Statens Museum for Kunst

The how’s and why’sof sharing our digitized

assets

Merete SanderhoffProject researcher

merete.sanderhoff@smk.dk@MSanderhoff

What we did at SMK

http://www.googleartproject.com/collection/statens-museum-for-kunst/

Access is not =

to sharing

http://www.smk.dk/en/explore-the-art/the-royal-collections/free-download-of-art-works/

http://www.youtube.com/user/NationalGalleryDK?ob=0&feature=results_main

http://www.flickr.com/photos/51443772@N06/sets/72157629482773770/

http://pinterest.com/statensmuseum/pins/

What moved us to do it

Mai Misfeldt

• Art critic at Danish national newpaper

• Educator

Lucas Cranach the Elder (c. 1472-1553), Melancholy, 1532 , Statens Museum for Kunst

Jørgen Wadum

• Head of Conservation, SMK

http://www.kdcs.kcl.ac.uk/fileadmin/documents/USMuseum_SimonTanner.pdf

"Everyone interviewed wants to recoup costs but almost none claimed to actually achieve or expected to achieve this… Even those services that claimed to recoup full costs generally did not account fully for salary costs or overhead expenses."Simon Tanner, Reproduction charging models & rights policy for digital images in American art museums, 2004

"Since 2006 the commercial market for [images] has undergone a revolution, with consumers now expecting images free of charge, free of usage restrictions, and instantly available for use… …more people want more content, from more complex sources and at more speed, but are less prepared to pay for it.“

Jo Prosser, Managing Director, Victoria and Albert Enterprises

http://www.fastcompany.com/blog/kit-eaton/technomix/monty-python-youtube-move-boosts-dvd-sales-23000

http://pro.europeana.eu/c/document_library/get_file?uuid=b80cebc9-34ed-475b-b531-1d3c98e724a2&groupId=10602

“Commons are usually created when a property owner determines that a given set of resources – grass for grazing sheep, forest for parkland, software code, or intellectual property – will create more value if freely shared.”

Smithsonian Web and New Media Strategy, 2009, p. 19

http://smithsonian-webstrategy.wikispaces.com/file/view/20090729_Smithsonian-Web-New-Media-Strategy_v1.0.pdf

Smithsonian Instituion

“…as the legal designation “public domain” is supported by the rationale that eventually all creators and/or owners of content must relinquish their monopolies over such content making such content available for unmitigated access and use, attempts to restrict access through licensing provisions may be neither legally enforceable nor ethically prudent.”Memo on open access to digital representations of works in the public domain from museum, library, and archive collections at Yale University (5 May 2011)

Yale University

http://collections.britishart.yale.edu/vufind/Record/1668455

https://images.nga.gov/en/page/show_home_page.html

https://images.nga.gov/en/set/show_content_page.html?category=16&set=11

http://www.rijksmuseum.nl/collectie/SK-A-2344/het-melkmeisje

http://en.wikipedia.org/wiki/File:Johannes_Vermeer_-_De_melkmeid.jpg

Pushing out bad copies

Enriching public knowledge

http://en.wikipedia.org/wiki/The_Milkmaid_(Vermeer)

How did we get there

Collaboration

Benchmarking

Networks

Alliances

Patience

http://www.dkmuseer.dk/tidligerearrangementer/1186.html

Setting the agenda

What’s next

Evaluation

• Increased usage? (blogs, Wikipedia, education, publications, TV productions, print products, creative projects, hackathons etc.)

• Increased traffic to smk.dk? (CC BY asks the users to credit the source)

• More visitors to SMK?

"When SMK releases images of 159 artworks under CC BY, it means that we in Wikipedia are able to write better articles about both the artists, the artworks, and the motifs.”

Ole Palnatoke Andersen, Wikipedia Denmark

http://wiki.creativecommons.org/Case_Studies/Highlights_from_SMK,_The_National_Gallery_of_Denmark

Jan van Goyen, View of the City of Arnhem, 1646

”One example: In 1646, Jan van Goyen painted a prospect of the city of Arnhem. This image is not only fit to illustrate the article about van Goyen, but also the one about Arnhem, 1646, tonal landscape painting, and tulipomania - not just in Danish, but in all the languages that Wikipedia is available in.”

More sharing

• All digitized images in PD available for free download

• All publications under CC license

• All digital productions cleared for all social platforms

• Open API to collection data

Long term goals• Running government smarter

– Public Domain content should be free

• Running business smarter– Building a loyal & supportive community of

users/ambassadors

• Supporting a culture of sharing– An environment where learning, innovation

and creativity thrives through access for all

Povertà vien dal timor!

Oralto’s aria ”Chi dal cielo”Antonio Vivaldi, La Fida Ninfa, 1731

(a work in the Public Domain)

Merete SanderhoffProject researcher

merete.sanderhoff@smk.dk@MSanderhoff