the hitchhiker’s guide to mobile strategy · •deploy a secure mobile app and content strategy...
TRANSCRIPT
The Hitchhiker’s Guide to
Mobile Strategy
Presented by: Maribel Lopez
Follow on Twitter: @MaribelLopez
Top IT Concerns
Top Mobile Concerns
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Staffing Overall Mobile
Strategy
Mobile Content Mgmt. Managing Devices Risk/Governance App Development
Strategy
Security
2013 2014
Mobile Apps Are On The Rise
Right - t ime Experiences
The Future Of Mobile Is …….
Mobile Evolution
Examples of the 3 Phases
• Extend: Mobile web sites, SMS promotions
• Enhance: Mobile POS, push notifications
• Transform: Customized real-time offers, extending the distribution channel (e.g. Tesco’s trial of using your phone to select and purchase from a poster in a train station)
• Extend: e-scribing, patient data capture, medical test approvals
• Enhance: automatic tracking of drug samples, new patient education tools, video sales collateral on a tablet, equipment tracking
• Transform: video from the ambulance, remote patient diagnosis on a tablet
• Extend: signature capture
• Enhance: real-time dispatch, route optimization, GPS proof of delivery
• Transform: real-time location and condition monitoring of cargo, predictive equipment maintenance, augmented reality
Healthcare
Logistics
Retail
Navigate the Options
MOBILE STRATEGY COMPONENTS
Applications Analytics & Contextual Services
An Action Plan
• Build a reasonable security and mgmt. mobile policy for “ALL” devices
• Update “Data at Rest” and “Data In Motion” strategies
• Evaluate and deploy EMM, not just MDM
Extend
• Deploy a secure mobile app and content strategy
• Update and expand identity and authentication methods
• Perform 360° app security vulnerability testing Enhance
• Adopt contextual mobile security
• Build an Internet of Things (IoT) security strategy
• Update partner data access and data sharing strategies Transform
