The Impact Of The Media On The Impact Of The Media On University students’ Attitude University students’ Attitude

Toward Body ImageToward Body Image

Asumadu-Sarkodie Samuel CN/0724/08Asumadu-Sarkodie Samuel CN/0724/08Owusu Phebe Asantewaa CN/0783/08Owusu Phebe Asantewaa CN/0783/08

February, 2012February, 2012Tuesday, April 18, 2023

The Impact of the media on university students' attitude toward body image

                     

BackgroundBackground

Human society has at all times placed Human society has at all times placed

great value on beauty of the human great value on beauty of the human

body, but a person’s perception of their body, but a person’s perception of their

own body may not correspond to own body may not correspond to

society’s standards.society’s standards.

The Impact of the media on university students' attitude toward body image

Cont. From Previous Page.Cont. From Previous Page.

A complex range of factors influences A complex range of factors influences

body image perception. These include body image perception. These include

socio-demographic factors, nutrition, socio-demographic factors, nutrition,

psycho-social factors, peer pressure and psycho-social factors, peer pressure and

mass media.mass media.

Tuesday, April 18, 2023The Impact of the media on university students' attitude toward body image

Statement of ProblemStatement of Problem

The Impact of the media on university students’ The Impact of the media on university students’

attitude toward body image has not being attitude toward body image has not being

greatly assessed in the setting of developing greatly assessed in the setting of developing

country like Ghana. However, it has being country like Ghana. However, it has being

established as a public health problem in established as a public health problem in

western countries.western countries.

Tuesday, April 18, 2023The Impact of the media on university students' attitude toward body image

JustificationJustification

Although many articles study the effects of mass Although many articles study the effects of mass

media on body image perceptions and media on body image perceptions and

dissatisfaction, mostly in females, dissatisfaction, mostly in females, Pope et al (2000)Pope et al (2000)

very few have investigated the extent of the effect very few have investigated the extent of the effect

of mass media on attitude toward body image of mass media on attitude toward body image

specifically in university students, in a developing specifically in university students, in a developing

country like Ghana. country like Ghana.

Tuesday, April 18, 2023The Impact of the media on university students' attitude toward body image

Justification Cont.Justification Cont.

Therefore, this study is necessary since Therefore, this study is necessary since

media has been free in the true sense media has been free in the true sense

for only a few years and its The Impact for only a few years and its The Impact

is yet to be assessed. is yet to be assessed.

Tuesday, April 18, 2023The Impact of the media on university students' attitude toward body image

Research ObjectivesResearch Objectives To determine whether there is any association To determine whether there is any association

between both positive and negative body image between both positive and negative body image

dissatisfaction and media exposure.dissatisfaction and media exposure.

To determine if there is any association between To determine if there is any association between

body image dissatisfaction and gender.body image dissatisfaction and gender.

To determine if an association between media To determine if an association between media

exposure and negative body image perception is exposure and negative body image perception is

apparent.apparent.Tuesday, April 18, 2023

The Impact of the media on university students' attitude toward body image

MethodologyMethodology

Method And Techniques:Method And Techniques:Study DesignStudy Design: Analytical Cross-sectional : Analytical Cross-sectional

StudiesStudiesSample SelectionSample Selection: Simple Random : Simple Random

SamplingSamplingSample SizeSample Size: 234 Students: 234 StudentsThe Place Of StudyThe Place Of Study: UDS, Tamale Campus: UDS, Tamale Campus

Tuesday, April 18, 2023The Impact of the media on university students' attitude toward body image

Methodology Cont.Methodology Cont.Statistical Analysis : Statistical Analysis : SPSSSPSSAnthropometric MeasurementsAnthropometric Measurements: : Height & Weight → BMIHeight & Weight → BMITools: Tools: Stadiometer, Electronic Scale Stadiometer, Electronic Scale And Structured QuestionnaireAnd Structured Questionnaire

Tuesday, April 18, 2023The Impact of the media on university students' attitude toward body image

ConclusionConclusion

Living in a world greatly controlled by Living in a world greatly controlled by

mass media makes it impossible to mass media makes it impossible to

escape its pervading influence. The escape its pervading influence. The

effects of media in Ghana on effects of media in Ghana on

individuals is yet to be assessed. individuals is yet to be assessed.

Tuesday, April 18, 2023The Impact of the media on university students' attitude toward body image

ReferencesReferences Brener, N.D.; Eaton, D.K.; Lowry, R.; McManus, T (2004), Brener, N.D.; Eaton, D.K.; Lowry, R.; McManus, T (2004), The association between The association between

weight perception and BMI among high school students'weight perception and BMI among high school students', Obes. Res, 12, 1866-1874., Obes. Res, 12, 1866-1874. Field, A.E.; Austin, S.B.; Camargo, C.A., Jr.; Taylor, C.B.; Striegel-Moore, R.H.; Field, A.E.; Austin, S.B.; Camargo, C.A., Jr.; Taylor, C.B.; Striegel-Moore, R.H.;

Loud, K.J.; Colditz, G.A.( 2005), Loud, K.J.; Colditz, G.A.( 2005), Exposure to the mass media, body shape concerns, Exposure to the mass media, body shape concerns, and use of supplements to improve weight and shape among male and female and use of supplements to improve weight and shape among male and female adolescentsadolescents. Pediatrics, 116, e214-220 . Pediatrics, 116, e214-220

Geersten R (1977), Geersten R (1977), Social attachments, group structure, and health behavior, In Social attachments, group structure, and health behavior, In Handbook of Health Behavior ResearchHandbook of Health Behavior Research, Vol 1, Personal and Social Determinants; , Vol 1, Personal and Social Determinants; Gochman, D.S., Ed.; Plenum: New York, NY, USA; pp. 267-288Gochman, D.S., Ed.; Plenum: New York, NY, USA; pp. 267-288

Pope, H.G., Jr.; Gruber, A.J.; Mangweth, B.; Bureau, B.; deCol, C.; Jouvent, R.; Pope, H.G., Jr.; Gruber, A.J.; Mangweth, B.; Bureau, B.; deCol, C.; Jouvent, R.; Hudson, J.I.( 2000), Hudson, J.I.( 2000), Body image perception among men in three countriesBody image perception among men in three countries, Am. J. , Am. J. Psychiatry, 157, 1297-301Psychiatry, 157, 1297-301

Rood D. (2003), Rood D. (2003), Boys succumb to image idealBoys succumb to image ideal, The Age, March 27, The Age, March 27 Wang, Y.; Liang, H.; Chen, X.( 2009), Wang, Y.; Liang, H.; Chen, X.( 2009), Measured body mass index, body weight Measured body mass index, body weight

perception, dissatisfaction and control practices in urban, low-income African perception, dissatisfaction and control practices in urban, low-income African American adolescentsAmerican adolescents. BMC Public Health, 12, 183. BMC Public Health, 12, 183

Tuesday, April 18, 2023

The Impact of the media on university students' attitude toward body image

THANK YOU THANK YOU

Tuesday, April 18, 2023The Impact of the media on university students' attitude toward body image