the guide - australis distribution ltd · 2013-03-14 · this informatiom will help you promote the...

Face = 100% Pantone

Face = 100% Pantone

no parabens, sulphates, petroleum, mineral oils,

silicones, dea, pegs, propylene glycol,

artifical fragrances and colours

lov ing ly created in the U

K

bea

uty that works naturally

The Guide

no parabens, sulphates,

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Contents Page

Balance Me body

Super moisturising Super moisturising body wash

Super moisturising body oil

Super moisturising hand cream

Super toning Super toning body wash

Super toning body oil

Super toning body cream

Rose otto Rose otto body wash

Rose otto body balm

Rose otto body cream

Rose otto lip salve

Citrus and spice Citrus and spice hand and body wash

Citrus and spice hand and body lotion

Shiny clean Shiny clean shampoo

Shiny clean conditioner

Skin brightening exfoliating body polish

Gifts Travel set

Discovery setMerchandise Balance Me

Balance Me Contacts

Balance Me at a glance

Our story: from kitchen table to international brand

Our promise: why we chose natural

Our products: All the information you need to know about the Balance Me range.

Categorised by family group, each page will tell you what products are included, plus selling hooks, top tips, key ingredients and the

% natural to help you deal with any customer queries. In addition, we share who the products are perfect for, and who are our fans,

including a selection of quotes, press and awards. This informatiom will help you promote the range and enable your customers to

make their choice. We have also highlighted which products are our heros. These are most likely to be your bestsellers too!

Balance Me skincare

Daily essentials Pure skin face wash

Cleanse and smooth face balm

Balancing face moisturiser

Moisture-rich face cream

Extra care Wonder eye cream

Radiance face oil

Treatments Stellar face balm

Radiance face mask

Skin Solutions Congested skin serum




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text editableWhy Balance Me?Balance Me is a natural yet sophisticated British body and skincare range that provides skin-boosting benefits and therapeutic properties to

protect precious skin from daily wear and tear. The days are long gone when a brown gloopy cream was the best you could expect from a

natural product- with Balance Me, customers can choose to buy us based on our fantastic results not just their lifestyle choice. They can

enjoy a no-nonsense, effective range that has everything, skin might need, and nothing it doesn’t.

why we chose natural�� We are extremely passionate about natural skincare! Our products are bursting with pure natural actives and

extracts as well as skin enhancing and aromatic blends of essential oils, to optimise wellbeing and natural beauty.

Where you have them, encourage your customers to try the testers to experience the addictive aromas and

sample the benefits!

�� In simple terms we work as hard as possible to ensure that our natural skincare and body care products contain

ingredients that are naturally derived and are not synthetic. Balance Me makes this really clear to our customers by

using a Balance Me Promise stamp that clearly states what % of our products are natural.

�� We do not use chemicals such as paraben preservatives, sulphate foaming agents and primary petrochemicals

such as mineral and petroleum oils. Look at the Balance Me Promise for more ingredients we avoid!

�� And of course Balance Me products are of NOT tested on animals.

Balance Me range�� We have made our range luxurious, yet affordable because we

believe daily use is more beneficial for your customer’s skin.

Explain to customers that a little bit goes a long way. Our

products are not only great for their skin but last a long time,

i.e. true value for money!

�� Our established body range features some of our best-selling,

award winning products such as the super moisturising hand

cream and the super toning body oil and offers top to toe high

performance skincare solutions. We have highlighted which

products are our hero best sellers in the guide- that many

customers can’t be wrong!

�� Our a multi-tasking face range launched in June 2011. Featuring

9 natural, high performance products to cleanse, moisturise,

treat and protect the skin daily according to the customer’s

skincare needs. These products deliver guaranteed natural

radiance. To see who has recommended Balance Me skincare

look inside the guide!

Balance Me customer�� We find most people are suited to Balance Me products due to their

gently effective natural formulations.

�� Beauty product addicts insist on our anti-ageing, solution-orientated

products such as super toning body oil that works to plump and

smooth skin or radiance face oil that delivers a dewy glow.

�� Natural product fans believe in our multi-tasking 100% natural range

such as the all-rounder stellar face balm and our shiny clean haircare.

�� Busy mums and kids love no fuss, gentle but effective formulations that

are safe to use on babies and children, such as our rose otto wash.

�� Pregnant mums-to-be are dedicated to our super moisturising oil to

keep skin supple and stretch mark free.

�� Sensitive or compromised skins crave our calming rose otto body

balm or our moisture-rich face cream.

�� Whilst compromised, dry or more mature skins are hooked on

the soothing boosting benefits of the super moisturising range.

�� Teenagers and guys benefit from the gentle anti-bacterial citrus and

spice range to balance, cleanse and moisturise.

�� And don’t forget our travel and discovery sets make special gifts and

perfect holiday treats.

Balance Me fans�� We are a multi-award winning brand. Our most recent wins are two further beauty “Oscars” in May 2011,

bringing our total number of acolades to 19. Awards are a great selling tool to aid customers make their

choice of product, we have highlighted which products have won which awards in this guide.

�� We come highly recommended by beauty editors, industry experts and celebrities and we have been featured

extensively in the press. Look inside to see some recommendations that your customers may have seen!

100%NATURALORIGINlov ing ly created in th

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Natural, high-performance, paraben and sulphate free, aromatherapy skincare products, made in the UK

our story - from kitchen table to international brandFor British sisters Rebecca and Clare Hopkins (ex-L’Oréal and ex-Gemini Consulting respectively), creating Balance Me was not just about

spying a gap in the market for a simple, affordable yet luxurious aromatherapy-based natural bath and body range, it was a chance to change

the way they lived their lives. Founded in 2005 after Topshop requested 200 exfoliating polishes for the VIPs attending their shoe department

launch, which the girls had been creating in their kitchen as part of their Balance Being enterprise, Balance Me was given its first ‘pop up shop’ in

the same store later that year. Sian Jones (ex-M&S) joined the brand the following year after a major high street retailer spotted them and offered

them nationwide distribution. The brand, which now boasts a high performance, natural yet sophisticated skincare range is available nationwide.

Rebecca Hopkins’ daughters keep her fit (along with yoga), in touch with reality and up to date with the latest advances

in technology (they are more eager to “tweet” than she is)! “I still have to pinch myself when I visit a department store

and see our products on the shelves or when one of my daughters points to a magazine, featuring Balance Me and says

“Mummy, those are your products, look, aren’t you clever!”

Clare Hopkins, our “face” on QVC is a qualified yoga teacher and still makes time to swim most days in London Fields

Lido, to have some precious “me” strategic thinking time. “We are very proud of our colourful packaging and funky designs

– described by a leading lifestyle magazine as ‘the ultimate bathroom candy’ and we believe this has given Balance Me a

modern spirit and innovative edge that our customers feel proud to buy into.”

