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The HWM & Plaza Low Yat Brand Survey Awards Return!

Our annual look at the latest brand perception trends among Malaysian consumers for 2010For the eight year running, HWM & Plaza Low Yat bring you the highly anticipated results of the longest running tech-related Brand Survey in the country. 2010 saw the

tech industry and Malaysians in general slowly recovering from the global recession. As the year draws to a close, there are positive signs of economic recovery and we can only hope for the best in 2011. So, let’s now take a look at which brands are at the top of the minds of Malaysians this year. In 2009 we refreshed our survey by updating and removing categories that we felt no longer relevant and even added-on some new sections to keep up with the changing times in the local tech scene. For the second year now our survey is divided into four general categories to reflect the major product sections in the magazine: Communications, CE/AV, Computers and SMB (Small Medium

Business). Consequently, we now have a total of 33 product categories for the 2010 survey. So, without further adieu here are all the big winners of 2010!

Malaysians decide on their top brands for 2010!This year’s Brand Survey is the eight time that we went out and polled Malaysians from all walks of life and strata of society to gather information with regards to their brand preferences. As in the past, our surveys have always recorded excellent responses from members of the public and this year was no different either. The 2010 Brand Survey represents the views of both, HWM readers as well as that of Malaysian consumers in general. This survey (just like in the past five years) also sees the inclusion of respondents who participated in the survey via our online survey at www.hardwarezone.com.my. Close to 200 respondents filled-up our online survey form this year. 2010 also marks the first time that respondents could participate in the survey via electronic kiosks that were available at PIKOM PC Fair (II) KL at the HWM booth as well as in Plaza Low Yat. Respondents from the kiosks totaled 808. In all, the 2010 brand survey sees a total respondent head count of 1907. Although we collected close to 2000 brand survey forms this year, many had to be excluded from the final tabulation yet again due to errors, incomplete sections, a lack of proper personal details and spoilt forms in general. Respondents for the survey were obtained from the following sources this year:

a. Post-in responses from HWM readers / subscribers nationwide (August 2010 issue)b. Electronic kiosks at Plaza Low Yatc. PC Fair walk-in visitorsd. The online survey at www.hardwarezone.com.my

The HWM & Plaza Low Yat Brand Survey 2010 continues a tradition of providing IT companies, leading brands, advertisers and consumers in general with a neutral and objective look at what brands Malaysians identify with in 33 product categories. Over the past eight years, this annual brand recognition survey has become a valuable tool for the tech industry in terms of tracking consumer mindset patterns/changes on an annual basis.

The survey has a new look Back in 2003, we featured a total of 28 product categories. In our 2004 survey this number was bumped-up to 34. In 2005, the category list jumped to 41 - adding six more categories along the way to accommodate new types of products that had entered the Malaysian market at the time. Among the new categories introduced in 2005 were 3G phones, Digital SLRs and cooling solutions. In 2006 the list remained the same with 41 categories. In 2007, the list was refined further - removing redundant categories and adding-in some new product categories for a total of 35 categories with 38 awards up for grabs. The 2008 survey again featured 35 product categories but with just 35 awards on offer. Categories like Blu-ray Disc Player and Home Theater System were also introduced that year. 2009 saw our survey being segmented into four key areas that reflected the content in our magazine as mentioned earlier. The 2009 survey also saw the addition of 5 new award categories: Digital Photo Frame, Blu-ray / DVD Writer, Solid State Drive (SSD), Network Attached Storage or NAS and Security Solutions. In 2010, categories now number 33 with the exclusion of LCD TV, Digital Photo Frame, Optical Disk Drive, Inkjet Printer and Color Laser Printer. We also see the inclusion of new categories like HDTV, HD Media Player, Desktop/AIO and Laser Printer in 2010.

Some considerations

As in any survey, there exist gaps and weaknesses. These are appended below:

• Adequate Sample Size – the sample size does not represent the actual

consumer market. There are approximately 5.5 million plus households in Malaysia

with some 10.5 million plus consumers in the ICT segment alone;

• Accurate Positioning of Brands – the survey does not differentiate the stage of

the cycle of brands;

• Adequate Testing Methodology – the survey utilizes a direct questioning

methodology and does not test the perception of the respondents by cross

referencing questions;

• Sample Size Relevance – there is no set criteria for respondents.

Nonetheless, this survey will be able to meet the primary objective for which is

to accord recognition on brand awareness on a random basis with no preset

parameters of the respondent pool. Quantitative extrapolation is possible with

such data to derive the results required.

GenderAs always, since our very first survey eight years ago, there are still more male respondents as opposed to females in our poll. Females accounted for 21% of the 2010 poll, a slightly lower percentage that what we recorded in the 2008 and 2009 surveys. Considering the smaller sample this year we believe the number of female tech enthusiasts is actually growing steadily albeit slowly over the years.

Income

Freq

uenc

y

RM1000 and below RM1000-RM2000 RM2100-RM3000

RM3100-RM4000 RM4100-RM5000 RM5000 and above

269

327

614

439

169

89

8.86%

4.67%14.11%

23.02%

32.20%

17.15%

0

200

400

600

800

1000

RM10

00 a

nd b

elow

RM10

00-R

M20

00

RM21

00-R

M30

00

RM31

00-R

M40

00

RM41

00-R

M50

00

RM50

00 a

nd a

bove

Gender

Freq

uenc

y

Female Male

403

1504

21.13%

78.87%

0

400

800

1200

1600

2000

Fem

ale

Mal

e

GenderFemale

Male

Total

Total403

1504

1907

Percentage (%)21.13

78.87

100

Age GroupAgain, as in 2003, 2004, 2005, 2006, 2007, 2008 and 2009 - the most respondents in our 2010 Brand Survey fall into the 20 - 29 years’ age group (51%). In 2005, the 30-39 years’ age group stormed into second place, retaining it in 2006 and cementing its spot yet again in 2007 and 2008 respectively. 2009 was pretty much the same story with the 30-39 age group coming in second (23%). 2010 stays the same but with a larger portion (26%) of our sample.

Location

Freq

uenc

y

Johor Kedah Kelantan Melaka Negeri Sembilan

Pahang Perak Perlis Pulau Pinang Putrajaya

Sabah Sarawak Selangor Terengganu Wilayah Persekutuan

Others

109

25 1938

57 461

104 119

9 1131

559

32

745

2

5.72%0.05%1.31%

1.00%1.99%

2.99%

2.41%

5.45%

1.68%

39.07%

29.31%

0.10% (Perlis)

6.24%

0.47%

1.63%0.58%

0

200

400

600

800

1000

Joho

r

Neg

eri S

embi

lan

Paha

ng

Keda

h

Kela

ntan

Mel

aka

Pera

k

Perli

s

Pula

u Pi

nang

Putr

ajay

a

Saba

h

Sara

wak

Sela

ngor

Tere

ngga

nu

Wila

yah

Pers

ekut

uan

Oth

ers

Age Group

Freq

uenc

y

14 yrs & below 15-19 years 20-29 years 30-39 years 40-49 years

50 & above

22

266

982

41

98

498

1.15%

5.14%

2.15%

13.95%

51.49%

26.11%

0

200

400

600

800

1000

14 y

rs a

nd b

elow

40-4

9 ye

ars

50 a

nd a

bove

15-1

9 ye

ars

20-2

9 ye

ars

30-3

9 ye

ars

Age Group14 years and below

15 years - 19 years

20 years - 29 years

30 years - 39 years

40 years - 49 years

50 years and above

Total

Total22

266

982

498

98

41

1907

Percentage (%)1.15

13.95

51.50

26.11

5.14

2.15

100

StateJohorKedah KelantanMelakaNegeri SembilanOthersPahangPerakPerlisPulau PinangPutrajayaSabahSarawakSelangorTerengganuWilayah PersekutuanTotal

Total109251938571

46104

2119

91131

55932

7451907

Percentage (%)5.721.311.001.992.990.052.415.450.106.240.470.581.63

29.311.68

39.07100

Location

Freq

uenc

y

Johor Kedah Kelantan Melaka Negeri Sembilan

Pahang Perak Perlis Pulau Pinang Putrajaya

Sabah Sarawak Selangor Terengganu Wilayah Persekutuan

Others

109

25 1938

57 461

104 119

9 1131

559

32

745

2

5.72%0.05%1.31%

1.00%1.99%

2.99%

2.41%

5.45%

1.68%

39.07%

29.31%

0.10% (Perlis)

6.24%

0.47%

1.63%0.58%

0

200

400

600

800

1000Jo

hor

Neg

eri S

embi

lan

Paha

ng

Keda

h

Kela

ntan

Mel

aka

Pera

k

Perli

s

Pula

u Pi

nang

Putr

ajay

a

Saba

h

Sara

wak

Sela

ngor

Tere

ngga

nu

Wila

yah

Pers

ekut

uan

Oth

ers

Age Group

Freq

uenc

y

14 yrs & below 15-19 years 20-29 years 30-39 years 40-49 years

50 & above

22

266

982

41

98

498

1.15%

5.14%

2.15%

13.95%

51.49%

26.11%

0

200

400

600

800

1000

14 y

rs a

nd b

elow

40-4

9 ye

ars

50 a

nd a

bove

15-1

9 ye

ars

20-2

9 ye

ars

30-3

9 ye

ars

Income

Freq

uenc

y

RM1000 and below RM1000-RM2000 RM2100-RM3000

RM3100-RM4000 RM4100-RM5000 RM5000 and above

269

327

614

439

169

89

8.86%

4.67%14.11%

23.02%

32.20%

17.15%

0

200

400

600

800

1000

RM10

00 a

nd b

elow

RM10

00-R

M20

00

RM21

00-R

M30

00

RM31

00-R

M40

00

RM41

00-R

M50

00

RM50

00 a

nd a

bove

Gender

Freq

uenc

y

Female Male

403

1504

21.13%

78.87%

0

400

800

1200

1600

2000

Fem

ale

Mal

e

IncomeRM1000 and below

RM1100 - RM2000

RM2100 - RM3000

RM3100 - RM4000

RM4100 - RM5000

RM5100 and above

Total

Total269

327

614

439

169

89

1907

Percentage (%)14.11

17.15

32.20

23.02

8.86

4.66

100Note: * This is a random survey. Figures in no way represent actual market share of featured brands.* This poll represents the brand perception that respondents have with regards to product categories. It does not necessarily indicate what consumers in Malaysia are actually buying.

LocationAs in 2007 (39%), 2008 (38%) and 2009 (37%), Wilayah Persekutuan or Kuala Lumpur respondents dominate the largest portion of our 2010 sample with 39% of the poll followed closely by pollsters from Selangor with 29% (35% in 2009). Again, we recorded a general increase in the number of respondents from the Northern, Southern and East Malaysia regions, resulting in a better distributed geographic sample for the 2010 survey.

IncomeFor the seventh year in a row, (as in 2009, 2008, 2007, 2006, 2005 and 2004), the most number of respondents in our 2010 survey fell into the RM2100 - RM3000 salary bracket making up 32% (28% in 2009) of the entire poll sample. The number of respondents in the RM3100 to RM4000 category has also grown to 23% (17% in 2009) this year, thus giving us a much better understanding of what brands people with higher incomes are more familiar with.

COMMUNICATIONSSmartphone

SanDisk Silicon Power Sony Toshiba Transcend

0

100

200

300

400

500

0

100

200

300

400

500

Smartphone

Freq

uenc

y

Acer BlackBerry CSL Garmin ASUS HTC

Motorola Nokia Samsung Sony Ericsson Toshiba

Others

91

355

51

77

419

147

258

331

136

42

0

18.62%

2.67%

4.04%

21.97%7.71%

13.53%

17.36%

7.13%

4.77%0%

2.20%

Ace

r

HTC

Mot

orol

a

Blac

kBer

ry

CSL

Gar

min

ASU

S

Nok

ia

Sam

sung

Sony

Eric

sson

Tosh

iba

Oth

ers

Memory Card

Freq

uenc

y

A-DATA Kingmax Kingston Panasonic PenDrive

Others

66

95

464

89 98

376

59

281 287

90

1

3.46%3.46%

0.05%

4.98%

24.34%

19.73%

14.74%

4.67%

5.14%

3.10%

A-D

ATA

PenD

rive

SanD

isk

King

max

King

ston

Pana

soni

c

Silic

on P

ower

Sony

Tosh

iba

Tran

scen

d

Oth

ers

Smartphone Total Percentage (%)Acer 91 4.77%BlackBerry 355 18 .62%CSL 51 2.67%Garmin ASUS 77 4.04%HTC 419 21.97%Motorola 147 7.71%Nokia 258 13.53%Samsung 331 17.36%Sony Ericsson 136 7.13%Toshiba 42 2.20%Others 0 0.00%Total 1907 100.00%

Memory Card Total PercentageA-DATA 66 3.46%Kingmax 95 4.98%Kingston 464 24.34%Panasonic 89 4.67%PenDrive 98 5.14%SanDisk 376 19.73%Silicon Power 59 3.10%Sony 281 14.74%Toshiba 287 15.06%Transcend 90 4.72%Others 1 0.05%Total 1906 100.00%

Top 3 Brands

1) HTC 2) BlackBerry 3) Samsung

Our Smartphone / PDA Phone category is now known simply as Smartphone. 2010

has seen the likes of HTC and Samsung continuing to unveil exciting new touchscreen

Android models. As predicted in 2009, most of us are already using or plan to use

smartphones. As in 2008 and 2009, this year’s Brand Survey sees the ever-popular HTC

taking top honors for the third year in a row with 22% (16% in 2009) of the sample.

