the himalayan voluntour- 4x4 dairies of a solo-woman traveler
TRANSCRIPT
#Driving through #Himalayas for #Adventure with a #SocialMessage since 2006
CONCEPT
Travelers have said that mystic routes of Himalayas cannot be discovered in human years, but in geological ones Every mountain, village, lake or river has its own uniqueness that makes visiting the Himalayas an adventurous and exciting journey The Himalayan Voluntour journeys are partly inspired by Motorcylcle Diaries the famous travel of Che Guevara across his homeland The only twist is that our expedition will be lead by a super-tramp female traveler- Kanika Sood, now a social entrepreneur on her special voluntour vehicle to inspire or spread social messages
ENVIRONMENT PARTNER
THE CONCEPT CONT. Technically, Voluntourism is defined as "a seamless integration of voluntary service and the best elements of travel arts, culture, geography, history and recreation in that
In other words, Voluntourism involves traveling from one place to the other, with the purpose of improving economic well being, socio-cultural development or environment conservation, by providing volunteer assistance or even carrying goods in Voluntour vehicle
Seeing the Voluntour vehicle will not only generate positive feelings amongst the locals of the place, but will also establish a great sense of social responsibility during the journey.
THE JOURNEY | Our short film
We aim to cover a massive 10000+ kms Road Journey over a period of 3 months, spanning 5 states, 15 towns/cities and over 500 villages.
The Voluntour vehicle will be joined by other driving/ riding clubs, along the route.
The aim of our travel is to Promote and Preserve Social, Cultural and Environment Sustainability in the Himalayas
Partly, the mission of the journey would also be to promote Woman Power, support Womanhood, illustrate Woman Safety and awaken the feeling of respect towards Women.
THE OBJECTIVE
Our intent is to bring to notice cultural and social nuances
in these seldom visited routes and communicate the
message of #SocialChange or #ResponsibleTravel which
is really needed in the Himalayas right now
Through the journey we visit people who are young,
dynamic & passionate about something inspirational-
leading to social change
Pictures of various landmarks, arts, cultures, cuisines,
traditions & heritage of Himalayas will be generated as
social media assets for Brand communication. These are off
course the by-products of our travel theme
THE OPPORTUNITY
Merging this initiative with your existing CSR and Cause Marketing strategy
One of its kind opportunity to support #WomanEquality, #WomanSafety & #WomanEmpowerment
Live up to the ethos of RESPONSIBLE travel and adventure and support the Environment
A chance to travel to extreme locations in the country and meet change makers who contribute towards the- India growth story
Crowd source ideas online mix and mash them together. A campaign which evokes positive feelings
Visit important villages and towns in the Himalayas with high per capita income and promote your Brand
CURRENT FINAL ASSETS
Updates of the Journey in the form photos and Live blogging in the Sponsor branded Voluntour Vehicle
Make Short Film of the entire journey which can be depicted as a documentary/ reality show/ viral videos/ or even an online show (on YouTube and website) Some past work-
http://youtu.be/8C1INqoUo30 http://youtu.be/Nvw3aVPvk4Y
Consumer Engagement Points and Brand Promotion • Host local talent building workshops • Organize school/monastery camps • Conduct tree plantation along the journey.
We can separately discuss to incorporate various assets depending on your budget-
Compile the journey in professional website/ book/ documentary/ reality show. This website can be a social media integrated forum that can be launched with this trip. This website will be a tool later to gather more followers and build the property further for every year
SCALABILITY OF THE CONCEPT
Magazine supplement ready to go with a women/travel
magazine with good circulation
Coffee table book about the Social Change stories
Meet driving/biking clubs and organize travel experience share views talks
Compile Advertising & Marketing content for sponsors Media Channels
Generate experience stories around Authentic Traveler & Adventure Enthusiasts, presenting their stories, feedback and suggestions for products as well
ANNEXURES
Name- Kanika Sood
ASL- 26 | Female | Delhi NCR/ Shimla/ Leh
Profession-Social Entrepreneur/ Consultant
Passion- Travel | Environment | Adventure | Cars | Bikes | Photography | Videography | Writing
Why Voluntour- search of inspiration | escape quarter life crises!
WOMAN
An avid traveler, driver, biker and trekker I have a passion for thinking outside (no box required)
I have an unending appetite for adventure and taking on new challenges hence I conceptualized Himalayan
Voluntour to escape the tyranny of life and re-discover my mission of adding value to my
surroundings. Through this journey I seek to re-discover myself and find a new high! I want to be inspired and
refueled!
As a native of the Himalayas, I have always been absorbed to do something dynamic for the Environment and
particularly involve like-minded enthusiasts to make a difference. I run a social enterprise called NIEV to support
my work in the Himalayas. I have won many National and International Awards/ Recognition for my work with
NIEV. I actively conduct many workshops as a speaker and also gave a TEDx Talk in 2013; my dare dreaming habit
makes me who I am today.
After many years of active traveling and research I now see myself ready to add on a new chapter in the book of my
life through Himalyan Voluntourist
THV communicates the message go out and do it to young minds in the nation and is a multi-dimensional
inspiration to ongoing Woman Issues.
I find happiness while working towards bringing a change with practical solutions. Besides NIEV I have more than
8 years of work-ex as strategy, marketing and business development professional. I like to use a multi-disciplinary
approach of creating successful market linkages for various sectors I work in.
TARGET AUDIENCE
Demographics Gender: MEN &WOMEN Age group: 14 -40+ years Social class of customers: Middle to High Social Class Income of the customers: above INR 5,00,000 annually
Geographically Region: VILLAGES/ TEIR I / TIER II CITIES Density: RURAL & SEMI-URBAN
Psychographics Activités: Adventure / Endurance Sports/ Social/ Environnent supporters Interest: Automobiles, Nature, Photography, Travel and Tourism Opinions/Attitude: Enthusiast and Aspiring Travelers, Brand conscious and cause driven.
ROUTES FOR 2014
ROUTE 1 | SPITI 2014 August
ROUTE 2 | ZANSKAR 2014 September
Other Options for 2014/15
WE CAN PARTICIPATE AND REPRESENT YOUR BRAND IN OTHER EVENT ACROSS HIMALAYAS CREATE OTHER EVENTS OF SOCIAL IMPORTANCE TO SPREAD THE MESSAGE ACROSS INDIA
Projects can also be discussed & made in consultation with the sponsor.
DIGITAL MARKETING
COSTS INVOLVED
COST OF PRODUCING A SHORT FILM Managing Equipment, Scripting and Post producing the footage into montages, promos, episodes and film
- INR 8,00,000
COST OF VOLUNTOUR VEHICLE
- INR 50,000 each Trip
Cost of Voluntouring Tie- ups - INR 2 lakhs for 2014 (one time)
Published by- Needful Initiatives for Environment Development Private Limited
©NIEV FOUNDATION 2014