Sian Jones, a qualified aromatherapist joined Balance Me while the brand was still in its infancy and has brought with her

a wealth of retail expertise, thanks to her early career working with leading high street retailers such as M&S and Boots,

as well as a keen knowledge in natural formulations and aromatherapy. “We work extremely hard to deliver the very best

natural, yet high performance products that we possibly can, as well as ensuring our range is self-select and easy to use on

a daily basis.”

no parabens, sulphates, petroleum, mineral oils,

silicones, dea, pegs, propylene glycol,

artifical fragrances and colours

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our promise - our natural standardWe are all extremely passionate about natural skincare. We have been making natural products

for many years for ourselves, for friends and family, and for clients in our various complementary

careers: Rebecca as a reflexologist, Clare as a yoga teacher and Sian as an aromatherapist. Our aim

for Balance Me is to create the most natural formulations that we can possibly achieve that are

efficacious and sophisticated. Our bespoke blends of pure essential oils allow for great aroma and

skin-enhancing performance. Our products are luxurious yet affordable because we believe daily

use is more beneficial for your skin.

- Our Balance Me promise stamp clearly states what percentage of the finished product is of natural origin.

- We define natural origin as the ingredient that is derived from a natural source.

- The percentage content is independently tested and agreed with a third party chemist.

- The preservative system we use in our 100% natural products is natural source vitamin E and rosemary extract.

- Our water-based products such as our creams and washes contain an Ecocert-approved (a natural and organic certification body) nature

identikit preservative blend of benzyl alcohol and dehydroacetic acid.

In addition our natural origin ingredients avoid harsh chemical processes such as irradiation and ethoxylation. We also avoid certain ingredients

that have question marks in and around their safety for the skin and body such as paraban preservatives, sulphate/DEA/ foaming agents, primary

petrochemicals including mineral and petroleum oils, and harsh solvents such as propylene glycol. Where possible we also try to use ingredients

that minimise their impact on the environment such as cetyl ricinoleate, which uses enzymatic processes that reduces CO2 foot print.

Although we choose to work with naturally derived ingredients we also believe no-one should have to compromise their skincare results by

wanting to choose natural. We work even harder to create formulations that combine essential oils, naturally powerfully actives and extracts,

and sophisticated natural bases to ensure your customer can rely on consistent, effective and desirable products.

skincare




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Daily essentials

Pure skin face wash

Cleanse and smooth face balm

Balancing face moisturiser

Moisture-rich face cream

Extra care

Wonder eye cream

Radiance face oil

Natural protection daily moisturiser SPF 20

(coming soon)

Treatments

Stellar face balm

Radiance face mask

Skin Solutions

Congested skin serum

“The committed women behind this brand have shown over six

years that simple, natural, afford-able beauty is as efficient and

desirable as hi-tech premium.”

Kate Shapland, Beauty Editor, Telegraph magazine

“Our natural cleansers and

moisturisers work to encourage

balanced, rejuvenated-looking

complexions and to restore the skin’s

natural lustre. ”

daily essentials

Selling hook: We are taking the mystery out of high performance

skincare. A simple, highly effective, two-step regime. Mix and match cleanse

and smooth face balm or pure skin face wash with moisture-rich face cream or

balancing face moisturiser for the perfect combination.

Top tips: We are firm believers in treating oil with oil therefore our 100% natural

cleanse and smooth face balm works equally well on a combination as well as a more dry/

sensitive complexion.

Perfect for:The beauty of our daily essentials range is that it is perfect for all skin types!

Customers can choose the type of cleansing and degree of moisture level that

suits them based on skin type, texture and season.

Recommended by:Edwina Ings-Chambers, Beauty Editor Style magazine

“Hurray! Finally, it’s here - a skincare line for the face from our favourite

natural brand, Balance Me. Our new essentials include Radiance Face Oil,

Moisture-Rich Face Cream and Radiance Face Mask. Who are we trying

to kid? We want it all.”

Joanna McGarry, Stylist magazine

“At the forefront is British brand, Balance Me. Fusing vitamins,

antioxidant cloudberry and essential fatty acids together it’s the

ultimate hit of skin food in one tube.”

cleanse and smooth face balm 125ml / 15ml

moisture-rich face cream 50ml / 10ml

pure skin face wash 125ml / 15ml

balancing face moisturiser 50ml / 10ml


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Available in 125ml / 15ml



cleanse and smooth face balm

moisture-rich face cream

pure skin face wash

balancing face moisturiser

Selling hook: Customers can enhance their natural radiance with our sophisticated 100% natural cleansing balm which treats even sensitive skins and smooths away daily grime and make-up leaving skin soft and calmly clean. Top tip: Warm balm and gently massage into the skin allowing the oats to polish the skin. Close eyes and wipe carefully over lids and eye lashes. Wet the muslin and wipe clean. Pat skin dry then apply our moisture-rich face cream or radiance face oil.- Customers with very dry complexions can use without the muslin to leave a rich layer on the skin that will protect throughout the day.Ingredients: Our unique formulation combines hi-tech natural polyglycerides with pure active extracts such as camelia, kukui nut and rosehip oils and cocoa, mango and shea butters to create a sophisticated must have.- Gently polishing oatmeal, sloughs away dead skin cells to encourage cell renewal for a softer complexion without irritation. Its starchy consistency lends the skin a milky aspect that treats sensitive, dry and even eczema-type symptoms.Perfect for: Best suited for normal to dry skin. However, when used with the muslin cloth, can be really effective on congested skin as it is an active cleanser that hydrates and speeds up healing.

Selling hook: Regarded as a ‘power moisturiser’, our concentrated, high performance, anti-ageing formulation with anti-oxidant Arctic cloudberry and exquisite rose oils leave the perfect ‘slip’ finish on the complexion.Top tips: The super-rich but non-greasy formula is quickly absorbed. Ideal for customers to use as a rich base underneath make-up or as an extra layer of protection from pollution and daily wear and tear.- For times when customers need some extra TLC, partner with radiance face oil for a super moisture boost.Ingredients: Organic shea butter is blended with camellia, rosehip and kukui nut oils for their vitamins, lipids and essential fatty acids to create a creamy consistency with an instant satin finish and hi-tech second-skin texture.- Our bespoke blend of rose absolute, rose geranium and benzoin promotes radiant looking complexions and envelopes the skin in a soft aroma.Perfect for: Dry, sensitive and mature skins looking for a hi-tech natural cream to minimise the signs of ageing.

Selling hook: A sophisticated, natural face wash with a luxe creamy finish to provide a deep cleanse. Designed for adults without stripping the skin of its natural moisture levels.Top tip: Perfect for city dwelling customers as it cleanses away the build-up of grime from daily life!- Gently massage in to dissolve away make-up. Close eyes and wipe carefully over lids and eye lashes and rinse thoroughly. Then apply balancing face moisturiser or radiance face oil to give a soft glowing complexion.Ingredients: Vegetable starches and glucose cleansing agents help to create our unique formulation and creamy texture.- A well tested blend of actives combine to treat combination skins: spruce knot extract and Roman chamomile reduce inflammation; petitgrain and grapefruit cleanse; palma rosa; and rice bran balance and boost.Perfect for normal to combination to congested skins that need a little bit of balance.

