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The hazards of confirmation bias in life and work
2Entefy | AI sports 2Entefy | Confirmation bias
This presentation was curated by Entefy, the company building the first universal communicator—an AI-powered communication platform that seamlessly connects the people, services, conversations, contacts, files, apps, and smart things in your digital universe.
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introduction
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“Confirmation bias” is interpreting new events using long-held expectations and beliefs
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You’ve just decided to buy a blue car
Here’s an example:
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And suddenly you notice blue cars everywhere you go
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But there aren’t actually more blue cars on the road than before
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Instead, your decision primed your brain to notice blue cars
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This sort of confirmation bias is harmless—but it can lead to unintended oversimplification and even prejudice
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Understanding how confirmation bias works is a great step in identifying and managing it
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background
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The brain can’t process all the information that floods it
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So it resolves conflicting thoughts by reinterpreting them
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Reinterpretation restores mental coherency at the expense of accuracy
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Confirmation bias lightens the brain’s cognitive load but limits understanding
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Let’s look at how confirmation bias works for and against us
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UNBELIEVABLE
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Existing beliefs are strained when new information contradicts them
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The brain naturally favors existing ideas and dampens conflicts
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We spend 36%more time reading about ideas we already believe in
Example:
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Influences how we interpret informationDictates what we investigateFilters what we recall from memory
Confirmation bias:
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INFORMATION BUBBLES
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The searches we make on the Internet generate results that implicitly supportour beliefs
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Social media exposes us to confirmation bias too
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Product recommendation engines are designed to show us what we already like
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What happens if we’re only exposed to like-minded ideas?
Question:
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Existing beliefs are reinforced by an affirmative feedback loop
Answer:
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BURSTINGTHE BUBBLE
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Reducing confirmation bias starts with acknowledging the value of different ideas
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And simply admitting that our own views might be incomplete
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It’s up to you to burst your own bubbles of bias
32Entefy | AI sports
Entefy’s universal communicator is an intelligent communication platform that seamlessly connects the people, services, conversations, contacts, files, apps, and smart things in your digital life.
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