the holy triad
TRANSCRIPT
The Holy Triad
| Facebook | Twitter
First, Some Numbers
First, Some Numbers
More than 70% of U.S. 4 year old have used a computer
First, Some Numbers
It took 4 years to the internet to reach 50m (radio took 38, TV took 13) (Facebook 2 years)
^4
First, Some Numbers
Number of internet devices in 2008: 1 billion (1,000 in 1984)
1,000 dots
First, Some Numbers
60% of Americans use social mediaTotal = 182,435,834 Americans
Of that 60% another 59% interact withbusinesses on their sites.
Total = 107,637,142 Americans
First, Some Numbers
93% of social media users feel a business should have a presence in social media because they are better served
with direct contact.
Total = 169,665,325 Americans
First, Some Number
More people use Social Media than email as of March 2009
First, Some Numbers
Facebook has over 200,000,000 active members and 1.6 billion visits
First, Some Numbers
Twitter has 32 million unique monthly visits
Questions We Will Answer
• Why use The Holy Triad?• What are their demographics?• What are some examples of success?• What is the purpose for each network?• What are the social norms for the network(s)?• How do I use the application options?• How do I automate and tie all profiles
together?
Why Use The Holy Triad?
– Reputation Management– Customer Service– Public Relations– Customer Acquisition– Create Brand Communities– Thought Leadership– Networking (warm calling)
• Personality: White Collar Resume• Purpose: Gobbledygook bio and
networking with business professionals• How to act: Polite, complementary,
inquisitive, professional, helpful• Time Spent: Once a week
Post meeting networking and messagesBest Practices
Status update infrequently (once or twice a week)Best Practices
Surf (RSS) questions to see if you can help others and become a thought leader in the network
Best Practices
Explore your connection’s connections. Best Practices
Email contact recruitment (CSV File)Best Practices
Demographics
Nearly 60% of users have incomes of $93,000 or more. Executives with an average income of $104,000 make up 28% of the 2,000 random users polled for the study. Another 30% are self-identified “consultants” with an average income of $93,000.
Those with incomes between $200-$350k were seven times more likely to have at least 150 connections than lower income users.
• Wordpress/Typepad• Slideshare• Questions• Polls• Amazon Reading List• Ping.fm
Must Use Applications
• Personality: Laid back, fun and friendly • Purpose: Reconnecting, meeting new people,
mobilizing common interests/events, games, causes, sharing photos & video
• How to act: Polite, “cheeky”, funny, informal, helpful, involved, be yourself
• Time Spent: 3-4 days a week (it’s addictive)
Build a profile for you and a page for your business/practice
Best Practices
Status update moderate frequency (once a day or every other day)
Best Practices
Comment, “like,” or write to friends about things they post.
Best Practices
Content is king. Upload photos, events and videos then let others explore.
Best Practices
Don’t over use applications and for god sakes, don’t invite your friends to participate unless
you truly think they will like it.
Best Practices
Email contact scan for friendsBest Practices
Automate other networks (Digg, Delicious,Flickr, Last.fm, Picasa, RSS, but keep Twitterseparate)
Best Practices
Profile photo should be of you, page imageshould be of your company/practice
Best Practices
Demographics
Insidefacebook: 45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34.
• Social RSS• Causes• HotPrints• WeRead• Groups• Ping.fm
Must Use Applications
The O Foundation (cancer prevention):- 4,720,329 supporters - $90,216 donated
Case Studies
Threadless: - 55k fansMonday new shirt announcements Thursday hourly video give away
Case Studies
• Dell: - Social Media for Small Business (33k fans) - Fan Page 28k fans - 7 other pages
Case Studies
• Personality: Laid back, fun, professional, constant and friendly, polite • Purpose: Gathering followers, meeting new people, mobilizing
common interests/events, sharing photos & news/stuff, spreading the word
• How to act: Polite, “cheeky”, funny, informal, helpful, involved, be yourself, be random,
• Time Spent: You could spend all day everyday on Twitter. There is so much information being shared that one could go crazy trying to keep up. Try to limit to your free time during the day (Scanning works best)
Think of Twitter as the newspaper delivery boy for your personal Interests
Build a custom background using a relevantimage to you personally
Best Practices
Use a real picture of yourselfBest Practices
No auto DM messages Best Practices
“ReTweet” (RT) stories you like and keepsource in message.
Best Practices
Leave messages short with a tiny URL to mainstory for viral intent
Services:http://bit.ly/ http://tinyurl.com/http://hootsuite.com
Best Practices
Follow people with a large followingBest Practices
Do not use numbers or underscores for yourprofile if possible
Best Practices
Best Practices
•Fill out your bio with keywords•Pick a real location in your bio•Always include a hyperlink in bio
Email contact scan for friendsBest Practices
22 tweets per dayBest Practices
Demographics
Twitter currently has 32 million monthly users
• HootSuite• Tweetdeck• MrTweet.net• HubSpot Grader• Twitpic• PollDaddy• Bit.ly• Ping.fm
Must Use Applications
Comcast – Comcast Cares (customer service)Case Studies
Dell – internal/external and outlet selling(accessibility)
Case Studies
• Ping.fm: Status management extraordinaire • RSS (twitterfeed, hootsuite)– Blog– Bookmarks– Flickr– Google News (careful)
Automation
Questions?