Selling hook: a high performance, anti-ageing moisturiser for combination skins can be hard to find! Our daily moisturising fluid encourages smooth, balanced skin and helps to prevent congestion with its anti-oxidant, vitamin-rich blend.Top tip: Don’t just stop at the jawline, encourage customers to apply to the neck and décolletage to prevent the signs of ageing.- the lighter texture makes it suitable for normal to dry skins in warmer climes, so great as a holiday moisturiser!Ingredients: Meadowfoam, rice bran and moringa oils are easily absorbed and are jam-packed with essential fatty acids, vitamins and anti-oxidants. Perfect for congested, combination and dull complexions. - Neroli essential oil balances, petitgrain and bergamot brighten and refresh, whilst spruce knot and Roman chamo-mile calm and reduce redness and inflammation.Perfect for: Customers looking for a light yet active moisturiser. Perfectly balanced for normal to combination skins.

“Smooth, cleanse and treat with our 100% natural oil-based balm”

“A deeply hydrating non-greasy daily moisturiser. Plumps and smoothes, for rejuvenated looking skin”

“Super gentle, non-drying, deeply cleansing daily face wash for restoring balanced complexions”


“Calming, ultra-soothing fluid moisturiser to replenish and hydrate combination complexions”

“Boost daily moisture levels and give

skin an additional layer of natural

protection to keep visible signs of ageing

at bay, encourage rejuvenated-looking

complexions and restore skin’s natural

lustre. For all skin types.”

extra care

Selling hook: These products provide your customers with the extra

skincare boost that they are looking for. They help to keep visible signs of ageing at

bay, encourage rejuvenated-looking complexions and restore skin’s natural lustre.

And they last and last.

Top tips: Our 100% natural radiance oil is like nectar for the skin. Customers

can use it in the evening for a rejuvenating night treatment, apply under make-up

for an intense daily boost or massage into the skin for a dewy glow and for an

anti-ageing, skin-plumping effect.

Perfect for:Both eye cream fanatics or first time users will be convinced of the power of our

wonder eye cream for its anti-ageing benefits, dark circle minimising and

non-puffy action.

Recommended byKate Shapland, Telegraph magazine

“Balance Me Radiance Face Oil. The heroine of a new skincare

line by Balance Me. Active and absorbant, it rebalances and

restores lack lustre skin and works well on all skin types, so don’t

be afraid to try it if your skin is oily.”

Jess Tibbits, instyle magazine

“Our pick of the range? The vitamin-packed radiance face oil.

Massage in before bed for a skin-boosting treat and wake up with

baby-soft skin”

wonder eye cream 15ml

radiance face oil 30ml

natural protect daily moisturiser SPF (available 2012) 50ml

radiance face oil

wonder eye cream

Selling hook: A triple-action eye cream that is worth investing in. Customers can revitalise tired eyes,

smooth away dark shadows and reduce the appearance of fine lines with super hydrating hyaluronic acid.

Top tips:

- If customers have experienced the puffy effects of a heavy cream, encourage them to try the plumping

effects of our wonder eye cream to leave their eyes bright and revitalised.

- Recommend customers to lightly pat and smooth around the eye area daily for maximum effect, followed

by our moisture-rich face cream or balancing face moisturiser depending on skin type.

Ingredients:

- The sophisticated natural actives of super hydrating hyaluronic acid, anti-oxidant Arctic cloudberry, anti-

inflammatory spruce knot and brightening witch hazel combine in the perfect ‘eye’ blend.

- Virgin coconut, rosehip, cucumber and carrot seed oils smooth the sensitive and delicate skin around the

eyes to help minimse the signs of ageing.

Perfect for: All skin types including sensitive skins to lift, brighten and soothe without redness or irritation.

Selling hook: Our 100% natural face oil is already established as a skincare hero as it is radiance guaranteed!

Highly emollient yet super-absorbent, our 100% natural, powerfully active face serum feeds skin lacking in

lustre with a rich, replenishing combination of skin-boosting and smoothing ingredients.

Top tip:

- Advise customers wary of using facial oils for the first time to warm two drops of oil in clean palms and

then massage across the face, neck and décolletage using gentle circular movements. Our oil is an easily

absorbed alternative to creams.

- Don’t be afraid to recommend to customers with combination skin as oil on oil helps to balance and

hydrate and is comfortable to wear, and a great way to combat congested complexions.

Ingredients:

- A combination of eight carefully chosen and blended lipid oils, including kukui nut, rosehip, camellia and

buriti, which help to clear toxins, enhance circulation and boost cell renewal.

- Our trusted trio of soothing chamomile, healing yarrow and conditioning benzoin treat and restore the skin.

Perfect for: Slipping on morning and night, either before moisturising as an additional layer of protection

or alone as an intense skin-boosting treat. Perfect after intense weather exposure (hot or cold), air

conditioning overload, hangover recovery, and generally anytime when skin isn’t as bright as it could be.


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natural protection daily moisturiser with SPF


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Available in 15ml

Available in 30ml

Available in 50ml

“Soothing, brightening and uplifting light cream for tired and puffy eyes”

“When skin needs extra care and a super-charged boost, radiance oil is the perfect ‘pick me’ up”

(coming soon)

An extra layer of daily defence with UV protection, that can be used alone or over your regular moisturiser.

“Allow skin to benefit daily or weekly

from our intensive collection of super

smoothing and skin brightening

treatments, suitable for all skin types. ”

treatments

Selling hook: When customers need some extra TLC there are Balance

Me treatments at hand. Stellar face balm for its intense smoothing moisturisation

or the radiance face mask for its triple brightening action. Great as a quick fix or

to maintain skin‘s wellbeing weekly.

Top Tip: Stellar face balm is an amazing multi-tasking handbag essential:

as an anti-ageing face mask; insect bite reliever; cuticle moisturiser; fizzy hair

smoother and dry skin patch resolver. Basically it provides everything your

customer’s skin might need in a single pot!

Perfect for:Both products are great for anyone who loves an intensive treatment but who is

time poor. Let’s be honest: who has the time for hour-long face masks when our

radiance mask delivers in five minutes flat?

Recommended by

Red magazine

“For lips, cuticles, elbows and knees - basically anywhere that

needs a little TLC”

Kate Shapland, Beauty Editor Telegraph magazine.

