resources/pages/business

http://www.linkedin.com/company/icann

www.internetworldstats.comhttp://bit.ly/1rQVOBO