BlackBerry pushes up into second spot with 19% (14% in 2009) while Samsung drops back

to third spot with 17% (15% in 2009) of the vote in the 2010 poll.

SmartphoneAcerBlackBerryCSLGarmin ASUSHTCMotorolaNokiaSamsungSony EricssonToshibaOthersTotal

Total91

3555177

419147258331136420

1907

Percentage (%)4.77

18.622.674.04

21.977.71

13.5317.367.132.200.00100


0

100

200

300

400

500

0

100

200

300

400

500

Smartphone

Freq

uenc

y

Acer BlackBerry CSL Garmin ASUS HTC

Motorola Nokia Samsung Sony Ericsson Toshiba

Others

91

355

51

77

419

147

258

331

136

42

0

18.62%

2.67%

4.04%

21.97%7.71%

13.53%

17.36%

7.13%

4.77%0%

2.20%

Ace

r

HTC

Mot

orol

a

Blac

kBer

ry

CSL

Gar

min

ASU

S

Nok

ia

Sam

sung

Sony

Eric

sson

Tosh

iba

Oth

ers

Memory Card

Freq

uenc

y

A-DATA Kingmax Kingston Panasonic PenDrive

Others

66

95

464

89 98

376

59

281 287

90

1

3.46%3.46%

0.05%

4.98%

24.34%

19.73%

14.74%

4.67%

5.14%

3.10%

A-D

ATA

PenD

rive

SanD

isk

King

max

King

ston

Pana

soni

c

Silic

on P

ower

Sony

Tosh

iba

Tran

scen

d

Oth

ers

Smartphone Total Percentage (%)Acer 91 4.77%BlackBerry 355 18 .62%CSL 51 2.67%Garmin ASUS 77 4.04%HTC 419 21.97%Motorola 147 7.71%Nokia 258 13.53%Samsung 331 17.36%Sony Ericsson 136 7.13%Toshiba 42 2.20%Others 0 0.00%Total 1907 100.00%

Memory Card Total PercentageA-DATA 66 3.46%Kingmax 95 4.98%Kingston 464 24.34%Panasonic 89 4.67%PenDrive 98 5.14%SanDisk 376 19.73%Silicon Power 59 3.10%Sony 281 14.74%Toshiba 287 15.06%Transcend 90 4.72%Others 1 0.05%Total 1906 100.00%

CE / AVBlu-ray Disc Player

0

100

200

300

400

500

0

100

200

300

400

500

HD Media PlayerFr

eque

ncy

AC Ryan Apacer ASUS AVF Cliptec

DVICO Extremer Imation Mede8er Noontec

Seagate Transcend VBridge WD Others

94

121137

88

56

320

0

50 52 47

291

77 70

385

119

4.93%0%

6.36%

7.18%

4.61%

2.62%2.73%2.46%

15.26%

4.04%

3.67%

20.19%

6.24%

16.78%

2.94%

AC

Ryan

Clip

tec

DVI

CO

Apa

cer

ASU

S

AVF

Extr

emer

Imat

ion

Med

e8er

Noo

ntec

Seag

ate

Tran

scen

d

VBrid

ge WD

Oth

ers

Blu-ray Disc Player

Freq

uenc

y

Haier JVC LG Panasonic Philips

Pioneer Samsung Sharp Sony Others

21

54

119

369

177155

381

143

0

461

0.00%

1.10%2.83%

6.24%

20.77%

9.28%

8.13%19.98%

7.50%

24.17%

Hai

er

JVC LG

Pana

soni

c

Phili

ps

Pion

eer

Sam

sung

Shar

p

Sony

Oth

ers

Blu-ray Disc Player Total PercentageHaier 21 1.10%JVC 54 2.83%LG 119 6.24%Panasonic 396 20.77%Philips 177 9.28%Pioneer 155 8.13%Samsung 381 19.98%Sharp 143 7.50%Sony 461 24.17%Others 0 0.00%Total 1907 100.00%

HD Media Player Total PercentageAC Ryan 94 4.93%Apacer 121 6.35%ASUS 137 7.18%AVF 88 4.61%Cliptec 56 2.94%DVICO 320 16.78%Extremer 50 2.62%Imation 119 6.24%Mede8er 52 2.73%Noontec 47 2.46%Seagate 291 15.26%Transcend 77 4.04%Vbridge 70 3.67%WD 385 20.19%Others 0 0.00%Total 1907 100.00%

Top 3 Brands1) Sony 2) Panasonic 3) Samsung

Replacing the Combo Drives category in our survey since 2008, the Blu-ray Disc Player

category is a keenly contested one. In 2010 prices of media as well as players continue

to drop as Blu-ray entertainment finds it way into more Malaysian households. Blu-ray

is fast displacing the DVD in higher income Malaysian households and when asked, our

respondents in 2010 said that they preferred the following brands when they thought of

Blu-ray Disk players: Sony (24%), Panasonic (21%) and Samsung (20%).

Blu-ray Disc PlayerHaierJVCLGPanasonicPhilipsPioneerSamsungSharpSonyOthersTotal

Total2154

119396177155381143461

01907

Percentage (%)1.102.836.24

20.7719.288.13

19.987.50

24.170.00100

0

100

200

300

400

500

0

100

200

300

400

500

HD Media Player

Freq

uenc

y




94

121137

88

56

320

0

50 52 47

291

77 70

385

119

4.93%0%

6.36%

7.18%

4.61%

2.62%2.73%2.46%

15.26%

4.04%

3.67%

20.19%

6.24%

16.78%

2.94%

AC

Ryan

Clip

tec

DVI

CO

Apa

cer

ASU

S

AVF

Extr

emer

Imat

ion

Med

e8er

Noo

ntec

Seag

ate

Tran

scen

d

VBrid

ge WD

Oth

ers

Blu-ray Player Disc Player

Freq

uenc

y



21

54

119

369

177155

381

143

0

461

0.00%

1.10%2.83%

6.24%

20.77%

9.28%

8.13%19.98%

7.50%

24.17%

Hai

er

JVC LG

Pana

soni

c

Phili

ps

Pion

eer

Sam

sung

Shar

p

Sony

Oth

ers



HD Media Player

0

100

200

300

400

500

0

100

200

300

400

500

HD Media Player

Freq

uenc

y




94

121137

88

56

320

0

50 52 47

291

77 70

385

119

4.93%0%

6.36%

7.18%

4.61%

2.62%2.73%2.46%

15.26%

4.04%

3.67%

20.19%

6.24%

16.78%

2.94%

AC

Ryan

Clip

tec

DVI

CO

Apa

cer

ASU

S

AVF

Extr

emer

Imat

ion

Med

e8er

Noo

ntec

Seag

ate

Tran

scen

d

VBrid

ge WD

Oth

ers


Freq

uenc

y



21

54

119

369

177155

381

143

0

461

0.00%

1.10%2.83%

6.24%

20.77%

9.28%

8.13%19.98%

7.50%

24.17%

Hai

er

JVC LG

Pana

soni

c

Phili

ps

Pion

eer

Sam

sung

Shar

p

Sony

Oth

ers



Top 3 Brands1) WD 2) DVICO 3) Seagate

A new category in the 2010 survey, HD Media Players are starting to move from being

the players of choice for tech-savvy consumers to mainstream consumers with HDTVs in

general. With the ability to play a myriad of formats, sporting compact sizes and having

user-friendly interfaces, the HD Media Player is certainly here to stay. Our respondents

voted for WD (20%), DVICO (17%) and Seagate (15%) as their top brands in this inaugural

category for 2010.

HD Media PlayerAC RyanApacerASUSAVFCliptecDVICOExtremerImationMede8erNoontecSeagateTranscendVBridgeWDOthers Total

Total94

1211378856

32050

1195247

2917770

3850

1907

Percentage (%)4.936.357.184.612.94

16.782.626.242.732.46

15.264.033.67

20.190.00100

0

100

200

300

400

500

0

100

200

300

400

500

HD Media Player

Freq

uenc

y




94

121137

88

56

320

0

50 52 47

291

77 70

385

119

4.93%0%

6.36%

7.18%

4.61%

2.62%2.73%2.46%

15.26%

4.04%

3.67%

20.19%

6.24%

16.78%

2.94%

AC

Ryan

Clip

tec

DVI

CO

Apa

cer

ASU

S

AVF

Extr

emer

Imat

ion

Med

e8er

Noo

ntec

Seag

ate

Tran

scen

d

VBrid

ge WD

Oth

ers


Freq

uenc

y



21

54

119

369

177155

381

143

0

461

0.00%

1.10%2.83%

6.24%

20.77%

9.28%

8.13%19.98%

7.50%

24.17%

Hai

er

JVC LG

Pana

soni

c

Phili

ps

Pion

eer

Sam

sung

Shar

p

Sony

Oth

ers



Compact Digital Camera

0

200

400

600

800

1000


Freq

uenc

y

BenQ Canon Casio FUJIFILM Nikon

Olympus Panasonic Ricoh Samsung Sony

Others

1.21%

4.25%

8.70%

16.36%

0.63%

7.18%

1.63%

23.75%

0.00%

0.47%

35.82%

0

160

320

480

640

800

BenQ

Nik

on

Oly

mpu

s

Cano

n

Casi

o

FUJI

FILM

Pana

soni

c

Rico

h

Sam

sung

Sony

Oth

ers

Digital SLR

Freq

uenc

y

Canon Nikon Olympus Panasonic Sony

Others

769

463 455

61

159

0

40.33%

24.28%

23.86%

3.20%

8.34%

0.00%

Cano

n

Pana

soni

c

Sony

Nik

on

Oly

mpu

s

Oth

ers

683

23 9

8166

312

137

12 31

453

0

Compact Digital Camera Total PercentageBenQ 23 1.21%Canon 683 35.82%Casio 9 0.47%FUJIFILM 81 4.25%Nikon 66 8.70%Olympus 312 16.36%Panasonic 137 7.18%Ricoh 12 0.63%Samsung 31 1.63%Sony 453 23.75%Others 0 0.00%Total 1907 100.00%

Digital SLR Total PercentageCanon 769 40.33%Nikon 463 24.28%Olympus 455 23.86%Panasonic 61 3.20%Sony 159 8.34%Others 0 0.00%Total 1907 100.00%

Top 3 Brands1) Canon 2) Sony 3) Olympus

2009 brought us the intelligent compact digital camera thanks to better image

stabilization, face recognition and other processor-aided tools. This year’s models boast

even better lenses and superzoom capabilities with next-gen image stabilization to boot.

Canon continues to make the top spot in our survey its very own with 36% (28% in 2009)

of the vote. Second place again goes to Sony with 24% (18% in 2009) of the poll while

Olympus moves past Nikon to take third spot with 16% of the total sample.

0

200

400

600

800

1000


Freq

uenc

y



Others

1.21%

4.25%

8.70%

16.36%

0.63%

7.18%

1.63%

23.75%

0.00%

0.47%

35.82%

0

160

320

480

640

800

BenQ

Nik

on

Oly

mpu

s

Cano

n

Casi

o

FUJI

FILM

Pana

soni

c

Rico

h

Sam

sung

Sony

Oth

ers

Digital SLR

Freq

uenc

y


Others

769

463 455

61

159

0

40.33%

24.28%

23.86%

3.20%

8.34%

0.00%

Cano

n

Pana

soni

c

Sony

Nik

on

Oly

mpu

s

Oth

ers

683

23 9

8166

312

137

12 31

453

0



Compact Digital CameraBenQCanonCasioFUJIFILMNikonOlympusPanasonicRicohSamsungSonyOthersTotal

Total23

6839

811663121371231

4530

1907

Percentage (%)1.21

35.820.474.258.70

16.367.180.631.63

23.750.00100

Digital SLR

0

200

400

600

800

1000


Freq

uenc

y



Others

1.21%

4.25%

8.70%

16.36%

0.63%

7.18%

1.63%

23.75%

0.00%

0.47%

35.82%

0

160

320

480

640

800

BenQ

Nik

on

Oly

mpu

s

Cano

n

Casi

o

FUJI

FILM

Pana

soni

c

Rico

h

Sam

sung

Sony

Oth

ers

Digital SLR

Freq

uenc

y


Others

769

463 455

61

159

0

40.33%

24.28%

23.86%

3.20%

8.34%

0.00%

Cano

n

Pana

soni

c

Sony

Nik

on

Oly

mpu

s

Oth

ers

683

23 9

8166

312

137

12 31

453

0



Top 3 Brands1) Canon 2) Nikon 3) Sony

Just like the past three years, Canon as expected, once again picks-up top spot for DSLRs

in the 2010 survey. This year, manufacturers continue the trend of coming out with even

more affordable models touting features usually reserved for mid to high-end professional

models. As remarked in 2008, the trend of more and more prosumers in Malaysia

swapping digital cameras for DSLRs still continues. Our 2010 survey results show that if

our respondents were to purchase a DSLR they would look at the following three brands:

Canon 40% (31% in 2009), Nikon 24% (25% in 2009) and Sony 23% (24% in 2009). Olympus

takes fourth spot again this year with 8% of the sample.