“Mistrust of the word natural in beauty is understandable; few

‘natural’ products are genuine. One brand that can be trusted is

Balance Me, created by two sisters on a mission to make natural

high-performance products. Their Radiance Face Mask, part of the

new skincare line, used oils such as rosemary and palma rosa to

clean, buff and brighten skin.”

stellar face balm 50ml

radiance face mask 75ml

radiance face mask

stellar balm

Selling hook: Our waxy balm of super goodness works equally effectively as a hydrating face mask as it

does to combate stubborn dry patches. It is the little pot of wonder that has body-wide appeal and no bag

should ever be without.

Top tip:

- Stellar balm offers the perfect ‘dry patch’ solution. We’ve been using this product for years as a lip balm,

cuticle cream, to style unruly locks, when cold sores loomed or mosquitoes bit.

- Our Danish facialist discovered its benefits as a deeply hydrating mask, while our latest craze is to slap it

on our faces before bedtime and allow our skin to soak up its softness while we sleep. Advise customers to

smooth a thin layer over the face and neck area before retiring to bed so they may wake up with plumped

and smoothed, baby-soft skin.

Ingredients:

- Formulated with a rich blend of shea and mango butters, and virgin coconut and rosehip oils full of es-

sential fatty acids, along with lipids and vitamins to soften and hydrate.

- Neroli, may chang and red mandarin balance and brighten naturally with a dash of gently anti-bacterial

care and shield skin around the clock.

Perfect for: Perfect for every handbag, suitcase and bathroom cupboard! A little goes a long way so the

small pot will last a long time. This 100% natural best seller is everything your customer needs in one pot.


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Selling hook: A sophisticated three-in-one flexible treatment thanks to our bespoke blend of purifying

kaolin clay, skin-brightening fruit acid complex, ground walnut shells and angelica essential oil. Perfect for

customers looking for a super quick and highly effective mask.

Top tip:

- Unlike traditional face masks, our three-in-one radiance face mask does not need to be left on at length

to produce results. Advise customers that our fast acting mask will cleanse, exfoliate and rejuvenate skin

within five minutes.

- For a lighter exfoliation customers can apply avoiding the eye area and gently rinse after two to three

minutes. For a deeper treatment leave on for five minutes and massage the mask into the skin in circular

movements to activate the walnut shell particles. After rinsing recommend that the customer hydrates skin

with our radiance face oil which will treat and help protect their complexion.

Ingredients:

- Ground walnut shells gently slough away dead skin cells and encourage cell renewal; purifying kaolin clay

helps eliminate impurities; and our fruit acid complex works on restoring the skin’s natural radiance.

- We have enhanced our mask with a bespoke blend of skin enhancing angelica, balancing palma rosa,

calming lavender and anti-inflammatory Roman chamomile essential oils to help soften, calm and cleanse.

Perfect for: All skin types may use as required. For customers with scarring, congested or combination

skins, recommend two to three times a week. For more sensitive and dry complexions, recommend once

or twice a month.

Available in 50ml

Available in 50ml

“a multi-tasking, 100% natural beauty must-have that can be used by all of the family”

“A triple-action mask that deeply cleanses, exfoliates and brightens”


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“Skin soothers for those moments when skin

appears in distress. Perfect for when a little TLC is

needed to restore the skin’s natural balance, and to

encourage smooth, balanced complexions.”

Selling hook: Recommend to keep spots, pimples and congested skin

at bay! A one-stop soothing treatment for those moments when skin appears in

distress. The non-greasy gel cools, reduces redness and restores the skin’s natural

balance without drying it out!

Top tips:- For areas that are prone to breakouts, recommend customers apply a thin layer

daily to act as a preventative measure. Congestion can be triggered by certain

conditions such as stress, periods and pollution. Encourage customers to take

charge and treat skin before breakouts occur!

- Customers should keep this skin saviour to hand as it works instantly on soothing

tingles and swellings, reducing redness, preventing the build-up of bacteria and

calming, without drying the surrounding skin.

Ingredients:- Anti-inflammatory spruce knot, toning iris root and tightening corn poppy are

suspended in a light, non-greasy petroleum-free gel, which contains cooling

organic aloe vera, radiance-boosting rice bran oil and balancing moringa oil.

- Powerful yet gentle kanuka essential oil is our secret weapon against congestion

along with anti-bacterial may chang, calming lavender and regulating eucalyptus.

Perfect for:Suitable for customers of all ages and skin types who suffer from unwanted

blemishes. Ideal for teenagers upwards, because let’s face it, we all get a breakout

from time to time!

Recommended by:instyle magazine

“Balance Me body products have been top of our lust-list for

years and now the luxe-but-affordable brand has branched into

skincare.”

skin saviourscongested skin serum

congested skin serum 15ml

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text editableSuper moisturising Super moisturising body wash Super moisturising body oil Super moisturising hand cream

Super toning Super toning body wash Super toning body oil Super toning body cream

Rose otto Rose otto body wash Rose otto body balm Rose otto body cream Rose otto lip salve

Citrus and spice Citrus and spice hand and body wash Citrus and spice hand and body lotion

Shiny clean hair Shiny clean shampoo Shiny clean conditioner

Skin brightening

Skin brightening exfoliating body polish

Gifts travel set

discovery set

“The beauty world celebrates it`s sixth annual `Oscars` & Balance Me have

picked up 2 Glosscars!Best new bath and body product

prestige market, CEW judges were bewitched this year by rose scents, here

this skin quenching rose otto, palma rosa and mood-balancing geranium give this

luxuriously moisturising body wash its delicate, irresistible scent.

Best new certified organic skincare product, A second star for Balance Me, a super smoothing body oil which targets

cellulite and dimples.”

You magazine

“Treat your body to our skin-quenching

super moisturising collection to keep

parched and very dry skin at bay whilst

helping to minimise the risk of stretch

marks and visible signs of ageing.”

super moisturising

Selling Hooks: This is our award-winning, best-selling, skin-quenching

and ultra-moisturising collection to keep very dry skin at bay whilst minimising

the visible signs of ageing and scarring. A great introduction for customers to

experience the brand and a guaranteed gift pleaser!

Top tips: These are serious multi-tasking products that can deal with any

type of dry skin condition or the effects of scar tissue, anywhere on the body.

Customers can treat stretch marks on the tummy, stubborn dry patches on the

body, crepey skin on the legs or hands, and even whispy hair ends.

Perfect for:Customers wishing to prevent dry skin and signs of daily wear and tear. Perfect for

mums and hard-working hands! Ideal thank-you gift or stocking filler!

Recommended by:Claudia Schiffer

“I do like to put a lot of cream on my tummy as long as it`s

natural, I think it really works to help stretchmarks and

make my skin nice and soft. (Balance Me’s ) Super moisturising oil

is really good.”

QVC Customer

“Hand cream is the real star in the range, just one application has

made a big difference in softening my dry, eczema prone hands.

