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Page 1: The Importance of Effie - aaaa.com.hkaaaa.com.hk/main/wp-content/uploads/2018/02/2018-Effie-Entry-Kit1.pdfThe Importance of Effie Introduced by the New York American Marketing Association
Page 2: The Importance of Effie - aaaa.com.hkaaaa.com.hk/main/wp-content/uploads/2018/02/2018-Effie-Entry-Kit1.pdfThe Importance of Effie Introduced by the New York American Marketing Association

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The Importance of Effie

Introduced by the New York American Marketing Association in 1968, Effie has since become recognized by

agencies and advertisers as the pre-eminent award in the advertising industry. It is an award that honors

campaigns that have delivered superior results in meeting the objectives they were designed to achieve.

Winning an Effie is about meeting a challenge and succeeding. What makes a winning entry? Campaigns

need to successfully combine all the disciplines that enter into a successful marketing program: planning,

marketing research, media, creative and account management. They must demonstrate a partnership

between agency and client in the creation, management and building of a brand.

From the far reaches of the globe, Effie programs are now held in 40 countries and 6 regions. Effie today

represents the pinnacle of advertising effectiveness. In country after country, the Effie name is gaining

prestige and is becoming the award in town. It is one of the advertising awards that is widely recognized and

coveted worldwide in many places.

2018 Effie Calendar

26 February Call For Entries

26 April Entries Submission Deadline

27 – 30 April Late Entries (Late Charge Applies)

18 May 1st Round Judging

24 May Finalist Judging

7 June Prizes Presentation

8 June

11 June

Awards E-journal Available on HK4As website

Certificates and Trophies Duplication

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Judging Process

Entries are judged in one phase by the industry’s top marketing and advertising management, creative and

research professionals as well as academics.

Judges will review all cases with Brief and Creative Materials altogether.

Judges will review and score the effectiveness of a campaign in a way that recognizes and values the

contribution of these components to marketplace results.

Entrants are encouraged to detail all the elements contributing to their campaign's effectiveness in their

entry form as judges will be evaluating all of the elements and factoring them into their final score.

How to Create an Effective Award Winning Brief

The Written Brief is the most important part of the entry because it illustrates the effectiveness of the

campaign. An effective brief details the competitive environment, the campaign objectives and goals, and

evidence of performance & results – these are the basis for judgement. Winning briefs should be c

lear, concise and logical.

Direct

They present their story in an easy-to-follow style with a minimum of hyperbole.

Clear and easy to read

Judges do not like entries that are difficult to read which included fonts smaller than 10-point type.

Concise

Use the space and pages provided in their standard form. Entries that include text that exceeds the spacing

restrictions will be disqualified.

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Download the 2018 entry form at www.aaaa.com.hk

Important Tips

Please thoroughly review the entire Call for Entry.

• Complete each section of the Call for Entry. Do not leave any section blank.

Entries will be disqualified if they fail to fill out the Call for Entry in its entirety.

• Make sure your campaign’s results tie back to your stated objectives.

• Creative materials submitted must directly relate to your strategic objectives and results, as

identified in the Brief of Effectiveness.

• Identify the competitive category framework. Do not assume that all judges have extensive

knowledge of the category.

Eligibility

The Effie Organizer is dedicated to sharpening the parameters of the Brief of Effectiveness judging criteria,

scoring and review process. As a result, certain changes may have been made to the 2018 program. Entries

do not abide to the Call for Entries will be disqualified and fees will not be refunded.

Eligibility Requirements

Advertising campaigns that were launched between 1 January 2017 and 31 March 2018 are eligible for

entry. The result achieved by the advertising campaign must be made in Hong Kong i.e. works generated

and created in HK by HK Agencies, ran in HK, and attributed and addressed to the HK market directly.

Campaigns may have been introduced earlier but must have run during this period and have data relative to

the qualifying time.

Entries must include at least 1 of the following media: Television, Radio, Print, Out-of-Home/ Outdoor

Advertising/ Ambient Advertising, Interactive/ Digital Advertising, Direct Mail Piece, Point-of-Purchase

Display or Guerilla and Experiential Marketing Activities.

One or more of the media submitted must be the primary driver of the results stated in the Evidence of

Results of the brief, and have a proof of success in the Hong Kong market.

Entries for past Effie Awards are NOT eligible.

The briefs must be typewritten with a font size of no smaller than 10-point.

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Deadlines and Entry Fees

Entries must be received by 26 April 2018 (Thursday), 5:00 pm.

