The Hemingways’

The History…Wayne and Gerardine Hemingway emerged as

designers in the 1980’s. They had humble

beginnings, selling clothes on a stall at Camden

Market. In 1982, realising that there was a gap in the

clothing market, they set up and nurtured the daringly

different fashion company Red or Dead.

Shoes….

Street Style…

Alternative fashion…

New beginnings…As self confessed non-conformists, the duo

tackled moral issues through fashion and sent

models of all shapes, sizes, ages and

cultures down the catwalk over 21

consecutive seasons.

Red or Dead also won the British Fashion

Council’s Streetstyle Designer of the Year

Award three years in a row.

Wayne and Gerardine sold Red or Dead in a

multi-million pound deal and in 1999 set up

Hemingway Design.

Hemingway Design

Not content with taking designer fashion to the

masses and breaking down the elitism of the

fashion industry, Wayne and Gerardine set

themselves the challenge of creating affordable

solutions across all areas of design, and with a

view to improving society as a whole.

Background picture: Staiths South bank

development

Other Hemingway projects

have included:

•The Birchin apartments in

Manchester

•The Bug digital radio

•‘Wet’ wall tiles designed for

BCT (British Ceramic Tile)

•Carpet tiles for Milliken

•The Butt Butt, sold in B&Q

Other Hemingway designs..

Additional Information

www.hemingwaydesign.co.uk

http://www.lolc.co.uk/