Upload File

the home depot & cnn you can do it, we can help “integrated architecture” blueprint

  • Home
  • Documents
  • The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint
14
The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

Upload: jean-daniels

Post on 11-Jan-2016

215 views

Category:

Documents


1 download

Report

Tags:

TRANSCRIPT

Page 1: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

The Home Depot & CNN

You can do it, We can help

“Integrated Architecture”

blueprint

Page 2: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

AGENDA

Extend from Media Relationship to Customer Engagement (including our own employees)

Have Home Depot perceive CNN as an important stakeholder in its marketing plans

Provide Home Depot with a fully integrated communications plan

Broadcast:National-Local-DRTV, Web, Biz Dev, Events

Dramatically Increase Home Depot’s annual commitment to CNN

Page 3: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

THE COMMON BRAND THREAD

• Loyalty

• Empowerment

• Value

• Innovation

• Choice

• Distinction

• Ubiquity

Page 4: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

HOME DEPOT’S CONSTITUENTS

1.Delegators 2.Perfectors3.Pros4.Associates

Page 5: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

• Home Depot Gift Card• Hometown Heroes• Top 5 Real Estate Tips • Women’s Platform• Local Cable

CNN CORE PLATFORM FOR HOME DEPOT

Page 6: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

TOOL #1 TURNER TRADE GROUP

Home Depot Gift Cards

Home Depot gift cards are made available to all Time Warner (numbering 93,000) and their families and friends (providing a total audience of 375,000 customers) in exchange for commercial inventory on CNN networks. TTG will make the gift cards available to this customer base at a 15% discount in a effort to provide an incentive to purchase. It is this discounted amount of cash that will be available for Home Depot to negotiate our best rates and most favorable media opportunities

 

Home Depot Lunch and Learn

Time Warner employees are encouraged to participate in a home improvement lunch and learn seminar conducted by the professionals at Home Depot. There is no cost assumed by employees and HD gift cards would be available at a 15% discount to those who attend.

Benefits

Through this process, HD will receive Access to a large and lucrative audience, customer acquisition, increased marketing power, guaranteed product sales, competitive positioning and additional revenue opportunities.

Page 7: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

TOOL #1 TURNER TRADE GROUP

 

Home Depot Lunch and Learn

Time Warner employees are encouraged to participate in a home improvement lunch and learn seminar conducted by the professionals at Home Depot. There is no cost assumed by employees and HD gift cards would be available at a 15% discount to those who attend.

Page 8: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

Programming Thursday, 10A & Saturday, 2P

The Home Depot and CNN team-up to recognize people who embody the attributes of Teamwork, Empowerment, Motivation, Education. They have succeeded against the odds, often doing More With Less. They Stand Out among their peers. They've Had Fun and have been Impactful at the local level.

This customized feature focuses on the Home Town Hero.

TOOL #2 THE HOME DEPOT/CNN

“HOMETOWN HEROES”

Page 9: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

Promotion

The Home Depot Hometown Heroes Contest:

Concept -- CNN and The Home Depot will take nominations for Hometown Heroes at local Home Depot locations. Nominations can be taken at in-store displays or via the internet. Individual store managers will select one Hometown Hero per location. Nominating criteria would be determined prior to taking nominations. Store managers would judge based on each entrants contribution to the community and success at being a Hometown Hero.

TOOL #2 THE HOME DEPOT/CNN

“HOMETOWN HEROES“

Prizes -- Individual store winners would receive a Home Depot Gift Card (amount TBD) and a donation would be made a charity of her choosing, courtesy of The Home Depot.

The National "Hometown Hero" would receive a $10,000 gift or service certificate from The Home Depot and a matching contribution made to the charity of her choice by The Home Depot.

How it Works

Promotional spots on the CNN Networks will announce the Hometown Heroes contest and seminar program, encouraging consumers to visit The Home Depot to nominate their Hometown Hero. A companion website will contain all information for the contest and provide background on the entire program. It will also provide all entry information including store locator, online nomination mechanism as well as contest rules and links to Home Depot and CNN's sites.

In-Store Seminars -- “How To Be A Hometown Hero” seminars, sponsored by The Home Depot, will be conducted concurrently.