0

200

400

600

800

1000


Freq

uenc

yBenQ Canon Casio FUJIFILM Nikon


Others

1.21%

4.25%

8.70%

16.36%

0.63%

7.18%

1.63%

23.75%

0.00%

0.47%

35.82%

0

160

320

480

640

800

BenQ

Nik

on

Oly

mpu

s

Cano

n

Casi

o

FUJI

FILM

Pana

soni

c

Rico

h

Sam

sung

Sony

Oth

ers

Digital SLR

Freq

uenc

y


Others

769

463 455

61

159

0

40.33%

24.28%

23.86%

3.20%

8.34%

0.00%

Cano

n

Pana

soni

c

Sony

Nik

on

Oly

mpu

s

Oth

ers

683

23 9

8166

312

137

12 31

453

0



Digital Camcorder

0

120

240

360

480

600

Digital Camcorder

Freq

uenc

y

Canon JVC Panasonic Samsung Sanyo

Sony Others

27.84%

16.83%

9.81%7.45%

1.89%

36.08%

0.10%

0

160

320

480

640

800

Cano

n

JVC

Pana

soni

c

Sam

sung

Sany

o

Sony

Oth

ers

Portable Media Player

Freq

uenc

y

Apple Creative Philips Samsung Sony

Transcend Others

593

188

360

224

455

82

5

31.10%

9.86%

18.88%

11.75%

23.86%

0.26%4.30%

App

le

Crea

tive

Phili

ps

Sam

sung

Sony

Tran

scen

d

Oth

ers

531

321

187

142

36

688

2

Digital Camcorder Total PercentageCanon 531 27.84%JVC 321 16.83%Panasonic 187 9.81%Samsung 142 7.45%Sanyo 36 1.89%Sony 688 36.08%Others 2 0.10%Total 1907 100.00%

Portable Media Player (PMP) Total Percentage Apple 593 31.10%Creative 188 9.86%Philips 360 18.88%Samsung 224 11.75%Sony 455 23.86%Transcend 82 4.30%Others 5 0.26%Total 1907 100.00%

Top 3 Brands1) Sony 2) Canon 3) JVC

The popularity of HD camcorders has grown quite a bit in 2010. As in past years, prices

in 2010 are still getting even more competitive but more importantly, the technology in

the current generation of camcorders has improved in leaps and bounds. As it has been

for the past few years now, the top 3 brands that come to mind among our brand survey

respondents when they think of digital camcorders in 2010 are still Sony 36% (35% in

2009), Canon 28% (28% in 2009) and JVC 17% (17% in 2009).

Digital CamcorderCanonJVCPanasonicSamsungSanyoSonyOthersTotal

Total53132118714236

6882

1907

Percentage (%)27.8416.839.817.451.89

36.080.10100

0

120

240

360

480

600

Digital Camcorder

Freq

uenc

y


Sony Others

27.84%

16.83%

9.81%7.45%

1.89%

36.08%

0.10%

0

160

320

480

640

800

Cano

n

JVC

Pana

soni

c

Sam

sung

Sany

o

Sony

Oth

ers


Freq

uenc

y


Transcend Others

593

188

360

224

455

82

5

31.10%

9.86%

18.88%

11.75%

23.86%

0.26%4.30%

App

le

Crea

tive

Phili

ps

Sam

sung

Sony

Tran

scen

d

Oth

ers

531

321

187

142

36

688

2



Digital SLRCanonNikonOlympusPanasonicSonyOthersTotal

Total76946315961

4550

1907

Percentage (%)40.3324.288.343.20

23.860.00100


0

120

240

360

480

600

Digital Camcorder

Freq

uenc

y


Sony Others

27.84%

16.83%

9.81%7.45%

1.89%

36.08%

0.10%

0

160

320

480

640

800

Cano

n

JVC

Pana

soni

c

Sam

sung

Sany

o

Sony

Oth

ers


Freq

uenc

y


Transcend Others

593

188

360

224

455

82

5

31.10%

9.86%

18.88%

11.75%

23.86%

0.26%4.30%

App

le

Crea

tive

Phili

ps

Sam

sung

Sony

Tran

scen

d

Oth

ers

531

321

187

142

36

688

2



Top 3 Brands1) Apple 2) Sony 3) Philips

Compared to the 2009 survey with 9 brands competing for honors, this year’s survey sees

the number of PMP brands dropping to just 6. Its not that PMPs are waning in terms of

popularity but simply that the current trend sees more and more consumers settling on

key brands. As in 2006, 2007, 2008 and 2009, our respondents in 2010 say that Apple is the

number one PMP brand. The iPod maker gets 31% (35% in 2009) of the entire vote with

popular brand Sony coming in second for the third year running with 24% (23% in 2009)

of the sample. Third place in 2010 goes to Philips with 19% of the vote.

Portable Media Player AppleCreativePhilipsSamsungSonyTranscendOthersTotal

Total593188360224455825

1907

Percentage (%)31.109.86

18.8811.7523.864.300.26100

0

120

240

360

480

600

Digital Camcorder

Freq

uenc

yCanon JVC Panasonic Samsung Sanyo

Sony Others

27.84%

16.83%

9.81%7.45%

1.89%

36.08%

0.10%

0

160

320

480

640

800

Cano

n

JVC

Pana

soni

c

Sam

sung

Sany

o

Sony

Oth

ers


Freq

uenc

y


Transcend Others

593

188

360

224

455

82

5

31.10%

9.86%

18.88%

11.75%

23.86%

0.26%4.30%

App

le

Crea

tive

Phili

ps

Sam

sung

Sony

Tran

scen

d

Oth

ers

531

321

187

142

36

688

2



HDTV

0

100

200

300

400

500

HDTV

Freq

uenc

y

Haier Hitachi JVC LG Panasonic

Philips Samsung Sharp Sony Toshiba

Others

5.98%

6.19%

4.25%

9.07%

10.07%

9.91%

16.25%

10.17%

15.89%

12.22%

0.00%

0

100

200

300

400

500

Hai

er

Hita

chi

JVC

Pana

soni

c

Phili

ps

Sam

sung

Shar

p

Tosh

iba

SonyLG

Oth

ers

Home Theater System

Freq

uenc

y

JVC LG Panasonic Philips Pioneer

Samsung Sony Others

346

94111

121

429

331

475

6.35%

18.14%

4.93%

5.82%

22.50%

17.36%

24.91%

0.00%

JVC

Pion

eer

Sam

sungLG

Pana

soni

c

Phili

ps

Sony

Oth

ers

114 118

81

173192 189

310

194

303

233

0

0

HDTV Total PercentageHaier 114 5.98%Hitachi 118 6.19%JVC 81 4.25%LG 173 9.07%Panasonic 192 10.07%Philips 189 9.91%Samsung 310 16.26%Sharp 194 10.17%Sony 303 15.89%Toshiba 233 12.22%Others 0 0.00%Total 1907 100.00%

Home Theater System Total Percentage JVC 346 18.14%LG 94 4.93%Panasonic 111 5.82%Philips 121 6.35%Pioneer 429 22.50%Samsung 331 17.36%Sony 475 24.91%Others 0 0.00%Total 1907 100.00%

Top 3 Brands1) Samsung 2) Sony 3)Toshiba

This year, HDTV replaces the LCD TV category as we are seeing more models spouting

Full HD or HD-ready displays regardless of technology. Prices for these HDTVs have come

down in general with popular brands now regularly offering value series models. 3D TVs

still command a premium though but are slowly making inroads in the HDTV segment.

Just as in 2009, Samsung cements its position at No.1 yet again with 16% of the vote

ahead of Japanese display giants Sony who finish in a close second spot with 15% of the

sample vote. Our respondents once again have voted Toshiba (12%) as the third most

popular brand for HDTVs for the third year running.

HDTVHaierHitachiJVCLGPanasonicPhilipsSamsungSharpSonyToshibaOthersTotal

Total11411881

173192189310194303233

01907

Percentage (%)5.986.194.259.07

10.079.91

16.2510.1715.8912.220.00100

0

100

200

300

400

500

HDTV

Freq

uenc

y



Others

5.98%

6.19%

4.25%

9.07%

10.07%

9.91%

16.25%

10.17%

15.89%

12.22%

0.00%

0

100

200

300

400

500

Hai

er

Hita

chi

JVC

Pana

soni

c

Phili

ps

Sam

sung

Shar

p

Tosh

iba

SonyLG

Oth

ers

Home Theater System

Freq

uenc

y


Samsung Sony Others

346

94111

121

429

331

475

6.35%

18.14%

4.93%

5.82%

22.50%

17.36%

24.90%

0.00%

JVC

Pion

eer

Sam

sungLG

Pana

soni

c

Phili

ps

Sony

Oth

ers

114 118

81

173192 189

310

194

303

233

0

0



Home Theater System

0

100

200

300

400

500

HDTV

Freq

uenc

y



Others

5.98%

6.19%

4.25%

9.07%

10.07%

9.91%

16.25%

10.17%

15.89%

12.22%

0.00%

0

100

200

300

400

500

Hai

er

Hita

chi

JVC

Pana

soni

c

Phili

ps

Sam

sung

Shar

p

Tosh

iba

SonyLG

Oth

ers

Home Theater System

Freq

uenc

y


Samsung Sony Others

346

94111

121

429

331

475

6.35%

18.14%

4.93%

5.82%

22.50%

17.36%

24.91%

0.00%

JVC

Pion

eer

Sam

sungLG

Pana

soni

c

Phili

ps

Sony

Oth

ers

114 118

81

173192 189

310

194

303

233

0

0



Top 3 Brands1) Sony 2) Pioneer 3) JVC

Although first making its appearance in our 2008 brand survey, home theater systems

have been around for quite a number of years now. However, with the arrival of Blu-ray

and HDTVs, consumers now want to experience not just surround sound but also high

definition video playback in their homes without having to break the bank. Just as in 2008

and 2009, respondents have once again selected Sony as the top Home Theater System

brand with 25% (20% in 2009) of the vote. Popular Japanese brand Pioneer picks-up

second place yet again with 22% (18% in 2009) while JVC also comes in third again with

18% (15% in 2009) of the sample nodding in their favor.

Home Theater SystemJVCLGPanasonicPhilipsPioneerSamsungSonyOthersTotal

Total34694

111121429331475

01907

Percentage (%)18.144.935.826.35

22.5017.3624.900.00100

0

100

200

300

400

500

HDTV

Freq

uenc

yHaier Hitachi JVC LG Panasonic


Others

5.98%

6.19%

4.25%

9.07%

10.07%

9.91%

16.25%

10.17%

15.89%

12.22%

0.00%

0

100

200

300

400

500

Hai

er

Hita

chi

JVC

Pana

soni

c

Phili

ps

Sam

sung

Shar

p

Tosh

iba

SonyLG

Oth

ers

Home Theater System

Freq

uenc

y


Samsung Sony Others

346

94111

121

429

331

475

6.35%

18.14%

4.93%

5.82%

22.50%

17.36%

24.90%

0.00%

JVC

Pion

eer

Sam

sungLG

Pana

soni

c

Phili

ps

Sony

Oth

ers

114 118

81

173192 189

310

194

303

233

0

0



Memory Card

0

100

200

300

400

500

A-Data Kingmax Kingston Panasonic PenDrive


Digital Photo Frame

Q08. Digital Photo Frame


Freq

uenc

y

AV Labs Genius PenDrive Philips Samsung

Sony Toshiba Transcend Others

1.47%

14.27%

7.04%

1.77%

15.71%

22.34%26.78%

9.94% (Others) 0.68%

0

200

400

600

800

1000

AV

Labs

Gen

ius

PenD

rive

Sam

sung

Sony

Tosh

iba

Tran

scen

d

Phili

ps

Oth

ers

Memory Card

Freq

uenc

y

0.05%3.46%

4.98%

24.34%

4.67%

5.14%

19.73%

3.10%

14.74%

15.10%

4.72%

A-D

ata

PenD

rive

SanD

isk

King

max

King

ston

Pana

soni

c

Sony

Tosh

iba

Tran

scen

d

Silic

on P

ower

Oth

ers

711

187

1847

593

417

39

264

379

66

95

464

89 98

376

59

281 288

90

1

Others

Top 3 Brands1) Kingston 2) SanDisk 3) Toshiba

The ubiquitous memory card first made its appearance in our brand survey way back in

2006. Fast forward to 2010 and this nifty tool of the trade has become an afterthought for

many a user these days. Still, as prices continue to drop, capacities keep growing and new

designs abound, our respondents say Kingston (24%), SanDisk (18%) and Toshiba (15%)

are the brands they go to when they think of memory cards.

