the importance of a whole of community approach to using social media for disaster resilience and...

5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland

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The importance of a whole of community approach to using social media for disaster resilience and how the Emergency 2.0 Wiki can help

Major Sponsor

Eileen Culleton, Founder & CEO, Emergency 2.0 Wiki, Australia


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Emergency 2.0 Wiki

www.emergency20wiki.org/wiki

http://www.emergency20wiki.org/wiki


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Emergency 2.0 Wiki is your one-stop-shop

• Global Directory – Emergency response agencies on social media – Disaster Apps – Mapping tools – Videos – Accessibility Toolkit

• Tips for the public

• Guidelines for emergency agencies, government, schools, hospitals, community groups, business

• Library

• Knowledge sharing community – LinkedIn Group – Google+ Group


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The impetus

Queensland Floods, Australia, 2011


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Alliances

Advisory Board for FP7 Project ATHENA Use of new communication/social media in crisis situations (lead by West Yorkshire Police).

Research


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Where are we?


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During emergencies and disasters, communities use social media to save their own lives and the lives of others.

• Emergency services use social media to issue alerts and warnings

• Emergency agencies engage with the community as partners

• The community is prepared, including people with a disability

• Digital volunteers provide information aid

• The community helps the community recover

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We believe we can create a world where…


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Not bouncing back, but bouncing forward…

• Stronger social networks

• Increased social cohesion

• Increased social capital

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Social media can help make disaster resilience a social norm


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Incorporate social media into emergency management

• Guidelines

• Online Social Media for Emergency Management Course


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Emergency services and official agencies engaging with the

community as ‘partners’ in disaster resilience:

• Government

• Schools

• Hospitals

• Business

• NGOs

• Community groups

• Media

• The public

What is a ‘Whole of Community’ approach?


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Local government

Queensland Floods Australia – Brisbane council used crowdmaps, Twitter and Facebook


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NYC Response to Hurricane Sandy

• Issued preparedness messages to staff and parents

• Alerted of pending school closures

• Alerted of schools being used as evacuation centres

• Rallied for donations and volunteers

Schools


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• Alerts for cancelled outpatients appointments and elective surgeries

• Alerts for pending evacuations

• Updates to patients’ families

• Updates to staff on reporting for work

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Hospitals


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NGOs, community groups, volunteer groups, faith based groups, service clubs etc

• Best positioned to tap into local needs

• Can utilise networks to amplify preparedness and alerts messages

• Trusted, could provide situation awareness to response agencies

• Networks to mobilise volunteers for recovery


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Digital volunteers


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Incident Response Checklist

Evacuation Procedures

Go Pack

Roles and Responsibilities

Contact List/Call trees

Event log

Crisis Communications Plan

Key documents

Business Continuity


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Business

• Helping with disaster recovery


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Citizens

• Share preparedness messages

• Amplify warnings

• Provide situation awareness

• Rally their networks to volunteer


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Capacity build the community

• Provide education and information on using social media for resilience

• Public education campaigns to include using social media

• Business resilience information to include social media tips


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Accessibility Toolkit

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Public Education


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Empower the community

Provide tools and platforms to enable the community to access disaster information to help themselves and others


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Twitter Alert for early warning

• Disaster service available to agencies

• Enable push notifications to citizens

• Agencies and citizens must signup


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Facebook for all phases of disaster


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Provide Smartphone apps

• Preparedness info

• Multi-hazard live alerts

• Two way communication

• Sharing photos from the scene

• Social sharing

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Crowdmaps to empower citizens to help each other


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Added value for the Post 2015 Framework for Disaster Risk Reduction

• How did your work support the implementation of the Hyogo Framework for Action: – Priority 1: Promoting community participation and social networking

– Priority 2: Providing guidance on how to act on early warnings via social media

– Priority 3, 5: Facilitating exchange of information on good practices and lessons learned

– Priority 4: Providing a social media accessibility toolkit for people with disabilities

• From your perspective what are the main gaps, needs and further steps to be addressed in the Post 2015 Framework for Disaster Risk Reduction in: – Research: provide practical recommendations for using social media, lessons

learned, short timeframes to ensure relevance

– Education & Training: capacity build communities to use social media

– Implementation & Practice: provide social media tools and platforms to enable the community to help themselves and each other

– Policy: apply a whole of community approach to using social media in disasters, recognising the potential for social media to make resilience a social norm


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Get in touch to join the Wiki community, form alliances, discuss joint projects

Wiki: http://emergency20wiki.org/wiki Twitter: @emergency20wiki Facebook: www.facebook.com/emergency20wiki Google+: http://bit.ly/1mKS6Ur Blog: http://emergency20wiki.org/ LinkedIn: Emergency 2.0 Wiki Email: [email protected]

http://emergency20wiki.org/wiki

https://twitter.com/emergency20wiki

https://twitter.com/emergency20wiki

http://www.linkedin.com/groups?gid=3903172&trk=hb_side_g

http://www.facebook.com/emergency20wiki

http://bit.ly/1mKS6Ur

http://bit.ly/1mKS6Ur

http://emergency20wiki.org/

http://emergency20wiki.org/

http://www.linkedin.com/groups/Emergency-20-Wiki-3903172/about?trk=anet_ug_grppro

http://www.linkedin.com/groups/Emergency-20-Wiki-3903172/about?trk=anet_ug_grppro


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Thank you to our #IDRC2014 supporters

Major Sponsor

Key Crowd Funding Supporters

• EmergencyAus

• Joanna L Lane

• Kerry McGoldrick

• Tracie McNamara-Jones

• Margaret Scott & Associates

• Reputelligence

• Streaka

• Craig Thomler


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THANK YOU


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References

•http://emergency20wiki.org/wiki/index.php/Main_Page

• Flood Photo slides via Flicker Kingbob.net http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/in/photostream/

• All logos and brand references are copyright of their respective owners

http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/in/photostream/

http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/in/photostream/

the importance of a whole of community approach to using social media for disaster resilience and...

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