the information yellow brick road

8/9/2019 The Information Yellow Brick Road

1/144

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11999 Gary Green

Gary GreenGary GreenAuthor of the upcoming book by the same titleAuthor of the upcoming book by the same title

Co-founder of 4Dshopping.comCo-founder of 4Dshopping.com

Founder e-shortcut.comFounder e-shortcut.com

Super Affiliate LinkShare.comSuper Affiliate LinkShare.com

Former Director of Internet Business, Smith-Gardner & AssociatesFormer Director of Internet Business, Smith-Gardner & Associates

Pay No Attention to the ManPay No Attention to the Man

Behind the CurtainBehind the CurtainNavigating The Yellow Brick Information SuperhighwayNavigating The Yellow Brick Information Superhighway

The Day-to-Day Realities of DoingThe Day-to-Day Realities of DoingBusiness on the WebBusiness on the Web


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21999 Gary Green

Imagine howImagine howdifferent Radiodifferent Radio

would havewould havebeen if Marconibeen if Marconihad controlledhad controlledcontent andcontent and

how we surfedhow we surfedchannelschannels

Bored Yet?Bored Yet?


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31999 Gary Green

We Might Have Heard:.-/ ..-....-..-.--/ ....---.-...../.--..-

....-...../ ....--...-../ ---..-./.-....--.....-.-.-.-/ -......--.-....-...-.--./ ....------..-./ -.....--....-.-.-/.--.-../ .-/ ......-.-.--.--/.-..-.......-....--

.-----/ ......-.....-..-..-..-..-.-.-/.-..-..-.-.-./ .--..-..../ ..-.../ -.---.--/----

/ -...../ -.....-....-...-....-.--./-...--.--.../ ---..-./-.--....-..-.-.--..-.-./-...../ .-..----../ .-..--.--...-./.-...-....../ .---..-..-..-.-.-


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41999 Gary Green

Instead of hearing:Instead of hearing:

And who knowsAnd who knowswhen orwhen or IFIFtelevision wouldtelevision would

have comehave comealong?along?

A fiery horse with the speed of light. AA fiery horse with the speed of light. Acloud of dust; and a hearty "Hi-yo Silver".cloud of dust; and a hearty "Hi-yo Silver".Return with us now to the thrilling days ofReturn with us now to the thrilling days of

yesteryear; the Lone Ranger rides again.yesteryear; the Lone Ranger rides again.


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51999 Gary Green

Marconi-like nerdsMarconi-like nerdshave created thehave created the

rules and formatrules and formatfor web contentfor web content


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61999 Gary Green

..ignoring the expertise of..ignoring the expertise of

the greatest merchandisersthe greatest merchandisersand marketers in the historyand marketers in the history

of the worldof the world

AmericanAmerican

RetailerRetailer


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71999 Gary Green

And you wonderAnd you wonder

WHY?WHY?Only 1% of retail sales comeOnly 1% of retail sales comefrom the internet; while morefrom the internet; while more

than 19% come from catalogsthan 19% come from catalogs(Forrester Research & eMarketer compared to Goldman Sachs retail market)


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81999 Gary Green

And you wonderAnd you wonder

WHY?WHY? Yet 34% of the US homesYet 34% of the US homes

have internet accesshave internet access(Neilson Media Research 1999)


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91999 Gary Green

The techno-nerds makeThe techno-nerds makeconsumers learn new rules andconsumers learn new rules andwe ignore the experience ofwe ignore the experience of

merchandisersmerchandisers

Just as if youJust as if youd been requiredd been required

to learn morse code to listen toto learn morse code to listen to

http://www.???http://www.???

oror..-. .. .-. . -.-- / .... --- .-...-. .. .-. . -.-- / .... --- .-.


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101999 Gary Green

ssof Dollarsof DollarsHave been spent on shelf-Have been spent on shelf-

planning, product placement,planning, product placement,

floor layout; and consumerfloor layout; and consumerbehavior trackingbehavior tracking


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111999 Gary Green

links; http; www; cookies; ssl;server

side includes; java; click here;scrolldown; boolean; search engine;

submit;tcp/ip; asp; html; home page;browser;

bookmark; links; http; www;cookies;ssl; server side includes; java;

click

But with theBut with thenewnew on lineon linerules theserules these

investmentsinvestmentsareare


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121999 Gary Green

li k h ki l


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131999 Gary Green

links; http; www; cookies; ssl;server

side includes; java; click here;scrolldown; boolean; search engine;

submit;tcp/ip; asp; html; home page;browser;

bookmark; links; http; www;cookies;ssl; server side includes; java;

click

Ignored.Ignored.


