the hidden numbers behind social media recruiting
TRANSCRIPT
There are 3 Ground Rules
Disagree
Interrupt
Share
Oct 27, 20113
What’s all the buzz about?
Feb 3, 20114
But how does it compare to other methods?
Questions to Ask By Channel:
• What is the quality of our candidates?
• What is the total cost to hire?
• What is the average time to hire?
Next: A Sneak Preview!
1 in 11 visitors applied. But…
• 1 in 7 social media visitors applied
• 100% of social media visitors included social media profiles in their applications
• 3 of 3 recent hires via social networks
• Hired applicants applied < 7 days
Are you sold? :)
Why does this work?
People’s social graph is them telling the world who & what influences their decisions.
Techniques we Followed
Re-Tweeting
Facebook Sharing
Blogging
Knowledge Networks
Foursquare
1. 8am or 4pm for max re-tweeting1
2. Coordinate re-tweeting
3. Use the phrase “Please ReTweet” 2
4. Include the link to your ad
5. Use hashtags
1 Use http://crowdbooster.com/ to find this out for your own twitter account2 http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
• Share on company walls & groups
• Recruiting videos (4x more shareable)
• Company photos
Foursquare
• Tips at other locations
• Tips and photos about work environment
• Find out where candidates frequent
Knowledge Networks
• Build employee’s profiles & reputation
• Find people involved in subject matter
• E.g. Quora.com, LinkedIn Answers, news.ycombinator.com
Closing thoughts…
It has never been easier to find and recruit the best people.
It has never been easier to find and recruit the best people.
Questions/Comments?
Feel free to ask now or later [email protected]
LinkedIn: http://www.linkedin.com/in/josephfung
Twitter: http://www.twitter.com/josephfung