the importance of reviews & ratings - smile media · 2020. 4. 15. · the importance of to your...

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Page 1: the importance of REVIEWS & RATINGS - Smile MEDIA · 2020. 4. 15. · the importance of to your business REVIEWS & RATINGS 88% of consumers trust online reviews as much as personal

the importance of

to your businessREVIEWS & RATINGS

88%of consumers trust online reviews as much as

personal recommendations.

Having ”rich snippets” like star ratings under productscan mean a

10% to 20%increase in click through rate

74%

18%increase in sales when reviews are displayed

increase in product conversion when customer reviews are displayed

68% of consumers trust opinions posted online Behind search,

ratings & reviews are the second most important feature to a website.

increase in customer loyalty

higher purchase satisfaction

18% 21%REVIEWS& RATINGSPROVIDE