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141999 Gary Green

And the new MarconisAnd the new Marconis

say on the Informationsay on the InformationSuperhighwaySuperhighway

those rules just dont work.those rules just dont work.


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151999 Gary Green

TheTheInformationInformation

SuperhighwaySuperhighway


16/144

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161999 Gary Green

is reallyis reallymore of anmore of anInformationInformation

Yellow BrickYellow BrickRoadRoad


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171999 Gary Green

DazzlingDazzling

storefrontsstorefrontsthat truly dothat truly dorival therival the

Emerald CityEmerald Cityof Oz.of Oz.

And as you enter any one of these stores you are even further

courted, polished, and enticed as you move toward the great

and powerful wizard known as shopping.


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181999 Gary Green

But They Are Just Hollow Storefronts


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191999 Gary Green

The 1998The 1998Christmas RollerChristmas Roller

Blade SkateBlade Skate

MethodMethod


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201999 Gary Green

1sy 2sy Orders

I sell a $7.50 product on line, and inI sell a $7.50 product on line, and in

labor, split cases, inventorylabor, split cases, inventory

maintenance and tracking, it costs memaintenance and tracking, it costs me

$15 to process the orderand that is$15 to process the orderand that isbefore shipping,before shipping,


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211999 Gary Green

in stock items were NOT;

the website is updated only weekly;

a phone to get a ship tracking number. caller

was put on hold for more than an hour only todiscover that the item had not been shipped

Even in those transactions which went relativelysmoothly, delays in receiving the merchandise

were quite common. Mis-shipments and pricemix-ups were common place.

The Computer Store ModelThe Computer Store Model

Interworld Magazine, Jan.

1999, writing about


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221999 Gary Green

The every-Thursday fax to thewarehouse;

The we dont support that platform; The Our systems crashes at 30,000

orders;

The backorders-whats that?

Other typical infrastructures:Other typical infrastructures:


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231999 Gary Green

Current shopping on line is

difficult to navigate (drill-

down shopping loses manyconsumerseven the hard-

core web surfers)

June 1999 Study by IndianaUniversity and KPMGdetermined that consumers

feel:


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241999 Gary Green

Lack of store information

causing poor customerservice.

But the number one issue citedby KPMG & a LinkShare May1999 Study, and the July 12,

1999 Wall Street Journal was:


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251999 Gary Green

Pay No Attention To ThatPay No Attention To That

Man Behind The CurtainMan Behind The Curtain


26/144

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261999 Gary Green

Where are the rubyWhere are the rubyslippersslippers

the magic that WILL make it all

work; that will make all the glitter

and hype real?


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271999 Gary Green

The Nine Areas:The Nine Areas:

1.1. Customer Personalization &Customer Personalization &

Merchandising;Merchandising;2.2. An Order Taking & Shopping CartAn Order Taking & Shopping Cart

system;system;

3.3. Methodologies for AutomatedMethodologies for Automated

Payment & Security;Payment & Security;4.4. Order Management;Order Management;

5.5. Warehousing (pick-pack-ship)Warehousing (pick-pack-ship)


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281999 Gary Green

The Nine Areas:The Nine Areas:

6.6. Customer Service;Customer Service;

7.7. Inventory Accounting real time withInventory Accounting real time witheach transaction;each transaction;

8.8. System Interoperability;System Interoperability;

9.9. Business processes and marketingBusiness processes and marketingthe sitethe site..


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291999 Gary Green

Enterprise FullEnterprise FullI-commerce SolutionI-commerce Solution

without the kludge of piece-meal patches.without the kludge of piece-meal patches.


30/144

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301999 Gary Green

CustomerustomerPersonalization &ersonalization &Merchandisingerchandising

D i P R tiD i P R ti


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311999 Gary Green

Dynamic Page RoutingDynamic Page Routing

actual WebOrder site:

www.journeyed.com

linking from Dell

Computers & from Yahoo

Shows different looking pageseven different

catalogs & pricesbased on how the customer

gets to the web site:


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321999 Gary Green

Not Just A DifferentNot Just A Different

Looking PageLooking Page

.but a different OFFER!.but a different OFFER!


