CMB Productions

Music videos represent a very important part of the music industry.

Music videos have become a venue where music artist is given a chance to impress the public not just with their vocal talent but also with their looks or moves.

Today, music videos have already proven how essential it is to an artist success. It is now considered as important as the song itself.

There are artists and songs that have become so popular and well known because of their music videos.

There are some fans that enjoy watching music videos because of its artistic value. Some fans also think that music videos should be assessed based on its visual qualities and not on the song quality.

Although there are many people who think that the song is only secondary to the music video, the music video will only be a tool for the business and will be used to sell the song of the artist.

To tell the song and invoke a reaction (create emphasis on the artist, location and emotions)

Leave the audience remembering the song (audience has something visual to remember about the video to tell others)

For artists to show off other talents (could be dancing, playing instruments, acting etc)

Promote and extend the artists income (promote themselves further to the audience and draw new crowds in)