Entry Fee: Member HK$5,000 per campaign

Non HK4As member HK$6,000 per campaign

Late charge (For entries received on 27 – 30 April 2018 is extra

HK$2,000 per campaign)

HK4As encourages Agency and Client to share the entry cost

Cheque should be made payable to “The Association of Accredited Advertising Agencies of Hong

Kong” and send it to HK4As at Suite 1906, Two Chinachem Exchange Square, 338 King’s Road,

North Point, Hong Kong.

Payment can be remitted direct into the account

“The Association of Accredited Advertising Agencies of Hong Kong” :

Bank: HSBC (The Hongkong and Shanghai Banking Corporation Limited)

Account Number: 025-2-059464

Please contact [email protected] after transaction made. If your payment is done by AutoPay,

please notify us by sending proof of payment

Entries will not be accepted if not accompanied by full payment or they are incomplete in any way

Fees are not refundable for any reason including disqualification. Entries are not returnable

You will receive entry confirmation once all entries have been processed. Your campaign will be

assigned an entry number required for all follow-up correspondence. Information in the Brief of

Effectiveness can be published, after the announcement of results, if desired by the EFFIE Organizing

Committee. Creative materials become the property of HK4As and will not be returned. The Organizer

reserves the right to make copies of selected creative materials for education and publicity purposes.

Results will be announced after the Finalists Judging. Prizes will be presented at the Presentation Gala.

The trophies Grand Effie, Gold, Silver & Bronze will be awarded at the discretion of the judges. Awards

may NOT be given in all categories

In addition, the Grand EFFIE, which is the highest honour of the ceremony, will be presented to the

winner selected by the judging panel from among all the gold winners. Again this is at the discretion of

the judges.

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Reasons for Disqualification

The Global guidelines aim for a consistent format of all entries around the world to ensure that all

cases are consistent to the eyes of the Judges for a fair judging.

To avoid disqualification, do NOT include the following in your Creative Reel:

- Results;

- Competitive work or logos;

- Agency names, logos or images;

- Any stock music/images that will cause confusion for judges with how your work ran in the marketplace;

- Any work that you do not have the rights to (e.g. music/images that are not part of your creative work);

- Any “Production Value Embellishment” which includes value judgment comments.

Evidence of Results – Source of data in the Evidence of Results section MUST quote a specific

reference source - could be Advertisers’ data (Clients’ Company Research), Agency Research, or 3rd

party Research Companies. Other sources quoted will be evaluated by the Judges’ discretion.

*Not referencing a source will result in disqualification

Agency name should be omitted from all materials that will be viewed by the judges. Do NOT cite your

agency name as your reference source. If your agency is the source of your research, reference can

be “Agency Research”. The Organizer reserves the right to verify the accuracy of the data with the

source named

The Written Brief & Creative Materials are recommended to be presented separately as they will be

judged by separate scores. The Brief can contain results, data, charts etc to support the objectives.

Brief of Effectiveness – the inclusion of creative/pictorial elements such as logos and other creative

pictorials in the Case Brief & related entry materials will NOT be accepted

Creative Reel (under 4 min), as supporting materials to the case brief, is recommended to contain

creative materials only. Global Effie policy states that the creative reel should NOT contain any

results in order that all entries would be consistent in format to the eyes of the Judges.

* Violations could lead to disqualification

All supplementary attachments for Radio Commercials’ Translation or Script must be submitted in

typeface in PDF. Scanned handwritten briefs are unacceptable and will be disqualified

Do NOT include screen grabs/images of your work or logo, or competitive logos

All text that appears in Translation or Script MUST be in the standard black font, minimum 10 points.

Colored fonts will NOT be accepted

Graphs and charts displaying data are acceptable, and can be in color

Handwritten briefs - All entries must be submitted in typeface, or they will be disqualified.

Spacing guidelines ignored - All information must be submitted in the designated space provided.

Missing Translation - Creative materials submitted for consideration that are not in the English

language must include a translation.

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Every item of the Brief of Effectiveness should be filled out. Incomplete Brief is to your disadvantage

and might lead to disqualification

The Organizer reserves the right to disqualify entries with incomplete information or not adhering to the

rules & entry requirements specified

The Organizer reserves the right to make adjustments of the rules as deemed necessary, and the

final decision rests with the HK4As

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Effie Categories

The product and service examples contained in the following 2018 Effie Awards Categories are intended as

a guide for your campaign submission. The Effie Organizing Committee reserves the right to re-categorize

campaigns and split/redefine categories if entries received in a particular category warrant such action.