This is definitely a brand I would recommend to anyone who wants

inexpensive but effective skincare products that smell great and are

free from harmful ingredients. It is really good.”

best

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super moisturising body wash 260ml / 125ml / 100ml

super moisturising body oil 200ml

super moisturising hand cream 100ml / 30ml

super moisturising body wash

super moisturising body oil

super moisturising hand cream

Selling hook: We made this oil when our co-founder, Rebecca became pregnant with her first baby and

she is living proof that it is a great insurance policy against pregnancy-related stretch marks!

Top tips:

- An effective and simple way to resolve uber dry legs, recommend customers drizzle on daily to smooth

and soften the skin.

- This is a completely nut-free moisturising body oil, perfect for those customers with nut allergies.

Ingredients:

- Luxurious and revitalising neroli essential oil lends its cell regenerating action and its stunning aroma.

- Essential fatty acid and vitamin-packed rosehip is renowned for its action on scar tissue as well as its

ability to soften and protect against dry skin.

Perfect for: When customer’s skin needs some extra TLC such as pregnancy, pre or post weight loss or

gain and during the change of seasons!


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Selling hook: Turns back the clock on the visible signs of ageing and daily wear and tear as for most of us

the hands are where they start to show first!

Top tips:

- Encourage multi-buys of the handcream- one for the customer and one to give as a guaranteed gift

pleaser or as an extra for themselves for wherever it is needed e.g. in their bathroom, by their bed, in their

handbag or on their desk at work.

- Don’t just save it for the hands. Customers can apply this cream to any stubborn dry patches across the

body; from nails to heels; elbows to knees!

Ingredients:

- A unique and uplifting blend of essential oils including: healing yarrow; softening benzoin; balancing geranium; along

with renowned skin conditioners such as shea butter, kukui nut oil and lanolin which soothe, smooth and soften.

Perfect for: Hard working hands everywhere. Adored by new mums and nurses, sales assistants and therapists.

Available in 200ml



Selling hook: The active ingredients are nature’s best treatments for soothing, smoothing and protecting

parched skin, guaranteeing long-lasting softness and suppleness.

Top tips:

-Our washes are like ‘skincare for wet skin’. Encourage customers to invest into our high quality, natural,

sulphate-free washes which avoid chemical irritants and eliminate dry skin issues.

-For busy customers this wash is so creamy there is no need to moisturise afterwards if time is of the essence!

Ingredients:

-Our secret weapons against dry or cracked skin include: yarrow essential oil, which has long been used to

heal cracked skin; and benzoin resin whic has been used by ancient cultures for embalming and softening!

-Shea butter is richly moisturising and jam-packed full of essential fatty acids and vitamins

Perfect for: Customers with dry or sensitive skins. We get many testimonials from customers suffering from

eczema and dermatitis affirming they find its action soothing and moisturising!

“A naturally foaming, non-skin tightening, moisturising body wash with shea butter which cleanses and protects dry skin.”

“Everyone loves our best-selling, multi-award winning, anti-ageing, seriously rich cream which makes even the driest hands smooth and soft to touch!”

“Encourage skin to bounce back to super slender smoothness. Equally effective for parched limbs or to combat stretch marks during pregnancy or weight gain/loss.”

“Oozing super smoothing goodness, our

very first bespoke blend featuring

juniper, bergamot, geranium and

lavender was first created by co-founder

Clare, super tones your skin day after

day and helps to target areas prone to

cellulite and dimples.”

super toning

Selling hooks: Oozing super smoothing goodness, this range is a

natural way to deal with areas prone to cellulite and dullness. It features our

very first bespoke blend created by co-founder Clare, to effectively tone your

customer’s skin day after day after day.

Top tips: A truly effective and achievable way to deal with dimples! Dry

body brush towards the heart before applying all over the body to maximise

the effects and gain a sexy summer glow (with the added bonus that it helps to

prevent in-growing hairs after shaving and waxing!).

Perfect for:Customers who want smoothing, plumping and toning results, e.g. new mums

who wish to regain their shape, and women of all ages who want to maintain a

smooth body, naturally.

Recommended by:Nicola Moulton, Vogue Beauty Director

“It takes a lot for me to rave about a product but this is one that

definitely deserves the name ‘Super’ without a shadow

of a doubt.”

“A second CEW (UK) star from Balance Me: a super-smoothing

body oil which targets cellulite and dimples with stimulating,

detoxifying juniper and bergamot, plus mood-balancing geranium

and lavender (so you feel better about your body instantly!).”Josephine Fairley You magazine

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super toning body wash 260ml / 55ml

super toning body oil 200ml

super toning body cream 200ml / 55ml

super toning body wash

super toning body oil

super toning body cream


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Selling hook: Our iconic super oil comes highly recommended, the Vogue Beauty Director loves it, beauty

industry ‘Oscars’ win in 2011, and one of Red’s best beauty buys to mention a few. ‘More importantly it does what

it says on the tin!’

Top tips:

- This body oil has so many additional benefits. If customers complain of ingrowing hairs after waxing or

shaving, let them know a quick application of this oil straight afterwards may help to eliminate irritation.

- This is a great oil for customers who have not used a body oil before or who are worried about it being greasy.

We use ‘dry’ oil ingredients which means they are absorbed straight into the skin leaving a non-greasy light finish.

Ingredients:

- A super smoothing blend of jojoba, sweet almond and wheatgerm extracts ooze fatty acids and vitamins.

- Our essential oil blend does its job perfectly: juniper detoxes; geranium balances; lavender calms; and

bergamot brightens.

Perfect for: Women who wish to maintain their body’s wellbeing, naturally. Although not suitable during

pregancy, it is perfect for post pregancy, to help customers regain their shape and restore their body

naturally!

Selling hook: New in 2011 this cream provides all the benefits of our iconic super toning oil but in a buttery

cream for those lotion-loving customers!

Top tips:

- Although not compulsory, we truly recommend dry body brushing to any area of the body that may wobble.

Use two brushes: it’s super quicker and brush towards the heart before applying super toning oil or cream.

- Don’t just recommend this for the customers’ legs, tums and bottoms, the powerfully lifting actives are

also perfectly suited for upper arms, bust and décolletage!

Ingredients:

- We have used some of nature’s most super plumping and toning actives such as hyaluronic acid, iris root and

corn poppy extracts, and rice bran and meadowfoam oils.

- Our super toning blend of juniper, geranium, lavender and bergamot is not only powerfully cleansing on the

body, it also benefits the mind. Perfect for fresh starts and new beginnings.

Perfect for: Cream-loving fans of the super toning range! Again, although not suitable for pregnancy, it is

perfect for customers after they give birth.

Selling hook: Our most recommended body wash that is both uplifting and invigorating and will offer

customers’ bodies a mini work out in the shower.

Top tips:

-Due to its high grade natural formulation a little bit of our super wash goes a long way. Use with a wash

cloth to make it last even longer. This wash offers true value for your customers!

Ingredients:

-The original Balance Me essential oil blend of juniper, geranium, lavender and bergamot to uplift and invigorate.