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331999 Gary Green

Dell Computers &

Journey Education


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341999 Gary Green

Journey StandAlone


35/144

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351999 Gary Green

U of Florida


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361999 Gary Green

USC


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371999 Gary Green

Journey home


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381999 Gary Green

RFMRFMDataData

ModelModel

P l Sh


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391999 Gary Green

Personal ShopperPersonal Shopper


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401999 Gary Green

Birthday Module


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411999 Gary Green

Campaign ManagementCampaign ManagementThrough Data MartsThrough Data Marts

ODBC Compliant Data Marts containingODBC Compliant Data Marts containing

Warehoused summarized dataWarehoused summarized data

Daily/Weekly/MDaily/Weekly/M

onthlyonthly

ProductivityProductivity

AnalysisAnalysis

Required for industry standard and customized reportingRequired for industry standard and customized reporting

MerchandiseMerchandise

PerformancePerformanceAnalysisAnalysis

CustomerCustomer

LifetimeLifetime

RFM/SourceRFM/Source

AnalysisAnalysis

AdvertisingAdvertising

ResponseResponse

AnalysisAnalysis

(RFM)(RFM)

C iC i


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421999 Gary Green

CampaignCampaignAnalytical ToolsAnalytical Tools


43/144

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431999 Gary Green

Order Taking &rder Taking &Shopping Carthopping CartSystemystem


44/144

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441999 Gary Green

Multi-company & MultiMulti-company & MultiDivisionalDivisional

Keyword searches, Category


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451999 Gary Green

SearchSearchEngineEngine

y , g y

searches, Sounds-like, full words or

partial word searches,all with sub-

second response time ...


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461999 Gary Green

Big words

P d t C t iProd ct Categories


47/144

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471999 Gary Green

Product CategoriesProduct CategoriesSub CategoriesSub Categories


48/144

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481999 Gary Green

Gemplers


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491999 Gary Green

Dynamically Created ProductDynamically Created ProductPages From One Data SourcePages From One Data Source

On the Fly Pricing andOn the Fly Pricing and


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501999 Gary Green

Changingthe price

requires no

web design.

Simply type

the new

price in the

ItemMaster and

the web

page

redesigns

itself.

y gy gProduct ChangesProduct Changes

Availability FlagsAvailability Flags


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511999 Gary Green

Availability FlagsAvailability Flags(Including Expected Inventory Dates)

In stock?In stock?


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521999 Gary Green

In stock?In stock?

Maybe/Maybe NotMaybe/Maybe Not


53/144

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531999 Gary Green

Maybe/Maybe NotMaybe/Maybe Not

or did we lie?or did we lie?


54/144

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541999 Gary Green




55/144

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551999 Gary Green


or is it in code?or is it in code?


56/144

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561999 Gary Green

or is it in code?or is it in code?

Dynamic On-the-flyDynamic On-the-fly


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571999 Gary Green

Dynamic On-the-flyDynamic On the flyStyle MatrixStyle Matrix

KitsKits(the Ability to Bundle Individual but


58/144

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581999 Gary Green

(the Ability to Bundle Individual butRelated Products Into One SKU)

Up sell and Cross sellUp sell and Cross sell


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591999 Gary Green

Up-sell and Cross-sellUp-sell and Cross-sellTied to ProductsTied to Products


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601999 Gary Green

Coldwater Creek

Discounts Coupons &Discounts Coupons &


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611999 Gary Green

Discounts, Coupons, &Discounts, Coupons, &Price BreaksPrice Breaks

Automated SaleAutomated Sale


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621999 Gary Green

Automated Saleuto ated Sa ePricing PeriodsPricing Periods

November 1st

Web page

November 2nd

Web page

A t ti ll P l tA t ti ll P l t


63/144

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631999 Gary Green

Automatically PopulateAutomatically PopulateOrder FormOrder Form

For ReturningFor ReturningCustomersCustomers

Order RecapOrder Recap


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641999 Gary Green

Order Recapp(and changes)(and changes)

Before ProcessingBefore Processing

Instant Order NumberInstant Order Number


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651999 Gary Green

&& TrueTrue ConfirmationConfirmation

Customer Service Phone Operators Can Real Time Review Order

+ email+ emailconfirmationsconfirmations

Confirmed Before You Order?Confirmed Before You Order?


