the importance of user centric design in healthcare. anette ströh, ixds

The importance of user-centered design in healthcare

Anette StröhHelsinki, May 31st 2016Upgraded Life Festival

02.05.2023 | Importance of user-centered design in healthcare

IXDS


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“What’s there to design? It is about life and death.

These things don’t need to be pretty, they need to work.”




These things don’t need to be pretty, they need to work.”“…They need to work for the people using

them…




These things do not need to be pretty, they need to work!”“…They need to work for the people using them,

particularly because it might concern life and death.”


The healthcare sector used to be technology driven.Its tools were used and understood by experts only.


New technologies allow patients to become experts of their own health. Therefore it is necessary for the patients to be able to understand and evaluate their personal medical data.


From expert devices to new service tools for patients.



As medical devices are used in a different kind of way and in new and different contexts, the devices have to be designed differently to answer the needs of their new

user groups.



But how to answer the needs of the new user group?


Case Study CardioSecur®


Qualitative user research for better user perspective


Key Learnings:

Most patients do not want to be confronted with their disease.


Key Learnings:

Most patients share their symtoms with a selected number of people only.

They do not want to worry their relatives.


Key Learnings:

Service should not focus on the patient‘s disease only,

but support the patient in feeling good.


Key Learnings:

Doctors were often of the opinion thatapps did not look trustworthy.


Expert engagement important for validity


Data visualization is not the only goal.It’s about patient empowerment.


A unique (and emotional) app approach…


…and personal, direct and understandable advice.


Emotional and appealing visualization of personal heart data – Success stories

ICI Innovation Awards (2)ICI Meeting 2015

Best Medical App (2)App Competition 2014

Cartegory WinnerIndustriepreis 2015

Red Dot AwardProduct Design Award 2013


Understanding the user and his/her context is the key. Through user-centered products and

services we support a lasting change in healthcare.


From treating chronic diseases to supporting behavioral change.


From misleading data to comprehensive and apprehensible personal info.


From passive treatment to active decision making.


From impersonal meetings with specialists to continuously accompanying the patient.


From stressed professionals to gaining more time and trust with your patients.


User-centered design can change healthcare from “treating illness” to “supporting personal

goals”.


Thanks a lot!

Anette Ströh

[email protected]

Explore more:

www.ixds.com

IXDS GmbHPaul-Lincke-Ufer 39/4010999 Berlin030 695 1940-0

[email protected]

Local Court:Berlin-CharlottenburgHRB 118950

Managing DirectorNancy Birkhölzer

the importance of user centric design in healthcare. anette ströh, ixds

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