Memory CardA-DATAKingmaxKingstonPanasonicPenDriveSanDiskSilicon PowerSonyToshibaTranscendOthersTotal

Total6695

4648998

37659

281288901

1907


24.344.675.14

19.733.10

14.7415.104.720.05100

0

100

200

300

400

500

A-Data Kingmax Kingston Panasonic PenDrive


Digital Photo Frame



Freq

uenc

y

AV Labs Genius PenDrive Philips Samsung


1.47%

14.27%

7.04%

1.77%

15.71%

22.34%26.78%

9.94% (Others) 0.68%

0

200

400

600

800

1000

AV

Labs

Gen

ius

PenD

rive

Sam

sung

Sony

Tosh

iba

Tran

scen

d

Phili

ps

Oth

ers

Memory Card

Freq

uenc

y

0.05%3.46%

4.98%

24.34%

4.67%

5.14%

19.73%

3.10%

14.74%

15.10%

4.72%

A-D

ata

PenD

rive

SanD

isk

King

max

King

ston

Pana

soni

c

Sony

Tosh

iba

Tran

scen

d

Silic

on P

ower

Oth

ers

711

187

1847

593

417

39

264

379

66

95

464

89 98

376

59

281 288

90

1

Others

Motherboard - Intel Chipset

0

120

240

360

480

600

0

100

200

300

400

500

Motherboard-Intel Chipset

Freq

uenc

y

ASRock ASUS ECS Foxconn Gigabyte

Intel MSI Others

125

482

142131

475

174

376

2

0.10%6.55%

25.28%

7.45%

6.87%24.91%

9.12%

19.72%

ASR

ock

ASU

S

ECS

Foxc

onn

Gig

abyt

e

Inte

l

MSI

Oth

ers

Motherboard-AMD Chipset

Freq

uenc

y

ASRock ASUS ECS Gigabyte MSI

Others

139

573

158

494

543

0

0.00%7.29%

30.05%

8.29%25.90%

28.47%

ASR

ock

ASU

S

ECS

Gig

abyt

e

MSI

Oth

ers

Motherboard - Intel Chipset Total Percentage ASRock 125 6.55%ASUS 482 25.28%ECS 142 7.45%Foxconn 131 6.87%Gigabyte 475 24.91%Intel 174 9.12%MSI 376 19.72%Others 2 0.10%Total 1907 100.00%

Motherboard - AMD Chipset Total PercentageASRock 139 7.29%ASUS 573 30.05%ECS 158 8.29%Gigabyte 494 25.90%MSI 543 28.47%Others 0 0.00%Total 1907 100.00%

Top 3 Brands1) ASUS 2) Gigabyte 3) MSI

Just as in 2007, 2008 and 2009, ASUS holds on to its top ranking for four years in a row.

ASUS clinches top spot with 25% of our respondents voting for the popular Taiwanese

motherboard brand. Gigabyte comes in second yet again with 24% of the sample vote

with MSI coming in third again as well with 20% . Other brands that featured well in our

survey were Intel (9%) and ECS (7%) who finished fourth and fifth respectively.

Motherboard - Intel ChipsetASRockASUSECSFoxconnGigabyteIntelMSIOthersTotal

Total125482142131475174376

21907

Percentage (%)6.55

25.287.456.87

24.919.12

19.720.10100

0

120

240

360

480

600

0

100

200

300

400

500


Freq

uenc

y


Intel MSI Others

125

482

142131

475

174

376

2

0.10%6.55%

25.28%

7.45%

6.87%24.91%

9.12%

19.72%

ASR

ock

ASU

S

ECS

Foxc

onn

Gig

abyt

e

Inte

l

MSI

Oth

ers


Freq

uenc

y


Others

139

573

158

494

543

0

0.00%7.29%

30.05%

8.29%25.90%

28.47%

ASR

ock

ASU

S

ECS

Gig

abyt

e

MSI

Oth

ers



Motherboard - AMD Chipset

0

120

240

360

480

600

0

100

200

300

400

500


Freq

uenc

y


Intel MSI Others

125

482

142131

475

174

376

2

0.10%6.55%

25.28%

7.45%

6.87%24.91%

9.12%

19.72%

ASR

ock

ASU

S

ECS

Foxc

onn

Gig

abyt

e

Inte

l

MSI

Oth

ers


Freq

uenc

y


Others

139

573

158

494

543

0

0.00%7.29%

30.05%

8.29%25.90%

28.47%

ASR

ock

ASU

S

ECS

Gig

abyt

e

MSI

Oth

ers



Top 3 Brands1) ASUS 2) MSI 3) Gigabyte

For the first time in six years, the AMD chipset-based motherboard category is no longer

dominated by Gigabyte as ASUS and MSI pick-up the honors ahead of the traditionally

popular brand. AMD-chipset boards continue to enjoy popularity among Malaysians

looking for the most bang for their buck in 2010. This year sees the three most popular

brands in this category swapping places with ASUS rising to top spot with 30% of the

vote. MSI moving into second (28%) and Gigabyte picking-up third (26%).

0

120

240

360

480

600

0

100

200

300

400

500


Freq

uenc

y


Intel MSI Others

125

482

142131

475

174

376

2

0.10%6.55%

25.28%

7.45%

6.87%24.91%

9.12%

19.72%

ASR

ock

ASU

S

ECS

Foxc

onn

Gig

abyt

e

Inte

l

MSI

Oth

ers


Freq

uenc

y


Others

139

573

158

494

543

0

0.00%7.29%

30.05%

8.29%25.90%

28.47%

ASR

ock

ASU

S

ECS

Gig

abyt

e

MSI

Oth

ers



Motherboard - AMD ChipsetASRockASUSECSGigabyteMSIOthersTotal

Total139573158494543

01907

Percentage (%)7.29

30.058.29

25.9028.470.00100

Processor

0

160

320

480

640

800

0

300

600

900

1200

1500

Processor

Freq

uenc

y

AMD Intel

565

1342

70.37%

29.63%

AM

D

Inte

lMemory (RAM)

Freq

uenc

y

A-DATA APOGEE Corsair Kingmax Kingston

OCZ PQI

Winova Others

Silicon Power Strontium Transcend

56 55

396 384

766

32 34 36 4076

320

0.00%

2.94%2.88%

20.77%

20.14%40.17%

1.68%1.78%

1.89%2.10%

3.99%1.68%

A-D

ATA

APO

GEE

Cors

air

King

max

King

ston

OCZ PQ

I

Silic

on P

ower

Stro

ntiu

m

Tran

scen

d

Win

ova

Oth

ers

Processor Total PercentageAMD 565 29.63%Intel 1342 70.37%Total 1907 100.00%

Memory (RAM) Total PercentageA-DATA 56 2.94%APOGEE 55 2.88%Corsair 396 20.77%Kingmax 384 20.14%Kingston 766 40.17%OCZ 32 1.68%PQI 34 1.78%Silicon Power 36 1.89%Strontium 40 2.10%Transcend 76 3.99%Winova 32 1.68%Others 0 0.00%Total 1907 100.00%

Top Brands1) Intel 2) AMD

Once again the two popular chip makers meet head on for the eight time in our 2010

poll. It is no surprise that our winner since 2003, Intel once again makes the CPU crown

in Malaysia its very own. Intel walks away with top honors for this year with a huge 70%

portion of the entire 2010 sample. AMD has to settles for second spot yet again with 29%

of our respondents returning them as runner-up in this category again.

ProcessorAMDIntelTotal

Total565

13421907

Percentage (%)29.6370.37100

0

160

320

480

640

800

0

300

600

900

1200

1500

Processor

Freq

uenc

y

AMD Intel

565

1342

70.37%

29.63%

AM

D

Inte

l

Memory (RAM)

Freq

uenc

y


OCZ PQI

Winova Others


56 55

396 384

766

32 34 36 4076

320

0.00%

2.94%2.88%

20.77%

20.14%40.17%

1.68%1.78%

1.89%2.10%

3.99%1.68%

A-D

ATA

APO

GEE

Cors

air

King

max

King

ston

OCZ PQ

I

Silic

on P

ower

Stro

ntiu

m

Tran

scen

d

Win

ova

Oth

ers



Memory (RAM)

0

160

320

480

640

800

0

300

600

900

1200

1500

Processor

Freq

uenc

y

AMD Intel

565

1342

70.37%

29.63%

AM

D

Inte

l

Memory (RAM)

Freq

uenc

y


OCZ PQI

Winova Others


56 55

396 384

766

32 34 36 4076

320

0.00%

2.94%2.88%

20.77%

20.14%40.17%

1.68%1.78%

1.89%2.10%

3.99%1.68%

A-D

ATA

APO

GEE

Cors

air

King

max

King

ston

OCZ PQ

I

Silic

on P

ower

Stro

ntiu

m

Tran

scen

d

Win

ova

Oth

ers



Top 3 Brands1) Kingston 2) Corsair 3) Kingmax

Ever since the very first brand survey in 2003, Kingston has continued to make this

category its very own. Dominating the Memory (RAM) category for the eight year running

in our 2010 survey, the ever-popular memory manufacturer secured 40% of the total vote

in this year’s sample. Enthusiast memory specialists, Corsair returns to claim second spot

again for the sixth year running with 20% of the sample ahead of Kingmax who comes in

third again with 20% of the total vote.

0

160

320

480

640

800

0

300

600

900

1200

1500

Processor

Freq

uenc

y

AMD Intel

565

1342

70.37%

29.63%

AM

D

Inte

l

Memory (RAM)

Freq

uenc

y


OCZ PQI

Winova Others


56 55

396 384

766

32 34 36 4076

320

0.00%

2.94%2.88%

20.77%

20.14%40.17%

1.68%1.78%

1.89%2.10%

3.99%1.68%

A-D

ATA

APO

GEE

Cors

air

King

max

King

ston

OCZ PQ

I

Silic

on P

ower

Stro

ntiu

m

Tran

scen

d

Win

ova

Oth

ers



Memory (RAM)A-DATAAPOGEECorsairKingmaxKingstonOCZPQISilicon Power StrontiumTranscendWinovaOthersTotal

Total5655

3963847663234364076320

1907


20.7720.1440.171.681.781.892.103.991.680.00100

Graphics Card - ATI Chipset

0.05%

0

120

240

360

480

600

0

100

200

300

400

500

Graphics Card-ATI Chipset

Freq

uenc

y

ASUS AXLE ECS GeCube Gigabyte

HIS MSI PALIT PowerColor Sapphire

XFX Others

403

83 84

0

21.13%

4.35%

4.40%

5.72%

18.46%4.77%

8.02%

4.35%

5.14%

18.98%

4.67%0.00%

ASU

S

AXL

E

ECS

109

GeC

ube

352

Gig

abyt

e

91

HIS

153

MSI

83

PALI

T

98

Pow

erC

olo

r

362

Sap

ph

ire

89

XFX

Oth

ers

Graphics Card-NVIDIA Chipset

Freq

uenc

y

ASUS AXLE Galaxy Gigabyte Leadtek WinFast

Manli MSI Palit

Others

XFX Zotac

416

96111

315

123

83

470

88 86

118

1

21.82%

5.03%

5.82%

16.52%

6.45%4.35%

24.65%

4.61%

4.51%

6.19%

ASU

S

AXL

E

Gal

axy

Gig

abyt

e

Lead

tek

Win

Fast

Man

li

MSI

Palit

XFX

Zota

c

Oth

ers

Graphics Card - ATI Chipset Total PercentageASUS 403 21.13%AXLE 83 4.35%ECS 84 4.40%GeCube 109 5.72%Gigabyte 352 18.46%HIS 91 4.77%MSI 153 8.02%PALIT 83 4.35%PowerColor 98 5.14%Sapphire 362 18.98%XFX 89 4.67%Others 0 0.00%Total 1907 100.00%

Graphics Card - NVIDIA Chipset Total PercentageASUS 416 21.81%AXLE 96 5.03%Galaxy 111 5.82%Gigabyte 315 16.52%Leadtek WinFast 123 6.45%Manli 83 4.35%MSI 470 24.65%Palit 88 4.61%XFX 86 4.51%Zotac 118 6.19%Others 1 0.05%Total 1907 100.00%

Top 3 Brands1) ASUS 2) Sapphire 3) Gigabyte

This year’s winner, ASUS holds on to top spot for the third year running in this category

with 21% of voters nodding in their favor yet again. Fast-growing brand, Sapphire picks-up

second spot for the third time as well with 19% of our respondents voting for them while

third spot in the 2010 survey goes to Gigabyte (18%), displacing last year’s third spot

winner, PowerColor.

0.05%

0

120

240

360

480

600

0

100

200

300

400

500


Freq

uenc

y



XFX Others

403

83 84

0

21.13%

4.35%

4.40%

5.72%

18.46%4.77%

8.02%

4.35%

5.14%

18.98%

4.67%0.00%

ASU

S

AXL

E

ECS

109

GeC

ube

352

Gig

abyt

e

91

HIS

153

MSI

83

PALI

T

98

Pow

erC

olo

r

362

Sap

ph

ire

89

XFX

Oth

ers


Freq

uenc

y


Manli MSI Palit

Others

XFX Zotac

416

96111

315

123

83

470

88 86

118

1

21.82%

5.03%

5.82%

16.52%

6.45%4.35%

24.65%

4.61%

4.51%

6.19%

ASU

S

AXL

E

Gal

axy

Gig

abyt

e

Lead

tek

Win

Fast

Man

li

MSI

Palit

XFX

Zota

c

Oth

ers



Graphics Card - NVIDIA Chipset 0.05%

0

120

240

360

480

600

0

100

200

300

400

500


Freq

uenc

y



XFX Others

403

83 84

0

21.13%

4.35%

4.40%

5.72%

18.46%4.77%

8.02%

4.35%

5.14%

18.98%

4.67%0.00%

ASU

S

AXL

E

ECS

109

GeC

ube

352

Gig

abyt

e

91

HIS

153

MSI

83

PALI

T

98

Pow

erC

olo

r

362

Sap

ph

ire

89

XFX

Oth

ers


Freq

uenc

y


Manli MSI Palit

Others

XFX Zotac

416

96111

315

123

83

470

88 86

118

1

21.82%

5.03%

5.82%

16.52%

6.45%4.35%

24.65%

4.61%

4.51%

6.19%

ASU

S

AXL

E

Gal

axy

Gig

abyt

e

Lead

tek

Win

Fast

Man

li

MSI

Palit

XFX

Zota

c

Oth

ers



Top 3 Brands1) MSI 2) ASUS 3) Gigabyte

NVIDIA chipset graphic cards have always been popular among Malaysian consumers,

especially gamers. In the 2010 survey, MSI is once again crowned as the most popular

NVIDIA chipset card brand for the fifth year running with 25% of the total vote. ASUS again

retains its second position for the sixth year in a row with 22% of our respondents voting

for them again this year. Third spot for four consecutive years goes yet again to Gigabyte

with 16% of our respondents voting for the popular brand.