-Our sulphate-free naturally foaming formulation means customers do not have to comprimise on the

results if they choose natural!

Perfect for: Those who want a detoxing, toning kick start to their day. Be aware as men love this wash too

and will be sceretly using the bathroom supply! Please note this wash is not suitable for use during pregnancy.

“Our best selling sulphate-free, naturally foaming body wash with its invigorating, uplifting ‘spa-inspired’ blend of essential oils.”

“Ultra-smoothing and toning body cream with super hydrating hyaluronic acid for a daily must-have treat”

“A super-effective and 100% natural body oil that oozes super slender smoothness and targets bums, tums, hips and thighs to improve tone, plump skin and encourage effective circulation.”

Available in 200ml

Available in 200ml


“Wrap your body in our exquisitely

fragranced rose otto collection so that

even the most sensitive and mature skins

can benefit from our range of silky soft and

deeply hydrating goodness.”

rose otto

Selling hooks: Exquisitely luxurious and delicately fragranced rose otto

is hard to resist, making it a constant favourite with customers. Gentle, calming

and supportive this richly hydrating range will envelope skin in silky softness and

richly hydrating goodness.

Top tips: For customers wanting a naturally relaxing bath time, advise they

empty a capful of rose otto wash into the water for a luxurious soak. The rose otto body

balm acts as a natural after-sun for sun-kissed skin and even helps to prolong faux tans!

Perfect for:Protecting mature, sensitive, allergy-prone and very young skins. Rose otto is so

gentle and soothing, it is perfect for all of the family.

Recommended by:Kate Shapland, Beauty Editor Telegraph Weekend

“As a rose connoisseur only the best rose scents and products get

into my house or on my body. Some sublime loves: the fresh,

rose-scented lip and body balms by Balance Me.”

Beauty Steals Tester

“Love the natural ingredients, the smell is divine - lent it to a

friend to fix his dry lip problem, & he is clinging to it.”

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rose otto lip salve 15ml

rose otto body wash 260ml / 125ml / 100ml / 55ml

rose otto body cream 200ml

rose otto body wash

rose otto body balm

rose otto body cream

rose otto lip salve


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Selling hook: Rose otto has been used for hundreds of years, for a very good reason. This wash is so

soothing it is perfect for even the most sensitive of customer skins.

Top tips:

- Pour a capful of this heavenly scented, wash into the bath for a skin-quenching soak.

- Ideal for babies and children to cleanse gently without any chemical nasties.

Ingredients: Calming to both body and mind our trio of rose oils support in the key moments of a woman’s life.

Perfect for: Protecting mature, sensitive, allergy prone and very young skins. Skin-quenching rose otto is so

gentle and soothing that it is perfect for all of the family, whatever their age.

“Exquisitely fragranced, and naturally-foaming, blended with skin-calming essential oils.”

Selling hook: 100% natural body balm to shield skin from pollution, protect against dry skin conditions and

harness skin’s natural elasticity.

Top tips:

- Recommend to customers who don’t wish to moisturise every day. This intensive moisturiser keeps

working hard, long after being applied.

- An essential after sun product for the whole family who love the skin quenching goodness and sheen.

Ingredients: Rose Otto is one of the world’s most precious and skin softening essential oils.

Shea butter, jojoba and sweet almond oils are packed with fatty acids and vitamins to help hydrate parched

skin and leave it glowing, silky soft and smelling dreamy.

Perfect for: Cream fans looking for a 100% natural alternative. The rich texture glides on with the ease of

an oil and sinks into the skin like the smoothest of creams.

“A richly hydrating butter which melts onto the skin and leaves it silky soft and shimmering.”

Selling hook: The latest treat to join our rose otto range offers the most sensitive, dry and more mature

skins a luxurious layer of deeply hydrating goodness.

Top tips:

-For best results recommend massaging in daily all over the body, paying particular attention to areas that

require additional TLC such as neck, décolletage, tops of arms.

- Mix and match between our rose otto moisturising skin treats, depending on their needs.

Ingredients:

- Protective and anti-oxidant Arctic cloudberry combine with soothing organic aloe vera, rosehip and

camellia oils, violet, and lotus flower extracts, all of which offer the skin their silky softening benefits.

- Exquisite blend of skin softening rose otto, palma rosa and rose geranium essential oils are combined.

Perfect for: rose connoisseur customers that may prefer a cream to an oil-based moisturiser.

“Treat skin daily to this velvet-ifying, ultra-soothing, deeply moisturising creamy goodness.”

Selling hook: Our lip salve is a 100% natural nod to ‘juicy tubes’ tubes.

Top tips:

- Take in a clutch for evenings out or use on lips for a no-make-up, make-up look.

- A treat for girls and teenagers with the knowledge that it is safe for use on younger skins.

Ingredients:

- Our trio of rose oils work their magic on the lips this time!

- The glossy combination of sweet almond, virgin coconut and shea butter offer lips their moisturising properties.

Perfect for: Lip salve addicts who want a natually glossy option.

“Glossy, nourishing and hydrating with handy slanted applicator”

Available in 15ml

Available in 200ml

Available in 220ml


/ 100ml / 55ml

citrus and spice

Selling hooks: This zing-ily fresh hand and body wash and lotion is

perfect for basins, showers and baths! The zesty duo is refreshing and uplifting, and

best of all it is natural and gently anti-bacterial, so it keeps customer’s skin clean

and balanced.

Top tips: Use the wash on tired legs with a puffy sponge to energise and

boost circulation. Follow on with the lotion for totally re-energized, revitalised

pins! Great too for anyone suffering with blemishes as it deeply cleanses without

stripping the skin’s natural oils.

Perfect for:Unisex appeal; the uplifting aroma and gently anti-bacterial properties mean guys,

teenagers and families all love it. A real crowd pleaser!

Recommended by:Shenim Mehmet, Communications Manager Balance Me

“I use citrus and spice wash and lotion everyday in the shower

and downstairs by the kitchen sink! The wash is great for summer

mornings when I need a refreshing wake up, but also provides the

perfect an antibacterial wash when I’m cooking in the kitchen.”

“A duo of zing-ily fresh and spicy cleansing and

hydrating skin treats, Perfect for the whole

family to enjoy and suitable for any all cleansing

and hydrating occasion, from sink-side hand

washing to daily bathing rituals.”

citrus and spice hand and body wash 260ml / 55ml

citrus and spice hand and body lotion 260ml / 55ml

citrus and spice hand and body wash

“Enjoy a daily dose of ultra-zesty, skin-friendly goodness without stripping your skin or nails of their natural oils.”

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Selling hook: A zing-ily fresh and spicy, naturally foaming and cleansing family friendly hand and body wash

for every washing occasion. Equally at home in the shower, by the bath or by the kitchen sink thanks to the

naturally anti-bacterial formulation and user-friendly pump.