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661999 Gary Green

Confirmed Before You Order?Confirmed Before You Order?

1

2


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671999 Gary Green

Payment & SecurityPayment & Security


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681999 Gary Green

TRANSACTIONTRANSACTION

MODELMODEL

vs.vs.Client ServerClient Server

In a true client-serverIn a true client-server


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691999 Gary Green

In a true client-serverIn a true client-servermodel, the clientmodel, the clientcomputer is alwayscomputer is always

connected to theconnected to theserver.server.

The serverThe serverknows who andknows who and

where the clientwhere the clientis.is.

Despite the hype the Internet is NOT aDespite the hype the Internet is NOT a


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701999 Gary Green

Despite the hypethe Internet is NOT aDespite the hypethe Internet is NOT aclient server model of computingclient server model of computing

Once a web page has loaded, theclient connection to the server has

ended.

The server can even be unpluggedand the page will still be on theclient machine.

Rather, the Internet is aRather, the Internet is a


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711999 Gary Green

,,TRANSACTION model:TRANSACTION model:

both the connection and theboth the connection and thedata passed depend on adata passed depend on asingle one-way sending ofsingle one-way sending ofinformationtransactionsinformationtransactions

to compensate, theto compensate, the


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721999 Gary Green

p ,p ,web creates softwareweb creates softwaredevices to fake thedevices to fake the

client relationship.client relationship.Cookies

Session Ids

User names

Mini-programs (java applets,

server-side includes, etc.)


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731999 Gary Green

CookiesCookies

Typical CookieTypical CookieCompany that

l d ki


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741999 Gary Green

Typical CookieTypical Cookie

x-mainEm520rtC2lzqimMpKai4WG?2F6Tmp1rMamazon.com/0291634137631961269185886662429271981*ubid-main002-8774971-9123642amazon.com/0291634137631961269185886662429271981*session-id-time932025600amazon.com/015669657629281944315577760029280650*session-id002-7741812-5659027amazon.com/015669657629281944315637760029280650*

planted cookie(Amazon.com)

Session ID toartificiallymaintainclient/serverenvironment

spyingspying information to seeinformation to seeif customer goes toif customer goes tocompetitorcompetitors auction sites auction site

(Ubid)(Ubid)

CommercialCommercial


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751999 Gary Green

Anti-Cookie SoftwareAnti-Cookie Software

Highly SecureHighly Secure


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761999 Gary Green

Highly Secureg yBrownieBrownie

Shopping CartShopping Cart

TechnologyTechnology

no cookies or other customer security risksno cookies or other customer security risks

The Same TransactionThe Same Transaction


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771999 Gary Green

The Same TransactionThe Same TransactionModel Follows ForModel Follows ForData Base CallsData Base Calls

y I th li t d lI th li t d l


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781999 Gary Green

For example, toFor example, toperform theperform theTRANSACTION ofTRANSACTION ofdoing an RFM upselldoing an RFM upsell

based on customer,based on customer,order, order details,order, order details,categories of purchasecategories of purchaseand productsand products

In the client-server model aIn the client-server model arelational table mustrelational table must

open for each databaseopen for each databaseitem from whichitem from whichinformation is neededinformation is needed

yy


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791999 Gary Green

Only one database is openedOnly one database is openedbut five (or more) tables mustbut five (or more) tables must

be scanned for databe scanned for data

yy


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801999 Gary Green

But to create the same page inBut to create the same page ina TRANSACTIONAL dataa TRANSACTIONAL data

basebase

Multiple tables areMultiple tables areNOT uses; ratherNOT uses; rathertransactions occurtransactions occur

in a specifiedin a specifiedorder.order.

yy


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811999 Gary Green

This allows much faster andThis allows much faster andclearly more efficient creationclearly more efficient creation

of data-driven pagesof data-driven pages

Allowing such fast andAllowing such fast andsecure payment processessecure payment processessuch as:such as:

yy D i T T blD i T T bl


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821999 Gary Green

Dynamic Tax TablesDynamic Tax Tables

yyTax CalculationsTax Calculations


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831999 Gary Green

yyvs. more customer workvs. more customer work


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841999 Gary Green

yyOffer-drivenOffer-driven


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851999 Gary Green

Payment MethodPayment Method

yyPayment MethodPayment Method

Fl ibilitFl ibilit


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861999 Gary Green

FlexibilityFlexibility

Split Pay Methods

Multi-currency

Multi-Lingual

Open Account

P.O.