After the promotional period, The Home Depot and CNN will select the local, regional and national winners.

Employee Incentive/Recognition -- Companion program provides "Surround" for employees. This provides a way to recognize The Home Depot employees as Hometown Heroes.

Page 10: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

TOOL # 3 TOP 5 REAL ESTATE TIPS

Programming

CNN will create a “Top 5 Real Estate Tips" feature to be sponsored by The Home Depot. This feature will follow the format of CNN's Top Five Tips and will fall on the weekend to capitalize on that busy house-hunting period. The feature will focus on how to find the best mortgage rates, what to look for when buying a home and what to consider when major renovations come into play.

Page 11: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

Online

As an extension to CNN's Top 5 Real Estate tips, Home Depot will own key advertising space in CNNmoney.com's extensive Real Estate Section.

Home Depot will sponsor the Home Improvement section with 100% SOV of the large, rich media & video enabled 336x280 on the Home Improvement Main page. http://money.cnn.com/real_estate/improvement/).

The home improvement section offers users many in-depth articles on the latest ways to improve rooms, bathrooms, tips on how to finance these changes, what materials to use, etc.

In addition to this placement, Home Depot will have a CNNMoney.com home page entitlement. Once a week, CNNmoney.com will showcase the Real Estate section and Home Depot will have an ad space within that special promotional box (Ad size TBD). Home Depot can own this entitlement each week for the full duration of their flight.

TOOL # 3 TOP 5 REAL ESTATE TIPS

NOTE: THIS MIGHT ALSO BE A MOCKUP

Page 12: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

TOOL #4 WOMEN’S PLATFORM

Programming

On The Story/What’s Her storySaturday, 10A

“What’s Her Story” is a feature that is built on CNN’s weekend program “On The Story”. It takes a look at women who are emerging as leaders and standouts in their various fields -- whether it’s science, business, education or entertainment.

Page 13: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

Sweepstakes

What’s Her Story? Sweepstakes

CNN and The Home Depot challenge viewers to name notable women in this consumer sweepstakes. Viewers will have a chance to win a $20,000 home makeover, courtesy of The Home Depot.

TOOL #4 WOMEN’S PLATFORM

How it Works -- Promotional spots on the CNN Networks (CNN, Headline News, CNNfn and CNN Airport Network) will announce the contest and encourage viewers to log-on to CNN.com for their chance to win. Co-branded banners will link to a special promotional mini-site that contains entry mechanism, contest rules and links to The Home Depot site. To enter, users guess the identity of famous women's profiles. The women could be historical figures or women profiled on the CNN "What’s Her Story”. After the user guesses the identity, the screen changes and the correct identities of all the women appear, providing an informative look at achieving females. All users who take a guess are entered to win. One winner will be chosen at random for the grand prize.

Page 14: The Home Depot & CNN You can do it, We can help “Integrated Architecture” blueprint

LocalTurner Network Sales Local Cable Operator Extension

CNN will help capitalize on the national media behind these programs by encouraging its local cable affiliates to capture ad sales business. CNN provides local cable affiliates with a promotional spot that is "taggable" with the location of the participating Home Depot in that market. The spots drive consumers to point of sale displays, on-pack promotions, in-store appearances, etc. As added value for their local cable buy, the local Home Depot receives bonus spots that look and feel and are part of the national campaign and ultimately drive traffic to their location(s). Typical affiliate incentive programs deliver over $1 million in additional media value (programs including the top 10 cable markets).

TOOL #5 TURNER NETWORK SALES


CNN Airport Media Kiti.cdn.turner.com/cnn/CNN/Programs/airport.network/cnn...Programming includes breaking news, business and financial reports, sports updates, weather, lifestyle

Performance Comparison of Hybrid CNN-SVM and CNN-XGBoost

MBS: Macroblock Scaling for CNN Model Reduction · duce model size. 2.2. Reduction Methods of CNN Models As mentioned in the introduction that model reduction can be divided into

CNN Feature boosted SeqSLAM for Real-Time Loop Closure ...3. Preliminaries 3.1. Obtain CNN descriptors For a pre-trained CNN model, the output vector of each layer can be regarded

