the healthy aging project: positioning group health as a “trusted resource” for healthy aging

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The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging Karen Lewis Smith, Director Medicare Strategy Chris Fordyce MD, Medical Director Healthy Aging Project Practice Change Fellows, January 2009

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The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging Karen Lewis Smith, Director Medicare Strategy Chris Fordyce MD, Medical Director Healthy Aging Project Practice Change Fellows, January 2009. Session Overview. Overview of Group Health (GH) - PowerPoint PPT Presentation

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Page 1: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

The Healthy Aging Project:

Positioning Group Health as a “trusted resource” for Healthy Aging

Karen Lewis Smith, Director Medicare StrategyChris Fordyce MD, Medical Director Healthy Aging Project

Practice Change Fellows, January 2009

Page 2: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Session Overview

• Overview of Group Health (GH)

• Business case for the Healthy Aging Project (HAP)

• HAP: Vision, core content and usages

• Filling out the Chronic Care Model in Healthy Aging

• The Medical Home

• Aligning the business and clinical imperative for the Medicare population: education and support in Healthy Aging

• Provider supports

Page 3: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Group Health Cooperative

• Consumer governed, not-for-profit organization founded in 1947

• Integrated model: Local community-based health plan + delivery system

• Service Area: 20 counties in WA and 2 counties in N. ID

• 575,000 Members

• 9,750 staff, including 889 Group Health Permanente Group physicians

• Facilities: 1 Hospital, 25 primary care clinics, 6 specialty units,

• Contract with 44 hospitals and 9,100 physicians

• All lines of business

Page 4: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

GH Medicare: Strategically Important LOB

• Strong legacy, core competency for organization

• Medicare enrollment is significant to GH

• 10% of enrollment but 30 % of revenue

• Profitable LOB – Significant contributor to margin

• GH Medicare enrollment has been significant to WA state

• 8% of total Medicare eligible's in state – 13% in current service area

• 40% of total MA enrollees in WA

• However: we have been losing 1 – 2K Medicare members for past couple of years AND our market position is being significantly challenged

Page 5: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

2008 MA Plans

$0

$50

$100

$150

$200

$250

$300

$350= GHC

= HMO

= PPO

= PFFS

= MSA

Page 6: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Washington State Segment Growth

January-07 January-08 ∆Arcadian 2,792 3,455 663 Pacificare (United) 32,304 31,786 (518) Molina 221 496 275 CHPW 194 1,669 1,475 Essence - 336 336 Puget Sound Health Partners - 1,720 1,720 Group Health 57,418 56,435 (984)

Humana 183 1,326 1,143 Sterling 15,272 24,920 9,648 Other 951 7,080 6,129 United 6,222 7,741 1,519

PPO Regence (Asuris) 5,639 9,886 4,247 75%

121,196 146,850 25,653 21%

% Increase

HMO

EnrollmentHealth Plan

Total:

81%PFFS

5%

*

Source: CMS

* 85% of the growth in HMO plans came from 4 niche players

Page 7: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Take Away Messages

To be successful, GH needs to play differently in the Medicare space

• Honed HMO product offerings

• SNP

• Value-based benefit design

• Choice products

•PPO

• New service areas

• Go where the Seniors are growing

• Non-product initiatives

• The Healthy Aging Project

Page 8: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

The Business Case for HAP

•Highlights our distinguishing strengths:

•Primary care based structure w/health promotion/prevention as core competency

•Chronic disease management expertise

•High tech/High touch applications

•Leader in evidence based medicine and healthy aging

•Adds to the intellectual capital of the organization and the community

• Contributes to organizational growth goals – enrolled lives and lives “touched”

• Established nation’s first population-based breast cancer screening program

• Developed “Free and Clear”, the endorsed as one of the most effective

• smoking cessation programs• Developed first evidence based physical activity

program w/proven results• Developed the Chronic Care Model, currently being used by WHO• Rated #1 in State for diabetes care and 7th in nation (HEDIS)• Our Medicare Plan was named one of America’s Best Health Plans (US News and World Report)

•National leader in e-health and secure online messaging• 50% of our population registered on www.ghc.org• 75% of prescription refill ordered online