Campaigns not in the English language must be accompanied by a complete translation and all radio and

television commercials must be subtitled into English to make judging possible.

Product & Service

1. Alcoholic Beverages / Non Alcoholic Beverages

2. Apparel

3. Automobile and Accessories / Petrol

4. Banking and Financial Services / Insurance

5. Corporate Image

6. Courier / Delivery Services

7. Culture & The Arts

8. Fast Moving Consumer Goods (FMCG)

e.g. • Packaged and Unpackaged Food Products

• Confectionery / Snacks

• Baby / Infant Products

• Household Products

9. Furniture

10. Government Services / Non Profit Organizations or Activities

11. Health / Beauty / Personal Care / Hygienic Products

12. Media / Internet Services / Home Entertainment

13. Office / Computer Equipment / Electrical Appliances

14. Pet Care

15. Pharmaceuticals / Medical Care

16. Real Estate Agents / Real Estate Developments

17. Recreational / Leisure Facilities

18. Supermarkets / Restaurants / Fast Food / Shops and Stores

19. Telecommunications

20. Transportation

21. Travel / Tourism

22. Utilities

23. Retail Open to all retail/e-tail companies with general or specific merchandise

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Industry and Specialty

24. The Brand Experience

For works that brought a brand or product to life and interacted (both literally and virtually) with a specific

target to achieve desired objectives through creating brand experience beyond traditional advertising.

25. David vs. Goliath

For tiny, new or emerging brands making inroads against big, well-established leaders and/ or for

established small brands taking on “sleeping giants”. The brand cannot be a sub-brand of a larger

company.

26. Good Works

For communications programs proven effective in addressing a social problem or in expanding an

existing program in ways that benefit our society or our planet.

27. Small Budgets

To acknowledge local efforts working with a budget of HK$ 0.5 million or less, including sponsorships

and non-traditional media expenses. It must represent the only communications for this brand during the

qualifying time period. The entry may not be for a line extension, a sub brand, or have an overarching

brand campaign to support it.

28. Sustained Success (2 years)

Products or service communications efforts that have experienced sustained success for 2 years.

Entries must have a common objective in both strategy and creative executions, with a continuation of

core executional elements that demonstrates effectiveness over time.

29. Media Innovation

For those who had the insight and creativity to change the way a particular media channel is consumed.

The work must represent new and creative usage of the media channels we know and love, or have not

yet met.

30. Media Idea

To honor works led by media thinking which drives outstanding effectiveness. This is not about media

buying efficiency. Entrants are expected to details how the media idea drove the entire campaign,

relating the results with the role of the media idea.

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31. Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded

content that is not advertising. The award honors branded content led ideas that are the heart of the

communications program.

32. Single Impact Engagement

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time,

putting a brand or product/service in a bright spotlight and creating immediate and measurable impact.

33. Seasonal

This category features events, platforms or programs that were created to meet the demands of the

shopper that are driven by a season, holiday or cultural event.

34. Business-to-Business

This category is for marketing efforts from businesses targeting other businesses. Business-to-business

efforts for any type of product or service, from any marketplace segment, are eligible to enter.

35. Engaged Community

This category is about building effective, engaged communities that do something beyond 'liking' a brand.

Entrants will be brands that are creating content, experiences, platforms, news, etc. that get their

communities to grow

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2018 EFFIE Awards Brief of Effectiveness

You are required to submit 10 copies of pages (11, 12, 13 and 14) for each entry, copies one side only,

stapled and collated. Please fill out all information below. Entries that neglect to complete every section will

be disqualified. Please refer to the bottom of this page for additional information.

1 Brand Name ( )in Chinese

2 Product Type or Description

3 Category for this Entry

4 Campaign Title

(check all that apply) [ ] National [ ] Regional [ ] Local [ ] Non-English

5. Marketing Challenge

(Any mention of your agency name will result in disqualification)

1. Brand name of product or service advertised

Please list only the brand name or trade name of the product or service advertised. e.g. “Kleenex” not “Kleenex

Brand Tissues”.

2. Product type or description

Brief description indicating the kind of product or service advertised without using the brand name. “Facial Tissue”

not “Kleenex Tissue”.

3. Category

Indicate the category (see page 7) within which you think your campaign should be judged. The EFFIE Organizing

Committee reserves the right to re-categorize campaigns.

4. Campaign Title

Please indicate the campaign title, not titles or individual commercials within the campaign. It should be the same

on all pages.