Top tips:

- This cooling, anti-bacterial wash is sulphate free so will gently cleanse without stripping the skin of its

natural oils. It is perfect for any parts of the body where skin is prone to congestion.

-Recommend customers use this on tired legs and feet as the zesty freshness will make them feel revitalised

and re-energised.

Ingredients:

- Lemongrass and petitgrain essential oils lend their anti-bacterial properties to this deliciously fragrant wash.

- The uplifting combination of sweet orange, ginger and corinader warms the muscles and kick

starts the mind.

Perfect for: the fresh aroma is suited to men and women, from young to the more mature. The anti-

bacterial properties mean that it’s a good choice for hormonal teenage skin, as well as all those with hard-

working hands that need to be cleansed but still gently cared for.

Selling hook: A refreshingly gentle, rich and cooling, zing-ily fresh body moisturiser that smoothes and

soothes thanks to its skin-friendly and warmly–uplifting blend of essential oils and natural moisturisers,

including organic aloe vera and shea butter.

Top tips:

- The light-weight liquid moisturiser is brightening and hydrating so it is ideal after a morning shower or at

times when the customer’s skin needs revitalising. For summer skin that needs a burst of freshness, citrus

and spice is perfect.

- The hand pump dispenser is easy-to-use and perfect for by the kitchen sink. Everyone needs to moisturise

their hands after washing up the dishes!

Ingredients:

- Fused with a skin-friendly and warmly-uplifting blend of essential oils including petitgrain, mandarin, myrrh

and spearmint to create a perfect combination of citrus with spice that is kind to nails as well as the skin.

- Our hand and body lotion has been created to smooth and cool as it moisturises thanks to its naturally

hydrating ingredients including organic aloe vera and organic shea butter.

Perfect for: The fresh aroma has unisex-appeal so the ‘light as a feather’ moisturiser can be used by both

men and women. The anti-bacterial properties make it a good choice for teenagers and adults that suffer

from congested skin.


“Minti-ily fresh and cooling; absorbs easily and allows skin and nails to soak up its goodness in a flash.”


“Cleanse and condition your hair the

natural way with our sophisticated blend

of a honey-based conditioning agent,

jasmine, grapefruit and black pepper.”

shiny clean hair

Selling hooks: A natural shampoo and conditioner that actually works!

We developed these products because we couldn’t find a natural haircare range

on the market that did the job! They help to reveal the customer’s naturally strong,

healthy hair by removing any build-up left by their previous shampoo, without the

need for chemical nasties.

Top tips: Recommend using the creamy rich conditioner as a two minute

treatment to encourage tangle-free tresses and to enhance hair’s natural glossy sheen.

Perfect for:Those looking to cleanse and condition their hair the natural way with our new

and improved sophisticated blend of honey-based conditioning agents and black

pepper, jasmine and grapefruit essential oils.

Recommended by “Hair heros, this delightful duo will soothe a sensitive scalp.”Now Celebrity Special

“Gentle enough to use everyday without stripping out the moisture

from my long curly hair .”Bohumira - Operations Manager, Balance Me

shiny clean shampoo 260ml / 55ml

shiny clean conditioner 260ml / 55ml

shiny clean conditioner

shiny clean shampoo97.5%NATURALORIGINlov ing ly created in th

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Selling hook: Customers can naturally condition their hair without the need for petrochemicals or silicones

and therefore minimise build-up and that ‘heavy’ feeling.

Top tips:

- For a total moisture boost use this conditioner as an intensive treatment. Towel dry clean hair, apply the

conditioner working into hair from scalp to tips. Leave for up to five minutes to allow it to work deeply

before rinsing thoroughly. Once dry, hair will be left glossy and irresistibly ‘swishy’.

- The rich and conditioning formula works wonders for dry ends but is also light enough to work into

thicker hair from root to tip. A truly de-tangling and moisture-boosting treatment.

Ingredients:

- Enhance the hair’s naturally glossy shine thanks to a fusion of a non-drying, honey-based conditioning agent,

organic shea butter and organic virgin coconut oil.

- Strengthening, soothing and shine-giving jasmine; zest-ily cleansing grapefruit; and scalp-enriching black

pepper essential oils combine in the perfect haircare blend.

Perfect for: Those looking to condition with a clear conscience. Our conditioning agents are biodegrable,

which is much rarer than you would imagine!

“Richly moisturising and luxurious, to encourage tangle-free tresses and enhance your hair’s natural glossy sheen.”

Selling hook: Customers can banish bad hair days the natural way with Balance Me’s new and improved

97.5% natural shiny clean shampoo

Top tips:

- Remind customers it may take shampooing two to three times to remove the build up other shampoos

and products have left behind but the final results are glossy, silky, thoroughly cleansed hair.

- Suitable for all hair types, the gentle formula will help to hydrate dry curls, smooth and straighten hair

and volumise less lively locks. Shiny clean shampoo is also ideal for coloured hair, as there are no harsh

ingredients to strip the colour.

Ingredients:

- Bursting with fragrant goodness thanks to a bespoke blend of jasmine, grapefruit and black pepper

- Our honey-based conditioning agents ensure locks are left clean, glossy and lustrous.

Perfect for: Customers looking for shiny strong hair and a naturally cleansing shampoo.

“Gently foaming, cleansing and conditioning to leave locks clean, shiny and naturally fragrant.”



“Treat your skin to the ‘glow’ factor with our

mint-ily fresh, skin buffing polish to enhance

your skin’s natural lustre and encourage

super smooth limbs.”

Selling hooks:A three-in-one invigorating 100% natural body polish to encourage radiant, ultra-

smooth silky soft skin. Blended with natural sea salt, refreshing spearmint oil and

vitamin and fatty acid-rich sweet almond and coconut oils to provide an ultra-

effective home spa treatment.

Top tips:-Relieve tired limbs and pep up aching feet after a hard day. With one quick

application customers are party-prepared and evening ready.

-For a super intensive treatment begin by rubbing into dry skin and slowly adding

water to soften the salt. For an all over body buff, apply directly to wet skin. Rinse

clean to be left with a glowing, smooth complexion!

Ingredients:-Our 100% natural body polish exfoliates with natural sea salt and improves skin

tone thanks to our active spearmint oil.

- Coconut and sweet almond oils are naturally bursting with vitamins A, B and E

and essential fatty acids that seal in moisture and help to optimise the skin’s natural

cellular renewal.

Perfect for: Busy customers looking for an efficient and invigorating skin ‘pick-me-up’ as our

three-in-one polish will buff, tone and moisturise in no time at all!

Recommended by:Anti-ageing Beauty Bible tester

“Texture is perfect and skin felt fabulous, moisturised and smooth

with no stickiness or irritation. The best exfoliating polish I have

ever used, didn`t need a cream after.”

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skin brightening exfoliation body polish 220ml

“A handily-packaged, hand-luggage friendly travel

collection has generous portions of all you need

to keep your hair and body cleansed, hydrated and

gleaming during trips to the gym, swimming pool

or weekends away from home.”

