the importance of social media - 2014 maine innkeepers association conference

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Brought to you by: The Importance of Social Media October 2014

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Dream Local Digital's Shannon Kinney attended the Maine Innkeepers Association's Annual Meeting & Conference to present emerging social media marketing trends for the hospitality industry, how these trends are affecting consumer shopping habits, and how to best leverage online tools for business growth and customer satisfaction. Book Shannon to speak at your next event >> http://dreamlocal.com/social-media-online-marketing-seminars/

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Page 1: The Importance of Social Media - 2014 Maine Innkeepers Association Conference

Brought to you by:

The Importance of

Social Media

October 2014

Page 2: The Importance of Social Media - 2014 Maine Innkeepers Association Conference

The Internet, and social media in particular, have

RADICALLY CHANGED the way people consume information and the way organizations

PROMOTE THEMSELVES.

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The rules of marketing HAVE CHANGED.

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Consider:

WHERE do your

current and future audiences

FIND WHAT THEY NEED?

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What does it take?

Listening

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What does it take? CONNECTING

#hashtags, RT, Like, Favorite, Reply

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The Key is to build ENGAGEMENT #notaonewaystreet

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Going BEYOND LIKES takes CREATIVE

CONTENT that CAPTURES people

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Online Travel Bookings • Online travel bookings are expected to have reached an all-

time high this summer, with over US$54 billion. Great performance, yet this still represents only a fraction of the estimated US$600 billion for the industry (Source: Adobe Digital Index)

• Travel planning is more and more dominated by online resources. Travel review websites have most influence(69%), followed by online travel agencies (57%), travel provider sites (56%) and friends & relatives (43%) (Source: Tripadvisor, TripBarometer 2013)

• 65% of leisure travelers begin researching online before they have decided where or how to travel (Source: Ipsos MediaCT)

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What satisfies customers? Booking directly.

Source: Travel Weekly

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LISTENING IS content

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OUTREACH IS content

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CUSTOMER SERVICE is content

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Your Customer’s Story

IS CONTENT

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Travelers are Heavy Social Media Users: Facebook Dominant

Source: Travel Weekly

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Travelers use more than one Social Network

Source: Travel Weekly

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Broad Demographics using Social Media

Source: Travel Weekly

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How Travelers use Social Media

Source: Travel Weekly

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Successful Social Media Marketing

• PROFESSIONALLY designed page

• It’s NOT JUST ABOUT POSTS

• You MUST have a PLAN. Thoughtful content strategy that incorporates the personal touch, sales and marketing, and outreach

• LISTEN AND RESPOND, stimulate conversation

• Be a RESOURCE to people

• Photos and videos get 60% more lift

• Tag / links, Hashtags

• WOW your fans!

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Don’t have time to establish a presence on SOCIAL MEDIA CHANNELS?

Not sure where to start?

Dream Local Digital can help.

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Expert help to get you there

• Social Media strategy development

• Social media page design, management

• Reputation Management

• Blog development and content creation

• …and more!

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of people trust online reviews by strangers

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of people trust online reviews by people they know

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The key is REPUTATION MANAGEMENT…

And you need it now more than EVER!

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Review Sites Heavily Used and influence purchase decisions

Source: Travel Weekly

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Influence of Review Sites

Source: Travel Weekly

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Review Sites Accurate / Useful

Source: Travel Weekly

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Getting Found

SEARCH:

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of consumers search for local businesses online

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How you rank in SEARCH is critical

• 90% of searchers stop on PAGE 1

• 75% stop after 5 listings

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Want to ensure your business can be found locally and on search engines?

Dream Local Digital

can help.

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EXPERT help to get you there

• Search Engine Registration

• SEO, keyword strategy

• SEM and PPC campaigns

• Google, Yahoo, Bing optimization

• …and more!

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Impact of Mobile

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Facebook now has over

725 million mobile users

Do you have a usable mobile web site?

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Impact of Mobile

• More than 40% of online traffic related to travel queries now comes from mobile (Source: HeBS Digital)

• 44% of travelers use their smartphone to research travel while they’re traveling (think activities, restaurants, other stops and locations as well!) (Source: JiWire Report)

Do you have online booking? Is it mobile friendly?

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Impact of Mobile

76% of smartphone owners

and 35% of tablet owners want to use their devices to book travel or hotel rooms when they are on the go and have an immediate need (Source: Mobiquityinc.com)

Do you have online booking? Is it mobile friendly?

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Desktops still dominate booking

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Impact of Mobile: Experience Matters

• 52% of tablet owners and 60% of smartphone owners complained that mobile travel sites were slow to load

• 51% of tablet owners said that search and selection options on travel apps were

complicated, and 44% reported that sites were not optimized for a tablet

Do you have online booking? Is it mobile friendly?

Source: Mobiquityinc.com

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Impact of Mobile: Experience Matters

• 20% of tablet owners were disappointed that apps were not integrated with their loyalty programs, which meant they couldn’t access or redeem points/miles

• 35% of connected travelers would be less likely to book again with a travel brand after a slow, confusing or non-optimized experience when researching or booking travel on a mobile device

Do you have online booking? Is it mobile friendly?

Source: Mobiquityinc.com

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The Mobile Experience Matters

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Need a MOBILE WEB SITE or have questions about how mobile marketing should fit

into your plans?

Dream Local Digital can help.

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[email protected] www.dreamlocal.com

www.facebook.com/dreamlocal 207-593-7665

for attending! THANK YOU