The HuValue Tool for Product Design

Shadi KHEIRANDISH & Matthias RAUTERBERG

Eindhoven University of Technology – TU/eThe Netherlands2020

Cultural Computing:

AttitudesNormsValuesBeliefs

Etc.

AttitudesNormsValuesBeliefs

Etc.

conscious

unconscious

© Matthias Rauterberg, 2020 Eindhoven University of Technology 2/20

Karl MARX [1818-1883]

“It is not the consciousness of men that determines their being, but, on the contrary, their social being that determines their consciousness.”

© Matthias Rauterberg, 2020 3/20

Big Questions:

How to design product/service systems based on human values?

and

How to convey these human values through their usage?

© Matthias Rauterberg, 2020 4/20

Shadi KHEIRANDISH

PhD Thesis, 2018

Maarten VERKERKProfessor of Reformational Philosophy

Supervisory Team: Matthias RAUTERBERG and

Stephan WENSVEENProfessor of Constructive Design Research

Mathias FUNKAssociate Professor of Design with and for Data and Systems Behavior

PhD Scholarship 2013-2018:Ministery of Science, Research and Technology in the Islamic Republic of Iran

© Matthias Rauterberg, 2020 5/20

© Matthias Rauterberg, 2020 6/20

Step-1: Human Values

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Step-2: Value Framework Design

Herman Dooyeweerd (7 October 1894, Amsterdam – 12 February 1977, Amsterdam) was a professor of law and jurisprudence at the Vrije Universiteit, Amsterdam from 1926 to 1965.

Dooyeweerd, H. (1955). A new critique of theoretical thought. Volume 2. The general theory of the modal spheres. H.J. Paris.

Empi

rical

App

roac

hTh

eore

tical

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roac

h

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Final Grouping (9 categories):

Step-3: Value Categories

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(Table 4.1 continued)

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Step-4: Value Cards

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Using the tool for seeing anything (object/subject/situation) from a human value point of view

(N=45)

(N=207)

Step-5: HuValue

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HuValue

Using the tool for defining designer’s vision or identifying the user and other stakeholders

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HuValue

Using the tool as criteria for evaluating existing products or new concepts

Three main conclusions can be drawn:

© Matthias Rauterberg, 2020 Eindhoven University of Technology 16/20

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Kheirandish S., Funk M., Wensveen S., Verkerk M., Rauterberg M. (2019). HuValue: A tool to support design students in considering human values in their design.International Journal of Technology and Design Education, pp. 1-27. (online) [IF=1.339]

Kheirandish S., Funk M., Wensveen S., Verkerk M., Rauterberg M. (2019). HuValue: A toolkit to facilitate considering various human values in a design process. In: S. Colombo, Y. Lim, et al. (eds.), Design and Semantics of Form and Movements: Beyond Intelligence - DeSForM (pp. 246-249), Cambridge: MIT design lab. (online)

Kheirandish S., Rauterberg M. (2018). Human value based game design.In: Proceedings of 2nd National and 1st International Digital Games Research Conference: Trends, Technologies, and Applications - DGRC 2018 (Tehran, Iran; pp. 6-16), Piscataway: IEEE Press. (online) (BEST PAPER)Kheirandish, S. (2018). HuValue: A tool to enrich design concepts with human values. Poster presented in the Design Management Academy Collective (Professional Development Workshop 2018). RMIT Europe, Barcelona, Spain.

Kheirandish, S. (2015). Tracking spirituality in human values research over the last century. Poster presented in the International Convention of Psychological Science (ICPS). Amsterdam, The Netherlands.

KHEIRANDISH, Shadi (2018). HuValue - A tool to enrich design concepts with human values.PhD Thesis, Eindhoven University of Technology (305 pages). (online) [tool]

Kheirandish S., Rauterberg M. (2020). How to utilize the HuValue tool for daily life product design.In: M. Rauterberg (ed.), Culture and Computing - HCII C&C (Lecture Notes in Computer Science, LNCS vol. 12215; pp. 338-357), Cham: SpringerNature. (online) [IF=1.174]

Kheirandish S., Diggelen van M., Rauterberg M. (under preparation). How to measure human values awareness.

Kheirandish S., Funk M., Wensveen S., Verkerk M., Rauterberg M. (2020). A comprehensive value framework for design.Technology in Society, vol. 62, article 101302 (pp. 1-12). (online) [IF=1.670]

Thank you for your attention.

A door goes open to a new world…

© Matthias Rauterberg, 2020 Eindhoven University of Technology 18/20

© 2020Culture and Computing8th International Conference, C&C 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, ProceedingsEditors: Rauterberg, Matthias (Ed.)

HuValue tool can be purchased viahttps://huvaluetool.com/