5. Marketing Challenge

A concise description of the marketplace and the entry’s role should be within that market. The description should

briefly recap industry trends, the competitive environment and positioning. Cite sources wherever possible. If you

are entering a campaign that is targeted to an ethnic market, identify the target audience and explain cultural

nuances wherever applicable.

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2018 EFFIE Awards Brief of Effectiveness

Campaign Objectives

State the specific goals for your campaign. Examples: to meet a concrete share or sales target; to obtain a

specific behavioral response; to modify existing brand perceptions; to establish new product awareness.

Target Audience

Provide a target audience definition and rationale. To whom was the campaign directed? To which ethnic group,

if any, was this campaign addressed? Why was this target selected? Provide an appropriate profile of the target.

Creative Strategy

Describe the strategy upon which the advertising is based. What was the message you wanted to communicate?

Why was this message chosen? What insight about the target audience or marketplace led to this strategy?

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2018 EFFIE Awards Brief of Effectiveness

Media Strategy

How did the media strategy and selection complement, integrate, enhance and/or reflect the campaign

objectives and creative strategy? What was the media mix and weighting and why? Give some indication of the

size of your media budget in relation to your competition and versus year prior. Media List all media used in this campaign, even those not included in the EFFIE entry materials. Television Radio Newspaper

Consumer Magazine

Out-of-Home Point-of-Purchase

Sales Promotion Direct Mail Interactive/ Digital

Trade/Professional Public Relations Other (specify)

Total Media Expenditures (HK$): (check one)

Under $500 thousand $500-$999 thousand $1 to under $5 million

$5 to under $10 million $10 to under $20 million $20 million and over

(Entries that fail to indicate media expenditures will be disqualified)

Other Communications Programs List other communications programs implemented in conjunction with this campaign, e.g., couponing, sales promotion, public relations, sampling program, direct mail, point-of-purchase, etc. Indicate the extent to which any revised pricing, distribution or promotion programs affected the results of the campaign. [ ] No other communications programs were used in connection with this Advertising Campaign.

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2018 EFFIE Awards Brief of Effectiveness

Evidence of Results

The evidence must relate directly to campaign objectives. If the objective was to increase sales, indicate sales

response to the campaign. If the campaign attempted to bolster corporate image, how did your measures show

this? You need not disclose confidential information. Proof of performance may be indexed if desired. Please be

as specific as possible in documenting all evidence. Provide sources of data, research involved and the time

period covered for the results provided.

"Note: All data presented here must cite the source (responsible research party) with date. This could be

advertiser data, agency research or third-party research companies. We reserve the right to verify the accuracy

of the data with the given source. However, the submitting Advertising agency name should Not be disclosed in

the report. If your agency is the source of the research, reference “Agency Research” with the appropriate date.

Any deviation from this rule will result in disqualification. "

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2018 EFFIE Awards Campaign Summary & Credits

The information you give here may be published and/or appear on recognition certificates. Space has been

provided for a second agency name and a second client name. The agency name and the client name listed

here are considered final once received and will not be changed if agency and/or client experience a name

change and/or merger after the entry deadline date. The information provided here will be published in the 2018

Awards journal and may be edited for consistent publishing style purposes.

Campaign Title ( ) in Chinese

Summary will be published in the 2018 EFFIE Awards journal, on the web site and for promotional purposes. In

the space provided write at least three complete sentences summarizing the campaign and its goals. Indicate

campaign objectives and how the evidence of results directly relates to those objectives. (About 100 words)

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2018 EFFIE Awards Campaign Summary & Credits

Agency Credits Please ensure that all names are spelled correctly. Limit (6) only. Do not include additional

pages of credits as we will list only the first six names provided on this page. Space has been provided for a

second name, if applicable.

Complete Agency Name ( ) in Chinese

Address .

Phone Fax Website

Name Title

Name Title

Name Title

Name Title

Name Title

Name Title

Client Credits Please verify the correct spelling of all names. Limit (6) only. Do not include additional pages of

credits as we will list only the names provided on this page. Space has been provided for a second client name,

if applicable.

Complete Agency Name ( ) in Chinese

Address .

Phone Fax Website

Name Title

Name Title

Name Title

Name Title

Name Title

Name Title

Second Corporation Name ( ) in Chinese

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2018 EFFIE Awards Entrant Information

Contact Person

Brand Name of Product or Service Campaign Title Contact person for this Campaign Title Company Name Telephone Fax Address Contact person’s email address Competitive Environment Please indicate your top three (3) competitors for this brand

1. 2. 3. Signature For Entry by Company Director from Agency and Client

I certify on behalf of and

Agency Client Company

that the information submitted for this campaign is a true and accurate portrayal of the campaign’s objectives and

results, and the campaign ran between 1 January 2017 and 31 March 2018.