0.05%

0

120

240

360

480

600

0

100

200

300

400

500


Freq

uenc

y



XFX Others

403

83 84

0

21.13%

4.35%

4.40%

5.72%

18.46%4.77%

8.02%

4.35%

5.14%

18.98%

4.67%0.00%

ASU

S

AXL

E

ECS

109

GeC

ube

352

Gig

abyt

e

91

HIS

153

MSI

83

PALI

T

98

Pow

erC

olo

r

362

Sap

ph

ire

89

XFX

Oth

ers


Freq

uenc

y


Manli MSI Palit

Others

XFX Zotac

416

96111

315

123

83

470

88 86

118

1

21.82%

5.03%

5.82%

16.52%

6.45%4.35%

24.65%

4.61%

4.51%

6.19%

ASU

S

AXL

E

Gal

axy

Gig

abyt

e

Lead

tek

Win

Fast

Man

li

MSI

Palit

XFX

Zota

c

Oth

ers



Graphics Card - NVIDIA ChipsetASUSAXLEGalaxyGigabyteLeadtek WinFastManliMSIPalitXFXZotacOthersTotal

Total41696

11131512383

4708886

1181

1907

Percentage (%)21.825.035.82

16.526.454.35

24.654.614.516.190.05100

Graphics Card - ATI ChipsetASUSAXLEECSGeCubeGigabyteHISMSIPALITPowerColorSapphireXFXOthersTotal

Total4038384

10935291

1538398

362890

1907

Percentage (%)21.134.354.405.72

18.464.778.024.355.14

18.984.670.00100

Hard Disk Drive (Internal)

0.00%

4.20%

3.99%

14.21%

9.91%

5.14%

13.58%

3.62%

2.83%

3.09%

16.73% 5.61%

5.51%3.62%

2.99%4.98%0

80

160

240

320

400

0

140

280

420

560

700


Freq

uenc

y

Hitachi Samsung Seagate Western Digital Others

278

0

0.00%

14.58%

24.54%

27.69%

33.19%

Hita

chi

468

Sam

sung

528

Seag

ate

633

Wes

tern

Dig

ital

Oth

ers

Hard Disk Drive (External / Portable)

Freq

uenc

y

A-DATA Apacer Bu�alo Freecom Hitachi

Imation Kingmax Memorex

Sense

Others

Silicon Power Toshiba Transcend Western Digital

Samsung Seagate

80

189

271

76

107 105

6957

95

319

259

98

695459

0

A-D

ATA

Free

com

Hita

chi

Imat

ion

King

max

Mem

orex

Sam

sung

Seag

ate

Sens

e

Silic

on P

ower

Tosh

iba

Tran

scen

d

Wes

tern

Dig

ital

Apa

cer

Bu�a

lo

Oth

ers

Hard Disk Drive (Internal) Total PercentageHitachi 278 14.58%Samsung 468 24.54%Seagate 528 27.69%Western Digital 633 33.19%Others 0 0.00%Total 1907 100.00%

Hard Disk Drive (External / Portable) Total PercentageA-DATA 80 4.20%Apacer 189 9.91%Buffalo 271 14.21%Freecom 76 3.99%Hitachi 107 5.61%Imation 105 5.51%Kingmax 69 3.62%Memorex 57 2.99%Samsung 95 4.98%Seagate 319 16.73%Sense 59 3.09%Silicon Power 54 2.83%Toshiba 69 3.62%Transcend 98 5.14%Western Digital 259 13.58%Others 0 0.00%Total 1907 100.00%

Top 3 Brands1) WD 2) Seagate 3) Samsung

2010 sees Terabyte HDDs becoming more mainstream and fast finding homes in most

of our PCs. In our 2009 survey, Malaysians voted Seagate, Western Digital and Samsung

as their top three brands. This year, our respondents voted for WD (33%) as their favorite

internal HDD brand. Seagate comes in second with 28% ahead of third place brand

Samsung who collected 25% of the vote.

0.00%

4.20%

3.99%

14.21%

9.91%

5.14%

13.58%

3.62%

2.83%

3.09%

16.73% 5.61%

5.51%3.62%

2.99%4.98%0

80

160

240

320

400

0

140

280

420

560

700


Freq

uenc

y


278

0

0.00%

14.58%

24.54%

27.69%

33.19%

Hita

chi

468

Sam

sung

528

Seag

ate

633

Wes

tern

Dig

ital

Oth

ers


Freq

uenc

y



Sense

Others


Samsung Seagate

80

189

271

76

107 105

6957

95

319

259

98

695459

0

A-D

ATA

Free

com

Hita

chi

Imat

ion

King

max

Mem

orex

Sam

sung

Seag

ate

Sens

e

Silic

on P

ower

Tosh

iba

Tran

scen

d

Wes

tern

Dig

ital

Apa

cer

Bu�a

lo

Oth

ers



Hard Disk Drive (External / Portable)0.00%

4.20%

3.99%

14.21%

9.91%

5.14%

13.58%

3.62%

2.83%

3.09%

16.73% 5.61%

5.51%3.62%

2.99%4.98%0

80

160

240

320

400

0

140

280

420

560

700


Freq

uenc

y


278

0

0.00%

14.58%

24.54%

27.69%

33.19%

Hita

chi

468

Sam

sung

528

Seag

ate

633

Wes

tern

Dig

ital

Oth

ers


Freq

uenc

y



Sense

Others


Samsung Seagate

80

189

271

76

107 105

6957

95

319

259

98

695459

0

A-D

ATA

Free

com

Hita

chi

Imat

ion

King

max

Mem

orex

Sam

sung

Seag

ate

Sens

e

Silic

on P

ower

Tosh

iba

Tran

scen

d

Wes

tern

Dig

ital

Apa

cer

Bu�a

lo

Oth

ers



Top 3 Brands1) Seagate 2) Buffalo 3) WD

External/portable HDD drives are pretty much indispensable these days especially for

those of us who need to store large amounts of data, photos and videos. The advent of

HD has also expedited the need for more storage on the go. Our 2010 respondents voted

that when it comes to external HDDs, the brands they like are Seagate (17%), Buffalo (14%)

and WD (13%).

0.00%

4.20%

3.99%

14.21%

9.91%

5.14%

13.58%

3.62%

2.83%

3.09%

16.73% 5.61%

5.51%3.62%

2.99%4.98%0

80

160

240

320

400

0

140

280

420

560

700


Freq

uenc

y


278

0

0.00%

14.58%

24.54%

27.69%

33.19%

Hita

chi

468

Sam

sung

528

Seag

ate

633

Wes

tern

Dig

ital

Oth

ers


Freq

uenc

y



Sense

Others


Samsung Seagate

80

189

271

76

107 105

6957

95

319

259

98

695459

0

A-D

ATA

Free

com

Hita

chi

Imat

ion

King

max

Mem

orex

Sam

sung

Seag

ate

Sens

e

Silic

on P

ower

Tosh

iba

Tran

scen

d

Wes

tern

Dig

ital

Apa

cer

Bu�a

lo

Oth

ers



Hard Disk Drive (Internal) HitachiSamsungSeagateWestern DigitalOthersTotal

Total278468528633

01907

Percentage (%)14.5824.5427.6933.190.00100

Hard Disk Drive (External / Portable) A-DATAApacerBuffaloFreecomHitachiImationKingmaxMemorexSamsungSeagateSenseSilicon Power ToshibaTranscendWestern DigitalOthersTotal

Total80

18927176

107105695795

31959546998

2590

1907


14.213.995.615.513.622.994.98

16.733.092.833.625.14

13.580.00100

LCD Monitor

0.00%

19.24%

28.11%

5.24%

28.74%

8.91%

3.25%

6.50%0

120

240

360

480

600

0

120

240

360

480

600

LCD Monitor

Freq

uenc

y

Acer AOC ASUS BenQ Dell

Others

HP LG Philips Samsung ViewSonic

1

0.05%

17.09%

15.83%

3.77%

5.83%

7.77%4.40%6.72%

5.97%

28.21%

4.36%

Ace

r

326

AO

C

302

ASU

S

72

BenQ

111

Del

l

148

HP

84

LG

128

Phili

ps

114

Sam

sung

538

View

Soni

c

83

Oth

ers

Desktop / AIO

Freq

uenc

y

Acer Dell Fujitsu Gateway HP

Lenovo Shuttle Others

367

536

124100

548

170

62

0

Ace

r

Del

l

Fujit

su

Gat

eway HP

Leno

vo

Shut

tle

Oth

ers

LCD Monitor Total PercentageAcer 326 17.09%AOC 302 15.83%ASUS 72 3.77%BenQ 111 5.83%Dell 148 7.77%HP 84 4.40%LG 128 6.72%Philips 114 5.97%Samsung 538 28.21%ViewSonic 83 4.36%Others 1 0.05%Total 1907 100.00%

Desktop / AIO Total Percentage Acer 367 19.24%Dell 536 28.11%Fujitsu 124 6.50%Gateway 100 5.24%HP 548 28.74%Lenovo 170 8.91%Shuttle 62 3.25%Others 0 0.00%Total 1907 100.00%

Top 3 Brands1) Samsung 2) Acer 3) AOC

2010 has been about LED-backlit widescreen models going mainstream. Offering ever

slimmer designs and lower power consumption, these new models are seemingly the

future of LCD desktop monitors. For the eight year running, hot favorite Samsung makes

this category their own with 28% of the brand survey sample. Acer continues as the new

force in this segment by taking second spot again with 17% of our respondents nodding

in their favor. While AOC enters our Top 3 Brands for the first time with 16% of the vote.

0.00%

19.24%

28.11%

5.24%

28.74%

8.91%

3.25%

6.50%0

120

240

360

480

600

0

120

240

360

480

600

LCD Monitor

Freq

uenc

y


Others


1

0.05%

17.09%

15.83%

3.77%

5.83%

7.77%4.40%6.72%

5.97%

28.21%

4.36%

Ace

r

326

AO

C

302

ASU

S

72

BenQ

111

Del

l

148

HP

84

LG

128

Phili

ps

114

Sam

sung

538

View

Soni

c

83

Oth

ers

Desktop / AIO

Freq

uenc

y



367

536

124100

548

170

62

0

Ace

r

Del

l

Fujit

su

Gat

eway HP

Leno

vo

Shut

tle

Oth

ers



Desktop / AIO

0.00%

19.24%

28.11%

5.24%

28.74%

8.91%

3.25%

6.50%0

120

240

360

480

600

0

120

240

360

480

600

LCD MonitorFr

eque

ncy


Others


1

0.05%

17.09%

15.83%

3.77%

5.83%

7.77%4.40%6.72%

5.97%

28.21%

4.36%

Ace

r

326

AO

C

302

ASU

S

72

BenQ

111

Del

l

148

HP

84

LG

128

Phili

ps

114

Sam

sung

538

View

Soni

c

83

Oth

ers

Desktop / AIO

Freq

uenc

y



367

536

124100

548

170

62

0

Ace

r

Del

l

Fujit

su

Gat

eway HP

Leno

vo

Shut

tle

Oth

ers



Top 3 Brands1) HP 2) Dell 3) Acer

Touchscreen enabled and AIO desktop systems are now available in Malaysia. Replacing

the old Desktop category, the Desktop / AIO category makes its debut in our 2010 survey

with seven popular brands entering the fray. HP walks away with top spot (29%) in this

inaugural result while Dell is a close second (28%) and Acer third with 19% of pollsters

nodding in their favor.

