the importance of information training unit 4.1 objectives and channels of comunication

THE IMPORTANCE OF INFORMATION

Training unit 4.1

Objectives and channels of comunication

The importance of information

The process of communication and information can give a decisive

contribution to the succes of the action of mobility:

making the implementation of the activities easier;

avoiding the occurrence of misunderstanding and mistakes;

supporting the action of the dissemination and exploitation of the outcome.


A rational planning of the communication

strategy:

start-up phase;

phase of implementation of mobility;

closing phase of the activities.


START-UP PHASE

In this phase the information actions have the purpose to sensitize the territory and the

prospective recipients about the mobility project and its objectives.

The information given by the partnership web must be practical and must be based on the actual characteristics

of the training.


PHASE OF IMPLEMENTATION OF MOBILITY:

the actions of information in this phase must cover the progress of the activities and the

achievements.

It is addressed:

to web partners; to key-subjects in the territory; who thus become aware of how the project is progressing.


CLOSING PHASE OF THE ACTIVITIES:

the information actions of this phase have the purpose to support the dissemination of the results

and their exploitation.

The comunication takes:

inside the partnership;

to expound the results with the people who have moved and give information on the impact on the area.


Advice for a successful communication:

the strategy of communication adopted by its members must be an approach that is able “to

talk” with one voice (able to convey a unitary image and not a sum of different

cultures, languages, specificity and styles).

The transnational mobility project wants to communicate in order to stir up a change;

consequently, how to communicate is almost as important as what to communicate.

To improve the effectiveness of an information intervention connected with mobility:

always quote the Lifelong Learning Programme;

cultivate the virtue of clearness;

keep in mind the final recipients of the exploitation and dissemination of the results:

communicate with the public through the media.


Content

Importance of communication for the mobility projects.

Contents of the communication plan. Elements of a communicative strategy. Elements for a successful communication. The tools for communication: typologies and

suggestions.