the impact of social media on design & branding
DESCRIPTION
This presentation was given by Wally Sabria, SVP/Creative Director of Weber Shandwick and The Axis Agency, on October 22, 2010 at California State University Northridge to a class of graduating senior from the school of Design.TRANSCRIPT
@wallysabria
AdvertisingPublic RelationsDigital/InteractiveDirect MarketingBranding
Social Mediaall media is now
Media organizations
brands are becoming
Media organizations
people can also broadcast like
social media isNOT about the tools
DialogueInteractionEngagement
social media is about
ActiveDe-centralizedPlatform neutral
social media is
DesignersMarketersStudentsPros
implications for
Creativityis King
We are no longer in the design business
StorytellingWe are in the business of
DialogueInteractionEngagement
Stories that spark
ActiveDe-centralizedPlatform neutral
Stories that are
VideosTwitter postsPhotographsInfographics
Stories can take the shape of
The brandis NOT the story!