0.00%

19.24%

28.11%

5.24%

28.74%

8.91%

3.25%

6.50%0

120

240

360

480

600

0

120

240

360

480

600

LCD Monitor

Freq

uenc

y


Others


1

0.05%

17.09%

15.83%

3.77%

5.83%

7.77%4.40%6.72%

5.97%

28.21%

4.36%

Ace

r

326

AO

C

302

ASU

S

72

BenQ

111

Del

l

148

HP

84

LG

128

Phili

ps

114

Sam

sung

538

View

Soni

c

83

Oth

ers

Desktop / AIO

Freq

uenc

y



367

536

124100

548

170

62

0

Ace

r

Del

l

Fujit

su

Gat

eway HP

Leno

vo

Shut

tle

Oth

ers



LCD Monitor AcerAOCASUSBenQDellHPLGPhilipsSamsungViewSonicOthersTotal

Total32630272

11114884

128114538831

1907

Percentage (%)17.0915.833.775.837.774.406.725.97

28.214.360.05100

Desktop / AIO AcerDellFujitsuGatewayHPLenovoShuttleOthersTotal

Total367536124100548170620

1907

Percentage (%) 19.2428.116.505.24

28.748.913.250.00100

Notebook

0

80

160

240

320

400

0

80

160

240

320

400

Notebook

Freq

uenc

y

Acer Alienware Apple ASUS Dell

Fujitsu Gateway Gigabyte HP Lenovo

MSI Samsung Sony Toshiba Twinhead

Others

329

269

324

8288

77

48 42 4046

104

301

79 75

03

17.25%

3.93%

4.14%

4.61%

14.11%

4.04%2.52%2.20%

16.99%

2.41%

5.45%

15.78%

0.16% (Twinhead)

2.10%

4.30%

0.00%

Ace

r

Del

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Fujit

su

Alie

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App

le

ASU

S

Gat

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Gig

abyt

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HP

MSI

Leno

vo

Sam

sung

Sony

Tosh

iba

Twin

head

Oth

ers

Netbook

Freq

uenc

y

Acer ASUS Dell Fujitsu Gateway

HP Lenovo Manli MSI Samsung

Sony Toshiba Others

344 340

8467

329

466059

105

189

98

0

186

18.04%

0.00%

17.83%

9.75%

4.40%3.51%

17.25%

Ace

r

Man

li

Sam

sungMSI

Gat

eway

Fujit

su

ASU

S

Del

l

HP

Leno

vo

Sony

Tosh

iba

Oth

ers

5.51%

2.41%

3.15%

3.09%

9.91%

5.14%

Top 3 Brands1) Acer 2) HP 3) Toshiba

While tablets start to hog the limelight, notebooks continue to dominate the local PC

buying market. In 2010, notebook makers continued to release new models touting more

powerful processors and graphics as well as slimmer designs. In this keenly contested

category, our brand survey this year sees 15 brands vying for top honors. For the fifth year

running, our respondents in 2010 have chosen Acer (17%), HP (16%) and Toshiba (15%) as

their Top 3 Brands. Popular brands Dell, Sony and ASUS had to settle with fourth, fifth and

sixth placing respectively.

0

80

160

240

320

400

0

80

160

240

320

400

Notebook

Freq

uenc

y




Others

329

269

324

8288

77

48 42 4046

104

301

79 75

03

17.25%

3.93%

4.14%

4.61%

14.11%

4.04%2.52%2.20%

16.99%

2.41%

5.45%

15.78%

0.16% (Twinhead)

2.10%

4.30%

0.00%

Ace

r

Del

l

Fujit

su

Alie

nwar

e

App

le

ASU

S

Gat

eway

Gig

abyt

e

HP

MSI

Leno

vo

Sam

sung

Sony

Tosh

iba

Twin

head

Oth

ers

Netbook

Freq

uenc

y



Sony Toshiba Others

344 340

8467

329

466059

105

189

98

0

186

18.04%

0.00%

17.83%

9.75%

4.40%3.51%

17.25%

Ace

r

Man

li

Sam

sungMSI

Gat

eway

Fujit

su

ASU

S

Del

l

HP

Leno

vo

Sony

Tosh

iba

Oth

ers

5.51%

2.41%

3.15%

3.09%

9.91%

5.14%

Netbook

0

80

160

240

320

400

0

80

160

240

320

400

NotebookFr

eque

ncy




Others

329

269

324

8288

77

48 42 4046

104

301

79 75

03

17.25%

3.93%

4.14%

4.61%

14.11%

4.04%2.52%2.20%

16.99%

2.41%

5.45%

15.78%

0.16% (Twinhead)

2.10%

4.30%

0.00%

Ace

r

Del

l

Fujit

su

Alie

nwar

e

App

le

ASU

S

Gat

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Gig

abyt

e

HP

MSI

Leno

vo

Sam

sung

Sony

Tosh

iba

Twin

head

Oth

ers

Netbook

Freq

uenc

y



Sony Toshiba Others

344 340

8467

329

466059

105

189

98

0

186

18.04%

0.00%

17.83%

9.75%

4.40%3.51%

17.25%

Ace

r

Man

li

Sam

sungMSI

Gat

eway

Fujit

su

ASU

S

Del

l

HP

Leno

vo

Sony

Tosh

iba

Oth

ers

5.51%

2.41%

3.15%

3.09%

9.91%

5.14%

Top 3 Brands1) Acer 2) ASUS 3) HP

Appearing for the third time in our brand survey is the netbook category. In 2010, the

netbook is starting to face stiff competition from cheaper tablets riding the wave of the

iPad’s popularity. This year, when our respondents think of netbooks, they think of the

following brands: Acer (18%), ASUS (17.8%) and HP (17.2%).

0

80

160

240

320

400

0

80

160

240

320

400

Notebook

Freq

uenc

y




Others

329

269

324

8288

77

48 42 4046

104

301

79 75

03

17.25%

3.93%

4.14%

4.61%

14.11%

4.04%2.52%2.20%

16.99%

2.41%

5.45%

15.78%

0.16% (Twinhead)

2.10%

4.30%

0.00%

Ace

r

Del

l

Fujit

su

Alie

nwar

e

App

le

ASU

S

Gat

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Gig

abyt

e

HP

MSI

Leno

vo

Sam

sung

Sony

Tosh

iba

Twin

head

Oth

ers

Netbook

Freq

uenc

y



Sony Toshiba Others

344 340

8467

329

466059

105

189

98

0

186

18.04%

0.00%

17.83%

9.75%

4.40%3.51%

17.25%

Ace

r

Man

li

Sam

sungMSI

Gat

eway

Fujit

su

ASU

S

Del

l

HP

Leno

vo

Sony

Tosh

iba

Oth

ers

5.51%

2.41%

3.15%

3.09%

9.91%

5.14%

NetbookAcerASUSDellFujitsuGatewayHPLenovoManliMSISamsungSonyToshibaOthersTotal

Total3443401868467

329105465960

189980

1907

Percentage (%)18.0417.839.754.403.51

17.255.512.413.093.159.915.140.00100

NotebookAcerAlienwareAppleASUSDellFujitsuGatewayGigabyteHPLenovoMSISamsungSonyToshibaTwinheadOthersTotal

Total329797588

269774842

324824046

104301

30

1907

Percentage (%)17.254.143.934.61

14.114.042.522.20

16.994.302.102.415.45

15.780.160.00100

USB Flash Drive

USB Flash Drive

Freq

uenc

y

A-Data Apacer Corsair Imation Kingmax

Kingston PenDrive PQI SanDisk Silicon Power


66

97

6582

95

522

0

293 289

54

115

83 88

58

3.41%

4.30%

4.98%

27.37%

15.36%

15.15%

2.83%

4.35%4.61%

6.05%

3.04%

0.00% (Others)

3.46%5.09%

0

120

240

360

480

600

A-D

ata

King

max

King

ston

Apa

cer

Cors

air

Imat

ion

PenD

rive

PQI

SanD

isk

Sony

Silic

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Tosh

iba

Tran

scen

d

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Speakers

Freq

uenc

y

Altec Lansing Blueaudios Cliptec Creative Edi�er

E-VIEW Genius G-Shark Hibikii Klipsch

Logitech Phillips Sensonic Sonic Gear Others

510

7181

68 62 61 66

327

52

8095 87

277

65

5

26.73%

0.26% (Others)

3.72%

3.41%

4.25%

14.53%3.57%

3.25%

4.20%

0

120

240

360

480

600

Alte

c La

nsin

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G-S

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Gen

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Soni

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Sens

onic

Oth

ers

2.73%

3.20%

4.98%

4.56%

3.46%

17.15%

Top 3 Brands1) Kingston 2) PenDrive 3) SanDisk

One of the largest categories in our 2010 survey with 13 brands on show, USB flash drives

are as ubiquitous as the floppy used to be years ago. Affordable, compact and hardy, flash

drives are now pretty much the mobile storage tool of choice for most people. As in 2008

and 2009, our pool of respondents have selected the same three brands as their Top 3

Brands again: Kingston (27%), PenDrive (15.3%) and SanDisk (15.1%).

USB Flash DriveA-Data ApacerCorsairImationKingmaxKingstonPenDrivePQISanDiskSilicon PowerSonyToshibaTranscendOthersTotal

Frequency6697658295

52229358

28954

11583880

1907

Percentage (%)3.465.093.414.304.98

27.3715.363.04

15.152.836.054.354.610.00100USB Flash Drive

Freq

uenc

y




66

97

6582

95

522

0

293 289

54

115

83 88

58

3.41%

4.30%

4.98%

27.37%

15.36%

15.15%

2.83%

4.35%4.61%

6.05%

3.04%

0.00% (Others)

3.46%5.09%

0

120

240

360

480

600

A-D

ata

King

max

King

ston

Apa

cer

Cors

air

Imat

ion

PenD

rive

PQI

SanD

isk

Sony

Silic

on P

ower

Tosh

iba

Tran

scen

d

Oth

ers

Speakers

Freq

uenc

y




510

7181

68 62 61 66

327

52

8095 87

277

65

5

26.73%

0.26% (Others)

3.72%

3.41%

4.25%

14.53%3.57%

3.25%

4.20%

0

120

240

360

480

600

Alte

c La

nsin

g

G-S

hark

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Edi�

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Gen

ius

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Phill

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c G

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Sens

onic

Oth

ers

2.73%

3.20%

4.98%

4.56%

3.46%

17.15%

Speakers

USB Flash DriveFr

eque

ncy




66

97

6582

95

522

0

293 289

54

115

83 88

58

3.41%

4.30%

4.98%

27.37%

15.36%

15.15%

2.83%

4.35%4.61%

6.05%

3.04%

0.00% (Others)

3.46%5.09%

0

120

240

360

480

600

A-D

ata

King

max

King

ston

Apa

cer

Cors

air

Imat

ion

PenD

rive

PQI

SanD

isk

Sony

Silic

on P

ower

Tosh

iba

Tran

scen

d

Oth

ers

Speakers

Freq

uenc

y




510

7181

68 62 61 66

327

52

8095 87

277

65

5

26.73%

0.26% (Others)

3.72%

3.41%

4.25%

14.53%3.57%

3.25%

4.20%

0

120

240

360

480

600

Alte

c La

nsin

g

G-S

hark

Klip

sch

Hib

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Edi�

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ius

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c G

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Sens

onic

Oth

ers

2.73%

3.20%

4.98%

4.56%

3.46%

17.15%

Top 3 Brands1) Altec Lansing 2) Sonic Gear 3) Edifier

Since our first brand survey in 2003, Altec Lansing has become the de facto brand of

choice for respondents. A firm favorite, the ever-popular brand once again picks-up

top spot with 27% of the sample. 2008 and 2009 runners-up, Sonic Gear claims second

spot yet again (17%) while Edifier returns to cement its third place with 14% of the vote.

Logitech retains fourth spot from last year while Philips takes fifth place again.

USB Flash Drive

Freq

uenc

y




66

97

6582

95

522

0

293 289

54

115

83 88

58

3.41%

4.30%

4.98%

27.37%

15.36%

15.15%

2.83%

4.35%4.61%

6.05%

3.04%

0.00% (Others)

3.46%5.09%

0

120

240

360

480

600

A-D

ata

King

max

King

ston

Apa

cer

Cors

air

Imat

ion

PenD

rive

PQI

SanD

isk

Sony

Silic

on P

ower

Tosh

iba

Tran

scen

d

Oth

ers

Speakers

Freq

uenc

y




510

7181

68 62 61 66

327

52

8095 87

277

65

5

26.73%

0.26% (Others)

3.72%

3.41%

4.25%

14.53%3.57%

3.25%

4.20%

0

120

240

360

480

600

Alte

c La

nsin

g

G-S

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Gen

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Logi

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Sens

onic

Oth

ers

2.73%

3.20%

4.98%

4.56%

3.46%

17.15%SpeakersAltec LansingBlueaudiosCliptecCreativeEdifierE-VIEWGeniusG-SharkHibikiiKlipschLogitechPhilipsSensonicSonic GearOthersTotal

Frequency510716581

2776880625261958766

3275

1907

Percentage (%)26.733.723.414.25

14.533.574.203.252.733.204.984.563.46

17.150.26100

Casings / Chassis

Casings / Chassis

Freq

uenc

y

Antec AVF Cooler Master Enlight E-VIEW

Gigabyte Huntkey iCute PowerLogic Silverstone

Thermaltake TrendSonic Zalman Others

73

437

7761 55

103

49

187

71

366

7159

7

291

22.92%

3.20%2.88% 4.04%

9.81%

3.72%

19.19%

3.72%3.09%

0.37% (Others)

15.26%

3.83%

0

100

200

300

400

500

Ant

ec

E-VI

EW

Gig

abyt

e

AVF

Cool

er M

aste

r

Enlig

ht

Hun

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Ther

mal

take

Silv

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one

Tren

dSon

ic

Zalm

an

Oth

ers

Input Devices (i.e. Keyboard & Mouse)

Freq

uenc

y

A4Tech Alienware AVF Cliptec Cooler Master

E-VIEW Genius G-Shark Kensington Lexma

Logitech Microsoft Hardware PowerLogic Razer Roccat

Sensonic SteelSeries Thermaltake Others

76

49 51 49 5270 70

58 5848

34 34

0

3155

165

423

293 291

2.73%

3.04%

3.99%8.65%

2.57%

2.57%

2.67%

3.67%

3.67%

3.04%

22.19%

15.36%

2.52%

15.26%

1.78%

1.63%1.78%

0.00% (Others)2.88%

0

100

200

300

400

500

A4T

ech

Gen

ius

G-S

hark

AVF

Alie

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Cool

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onic

Stee

lSer

ies

Ther

mal

take

Oth

ers

2.57%5.40%

Top 3 Brands1) Cooler Master 2) Thermaltake 3) AVF

While notebooks and netbooks surge in sales, PC casings still attract a fair amount of

attention from gamers and overclockers looking for well-designed models. Manufacturers

continue to innovate with better airflow and space allocation for components, so there’s

always something to interest consumers. As was the case in 2008 and 2009, popular

Taiwanese brand Cooler Master sits on top of the list as the 2010 top brand in our survey

with 23% of the vote. Thermaltake leaps into second spot with 19% of the survey while

third place goes yet again to local brand AVF with 15%.