• Significant contribute to the body of work on evidence based healthy aging• First provide evidence that widely used heart drugs may protract brain against Alzheimer's• First to link physical activity and social isolation as the two most statistically important determinant of healthy aging• First to connect yoga and massage with improvements in chronic back pain• Developed evidence on key geriatric syndromes and threats to functional status and quality of life• Part of national “think tank” conducting ground braking research on the anticipated effect of the Baby Boomers as they age

Page 9: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Overview of HAP

Vision: Position GH as a “trusted resource” for healthy aging

•Create a national model for preventive care for older adults in the framework of the chronic disease model and guided by the new medical home model for primary care

•Create a platform on which we build a reputation that will make people want to come to us for care and information

Foundational Thinking

•GH is a steward and content expert for the evidence base around healthy aging

•Our purpose is to package healthy aging resources in a way that is easily accessible to the aging population both in our clinics and in communities where they live

•In packaging, we will draw on our own expertise and, where indicated/necessary, will select the appropriate organizations w/content expertise to partner w/and broker the programs they’ve developed

Page 10: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Healthy Aging Project: The Toolkit

Focus: Develop core content and tools in healthy aging with focus on prevention, health promotion and self management

Step 1: Development of a Healthy Aging Toolkit

• Phase 1 toolkit focus is on health promotion/prevention, key geriatric syndromes and advanced planning

• Phase 2 will add prevention/management of chronic diseases and topics of special interest to seniors

• Toolkit products to include: 1)Screening and assessment; 3)Clear, evidence based interventions; 3)Goal setting/individualized wellness plan; 4)Tracking tools and support; 5)Educational resources for both patients and providers

Page 11: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Healthy Aging Program: Toolkit Uses

• Internally in clinical practice

• Physical exam/group visits

• Backbone of curriculum for MDs around approaches to geriatric care

• Through MyGroupHealth and Incontext

• Member education

• In the community locally and nationally

• Community forums

• As part of an offering to senior retirement communities

• As foundation for furthering a policy agenda on healthy aging

Page 12: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Healthy Aging Program: Building it out

•Videos/DVDs

•Companion collateral materials

•Health Risk Assessment connectivity

•Web-based functions and services

•“Ask the expert” function

•Access to discussion rooms

•Access to Healthwise tools

•Related healthy aging products

•Ability to customize and package for unique needs/populations

Page 13: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Beautiful young people are an accident of nature, but beautiful old people are works of art.

--Eleanor Roosevelt

Page 14: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Informed,Activated

Patient

ProductiveInteractions

Prepared,Proactive

Practice Team

DeliverySystemDesign

DecisionSupport

ClinicalInformation

SystemsSelf-

Management Support

Health System

Resources and Policies

Community

Health Care Organization

Chronic Care ModelChronic Care Model

Improved Outcomes

Page 15: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

The Medical Home:Group Health’s commitment

•Rollout to all Primary Care Clinics in the next 18 months

•Decreased panel sizes, template flexibility

•Significant increase in MD’s, mid levels and support staff

•Pilot demonstrated in 12 months significantly increased patient and staff satisfaction

•Cost neutrality

•‘The relationship between the personal care physician and the patient is the core of all we do.’

Page 16: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Healthy Aging Toolkit Phase one: 12 module introduction

Healthy Aging Overview

General Preventive Care

Screenings, immunizations, chronic disease managementKey Geriatric Syndromes:

Physical Activity Social Activation Memory Nutrition Falls Depression Urinary Incontinence Advance Planning Medication Management

Putting it all together: Planning for the ‘What If’s’

Page 17: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Health Enhancement Project

Group Health and Pac Med patients >70 yo

Geriatric Syndrome screening, assessment, intervention and follow-up by ARNP/MSW team based in a senior center

Evidence-based interventions known to improve overall health outcomes with clear roles for each of the multi-disciplinary team

Shown to decrease healthcare costs, improve function and QOL in 6-12 months

Partnerships between health plans, patients, practitioners and community resources

Page 18: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging
Page 19: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging
Page 20: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Social and Physical Activity:The Biggest Bang for the Buck!

There are only 2 things shown to statistically significantly affect overall health outcomes for the Medicare Population: social isolation on the negative side and regular physical activity on the very positive one.

There is no more important ‘prescription’ to write, individualize and assure compliance with than regular PA for all patients, whether robust or frail, living independently or in nursing homes.

