the importance of games in contemporary society: why should conservationists be talking about games?...

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Tadhg Kelly´s presentation during the GamesforNature Seminar, held on 8 November, 2011 in Cambridge, UK. Find more about the event at www.gamesfornature.or Tadhg believes that the fact that games are a popular and growing industry is not necessarily reason enough for conservationists to try and create their own game. There may be other mediums more suitable to the transmission of conservation messages, and many people who play games do not consider themselves “gamers” and have many other hobbies. However, games deliver a level of interactivity different than other mediums, and it is this that conservationists should care about.

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Page 1: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?
Page 2: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

The Importance of Games

in Contemporary Society:

Why Conservationists Should

Be Talking About Games

Page 3: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

There’s Lots of People

Playing These Game Things:

Are We Missing Out?

Page 4: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

A Commercial Medium

Page 5: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Services and Retail

Page 6: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

This is a Game

Page 7: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

So is This

Page 8: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Have You Seen Our Eggs?

Page 9: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

This is a Whole World

Page 10: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

And That’s Just The Start

Page 11: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Everybody’s Playing

So What?

Page 12: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Let’s Fix The World!

Page 13: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Changing Behaviours

Page 14: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Inspiring Lessons

Page 15: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Tackling Issues

Page 16: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

In Theory

In Practise? Mistakes.

Page 17: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

#1: Earnestness

Page 18: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

#2: Media Bubble

Page 19: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

#3: Behaviourism Gone Wild

Page 20: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

#4: Secret Sauces

Page 21: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

#5: No Clear Objectives

Page 22: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Conservationists Should Be

Talking About Games

But On Games’ Terms

Page 23: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

The Play Brain

Page 24: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Roles

Page 25: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Extensibility

Page 26: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Winning

Page 27: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Synchrony

Page 28: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Entertainment First

Education / Inspiration /

Causes / Etc Second

Page 29: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Projection

Page 30: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Empowerment

Page 31: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Accidental Learning

Page 32: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Thauma

Page 33: The importance of games in contemporary society: why should conservationists be talking about games? Tadhg Kelly, What Games Are?

Let’s Talk About Games