the impact of environment
DESCRIPTION
- The Organization’s Environment - The Changing Environment - Adapting to a Changing Environment - Framework for Response to Environment - Dependence on External Resources - Influencing External ResourcesTRANSCRIPT
Chapter 6
The Impact of Environment
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The Impact of Environment
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Agenda
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The Organization’s Environment
The Changing Environment
Adapting to a Changing Environment
Framework for Response to Environment
Dependence on External Resources
Influencing External Resources
Agenda
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The Organization’s Environment
The Changing Environment
Adapting to a Changing Environment
Framework for Response to Environment
Dependence on External Resources
Influencing External Resources
The Organization’s Environment
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Task
General
International
The Organization’s Environment
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Environment
Task Industry
Sector
Raw Material Sector
Market Sector
Human Resources
Sector
International Sector
Task Environment
Affects Directly
Influences operations and
performances
The Organization’s Environment
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NETFLIX BLOCKBUSTER
Example
The Organization’s Environment
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Reynolds Aluminum Steel Cans
Example
The Organization’s Environment
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Generation C
Example
The Organization’s Environment
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Environment
General Government
Sector
SocioculturalSector
Economic Condition
Sector Technology
Sector
Financial Resources
Sector
General Environment
Affects Indirectly
The Organization’s Environment
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Green Movement
Example
The Organization’s Environment
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Online P-to-P lending networks
Example
The Organization’s Environment
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Cocoa Bean
International Environment
Example International
Agenda
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The Organization’s Environment
The Changing Environment
Adapting to a Changing Environment
Framework for Response to Environment
Dependence on External Resources
Influencing External Resources
The changing environment
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How does environment influence an organization?
Stable-Unstable
Simple-Complex
Homogeneous- Heterogeneous
Amount of Resources
The changing environment
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How does environment influence an organization?
Stable-Unstable
Simple-Complex
Homogeneous- Heterogeneous
Amount of Resources
Environment Organization
The need for information about the environment
The need for resources from the environment
The changing environment
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Environmental Uncertainty
Uncertainty :
• The decision makers do not sufficient information about environment factor. • Having a difficult time predicting external change.
Stable-Unstable
Simple-Complex
Organization’s environmental uncertainty means focusing on Task Environment
The changing environment
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Simple-Complex Dimension
• Concern environment complexity: number and dissimilarity of external elements (Competitor, Supplier, Industry Changes, Government Regulation)
• External element: A few competitor, Supplier, Customer s • Human Resource is not a problem • Social change have little impact Does not have to deal with: • Complex technologies • Government regulation
• Interact with numerous suppliers, customers, contractors, partners
• Complex technologies • Numerous ever-changing
government regulation • Significantly affected by
international event , legal and financial systems
• compete for scarce resource
Simple Environment Complex
The changing environment
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Stable-Unstable Dimension
• Stable-Unstable Dimension refers to whether the environment in which organization operates is dynamic.
• Environmental elements remain
essentially the same over period of month or year
Environmental elements shift rapidly : • Customer interest shift • New technology are introduced • Competitors react aggressive move
Advertising New product New service
Stable Unstable
The changing environment
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CLIP
Assessing Environmental Uncertainty
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CLIP
Adapting to a Changing Environment
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Building Relationships
Differentiation and Integration
Adding Positions and Departments
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The human resources department
The marketing department
The legal departments
E-business departments
Adapting to a Changing Environment
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Buffering roles
Adapting to a Changing Environment
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Boundary Spanning
Adapting to a Changing Environment
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Business intelligence
Adapting to a Changing Environment
ซอฟตแวรทน ำขอมลทมอยเพอจดท ำรำยงำนในรปแบบตำงๆ ทเหมำะสมกบมมมองในกำรวเครำะห และตรงตำมควำมตองกำรของผใชงำน และใชส ำหรบวเครำะหขอมล ของงำนในมมมองตำงๆ ตำมแตละแผนก เชน • วเครำะหกำรด ำเนนงำนของบรษทฯ เพอกำรตดสนใจดำนกำรลงทนส ำหรบผบรหำร • วเครำะหและวำงแผนกำรขำย / กำรตลำด เพอประเมนชองทำงกำรจ ำหนำย ฯลฯ • วเครำะหสนคำทท ำก ำไร สงสด / ขำดทนต ำสด เพอกำรวำงแผนงำนดำนกำรตลำด และกำรผลต • วเครำะหปจจยทมผลกระทบตอยอดขำยของสนคำ ฯลฯ • วเครำะหขอมลเกยวกบคแขงขน ฯลฯ
ระบบ BI ของคณนนครอบคลมทกสวนขององคกร แทนทจะสำมำรถใชงำนไดเฉพำะกลมบคคลหรอในทมไอทเทำนน ดวยเทคโนโลยตำงๆของไมโครซอฟท ระบบ Business Intelligence สำมำรถผสำนเขำกบธรกจของคณไดอยำงเปนหนง ชวยใหทกคนสำมำรถปฏบตหนำทของตนเองไดดวยขอมลอนมประสทธภำพ ลดคำใชจำย เพมผลตผลของงำน และผลกดนธรกจของคณใหกำวหนำยง
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Adapting to a Changing Environment
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Adapting to a Changing Environment
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Adapting to a Changing Environment
Organizational Departments Differentiate to Meet Needs of Subenvironments
President
Manufacturing Department
Manufacturing
Subenvironment
Raw materials Labor Suppliers Production equipment
R&D Department
Scientific
Subenvironment
Scientific Research journals centers
Professional associations
Sales Department
Market
Subenvironment
Customers Advertising agencies
Distribution system Competitors
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Adapting to a Changing Environment
Differences in Goals and Orientations among Organizational Departments
Characteristic R&D Department Manufacturing Department
Sales Department
Goal New developments,
quality
Efficient production Customer satisfaction
Time horizon Long Short Short
Interpersonal orientation Mostly task Task Social
Formality of structure Low High High
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Adapting to a Changing Environment
Environmental Uncertainty and Organizational Integrators
Industry Plastics Foods Container
Environmental uncertainty
High Moderate Low
Departmental differentiation
High Moderate Low
Percent management in integrating roles
22% 17% 0%
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Adapting to a Changing Environment
สวนอยชะ
Environmental Uncertainty and Organization Responses
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Adapting to a Changing Environment
สวนมะปราง
Environmental Uncertainty and Organization Responses
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Adapting to a Changing Environment
Stable-Unstable
Simple-Complex
Homogeneous- Heterogeneous
Amount of Resources
Environment Organization
The need for information about the environment
The need for resources from the environment
How does environment influence an organization?
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Dependence on External Resources
The environment is the source of scarce and valued resources essential to organizational survive.
Resource Dependence Perspective
Establishing
Formal Relationship Influencing Key
Section
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Dependence on External Resources
Organizing Strategies for Controlling the External Environment 6.7
Establishing Formal Relationship
1. Acquire an ownership stake
2. From joint ventures and partnerships
3.Lock in key players
4. Recruit executives
5. Use advertising and public relations
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Dependence on External Resources
Organizing Strategies for Controlling the External Environment 6.7
Influencing Key Sectors
1. Change where you do business (your domain)
2. Use political activity, regulation
3. Join in trade associations
4. Avoid illegitimate activity
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Dependence on External Resources
Organization-Environment Integrative Framework
Environmental domain
(ten sector)
High complexity
Scarcity of valued resource
High rate of change
Environment
•Many department and boundary role •More differentiation and integration for internal coordination
Organic structure and systems with low
formulization to enable a high-speed response
Establishment of favorable relationship
Control of environment domain
Organization
High Uncertainty
Resource Dependency