the harris poll covid19 tracker wave 22 · going to school or university working from the office...
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Harris Insights & Analytics LLC, A Stagwell Company © 2020
The Harris Poll COVID19 Tracker Wave 22Week of July 27, 2020
Mark Penn, Chairman The Harris [email protected]
John Gerzema, CEOThe Harris [email protected]
2Harris Insights & Analytics LLC, A Stagwell Company © 2020
THE HARRIS POLL: COVID-19 IN THE U.S.
American Fear Remains Ever-Present Even as States Reopen
Source: Harris Poll COVID19 Tracker Wave 15BASE: GENERAL PUBLIC W2 (2050); W3 2019); W4 (2023) W5 (2016); W6 (1993); W7 (2013); W8 (2029); W9 (2050); W10 (2039); W11 (2030); W12 (1961); W13 (1996); W14 (1965); W15 (1969); W16 (1963); W17 (1962); W18 (3161); W19 (1957); W20 (1974); W21 (1970); W22 (1988)Q18 Which of the following is true for you? I fear I could die as a result of contracting coronavirus/ I do not fear that I could die as a result of contracting coronavirus
27%
35%
43%
56%
47%44%
51% 51% 50% 49% 48% 49%52% 53% 51% 51% 52%
47%
54% 56%
W2(3/15)
W4(3/23)
W5(3/30)
W6(4/5)
W7(4/13)
W8(4/20)
W9(4/27)
W10 (5/3)
W11(5/10)
W12(5/17)
W13(5/28)
W14(5/31)
W15(6/8)
W16(6/15)
W17(6/20)
W18(6/29)
W19(7/4)
W20(7/12)
W21(7/19)
W22(7/26)
Which of the following is true for you? “I fear I could die as a result of contracting coronavirus”
Cases: 1.3MDeaths: 73,000
Numbers Reported on First Day of Tracking
54% thought national fear was irrational
73% now think national fear is sensible
Cases: 3,600
Deaths: 0
Cases: 123,578
Deaths: 3,000
Cases: 1.7MDeaths: 95,000
Cases: 981,000Deaths: 50,000
Cases: 640,291Deaths:31,000
Cases: 1.9MDeaths: 103,000
Cases: 2.2MDeaths: 112,000
Cases: 3.2MDeaths: 130,000
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THE HARRIS POLL: COVID-19 IN THE U.S.
The Task for Communicators: Lifting the Curtain of Fear
27%
56% 56%
84%
78%74% 74%76%
83%80% 81%
77%73%
74%
79% 81% 80% 80%
W2(3/15)
W3(3/18)
W4(3/23)
W5(3/30)
W6(4/5)
W7(4/3)
W8(4/20)
W9(4/27)
W10(5/3)
W11(5/10)
W12(5/17)
W13(5/29)
W14(5/31)
W15(6/8)
W16(6/15)
W17(6/21)
W18(6/29)
W19(7/5)
W20(7/12)
W21(7/19)
W22(7/26)
Fear of dying
Fear ventilator shortage
Fear losing their job
Amount who are not leaving their home because of COVID19
Fear global recession
Trended Fear Curves During COVID19
Fear leaving home for essential errands
Fear returning to public activity
+2+3
-2
+1
-4
+6
Wave Change
54% thought national fear was irrational
73% now think national fear is sensible
Fear of new wave
-4
0
4Harris Insights & Analytics LLC, A Stagwell Company © 2020
THE HARRIS POLL: COVID-19 IN THE U.S.
Americans Say Economic Impact Will Have a Bigger Effect Personally Than the Virus Itself
Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (1988)LI01 Which do you think will have a bigger effect on the life of you and your family?EMP05 As a result of the current pandemic, have you or your household been impacted financially in any of the following ways?
Which do you think will have a bigger effect on you and your family?
As a result of the current pandemic, have you or your household been impacted financially in any of the following ways?
37%
31% 31% 30%27% 27%
I have beenimpacted
financially insome other way
Stopped or cutback on other
savings
Provided f inancialsupport for a
family member
Lost incomepartially
Stopped or cutback on
retirementsavings
Accumulatedmore debt than
normal
43%57%
Coronavirus/COVID-19 itself
The economic impacts of the coronavirus pandemic
86% Have been impacted financially
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34%
43%
23%
Lower About the same Higher
Over a Third Expect Lower Income in 2020 and Are Seeking New Sources THE HARRIS POLL: COVID-19 IN THE U.S..
Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (1988)Q9 Do you think your income in 2020 will be lower, higher or about the same as it was in 2019?
35%have sought out new/additional sources of income
*Statistically Significant Difference
36%
33%
38%
15%
33%
41%
46%
35%
35%
HHI $100k+
HHI $50-$99k
HHI <$50k
Seniors
Boomer
Gen X*
Gen Z/Mill*
Male
Female
Do you think your income in 2020 will be lower, higher or about the same as it was in 2019?
6Harris Insights & Analytics LLC, A Stagwell Company © 2020
THE HARRIS POLL: COVID-19 IN THE U.S.
America’s Mix of Emotions* During the Pandemic
31%
33%
38%
45%
46%
46%
49%
51%
71%
72%
73%
Annoyed
Claustrophobic
Overwhelmed
Lonely
Grateful
Fear
Angry
Cabin fever
Compassionate
Thankful
Appreciative
Have you felt any of the following during the pandemic?
Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (1988)FR01_1 Have you felt any of the following during the pandemic?
48%
39%34% 32%
44%
36%32% 30%
Grateful Overwhelmed Claustrophobic Annoyed
Parents Non-Parents
* Especially Parents!
