the importance of lawyer profiles for online marketing
TRANSCRIPT
The Importance Of Lawyer Profiles For Online Marketing
The marketplace for law firms, solo lawyers has become somewhat
heavier with competition
Paying ridiculous amounts on PPC with no guarantee on any
conversion at all
let’s look at some of the ways that you are using or should be using now and what works
and what does not in terms of SEO
Back linking
Backlinking is one of those arguments that will never
go away
Back linking is still a fundamental necessity in
your SEO
Quality links are the key and those can be like
hen's teeth to find
Content Marketing
Content Marketing is the new SEO and considers the type of content that
drives traffic
Images
Articles Infographics
Quizzes
Polls
Guest Posts
Social Media Marketing
Reaching customer’s and converting them from
prospects to clients
Lawyers need to be aware what constitutes good
social media and what is trashy
This is not just the type of social platform but also
about your posts
Video Marketing
Video marketing is the cornerstone of online marketing these days
People want to feel that you can be trusted, they need an
emotional connection
Get your lawyers behind the camera
What You are Missing!
Basic necessities for any marketing campaign and
each has its own rules
Dramatically increase your online presence and audience-reach if
used in the right way
The Hidden Gem’s
Hidden powers that will take your marketing to a
new level
Look at each lawyers’ profile as a new digital asset that can be
promoted
Your Law Firm Profiles
Placing individual profiles not in the site alone
The author notes that consumers are looking more and more at
legal profiles and learning more about the lawyers expertise
Michele Ruiz – author of Content Marketing For Lawyers
Lawyers must make sure they can be found online
Each lawyer has a new platform in which to
interact with and not just an inactive profile on the
firm website
Video Marketing
Audio Marketing Memorable Content
Written Content
Visual Marketing
Engaged Content
Direct Emotional Targeting
There are of course a lot more avenues to utilize but even maximizing this within a reputable marketing platform is like
rocket-launching your law site
More Informationhttps://help-lawyer.com/blog/the-importance-of-lawyer-profiles-for-online-marketing-103