the idea - morganwebsterhome.files.wordpress.com  · web viewfor this creative brief, you will go...

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Creative Brief To complete this assignment, answer each of the questions below. Be sure to give thoughtful answers. These answers will help you come up with a strategy when creating a visual campaign for the product/service you’ve chosen. The Idea 1. What is the main idea of the composite? -For my composite I want to create an image of my niece sitting next to a lion, looking out at the galaxy. She loves big cats and is “fierce”, so I want to show her with one of her favorite animals in their element. 2. What elements of the composite will be unattainable in this real life? -For my composite, my niece wouldn’t ever be able to sit down next to a lion and look at the stars. This creates the element that is unattainable. It would also take place on a savannah (hopefully) and so that wouldn’t be possible to get her there right now, seeing that she is 6 and lives in Wyoming.

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Page 1: The Idea - morganwebsterhome.files.wordpress.com  · Web viewFor this creative brief, you will go out and find all the images you plan to use for the composite. Finding the images

Creative BriefTo complete this assignment, answer each of the questions below. Be sure to give thoughtful answers. These answers will help you come up with a strategy when creating a visual campaign for the product/service you’ve chosen.

The Idea1. What is the main idea of the composite?

-For my composite I want to create an image of my niece sitting next to a lion, looking out at the galaxy. She loves big cats and is “fierce”, so I want to show her with one of her favorite animals in their element.

2. What elements of the composite will be unattainable in this real life?-For my composite, my niece wouldn’t ever be able to sit down next to a lion and

look at the stars. This creates the element that is unattainable. It would also take place on a savannah (hopefully) and so that wouldn’t be possible to get her there right now, seeing that she is 6 and lives in Wyoming.

Page 2: The Idea - morganwebsterhome.files.wordpress.com  · Web viewFor this creative brief, you will go out and find all the images you plan to use for the composite. Finding the images

Mood BoardIn the section below, add an image of your mood board. The mood board must show a minimum of ten images. Remember, you cannot recreate these images.

Page 3: The Idea - morganwebsterhome.files.wordpress.com  · Web viewFor this creative brief, you will go out and find all the images you plan to use for the composite. Finding the images

Creative Composite SketchesCreate sketches to help you understand what needs to happen. Your goal with these sketches is to plan the composition and the different layouts or images needed. In this section, sketch the creative composite you plan to create.

Legally Obtained ImagesFor this creative brief, you will go out and find all the images you plan to use for the composite. Finding the images first will help identify which images you need to shoot, or even if you can do the composite concept. If you find out you cannot do the concept, you will need to start this creative brief over again.

Only three images are required, however, if you are planning on using more include them within this document.

Page 4: The Idea - morganwebsterhome.files.wordpress.com  · Web viewFor this creative brief, you will go out and find all the images you plan to use for the composite. Finding the images

Legally Obtained image

Link to image: https://pixabay.com/photos/lion-male-resting-africa-safari-2209811/

Legally Obtained image

Page 5: The Idea - morganwebsterhome.files.wordpress.com  · Web viewFor this creative brief, you will go out and find all the images you plan to use for the composite. Finding the images

Link to image: https://pixabay.com/photos/wild-fig-sunset-africa-nature-tree-2760515/

Legally Obtained image

Link to image: https://pixabay.com/photos/moon-full-moon-sky-nightsky-lunar-1859616/

Self-shot Photography SketchesCreate sketches to help you understand what needs to shot. Your goal with these sketches is to plan the composition of the different images needed. Be sure to plan for lighting within these sketches.

Only 3 self-shot images are required for this project, however, if you are planning on creating more include the sketches within this document.

Page 6: The Idea - morganwebsterhome.files.wordpress.com  · Web viewFor this creative brief, you will go out and find all the images you plan to use for the composite. Finding the images

Photography Sketch

Photography Sketch

Page 7: The Idea - morganwebsterhome.files.wordpress.com  · Web viewFor this creative brief, you will go out and find all the images you plan to use for the composite. Finding the images

Photography Sketch