Entry constitutes permission to be included in a data set for The Association of Accredited Advertising Agencies

of Hong Kong research purposes that do not breach confidentiality.

Signature of Agency

Signature of Client

Title

Title

Company

Company

Date

Date

Payment

For single payment for multiple campaigns, please attach a letter listing each campaign (Campaign Title and

Brand) covered by the payment. The cost for each campaign submitted is HK$5,000 for HK4As members and

HK$6,000 for non HK4As members. Extra charge of HK$2,000 per campaign will be charged for late entry.

Cheque should be made payable to “The Association of Accredited Advertising Agencies of Hong Kong”.

Amount enclosed Number of campaigns for this payment

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2018 EFFIE Awards Checklist

You must complete and return one copy of this checklist with each entry.

All entries and materials must be received no later than 26 April 2018 (Thursday), 5:00 pm. Please indicate the actual quantity you are sending of each item. Each item must be labeled with the campaign title and brand name. Agency name is not to appear on any creative materials.

*Note: Your entry is required to include a creative example from at least one of the following media:

Television, Radio, Print, Out-of-Home/Outdoor Advertising, Ambient Advertising, Interactive/ Digital

Advertising, Direct Mail Piece, Point-of-Purchase Display or Guerilla and experiential marketing

activities.

# of Copies to Send Quantity Sent Office Use Only

EFFIE Brief of Effectiveness 10 Copies

Campaign Summary and Credits 2 Copies

Entrant Information Form 2 Copies

Creative Medium * Only 1 Video and not more than 8 Boards allowed per entry * Materials submitted in languages other than English must be accompanied by a complete English translation. If no translation accompanied the entry, it will be taken as it is.

# of Executions (Limit 8 Boards,

1 Video)

Office Use Only

* Television Commercials - One set of screen captures of TV Commercial to be mounted on a maximum A2 size board. - Label the back of board with brand name and campaign title. - Digital images must also be supplied on PC compatible CD-ROM in the format of JPEG, 300dpi, CMYK and not larger than A4 size per image. Please name all images with the title of the entry. - Please indicate title of commercial(s) submitted: Commercial Title # 1_______________________________________ Commercial Title # 2_______________________________________ Limit 2 examples, 1 board each.

* Radio Commercials - One set of script of each Radio Commercial on A4 size paper. - Label the script with brand name and campaign title. - Please indicate title of commercial(s) submitted: Commercial Title # 1_______________________________________ Commercial Title # 2_______________________________________ Limit 2 examples.

* Print Advertising - One set of print advertisement to be mounted on a maximum A2 size board. - Label the back of each example with brand name, campaign title and type of print-trade/professional, consumer magazine or newspaper. - Digital images must also be supplied on PC compatible CD-ROM in the format of JPEG, 300dpi, CMYK and not larger than A4 size per image. Please name all images with the title of the entry. - Please indicate execution titles and type of print submitted: Print Title #1 _______________ Type of print ___________________ Print Title #2 _______________ Type of print ___________________ Limit 2 examples, 1 board for each.

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* Out-of-Home/Outdoor Advertising / Ambient Advertising (Non-traditional Outdoor media) - One set of photo/proof to be mounted on a maximum A2 size board. - Label the back of each example with brand name and campaign title. - Digital images must also be supplied on PC compatible CD-ROM in the format of JPEG, 300dpi, CMYK and not larger than A4 size per image. Please name all images with the title of the entry. - Please indicate title of commercial(s) submitted: Out-of-Home / Ambient Title #1____________________________ Out-of-Home / Ambient Title #2 ____________________________ Limit 2 examples, 1 board each.

* Interactive / Digital Advertising - One set of Computer graphics or video screen captures to be mounted on a maximum A2 size board. No video allowed. -Interactive / Digital Advertising includes all forms of online advertising including website, banners, pop-ups, streaming video ads, interstitial ads, mobile ads, SMS, etc. - Label the back of each example with brand name and campaign title. - Digital images must also be supplied on PC compatible CD-ROM in the format of JPEG, 300dpi, CMYK and not larger than A4 size per image. Please name all images with the title of the entry. - Please indicate title of commercial(s) submitted: Interactive / Digital Title #1 ____________________________ Interactive / Digital Title #2 ____________________________ Limit 2 examples, 1 board each.