Casings / Chassis

Freq

uenc

y




73

437

7761 55

103

49

187

71

366

7159

7

291

22.92%

3.20%2.88% 4.04%

9.81%

3.72%

19.19%

3.72%3.09%

0.37% (Others)

15.26%

3.83%

0

100

200

300

400

500

Ant

ec

E-VI

EW

Gig

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AVF

Cool

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Freq

uenc

y





76

49 51 49 5270 70

58 5848

34 34

0

3155

165

423

293 291

2.73%

3.04%

3.99%8.65%

2.57%

2.57%

2.67%

3.67%

3.67%

3.04%

22.19%

15.36%

2.52%

15.26%

1.78%

1.63%1.78%

0.00% (Others)2.88%

0

100

200

300

400

500

A4T

ech

Gen

ius

G-S

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AVF

Alie

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Cool

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Stee

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mal

take

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2.57%5.40%


Casings / ChassisFr

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73

437

7761 55

103

49

187

71

366

7159

7

291

22.92%

3.20%2.88% 4.04%

9.81%

3.72%

19.19%

3.72%3.09%

0.37% (Others)

15.26%

3.83%

0

100

200

300

400

500

Ant

ec

E-VI

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Gig

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AVF

Cool

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Freq

uenc

y





76

49 51 49 5270 70

58 5848

34 34

0

3155

165

423

293 291

2.73%

3.04%

3.99%8.65%

2.57%

2.57%

2.67%

3.67%

3.67%

3.04%

22.19%

15.36%

2.52%

15.26%

1.78%

1.63%1.78%

0.00% (Others)2.88%

0

100

200

300

400

500

A4T

ech

Gen

ius

G-S

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AVF

Alie

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Stee

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ies

Ther

mal

take

Oth

ers

2.57%5.40%

Top 3 Brands1) Logitech 2) Microsoft Hardware 3) Razer

Since 2006, Logitech has been crowned king of input devices. It is no different in 2010,

with the popular brand securing 22% of the sample. Microsoft Hardware claims second

spot for the third year in a row with 15.3% of our respondents nodding in its favor.

Popular gaming peripherals maker Razer secures third spot yet again with 15.2% of our

sample. Alienware climbs to fourth spot in 2010 with 8% of the vote.

Casings / Chassis

Freq

uenc

y




73

437

7761 55

103

49

187

71

366

7159

7

291

22.92%

3.20%2.88% 4.04%

9.81%

3.72%

19.19%

3.72%3.09%

0.37% (Others)

15.26%

3.83%

0

100

200

300

400

500

Ant

ec

E-VI

EW

Gig

abyt

e

AVF

Cool

er M

aste

r

Enlig

ht

Hun

tkey

iCut

e

Pow

erLo

gic

Ther

mal

take

Silv

erst

one

Tren

dSon

ic

Zalm

an

Oth

ers


Freq

uenc

y





76

49 51 49 5270 70

58 5848

34 34

0

3155

165

423

293 291

2.73%

3.04%

3.99%8.65%

2.57%

2.57%

2.67%

3.67%

3.67%

3.04%

22.19%

15.36%

2.52%

15.26%

1.78%

1.63%1.78%

0.00% (Others)2.88%

0

100

200

300

400

500

A4T

ech

Gen

ius

G-S

hark

AVF

Alie

nwar

e

Cool

er M

aste

rCl

ipte

c

E-VI

EW

Kens

ingt

onLe

xma

Logi

tech

Rocc

at

Mic

roso

ft H

adrw

are

Pow

erLo

gic

Raze

r

Sens

onic

Stee

lSer

ies

Ther

mal

take

Oth

ers

2.57%5.40%

Casings / ChassisAntecAVFCooler MasterEnlightE-VIEWGigabyteHuntkeyiCutePowerLogicSilverstoneThermaltakeTrendSonicZalmanOthersTotal

Frequency73

29143761775549

10318771

36671597

1907

Percentage (%)3.83

15.2622.923.204.042.882.575.409.813.72

19.193.723.090.37100

Input Devices (i.e. Keyboard & Mouse)A4TechAlienwareAVFCliptecCooler MasterE-VIEWGeniusG-SharkKensingtonLexmaLogitechMicrosoft HardwarePowerLogicRazerRoccatSensonicSteelSeriesThermaltakeOthersTotal

Frequency76

1654951704970585258

42329348

291345531340

1907

Percentage (%)3.998.652.572.673.672.573.673.042.733.04

22.1915.362.52

15.261.782.881.631.780.00100

Power Supply

Power Supply

Freq

uenc

y

AcBel AVF Be Quiet Cooler Master Corsair

Enermax Enlight FSP iCute PowerLogic

Silverstone Seasonic Thermaltake Zalman Others

318

108

63

403

8966 65

99 94 93

316

60 58

5

70 21.13%

4.67%3.46%

5.19%

4.93%

4.88%

16.57%

3.15%

3.04%

0.26% (Others)

3.41%

5.66%

16.68%

3.30%

0

100

200

300

400

500

AcB

el

Ener

max

Cors

air

Enlig

ht

AVF

Be Q

uiet

Cool

er M

aste

r

FSP

iCut

e

Pow

erLo

gic

Silv

erst

one

Seas

onic

Ther

mal

take

Zalm

an

Oth

ers

SSD

Freq

uenc

y

A-Data Bu�alo Corsair Intel Kingston

OCZ Silicon Power Transcend Western Digital Others

125 133

417

121

84

347

179

0

128

373

19.56%

6.71%

6.55%

6.97%

21.87%

4.40%

6.35%

18.20%

9.39%

0.00% (Others)

0

100

200

300

400

500

A-D

ata

OCZ

Bu�a

lo

Cors

air

King

ston

Inte

l

Silic

on P

ower

Tran

scen

d

Wes

tern

Dig

ital

Oth

ers

3.67%

Top 3 Brands1) Cooler Master 2) AcBel 3) Silverstone

Power supplies remain the backbone of powerful gaming and overclockers rigs. With

increased awareness, consumers are now looking at better PSUs for the systems. Perennial

favorites Cooler Master still rules the roost for the sixth year in a row now with 21% of the

sample. AcBel climbs from third in 2009 to second in 2010 with 16.6% while Silverstone

moves into third spot with 16.5% of our respondents nodding in their favor. Fourth place

goes yet again to local brand, AVF (5.6%).

Power Supply

Freq

uenc

y




318

108

63

403

8966 65

99 94 93

316

60 58

5

70 21.13%

4.67%3.46%

5.19%

4.93%

4.88%

16.57%

3.15%

3.04%

0.26% (Others)

3.41%

5.66%

16.68%

3.30%

0

100

200

300

400

500

AcB

el

Ener

max

Cors

air

Enlig

ht

AVF

Be Q

uiet

Cool

er M

aste

r

FSP

iCut

e

Pow

erLo

gic

Silv

erst

one

Seas

onic

Ther

mal

take

Zalm

an

Oth

ers

SSD

Freq

uenc

y



125 133

417

121

84

347

179

0

128

373

19.56%

6.71%

6.55%

6.97%

21.87%

4.40%

6.35%

18.20%

9.39%

0.00% (Others)

0

100

200

300

400

500

A-D

ata

OCZ

Bu�a

lo

Cors

air

King

ston

Inte

l

Silic

on P

ower

Tran

scen

d

Wes

tern

Dig

ital

Oth

ers

3.67%

SSD

Power SupplyFr

eque

ncy




318

108

63

403

8966 65

99 94 93

316

60 58

5

70 21.13%

4.67%3.46%

5.19%

4.93%

4.88%

16.57%

3.15%

3.04%

0.26% (Others)

3.41%

5.66%

16.68%

3.30%

0

100

200

300

400

500

AcB

el

Ener

max

Cors

air

Enlig

ht

AVF

Be Q

uiet

Cool

er M

aste

r

FSP

iCut

e

Pow

erLo

gic

Silv

erst

one

Seas

onic

Ther

mal

take

Zalm

an

Oth

ers

SSD

Freq

uenc

y



125 133

417

121

84

347

179

0

128

373

19.56%

6.71%

6.55%

6.97%

21.87%

4.40%

6.35%

18.20%

9.39%

0.00% (Others)

0

100

200

300

400

500

A-D

ata

OCZ

Bu�a

lo

Cors

air

King

ston

Inte

l

Silic

on P

ower

Tran

scen

d

Wes

tern

Dig

ital

Oth

ers

3.67%

Top 3 Brands1) Kingston 2) Intel 3) Transcend

First making its debut in the 2009 survey, Solid State Drives (SSDs) have made inroads

in the specialized storage segment here in Malaysia. Prices in 2010 are lower and more

consumers are looking at them as compact and speedy storage solutions. Fueled by the

performance desktop and notebook segments, SSDs have become more prominent. In

our 2010 poll, respondents selected Kingston (21%), Intel (19%) and Transcend (18%) as

their Top 3 Brands.

SSDA-Data BuffaloCorsairIntelKingstonOCZSilicon PowerTranscendWDOthersTotal

Frequency12512813337341712184

347179

01907

Percentage (%)6.556.716.97

19.5621.876.354.40

18.209.390.00100

Power Supply

Freq

uenc

y




318

108

63

403

8966 65

99 94 93

316

60 58

5

70 21.13%

4.67%3.46%

5.19%

4.93%

4.88%

16.57%

3.15%

3.04%

0.26% (Others)

3.41%

5.66%

16.68%

3.30%

0

100

200

300

400

500

AcB

el

Ener

max

Cors

air

Enlig

ht

AVF

Be Q

uiet

Cool

er M

aste

r

FSP

iCut

e

Pow

erLo

gic

Silv

erst

one

Seas

onic

Ther

mal

take

Zalm

an

Oth

ers

SSD

Freq

uenc

y



125 133

417

121

84

347

179

0

128

373

19.56%

6.71%

6.55%

6.97%

21.87%

4.40%

6.35%

18.20%

9.39%

0.00% (Others)

0

100

200

300

400

500

A-D

ata

OCZ

Bu�a

lo

Cors

air

King

ston

Inte

l

Silic

on P

ower

Tran

scen

d

Wes

tern

Dig

ital

Oth

ers

3.67%

Power SupplyAcBelAVFBe QuietCooler MasterCorsairEnermaxEnlightFSPiCutePowerLogicSeasonicSilverstoneThermaltakeZalmanOthersTotal

Frequency31810863

40389666570999493

31660585

1907

Percentage (%)16.685.663.30

21.134.673.463.413.675.194.934.88

16.573.153.040.26100

Wireless Networking

Wireless Networking

Freq

uenc

y

ASUS Aztech Belkin Buffalo D-Link

LevelOne Linksys by Cisco NETGEAR Planet PROLink

SMC Networks Tenda TP-Link ZyXel 3Com

Others

65

338

71

393

62

125

55 5269

44

79

47

0

73

118

316

17.72%

16.57%

3.72%20.61%

3.25%

6.55%

2.88%

2.73%

3.83%

3.62%

2.31%

4.15%

2.46%

6.19%

3.41%

0.00% (Others)

0

100

200

300

400

500

ASU

S

D-L

ink

Leve

lOne

Azt

ech

Belk

in

Bu�a

lo

Link

sys

by C

isco

NET

GEA

R

Plan

et

PRO

Link

SMC

Net

wor

ks

Tend

a

TP-L

ink

ZyXe

l

3com

Oth

ers

Top 3 Brands1) D-Link 2) Aztech 3) Belkin

Wireless-N networking devices have become quite common in 2010. The ever-growing

broadband penetration rate and more affordable subscription services have enabled

Malaysians to ride on the broadband bandwagon in a jiffy. While our 2009 survey listed

15 competing brands, 2010 sees this list maintained. For the fourth year running, our

respondents have selected D-Link (20%) as this year’s No.1 brand for wireless products.

Aztech takes second spot with 17% of the sample and Belkin is third with 16% of the vote.