Page 21: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Physical Activity Recommendations:The Surgeon General Report

• Endurance: moderate aerobic activity 5 days a week for at least 30 minutes

• Flexibility: stretch every day

• Strength training: 2-3 days per week

• Balance training: 3 times a week for those in need

Page 22: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

GHC Senior Care Integration ModelPOPULATION CONTINUUMHealth Status Sub-populations

End of life Hospice, home care, palliative care

Frailty

(~700 or 1% use 20% of hospital days)

2-4% Preventive Care, Physical activity programs, chronic care management, case management, Hospital, SNF, NH, BH

Functional decline Preventive Care, physical activity programs, chronic care management, PT, OT, ST, MSW, BH

Active Chronic Disease

(100% of reimbursement by 2007)

80% Preventive Care, Physical activity programs, chronic care management, RN’s, clinical pharmacists, specialty care, BH

At risk for functional decline Preventive Care, Physical activity programs

At risk for chronic disease Preventive Care, Physical activity programs

Robust and healthy 20% Preventive Care, Physical activity programs

Page 23: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Evidence Based Clinical Guidelines

Increasing physical activity levels is the most important intervention for virtually ALL chronic disease management and prevention programs.

In diabetes the evidence clearly shows exercise and diet interventions are better than metformin in controlling A1C’s (NNT 6.9 for exercise and 13.9 for metformin).

Diabetes Care 2000 DPP; 23:1619-1629

Page 24: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging
Page 25: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Group Health Physical Activity ProgramsMoving toward a Full Spectrum Formulary

Silver Sneakers

Enhance Fitness

Coop In Motion

Zoo Walkers

Diabetic Exercise Kit

Home exercise videos

Heart Care and COPD programs

Clinic based groups and classes (Dancing Ladies and a Few Good Men)

Take Care Products

HEDIS/HOS

Page 26: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Advanced Directives and End of Life Resources

•Living Will

•Durable Power of Attorney

•Durable Power for Health Care Decisions

•POLST

•Resources to be used widely:

•Home Care

•Palliative Care

•Hospice

Page 27: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Advanced Planning: Considering the ‘What-Ifs’

What if:

I can no longer drive?

I cannot cook or clean regularly?

I cannot do regular bathing ?

I cannot manage all my finances?

I get sick?

I am unable to walk easily?

Someone is trying to break in my house?

I am temporarily unable to care for myself?

I am permanently unable to care for myself?

The power goes out?

The phone goes out?

I develop dementia?

There is a natural disaster?

Page 28: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging
Page 29: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Group Health Permanente Group

1. ALL providers seeing older patients need a fundamental expertise in geriatrics.

2. Possible ‘certificate in geriatrics’ to be tied to practice/compensation.

3. Providers and entire multidisciplinary team to offer modules and expertise ‘in the communities where older people live’.

4. Module development across multiple specialty lines.

5. Tie to ‘Art of Aging’ for PBS.

6. Encouragement to volunteer/sponsor education in Healthy Aging.

Page 30: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Healthy Aging Toolkit Phase Two

•Chronic Disease Management modules: arthritis, osteoporosis, diabetes, heart disease, lung disease, neurologic disease, fibromyalgia, chronic fatigue, cancer

•Modules on topics of Special Interest: Pain management, digestion, skin care, sleep, downsizing, vision and hearing problems, sexuality, emergency planning, community resources

•Web-based functions and services: ‘Ask the Expert’, Chat rooms

•All built out on the myGroupHealth.org website and integrated into patient care in the Medical Home Model

Page 31: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

The Chronic Care Model for Healthy Aging

1. Self Management support: modules on healthy aging essentials and areas of interest; screening and assessment, E-B intervention plans, goal setting, tracking tools and educational resources; chronic disease self management classes live and online

2. Delivery system design: Medical Home Model

3. Decision support: guidelines and protocols, EPIC, Incontext and provider training

4. Clinical Information Systems: fully integrated with EPIC and myGroupHealth.org.

Page 32: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Building Partnerships…

On To

Organizing Wisdom:

Healthwise Story

Page 33: The Healthy Aging Project: Positioning Group Health as a “trusted resource” for Healthy Aging

Questions/Discussion