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THE HARRIS POLL: COVID-19 IN THE U.S.
Consumer Confidence Correlates with Distance and Familiarity
Once the government provides information that the spread of the virus is flattening how long will it take you to do each of the following?
Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (1988)Q33B Once the government provides information that the spread of the virus is flattening how long will it take you to do each of the following?
(Six Months To Normalcy On Avg.)
40%35%
24% 22% 24%19% 19%
22%19% 19%
16% 14%
57%53%
42%37% 38%
30%33%
37%32% 31%
28%24%
74% 72%
59%54% 55%
47%
56% 58%
49% 48% 46%
38%
11% 13%17%
22% 24% 22% 24%21%
29% 28%32% 34%
Go to the off ice Go out todinner
Go to a gymclass
Take publictransportation(e.g., subway,busses, trains)
Stay in a hotel Greet peoplewith a
handshake
Host/attend alarge socialgathering
Go to themovies
Go to asporting event
Visit a casino Fly on a plane Take a cruise
Immediately/1-30 days up to 3 months up to 6 months 1 year or longer
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THE HARRIS POLL: COVID-19 IN THE U.S.
However, Americans Want Their Life Back – 4 in 10 Miss Traveling on an Airplane
Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (1988)FR05 How much would you say you miss each of the following during this time of virus-related shutdowns?
How much would you say you miss each of the following during this time of virus-related shutdowns?% A lot/Somewhat
32%
34%
40%
43%
46%
48%
50%
51%
53%
61%
64%
67%
70%
74%
Going to school or university
Working from the office
Traveling on an airplane
Going to the gym/work out class
Going to my local coffee shop
Watching sports on TV
Going to a movie theatre
Going to church
Attending events like concerts, theatre and sportingevents
Going to a social gathering
Shopping in stores
In person celebrations (e.g., Easter, birthdays,graduations)
Dining out at a restaurant/bar
Gatherings with friends and family
45%41%
43%42%42%38%40%
39%41%41%39%
41%37%36%
35%31%
24%
W21 7/
19
W20 7/
12
W19 7/
4
W18 6/
29
W17 6/
20
W16 6/
15
W15 6/
8
W14 5/
31
W13 5/
28
W12 5/
17
W11 5/
10
W10 5/
3
W9 4/27
W8 4/20
W7 4/13
W6 4/5
W5 3/30
9Harris Insights & Analytics LLC, A Stagwell Company © 2020
THE HARRIS POLL: COVID-19 IN THE U.S.
And Pent-Up Demand is Building Across Categories (‘Revenge Spending’)
Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (n=1988)REV01 Are you planning any major purchases once things return to normal and businesses re-open? Please select all that apply.
51%
12%
11%
12%
17%
19%
24%
29%
16%
21%
20%
22%
29%
33%
Not planning a purchase
Attending a concert or sporting event
Buying a car
Buying gifts for my friends / family
Buying new household goods, furniture orappliances
Buying new clothes
Going on vacation / travelling
Wave 22(July 26)
Wave 5(March 28)
Major Purchases Planned Once Things Return To Normal
35%34%39%
31%35%
27%
35%33%36%
29%29%33%32%
27%28%31%
24%
W217/19
W207/12
W197/4
W186/29
W176/20
W166/15
W156/8
W145/31
W135/28
W125/17
W115/10
W105/3
W94/27
W84/20
W74/13
W64/5
W53/30
10Harris Insights & Analytics LLC, A Stagwell Company © 2020
THE HARRIS POLL: COVID-19 IN THE U.S.
Moving Forward, Americans See Their Lives Changing in Fundamental Ways
18%
18%
19%
21%
22%
24%
24%
29%
33%
32%
28%
34%
32%
27%
33%
41%
40%
40%
50%
54%
47%
46%
51%
43%
35%
32%
28%
Family life
Health insurance
Eating habits
Healthcare
Personal hygiene
Work life
Shopping habits
Social activity
Travel/vacation
Very different Somewhat different Mostly the same
Once the pandemic is over and things return to normal, what do you think will be very different, somewhat different or mostly the same?
Source: Harris Poll COVID19 Tracker Wave 22BASE: GENERAL PUBLIC W22 (1988)LI02 Once the pandemic is over and things return to normal, do you think each of the following areas of your life will be very different, somewhat different or mostly the same?
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THE HARRIS POLL: COVID-19 IN THE U.S.
But Returning To Life As it Was Before Feels Less and Less Realistic; COVID-19 is Changing ‘Normal’ As We Know it
34%
28%
37%
32%
52%
43%41%
35%
Wave 6(4/3 - 4/5)
Wave 7(4/11 -4/13)
Wave 8(4/18 -4/20)
Wave 9(4/25 -4/27)
Wave 10(5/1 - 5/3)
Wave 11(5/8 -5/10)
Wave 12(5/15 -5/17)
Wave 13(5/27 -5/28)
Wave 14(5/29 -5/31)
Wave 15(6/6 - 6/8)
Wave 16(6/13 -6/15)
Wave 17(6/18 -6/20)
Wave 18(6/26 -6/29)
Wave 19(7/2 - 7/4)
Wave 20(7/10 -7/12)
Wave 21(7/17 -7/19)
Wave 22(7/24 -7/26)
Travel Social activity Work Life Shopping Habits
Once the pandemic is over, what do you think will be very different, somewhat different or mostly the same?(% saying ‘mostly the same’ after COVID-19)
Harris Insights & Analytics LLC, A Stagwell Company © 2020
12
Thank you!
Mark Penn, Chairman, The Harris [email protected]
John Gerzema, CEO, The Harris [email protected]