the importance of working together and creating valuable online content
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For Sands Beach and partners, LanzaroteTRANSCRIPT
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Sands Beach Partners
Sonja Jefferson and Sharon Tanton, 30 April 2013 WORKING TOGETHER & CREATING VALUABLE CONTENT
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CONTENT THAT… • Answers my questions
• Inspires me!
• Helps me sell to the rest of the family
• Talks to me
WHAT DO CUSTOMERS VALUE?
www.valuablecontent.co.uk
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WHAT CAN YOU CREATE TODAY TO GET SUNSHINE INTO OUR TIMELINES?:
EXERCISE - SELLING SUNSHINE:
www.valuablecontent.co.uk
• What will you share?
• In what format?
• How will you get it to us?
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HELP, DON’T SELL:
www.valuablecontent.co.uk
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HELPFUL CONTENT FROM A BANK!
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HELPFUL CONTENT BY EMAIL:
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www.valuablecontent.co.uk
SHOW, DON’T TELL:
www.valuablecontent.co.uk
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www.valuablecontent.co.uk
SHOW, DON’T TELL:
www.valuablecontent.co.uk
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www.valuablecontent.co.uk
TALK, DON’T YELL:
www.valuablecontent.co.uk
• Start conversations • Make connections • Answer your customers, wherever they speak • Be a real person, not a robot • Converse, not convince “Remember – the whole digital world is your inbox.”
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TAKE IT WIDER THAN YOUR WEBSITE
www.valuablecontent.co.uk
Your Valuable Content Universe
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COLLABORATING WILL MAKE YOU ALL STRONGER:
EXERCISE: WORKING TOGETHER
www.valuablecontent.co.uk
• How can you support each other
in the digital space?
• What content will you share?
• How will you work together?
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• Get ideas from Valuable Content Award winners on our website http://www.valuablecontent.co.uk/valuable-content-award/
• Email us for free website chapter from the book [email protected]
• Plenty of resources to help you in the Valuable Content Marketing book http://www.valuablecontent.co.uk/the-valuable-content-marketing-book/
• Learn from the award winning Sands Beach approach http://www.valuablecontent.co.uk/sands-beach-resort-social-media-champions/ BE GENEROUS, GET CREATIVE! the very best of luck
WHAT CONTENT WILL YOUR CUSTOMERS VALUE?
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