the holsitic hotel website experience
TRANSCRIPT
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CONFIDENTIAL
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The 3 Pillars of a SUCCESSFUL
hospitality website
FOCUS ON
CONVERSION
RESPONSIVE USER EXPERIENCE
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RESPONSIVE WEBSITES
Built for common
“breakpoints” that
change the page
layout to look good
on all devices.
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USER EXPERIENCE
1. Design Psychology
2. Clear Choices
3. Logical Navigation
4. Balanced Content
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CONVERSIONS
1. Finding Content
2. Easy to Understand
3. Easy to use
4. Balanced Content
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GIVE THEM A STORY
1. Create a narrative
2. Stand apart
3. Who are you?
4. Drive the conversation
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VISUAL HIERARCHY
1. Identify your “Targets”
2. Prioritize the list by
value
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KEEP IT SIMPLE
1. Clean & simple layout patterns
help users stay focused
2. Users Scan
3. Less is more!
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REMOVE THE CLUTTER
Don’t Bombard Users with stuff
1. Hurts Conversion
2. Distracting & Irritating
3. Page load suffers
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PHOTOGRAPHY / VIDEO
1. Immersive Photos
2. Stock Photos (be careful)
3. Video is engaging
4. Professional Services
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Good User Experience is the balance
between choice & focus. Give them choices
but show them where to focus.
“
“ Eric Reece
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75% leisure travelers switch
between devices
Visitors are
spending less time
on site
24% / Q2 - 2014
43% / Q2 - 2015
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RESERVATIONS CONSOLE
• “Money button”
• Open console converts 9%
better than closed console
• Hotel property with $375
ADR could result in $85,000
more revenue/year
VS.
“Closed” Booking Console “Open” Booking Console
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RESERVATIONS CONSOLE CALL-TO-ACTION COLOR
• Prominent Color
• 15% INCREASE in
click-through to the
booking engine
• 16% INCREASE
in revenue per visitor
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Lets take a poll Question: What call-to-action button
verbiage in the reservation console has had
the most success in increasing conversion?
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RESERVATIONS CONSOLE CTA VERBIAGE
• SEARCH has increased
conversion for 60% of the
websites we have tested
• RESERVE decreased click-
through by 5%
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Open Reservations Console Utilize an open reservations console to provide the best
user experience and increase conversion
Reservation Console Calls-To-Action Verbiage “Search” out performs “Book Now” and “Reserve”
Contrasting Call-To-Action Button Strong, contrasting colors provide the best call-to-action
buttons to optimize conversions
Informs Design
& UX
For All Clients
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A traveler MUST be able to easily identify how to
take action and book a room from your website. “ “
Kelsey Slater
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1. Quick to Market
2. 5 Design Templates
3. 13 Languages
4. Hospitality Centric Features
5. Self-Service
6. Affordable
SynXis InstaSite
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1. Custom Website Design
2. Custom Features
3. Custom Integration
4. Project Team
5. Larger Budget
ProSite
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To learn about SynXis InstaSite & our Pro-Sites
Contact your Sabre Hospitality Solutions account manager
or email [email protected]
www.sabrehospitality.com
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Join us on TweetChat immediately after the webinar!
Go to www.tweetchat.com
Enter the hashtag #instasite
Give us your thoughts and feedback!