The Henry Ford Public Relations Department

AP-Prathima RameshJanuary 6. 2006

www.hfmgv.org/

Why I did my Practicum in PR

Exposure to the media Opportunity to improve writing Build professional relationships Familiar environment

My Responsibilities

Produce Clip Report Quarterly Report

Write Press Releases Write Calendar Listings Promote Events and Exhibits Working on Product

What I learned from Practicum

The purpose of Public Relations How to write a Press Release & Calendar

Listing How to use Bacon’s Monitoring Service The importance of media coverage How to produce a Press Kit Basic office etiquette and responsibilities

My Product

Press Kit for the Academy

Describes the history, accomplishments, and educational courses at the Academy

Biography of Ms. Christmas & Mr. Enright Details the yearly progress of HFA Extra-curricular activities

www.teamfordfirst.org www.concordia.com

My Product

Target Audience Those interested in attending HFA Media interested in HFA

Why I chose Product Needed by PR Department Creative and Unique

Research Question

How do corporations influence the media?

Which and how corporations influence the media, and how this control in turn persuades the public.

The influence of global corporations on the entire media and the influence of The Henry Ford on local media.

http://office.microsoft.com/clipart/

Why I Chose Research Question

Observed media/corporate relationship during Practicum

Imperative to my future career Build on previous knowledge

Answer

By building strong relationships Monopolizing industry Presenting limited information Promoting other industries

Practicum Research

PR constantly pursues media attention

Establish a close and intimate relationshipDaily communication

Stronger relationship=Positive coverageBuild relationship by remaining

open and self-initiated(Ramesh)

Practicum Research

Corporations control using self-interested news releases 90% of daily news (Yudkin, 14)

Press Kits Press Releases

Control Interviews

(Ramesh)

Media Monopoly

Ten parent companies control media (Shah)

Media outlets grow as control shrinks 49 corporations in top 100 economies

(“Democratic Discourse…”)

Government has become more lenient in media control

“Institutional diversity that ensures unique perspectives-different types of media, with different cultural and journalistic traditions” (“Democratic Discourse…”)

http://office.microsoft.com/clipart/

Censorship

Influence content of coverage Results in diluted, biased and less

diverse journalism News stories reflect conservative

views of owners

“The average American does not have see his or her

reality reflected on the television screen.” (Sanders, 1-2)

http://office.microsoft.com/clipart/

Censorship and Why

Negative parent company articles are biased or omitted.

Disney and sweatshop labor (Shah)

Convinces public of reliability and capability Stock Market Fluctuation (www.investopedia.com)

Enron stock prices (Smith & Emshwiller)

www.hfmgv.org/

Vertical Integration

Extension of power over multiple venues

Cross-promoting & Cross-Selling Business strategy used to “enhance

market power” (Shah, 5)

1/3 of products sold have ties to parent company (Mitchell)

Summary

Corporations control the media by… Building strong relationships Monopoly of Industry Limit information Vertical Integration

Creating Awareness

Limits quality and diversity of news Public reform needed Needed for personal growth

The Senior Mastery Process

Importance of career investigation How past aspirations shaped goals My strengths and weakness How to apply skills to the real world

www.dor.mo.gov

The Senior Mastery Process

Discovered that I need to be challenged

Want to make a difference Need to be in the “action”

Future Plans

Attend out of state college Gain Masters degree Investigative Reporter Work for accredited newspaper Travel

http://office.microsoft.com/clipart/

Bibliography

“Declare Independence from corporate rule.” 9. November.2005. <http://www.mediamouse.org/pdf/july4_pamphlet.pdf>

“Democratic Discourse in the Digital Information age: Legal Principles and Economic Challenges at the Millennium.” CFA. 30 November 2005. <http://www.consumerunion.org/telecom/0102mediaexec.htm>

Herskouits, Beth. “Chemical industry aims to boost image.” PR Week. 26. September. 2005. 1.

Husseini, Sam. “Felons on the Air: Does GE’s Ownership of NBC Violate the Law.” FAIR. November/December 1994. 13 November 2005. <http://www.fair.org/index.php?page=1254>

Marconi, Joe. Image Marketing, using public perceptions to attain business objectives. Chicago: NTC Business Book, 1997.

Mitchell. Amy. “Formal comments on media ownership.” 16 January 2003. 11 November 2005. <www.journalism.org/resources/research/reports/ownership/columbiacomments.asp>

Bibliography

Ramesh, Prathima. Personal Interview, 26 September 2005.

Sanders, Bernie. “Corporations have chokehold on U.S. media.” 24 June 2002. 13 November 2004. <http://www.theconversation.org/chokehold.html>

Shah, Anup. “Corporations Influence in the Media.” 15 April 2004. 8 November 2005. <http://www.globalissues.org/HumanRights/Media/Corporations/Owners.asp?p=1>

Smith, Rebecca and John. R. Emshwiller. 24 Days, How two Wall Street journal reporters uncovered the lies that destroyed faith in corporate America. New York: HarperCollins Publishers. 2003.

“Who controls the media?” 13 November 2005. <http://www.nowfoundation.org/issues/communications/to /mediacontrol.htm>

“Why do stock prices change following news reports?” 7 November 2005. <http://www.investopedia.com/ask/answers/155.asp>

Yudkin, Marcia. 6 Steps to Free Publicity. Franklin Lanes: The Career Press Inc., 2003.