Direct Mail Piece - Each mailed unit constitutes a single item. - Send one set of each example (Life Sample). - Label the back of each example with brand name and campaign title. - Digital images must also be supplied on PC compatible CD-ROM in the format of JPEG, 300dpi, CMYK and not larger than A4 size per image. Please name all images with the title of the entry. - Please indicate title of commercial(s) submitted: Direct Mail Piece Title #1 ____________________________ Direct Mail Piece Title #2 ____________________________ Limit 2 examples.

Point-of-Purchase Display - One set of each photo/proof to be mounted on a maximum A2 size board. - Label the back of board with brand name and campaign title. - Digital images must also be supplied on PC compatible CD-ROM in the format of JPEG, 300dpi, CMYK and not larger than A4 size per image. Please name all images with the title of the entry. - Please indicate title of commercial(s) submitted: Point-of-Purchase Title #1____________________________ Point-of-Purchase Title #2 ____________________________ Limit 2 examples, 1 board each.

Guerilla and experiential marketing activities - One set of supported photographs for each activity to be mounted on a maximum A2 size board. No video allowed. - Label the back of board with brand name and campaign title. - Digital images must also be supplied on PC compatible CD-ROM in the format of JPEG, 300dpi, CMYK and not larger than A4 size per image. Please name all images with the title of the entry. - Please indicate title of commercial(s) submitted: Guerilla / Marketing Activity Title #1 ________________________ Guerilla / Marketing Activity Title #2 ________________________ Limit 2 examples, 1 board each.

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Audio – Visual Materials Submission

- 1 Video that captures the different elements of the campaign can be submitted

- Following components of the campaign can be included into the video to showcase

your campaign:

(1) TV Commercials

(2) Radio Commercials

(3) Interactive / Digital Advertising

(4) Guerilla and experiential marketing activities

- Please be reminded that it should feature the above Audio-Visual and experiential

elements only. Do NOT make it a campaign or walk- through video. Do NOT include

any briefs or results (i.e.graphs, charts etc), and please do NOT recap on the

Marketing Challenge, Campaign Objectives, Target Audience, Creative Strategy,

Media Strategy and Evidence of Results etc.

- All Materials must be real work in the market and actually aired.

- Materials will be forfeited if components with “Production Value Embellishment” are

included.

- 3 minutes maximum

- Re-editing is meant only for compacting these 4 campaign elements to within 3

minutes.

- TVC, Radio or web activity can be showcased with original soundtrack

- Materials will have to be forfeited if components with "Production Value

Embellishment” are included. Specifically this means:

- No additional footage not used in the original work

- No additional animation or other visual effects

- No additional sound effects

- No background music or soundtrack in the video

TV Commercial Title #1__________________________________

TV Commercial Title #2__________________________________

Non-English Entry Must Check One: [ ] Subtitled [ ] Written Translation

Radio Commercial Title #1__________________________________

Radio Commercial Title #2__________________________________

Non-English Entry Must Check: [ ] Written Translation

Interactive / Digital Title #1 ____________________________

Interactive / Digital Title #2 ____________________________

Guerilla / Marketing Activity Title #1 ________________________

Guerilla / Marketing Activity Title #2 ________________________

Limit 1 Video, 3 minutes maximum.

*Submission of materials to follow the rules and requirements specified, any additional materials are not necessary and will not count. *Should your campaign be an award winner, you will be asked to submit additional materials to showcase your campaign for the EFFIE Awards Gala and possible publication.

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Request of Changes of Information Submitted

Both Company and Individual credits should be thoroughly reviewed at time of entry. Any changes of data,

such as credits and names, after entry submission will NOT be allowed.

Publishing Policy & Permission

Winners & Finalists materials in the Effie Awards competition will be showcased in various ways. Effie

Worldwide and HK Effie have the right to publish, showcase, display or reproduce the winning cases for

educational and publicity purposes not limiting to the Awards Journal in press releases, newsletters,

conferences, gala etc. Hence, works submitted must be original and must have secured rights to be

submitted.

2018 Effie Awards Hong Kong

Organized & Presented by :

The Association of Accredited Advertising Agencies of Hong Kong

1906 Two Chinachem Exchange Square,

338 King’s Road, North Point, Hong Kong

Website: www.aaaa.com.hk

For any enquiries, please contact HK4As at 2882 8161 or email to [email protected]