Plant to Depot to Depot to Customer

2sRanking-CNN: A 2-stage ranking-CNN for …2.2.1 1st-stage Ranking-CNN Before explaining 1st-stage ranking-CNN, let’s briefly explain how ranking-CNN works. Ranking-CNN was proposed

PAAVANJ, Cnn

CNN Center

CNN in MRF: Video Object Segmentation via Inference in A CNN … · 2020. 6. 20. · CNN in MRF: Video Object Segmentation via Inference in A CNN-Based Higher-Order Spatio-Temporal

Cnn-full description

05-Deep Neural Networks-2-CNN - Pattern Recognition in ...pattern-recognition.weebly.com/.../05-deep_neural_networks-2-cnn.… · A Convolutional Neural Network(CNN) ... • Handwritten

Conglomerate presentation & cnn

CNN Final Presentation

Cnn familybonding

P-CNN: Pose-based CNN Features for Action Recognition · 2015-09-24 · P-CNN: Pose-based CNN Features for Action Recognition Guilhem Cheron´ y Ivan Laptev Cordelia Schmidy INRIA

Mask R-CNN - cseweb.ucsd.edu · Faster R-CNN: Fast R-CNN + RPN Region Proposal Network (RPN) after last convolutional layer RPN produces region proposals directly Can be extended

CNN-PS: CNN-based Photometric Stereo for General Non ...openaccess.thecvf.com/...CNN-PS_CNN-based_Photometric_ECCV_2… · CNN-PS: CNN-based PhotometricStereo for General Non-Convex

Convolutional Neural Network - CNN · Introduction CNN Layers CNN Models Popular Frameworks Papers References Convolutional Neural Network - CNN Eduardo Todt, Bruno Alexandre Krinski

Arnold, CNN, Google, Microsoft Advertising, The Home Depot ...brandedcontent.adage.com/pdf/2009AAcolorawards.pdf · TIFFANYR.WARREN,CHAIR OmnicomGroup ALEJANDROCLAIBORNE Carat RASHANAHOOKS

Convolutional Neural Networks Can Predict Retinal ... · CNN with the human-based classifier showed that the CNN algorithm performs better than the expert in predicting organoid

Dependency Exploitation: A Unified CNN-RNN Approach for ...CNN, which can represent different levels of features from the local view to global view. When training the CNN, we introduce

DMEG3/IRT3N MANUAL - Test Equipment Depot · INSTRUCTIODMEG3/IRT3N MANUAL Test Equipment Depot ... Electrical shock can cause an unstable heart rhythm ... the red LED light should

IDS NXT Vision Apps – CNN manager€¦ · IDS NXT: Vision Apps – CNN manager 2.2 Actions Fig. 2: Delete CNN package Deletes the current active CNN package on the device. When

DEPOT SPRING 2021 THE FOOD DEPOT NEWSLETTER …

Cnn Article

Normalized Cut Loss for Weakly-supervised CNN Segmentation · for CNN segmentation can use differentiable relaxed ver-sions of many standard shallow segmentation regularizers such

CNN StoryLine

Cnn financial crisis

Newport Chemical Depot Prairie: Can a Success Story Be Saved?

CNN LIVE EVENT/SPECIAL - 2012 Presidential … LIVE EVENT/SPECIAL ... Tonight's debate is airing on CNN, CNN International, CNN en Espanol and the American Forces Network. We want

EMORY LAW Master of Laws (LLM) Degreelaw.emory.edu/_includes/documents/sections/academics/llm...Company, The Home Depot, UPS, CNN, and Delta Air Lines “I love walking around Atlanta

Online Report for CNN Anderson Cooper 360° …i2.cdn.turner.com/cnn/2012/images/03/29/ac360.race.study.pdf · Report for CNN AC360° 1 Online Report for CNN Anderson Cooper 360°

A tribute to Depot Services. CONTENTS MILESTONES THE COMPANY THE DEPOT DEPOT SERVICES CONTAINER CONTROL DEPOT SECURE CONTAINER HANDLING

01 - CNNcdn.cnn.com/cnn/CNN/Programs/airport.network/cnn-apn-media-kit-2019.pdfThe top-rated Emmy Award-winning CNN Original Series which includes ... our airports use social media

UTILITIES - CNN