Selling hooks:A perfect introduction to Balance Me at a great entry price point in handily-

packaged and hand-luggage friendly collections! Customers can try our award

winners, get top to toe cleansing and moisturising solutions or pick up the perfect

gift to suit all occasions.

Top tips:- These miniatures are big enough for a week away (a little goes a long way), and

yet are small enough to fit in your customer’s bag so are perfect for travelling,

whether that’s abroad or just a trip to the gym!

-Recommend that they pack a puff sponge on their travels to make the wash last

a little bit longer!

Perfect for:- Thank-you presents, holiday goers and kit bags. Plus use to help customers

sample the range or upsell to the full size product.

- The citrus and spice hand wash and lotion have the unisex appeal; the uplifting

aroma and gently anti-bacterial properties mean couples and families of all ages

love it. A real crowd pleaser, as are the hair care products.

Recommended by:“Travel sized organic aromatherapy treats from Balance Me. We

love Shiny clean shampoo and conditioner with Jasmine and

grapefruit.”Womens Running magazine

travel set

shiny clean shampoo 55ml

shiny clean conditioner 55ml

citrus and spice hand and body wash 55ml

citrus and spice hand and body lotion 55ml

“The perfect collection to discover our multi-award

winning, natural yet sophisticated luxurious bathing

and moisturising body heros. Suitable for all ages,

skin types and gift-giving occasions!”

Selling hooks: Our bag-friendly discovery kit contains three of our

multi-award winning products, including our bestselling super moisturising hand

cream as well as our newest body cream to join the super toning range.

Top tips:- These miniatures are big enough for a week away (a little goes a long way), and

yet are small enough to fit in your customer’s bag so are perfect for travelling,

whether that’s abroad or just to the gym!

-Recommend that they pack a puff sponge on their travels to make the wash last

a little bit longer!

Perfect for:Thank-you presents, holiday goers and kit bags. Plus use to help customers sample

the range or upsell to the full size product.

Recommended by:Daily Mail on super toning body wash

“Balance Me combines divinely scented pure essential oils-

think Juniper, Geranium and Bergamot-with the finest organic

packaging.”

Anti-ageing Beauty Bible on super moisturising hand cream

“Fantastic, my hands felt and looked years younger & my nails

became less brittle; perfectly creamy texture.”

discovery set

super moisturising hand cream 100ml / 30ml

super toning body wash 55ml

rose otto body wash 55ml

super toning body cream 55ml




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Merchandising Guide

FaceIf you stock Balance Me face then this should be your main feature.

Please follow the below adjacencies (left to right):

(main feature)Daily Essentials – Extra Care – Skin Saviours – Treatments

BodyIf you do not stock Balance Me face then body will be your main feature.

Please follow the below adjacencies (left to right):

(main feature) Super Moisturising – Super Toning – Rose Otto – Skin Brightening – Citrus and Spice – Shiny Clean Hair

GiftsGifts/sets should be your third feature after face and body apart from key gift periods such as Valentine’s Day, Mother’s Day, Christmas etc

when they can move to be the main feature.

FacingsPlease ensure you give the greater number of facings to your bestselling lines. We have indicated these as heros:

Layout and adjacenciesThe planner below is a guide on how to layout Balance Me. This is based on a simple wall feature.

Please adapt to your environment and display bearing in mind the following principles:

- Please ensure you display by product range. This is not only how many customers recognise and shop the range, but also it groups our ‘colours’ together

helping the products ‘pop’ off the shelf.

POS

POS

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POS

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set)

(coming soon)

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Balance Me planner1. cleanse and smooth face balm

2. pure skin face wash

3. moisture-rich face cream - hero

4. moisture-rich face cream - hero

5. balancing face moisturiser

6. natural protecting daily moisturiser

(coming soon)

7. radiance face oil - hero

8. radiance face oil - hero

9. wonder eye cream

10. congested skin serum

11. stellar face balm

12. radiance face mask

1. super moisturising body wash

2. super moisturising body oil

3. super moisturising body oil

4. super moisturising hand cream - hero

5. super moisturising hand cream - hero

6. super toning body wash

7. super toning body wash

8. super toning body oil - hero

9. super toning body oil - hero

10. super toning body cream

1. rose otto body wash - hero

2. rose otto body wash - hero

3. rose otto body cream

4. rose otto lip salve

5. rose otto body balm

6. skin brightening exfoliating body polish

7. citrus and spice hand and body wash

8. citrus and spice hand and body lotion

9. shiny clean shampoo

10. shiny clean conditioner

1. face discovery set - (coming soon)

2. discovery set

3. travel set

4. travel set

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1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

1 2 3 4

Point of sale and promotional materials- We have a selection of A6 point of sale and postcards available that reflect the current sales period. Use to build brand

awareness and raise sales

- Where appropriate, we can create bespoke point of sale to reflect certain events or promotions.

- We also have luxury miniature samples and bespoke gift-wrapping materials to create GWP opportunities.

Please contact [email protected] if you wish to make a proposal for events or POS.

Seasonal promotional opportunitiesBalance Me gives you the perfect oppportunity to maximise the seasonal calendar.

- Our solution-orientated ranges match the skincare needs customers have at particular times of the year. Think spring skincare, summer

toning and winter skin protection.

- Our bright on-shelf colour works perfectly with seasonal opportunities too. Think super red at Christmas, rose otto pink for Valentine’s Day

and super moisturising gold for Mother’s Day.

Month Promotion Face Body

January New Year New You Treatments Super toning

February St Valentine’s Day Extra Care Rose otto

March Mother’s Day Daily Essentials Super moisturising

April Spring skincare Skin saviours Citrus and spice

May / June Getting ready for summer Treatments Super toning and skin brightening

July Travel Face miniatures Body miniatures and travel set

August Holiday skincare Extra care Rose otto

September Super moisturise your skin Treatments New lines

October Winter skincare Daily essentials Super moisturising

November Have a colourful Christmas Boxed products Gift-wrapping

December Have a colourful Christmas Boxed products Gift-wrapping

In-store support and eventsWhere possible we can organise in-store support for key events.

If you would like to propose an opportunity then please email [email protected].




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Merchandising Guide




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Contact Us

General enquiries:

Head Office3rd Floor9 Marshalsea RoadLondonSE1 1EPUK

[email protected]+44 (0)207 089 6303

All in-store and product enquiries:Sian

[email protected]

+44 (0)207 089 6303

Press requests:Shenim / Rebecca

[email protected]

+44 (0)207 089 6304

Wholesale enquiries:Clare

[email protected]

+44 (0)207 089 6301

Orders:Bohumira

[email protected]

+44 (0)207 089 6302

www.balanceme.co.uk

the guide - australis distribution ltd · 2013-03-14 · this informatiom will help you promote the...

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