the impact of new technology on the role of the forecaster

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The Impact of New Technology on the Role of the Forecaster Michele Borboa Contact Center Resources

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Tools like CenterBridge are sufficiently different from our old forecasting spreadsheets to prompt more than a few changes in our processes. No longer forced to be as linear as we used to be, we can solve problems in more holistic ways, sometimes from multiple angles. All of this adds up to analytical capability that can make the executive team impressed with Workforce Management, but are there implications for existing staff members? This presentation describes the experience of an early CenterBridge user as she implemented the software, and as she checked in with each user ten years later.

TRANSCRIPT

Page 1: The Impact of New Technology on the Role of the Forecaster

The Impact of New Technology on the Role of

the ForecasterMichele Borboa

Contact Center Resources

Page 2: The Impact of New Technology on the Role of the Forecaster

Experience with multiple implementations An unintended discovery Adaptation/change Not solely about technology Not about ROI A story about people

Grow Smart…a story about people

Page 3: The Impact of New Technology on the Role of the Forecaster

Story begins 2002 – needed to manage our trending Multiple business units in Travel, Real Estate verticals Approximately 10,000 agents across North America,

UK 12-15 sites depending on how counted IEX TotalView in most BU’s for scheduling, real-time Home grown spreadsheet tools

Workload forecasting Variable labor, telecom planning

Background

Page 4: The Impact of New Technology on the Role of the Forecaster

Focus on finding, scrubbing, formatting and entering ‘the right’ data.

Primary output was annual plan plus periodic updates (frequency depended on business unit)

Iterations were relatively time-consuming. Limited ‘what if’ analysis due to time

constraints

Old Environment

Data Forecast‘the old model’

Page 5: The Impact of New Technology on the Role of the Forecaster

No longer focused as much on tactical data entry, more on the analytics

Multiple ways to solve any given problem or scenario

Strategic modules present opportunities well beyond the main functionality

CenterBridge Environment

CenterBridge

Data

Data

Data

Plans Solution

Page 6: The Impact of New Technology on the Role of the Forecaster

Process Comparison

Request occurs in staff meeting or originates from Finance/exec team.

RPM* takes request and turns it around by next meeting or throws it back over transom a few days later.

RPM takes CTB into staff meeting for real-time decision making whenever possible.

Other requests are turned around in fraction of time and with more inter-departmental teamwork.

Old Environment New Environment

*Resource Planning & Management

Page 7: The Impact of New Technology on the Role of the Forecaster

Skill Requirements

Detail orientation Data extraction/data

entry Math facility Excel knowledge Quantitative analysis

Detail orientation Data interpretation Comfort with analytics More sophisticated

use of statistics Unafraid to ‘play’ Drawing conclusions

and making recommendations

Old Environment New Environment

Page 8: The Impact of New Technology on the Role of the Forecaster

Skills Continuum

Degree in IndustrialEngineering or

Operations Research

Self-taught Some courses over the years

Would every one of our existing staff members be a suitable skill match in the CenterBridge environment?

Page 9: The Impact of New Technology on the Role of the Forecaster

Staff Assessment

High

Low

Low High

Skill/Qualifications

Resi

lien

ce t

o C

hang

e

X

Page 10: The Impact of New Technology on the Role of the Forecaster

Change resilience is a factor to the extent that the implementation is used as a spring board for process change. (“Don’t pave the cow paths.” Re-Engineering the Corporation)

CenterBridge affords RPM the ability to improve its communications with execs and non-RPMers, so some form of communication skills should not be overlooked.

Staff Assessment (cont.)

Page 11: The Impact of New Technology on the Role of the Forecaster

Intentional Training, coaching and development Attendance at User Group meetings Organization design solutions that make sense

with CenterBridge that may not have made sense before

Unintentional Self-deselection Re-structurings caused ‘organic’ role changes Natural attrition (internal and external)

Various Interventions

Page 12: The Impact of New Technology on the Role of the Forecaster

Staff Assessment – Alternate View

High

Low

Low High

Skill/Qualifications

Resi

lien

ce t

o C

hang

e

2 1

34

Page 13: The Impact of New Technology on the Role of the Forecaster

The Impact of Other New Technology

Page 14: The Impact of New Technology on the Role of the Forecaster

Originally developed after WWII Introduced commercially in 1955, and as a

countertop model in 1967 as the Amana Radarange First thing ever cooked: popcorn! We spend a lot of money for very fancy microwave

ovens and then all we ever use is the popcorn button. If we don’t update our processes, or learn the complete feature functionality (even Defrost) when attending user group meetings, we sub-optimize our investment.

The Microwave Oven Example

Page 15: The Impact of New Technology on the Role of the Forecaster

Would have been nice if we had been smart enough to anticipate this issue in advance but might not have handled it all that differently if we had.

Change resilience, openness to new processes are critical success factors in new environment because new tools/capabilities can change everything.

A CenterBridge environment offers more options and flexibility than the previous environment, even if that does involve some staff changes.

Lessons Learned

Page 16: The Impact of New Technology on the Role of the Forecaster

[email protected]

480-855-3870

Michele Borboa