The  High  Performance  Firm  Growth  &  Innova7on  in  Disrup7ve  Times  

 Tom  Hood  Ed  Kless  

Gradual  then  Sudden  

Hard is Soft. Soft is Hard.

The real difference in an organization is how well it brings out the great energies and talents of its people.

- Thomas Watson, Jr. – CEO of IBM 1962

"Purpose  is  no  longer  a  buzzword.  It’s  a  must-­‐have.  Passion  and  purpose  will  keep  people  focused  on  the  job  at  hand,  and  ul@mately  separate  the  successful  from  the  unsuccessful.”  

 —  Richard  Branson  

Some  more  ques7ons  from  Thomas  Watson,  Jr.  

•  What  does  it  do  to  help  its  people  find  a  common  cause?  

•  How  does  it  keep  them  pointed  in  the  same  direc7on  despite  the  rivalries  and  differences  that  may  exist?  

•  How  does  it  sustain  this  common  cause  though  the  many  changes  which  take  place  with  the  passage  of  7me?    

15X

Source:  DeloiMe  Culture  of  Purpose  Research    

Purpose People

Products Process -­‐  Robert  Wong  

Google’s  Crea7ve  Lab  

“Purpose  is  at  the  essence  of  why  firms  exist.  There  is  nothing  mushy  about  it-­‐-­‐it  is  pure  strategy.  Purpose  is  very  idealis7c,  but  at  the  same  7me  very  prac7cal.”  -­‐  Hirotaka  Takeuchi  Harvard  

Business  School  

   

.  

Superordinate  Goal  

“THE 7-S MODEL”

STRATEGY STRUCTURE

SYSTEMS STYLE SKILLS STAFF

SUPER-ORDINATE GOAL

Peters-Collins-Sinek-

Drucker + Kless & Hood

Timeless Leadership Principles

I firmly believe that any organization, in order to survive and achieve success must have a sound set of beliefs on which it premises all its policies and actions…

- Thomas Watson, Jr. 1962

Every business starts as a purpose in search of assets, and often becomes assets in search of

a purpose. - Emmanuel Gobillot

Say  what?  V2S  –  i2a  –  8-­‐S  Model  

Strategy Staff

Skills

Structure

Style

Systems

Shared Vision

Shared Beliefs

Direc7on  

www.blionline.org  

   

   Start with WhySimon Sinek

If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today

Tom Hood, CPA, CITP, CGMA

CPA Practice Adviser Accounting Hall of Fame Named the Second Most Influential in Accounting by Accounting Today Magazine 2015 Top 150 Influencer by Linked-In Top 25 Influencers in Learning & HR by HR Examiner Top 25 Public Accounting Thought Leaders by CPA Practice Adviser Working on Learning Management with AICPA/CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations

CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org

http://www.linkedin.com/in/tomhood/