The importance of branding

Rob Holder Account Executive/DoJ/DOS

HP Enterprise Services

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1. REPORT DATE AUG 2011 2. REPORT TYPE

3. DATES COVERED 00-00-2011 to 00-00-2011

4. TITLE AND SUBTITLE The importance of branding

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7. PERFORMING ORGANIZATION NAME(S) AND ADDRESS(ES) HP Enterprise Services,3000 Hanover Street,Palo Alto,CA,94304-1185

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12. DISTRIBUTION/AVAILABILITY STATEMENT Approved for public release; distribution unlimited

13. SUPPLEMENTARY NOTES Presented at the 2011 Navy Gold Coast Small Business Conference, 22-24 Aug, San Diego, CA.

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Standard Form 298 (Rev. 8-98) Prescribed by ANSI Std Z39-18

The Importance of Branding

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It Starts With An Identity

What Will Your Company Be Known For

What Is Your Strength FO:r 6 ye:B1 •·!S I.VIX1rli...-.g •••

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How Do You Expand On Your Strength

How Is Your company recognized In the Market space in which you compete

What Is Your Value Differential And Is It Contained In Your Brand

Why is this Important

Just being Good Is Not Good enough

The Devil is not in the Details Greatness is

Understand the market place and Adapt

Lead the change that others will follow

Let your Brand Be your Flag

Its more than just a slogan, it becomes the soul of your company

Questions