Wireless Networking

Freq

uenc

y

ASUS Aztech Belkin Buffalo D-Link

LevelOne Linksys by Cisco NETGEAR Planet PROLink

SMC Networks Tenda TP-Link ZyXel 3Com

Others

65

338

71

393

62

125

55 5269

44

79

47

0

73

118

316

17.72%

16.57%

3.72%20.61%

3.25%

6.55%

2.88%

2.73%

3.83%

3.62%

2.31%

4.15%

2.46%

6.19%

3.41%

0.00% (Others)

0

100

200

300

400

500

ASU

S

D-L

ink

Leve

lOne

Azt

ech

Belk

in

Bu�a

lo

Link

sys

by C

isco

NET

GEA

R

Plan

et

PRO

Link

SMC

Net

wor

ks

Tend

a

TP-L

ink

ZyXe

l

3com

Oth

ers

Wireless NetworkingASUSAztechBelkinBuffaloD-LinkLevelOneLinksys by CiscoNetgearPlanetPROLinkSMC NetworksTendaTP-LinkZyXEL3ComOthersTotal

Frequency11833831671

39362

12555527369447947650

1907

Percentage (%)6.19

17.7216.573.72

20.613.256.552.882.733.833.622.314.152.463.410.00100

SMB (SMALL MEDIUM BUSINESS)Laser Printer

0

100

200

300

400

500

0

100

200

300

400

500

Laser Printer

Freq

uenc

y

Brother Canon EPSON Fuji Xerox HP

Konica Minolta Lexmark OKI Panasonic Ricoh

Samsung Others

5.09%

4.25%

110

447

120

275

418

8297

81

0

87 78

112

23.44%

6.29%

14.42%21.92%

4.30%

5.87% 5.77%0% (Others)

4.56%

4.09%

Brot

her

HP

Koni

ca M

inol

ta

Cano

n

EPSO

N

Fuji

Xero

x

Lexm

ark

OKI

Oth

ers

Pana

soni

c

Rico

h

Sam

sung

MFP / AIO

Freq

uenc

y


Lexmark OKI Panasonic Ricoh Samsung

Others

336

365

152156

407

119

9276

0

89

115

8.18%

19.14%

7.97%

21.34%

6.24%

17.62%6.03%

4.82%

0% (Others)

3.99%

4.67%

Brot

her

HP

Lexm

ark

Cano

n

EPSO

N

Fuji

Xero

x

Rico

h

OKI

Oth

ers

Pana

soni

c

Sam

sung

Laser Printer Total PercentageBrother 110 5.77%Canon 447 23.44%EPSON 120 6.29%Fuji Xerox 275 14.42%HP 418 21.92%Konica Minolta 82 4.30%Lexmark 97 5.09%OKI 81 4.25%Panasonic 87 4.56%Ricoh 78 4.09%Samsung 112 5.87%Others 0 0.00%Total 1907 100.00%

MFP / AIO Total PercentageBrother 336 17.62%Canon 365 19.14%EPSON 156 8.18%Fuji Xerox 152 7.97%HP 407 21.34%Lexmark 119 6.24%OKI 92 4.82%Panasonic 76 3.99%Ricoh 89 4.67%Samsung 115 6.03%Others 0 0.00%Total 1907 100.00%

Top 3 Brands1) Canon 2) HP 3) Fuji Xerox

In this year’s brand survey, we have consolidated color and monochrome laser printers

into one category. As in recent years, laser printers (regardless of format) have continued

to become more affordable. Today, not just SMBs and SOHOs use them but even families

and students have started to rely on them. The 2010 poll sees popular brands Canon and

HP once again dominating proceedings in our survey. Canon picks up top spot with 23%

of the vote while HP comes in second with 22%. Fuji Xerox strides into third place this year

with 21% of our respondents voting for them.

0

100

200

300

400

500

0

100

200

300

400

500

Laser Printer

Freq

uenc

y



Samsung Others

5.09%

4.25%

110

447

120

275

418

8297

81

0

87 78

112

23.44%

6.29%

14.42%21.92%

4.30%

5.87% 5.77%0% (Others)

4.56%

4.09%

Brot

her

HP

Koni

ca M

inol

ta

Cano

n

EPSO

N

Fuji

Xero

x

Lexm

ark

OKI

Oth

ers

Pana

soni

c

Rico

h

Sam

sung

MFP / AIO

Freq

uenc

y



Others

336

365

152156

407

119

9276

0

89

115

8.18%

19.14%

7.97%

21.34%

6.24%

17.62%6.03%

4.82%

0% (Others)

3.99%

4.67%

Brot

her

HP

Lexm

ark

Cano

n

EPSO

N

Fuji

Xero

x

Rico

h

OKI

Oth

ers

Pana

soni

c

Sam

sung



Laser PrinterBrotherCanonEPSONFuji XeroxHPKonica MinoltaLexmarkOKIPanasonicRicohSamsungOthersTotal

Frequency1104471202754188297818778

1120

1907

Percentage (%)5.77

23.446.29

14.4221.924.305.094.254.564.095.870.00100

MFP / AIO

0

100

200

300

400

500

0

100

200

300

400

500

Laser Printer

Freq

uenc

y



Samsung Others

5.09%

4.25%

110

447

120

275

418

8297

81

0

87 78

112

23.44%

6.29%

14.42%21.92%

4.30%

5.87% 5.77%0% (Others)

4.56%

4.09%

Brot

her

HP

Koni

ca M

inol

ta

Cano

n

EPSO

N

Fuji

Xero

x

Lexm

ark

OKI

Oth

ers

Pana

soni

c

Rico

h

Sam

sung

MFP / AIO

Freq

uenc

y



Others

336

365

152156

407

119

9276

0

89

115

8.18%

19.14%

7.97%

21.34%

6.24%

17.62%6.03%

4.82%

0% (Others)

3.99%

4.67%

Brot

her

HP

Lexm

ark

Cano

n

EPSO

N

Fuji

Xero

x

Rico

h

OKI

Oth

ers

Pana

soni

c

Sam

sung



Top 3 Brands1) HP 2) Canon 3) Brother

The MFP or AIO has been the smartest choice for some time now for users looking for

flexibility and features in a small footprint printer. Being rather affordable these days, these

devices have long surpassed the ubiquitous inkjet printer in many a home in Malaysia. In

2010 our respondents voted HP (21%), Canon (19%) and Brother (17%) as their MFP/AIO

brands of choice.

MFP / AIOBrotherCanonEPSONFuji XeroxHPLexmarkOKIPanasonicRicohSamsungOthersTotal

Frequency336365156152407119927689

1150

1907

Percentage (%)17.6219.148.187.97

21.346.244.823.994.676.030.00100

0

100

200

300

400

500

0

100

200

300

400

500

Laser PrinterFr

eque

ncy



Samsung Others

5.09%

4.25%

110

447

120

275

418

8297

81

0

87 78

112

23.44%

6.29%

14.42%21.92%

4.30%

5.87% 5.77%0% (Others)

4.56%

4.09%

Brot

her

HP

Koni

ca M

inol

ta

Cano

n

EPSO

N

Fuji

Xero

x

Lexm

ark

OKI

Oth

ers

Pana

soni

c

Rico

h

Sam

sung

MFP / AIO

Freq

uenc

y



Others

336

365

152156

407

119

9276

0

89

115

8.18%

19.14%

7.97%

21.34%

6.24%

17.62%6.03%

4.82%

0% (Others)

3.99%

4.67%

Brot

her

HP

Lexm

ark

Cano

n

EPSO

N

Fuji

Xero

x

Rico

h

OKI

Oth

ers

Pana

soni

c

Sam

sung



NAS

0

120

240

360

480

600

0

100

200

300

400

500

NAS

Freq

uenc

y

Buffalo D-Link DataTale Drobo Netgear

QNAP Synology Thecus Others

132

174

147 141164

208

486

455

0

9.12%

7.71%

7.39%

8.60%

10.91%

25.49%

23.86%

6.92%0.00%

Bu�a

lo

D-L

ink

Dat

aTal

e

Dro

bo

Net

gear

QN

AP

Syno

logy

Thec

us

Oth

ers

Security Solutions

Freq

uenc

y

Avira eScan Eset F-Secure Kaspersky

Kingsoft Symantec Others

401

144

171148

556

181

306

0

7.55%

8.97%

7.76%29.15%

9.49%

16.05%21.03%

0.00%

Avi

ra

Kasp

ersk

y

King

soft

eSca

n

Eset

F-Se

cure

Sym

ante

c

Oth

ers

NAS Total Percentage Buffalo 132 6.92%D-Link 174 9.12%DataTale 147 7.71%Drobo 141 7.39%Netgear 164 8.60%QNAP 208 10.91%Synology 486 25.49%Thecus 455 23.86%Others 0 0.00%Total 1907 100.00%

Security Solutions Total Percentage Avira 401 21.03%eScan 144 7.55%Eset 171 8.97%F-Secure 148 7.76%Kaspersky 556 29.16%Kingsoft 181 9.49%Symantec 306 16.05%Others 0 0.00%Total 1907 100.00%

Top 3 Brands1) Synology 2) Thecus 3) QNAP

First introduced in our 2009 survey, NAS or Network Attached Storage is steadily gaining

ground in the mindsets of Malaysians. With broadband services getting more affordable,

more people are opting for NAS devices to store and manage their large amounts of

downloaded content. In this year’s survey, our respondents picked Synology (25%), Thecus

(24%) and QNAP (11%) when they thought of NAS.

NASBuffaloD-LinkDataTaleDroboNetgearQNAPSynologyThecusOthersTotal

Frequency132174147141164208486455

01907

Percentage (%)6.929.127.717.398.60

10.9125.4923.860.00100

0

120

240

360

480

600

0

100

200

300

400

500

NAS

Freq

uenc

y



132

174

147 141164

208

486

455

0

9.12%

7.71%

7.39%

8.60%

10.91%

25.49%

23.86%

6.92%0.00%

Bu�a

lo

D-L

ink

Dat

aTal

e

Dro

bo

Net

gear

QN

AP

Syno

logy

Thec

us

Oth

ers

Security Solutions

Freq

uenc

y



401

144

171148

556

181

306

0

7.55%

8.97%

7.76%29.15%

9.49%

16.05%21.03%

0.00%

Avi

ra

Kasp

ersk

y

King

soft

eSca

n

Eset

F-Se

cure

Sym

ante

c

Oth

ers



Security Solutions

0

120

240

360

480

600

0

100

200

300

400

500

NAS

Freq

uenc

y



132

174

147 141164

208

486

455

0

9.12%

7.71%

7.39%

8.60%

10.91%

25.49%

23.86%

6.92%0.00%

Bu�a

lo

D-L

ink

Dat

aTal

e

Dro

bo

Net

gear

QN

AP

Syno

logy

Thec

us

Oth

ers

Security Solutions

Freq

uenc

y



401

144

171148

556

181

306

0

7.55%

8.97%

7.76%29.15%

9.49%

16.05%21.03%

0.00%

Avi

ra

Kasp

ersk

y

King

soft

eSca

n

Eset

F-Se

cure

Sym

ante

c

Oth

ers



Top 3 Brands1) Kaspersky 2) Avira 3) Symantec

Appearing for the second time in our 2010 survey, security solutions is still the only

software category in our brand survey. We have to acknowledge the fact that security is a

very important component in our daily digital lifestyle. When we asked our respondents

to select the security solutions that they most preferred, these three brands came to their

minds yet again: Kaspersky 29% (28% in 2009), Avira 21% (21% in 2009) and Symantec

16% (20% in 2009).

0

120

240

360

480

600

0

100

200

300

400

500

NASFr

eque

ncy



132

174

147 141164

208

486

455

0

9.12%

7.71%

7.39%

8.60%

10.91%

25.49%

23.86%

6.92%0.00%

Bu�a

lo

D-L

ink

Dat

aTal

e

Dro

bo

Net

gear

QN

AP

Syno

logy

Thec

us

Oth

ers

Security Solutions

Freq

uenc

y



401

144

171148

556

181

306

0

7.55%

8.97%

7.76%29.15%

9.49%

16.05%21.03%

0.00%

Avi

ra

Kasp

ersk

y

King

soft

eSca

n

Eset

F-Se

cure

Sym

ante

c

Oth

ers



ConclusionIt’s for the eight time that we bring you the tech publishing industry’s only brand recognition survey – the HWM & Plaza Low Yat Brand Survey! Surprisingly, the 2010 brand survey did not have as many surprises as we have come to expect with a lot of last year’s winners picking-up awards yet again. Perhaps this is a sign of maturing consumers who are now quite discerning and know what they want. For many years now, super brands like Canon, Samsung, HP and Sony have held their own in our survey. Popular brands like HTC and Apple have also made their presence felt down the years in our respondents’ mindsets. There’s also been a lot of jostling for second and third place spots in our survey as well…so, things are always exciting!

As a whole, the 2010 brand survey offers invaluable insight into general brand perception and consumer product association trends. Although we saw the dropping of a few categories this year (and also the addition of new ones) for consolidation and relevance, the survey still provides brands with valuable feedback on branding success or otherwise and who their prospective target groups are.

Finally, HWM Malaysia & Plaza Low Yat would like to take this opportunity to congratulate all our Top Brands in 2010 and to thank all parties who made this year’s survey a success. See you in 2011!

Security SolutionsAviraeScanEsetF-SecureKasperskyKingsoftSymantecOthersTotal

Frequency401144171148556181306

01907

Percentage (%)21.037.558.977.76

29.159.49

16.050.00100

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