Traditional Paper Checks (guaranteed through 3rd party)

yyInstallment Billing ToInstallment Billing To

C dit C dCredit Card


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871999 Gary Green

Credit CardCredit Card

yyMoney SavingMoney Saving


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881999 Gary Green

Check-digit routine for credit card

numbers

Redline controls

Charge amount controlsNumber of orders controls

Credit card frequency controls

more

Pre-authorizationPre-authorizationScreening Of Credit CardsScreening Of Credit Cards

yySSL & Encryption ProtocolsSSL & Encryption Protocols


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891999 Gary Green

yy


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901999 Gary Green

Order ManagementOrder Management

yyHow Do I Order?How Do I Order?


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911999 Gary Green

yyHow Do I Order?How Do I Order?


92/144

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921999 Gary Green

yyTake You Back To TheTake You Back To The

S P !S P !


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931999 Gary Green

Same Page!Same Page!

yay Create ProductCreate Product


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941999 Gary Green

Definitions (types)Definitions (types)Regular Active

NewContinuity (timed shipments)

To Be Cancelled

Cancelled-Refund Prepaid

Gift Certificates

Always Drop Ship

Optional Drop Ship

Communicate Information

Gift Product

Customized/Personalized

Kits, groups

many more

ay

ay

BackorderBackorderProcessing & FTCProcessing & FTC


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951999 Gary Green

Processing & FTCProcessing & FTCNoticesNotices

Same rules for catalog orders apply to InternetSame rules for catalog orders apply to Internetordersand same PENALTIES for failing toordersand same PENALTIES for failing to

comply.comply.

Software should generate automated FTCSoftware should generate automated FTC

notices based on real time inventory analysis.notices based on real time inventory analysis.

Software should have built-in BackorderSoftware should have built-in Backorder

Processing LogicProcessing Logic

ay

ay Flexible OrderFlexible Order


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961999 Gary Green

Flexible OrderFlexible OrderProcessing OptionsProcessing Options

Process by:State

City

Warehouse Locations

Single orders

Special Requirements (HolidayOrders Only, for example)

many other flexible optionsmany other flexible options

using your own rules forusing your own rules for

customization.customization.

ay

ay

Real Time Order BarReal Time Order BarGraph AnalysisGraph Analysis


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971999 Gary Green

Graph AnalysisGraph Analysis(Orders Per Hour)

ay

ay


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981999 Gary Green

Warehousing &Warehousing &

ShippingShipping

ay

ay

Dynamic ShippingDynamic ShippingMethodsMethods


99/144

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991999 Gary Green

MethodsMethods

By OfferorBy Offeror

ay

ay

ITEM-BASEDITEM-BASEDDynamic ShippingDynamic Shipping


100/144

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1001999 Gary Green

Dynamic ShippingDynamic ShippingMethodsMethods

ay

ay

DynamicDynamicShipping TablesShipping Tables


101/144

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1011999 Gary Green

Shipping TablesShipping Tables

ay

ay Compute Shipping On The FlyCompute Shipping On The Fly


102/144

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1021999 Gary Green

p pp g yp pp g y

ay

ay vs. make the customer work morevs. make the customer work more


103/144

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1031999 Gary Green

ay

ay

OrderOrderCommentsComments


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1041999 Gary Green

CommentsComments

ay

ay A reportingA reporting

t tt t


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1051999 Gary Green

system at everysystem at everystepstep

ay

ay

Inventory Decision SupportInventory Decision Support


106/144

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1061999 Gary Green

A system should have the ability to create curves

from past on-line offer history (catalogs)

From item, style, category, and offer

Link current on-line offer to past offer(s)

Project all current web offer sales simultaneously

Overlay demand, receipts, and returns

Automated alert of overstock (and

ability to quickly promote overstocks)

Item exception reporting

ay

ay


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1071999 Gary Green

Customer ServiceCustomer Service

ay

ay Tough LuckTough Luck


108/144

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1081999 Gary Green

Tough LuckTough Luck


109/144

way

way

YouYou CANCANbother usbother usbut please follow threebut please follow three


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1101999 Gary Green

but please follow threebut please follow threepages of rules if you do.pages of rules if you do.

way

way

or you can use


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1111999 Gary Green

or you can useor you can use

your computer toyour computer totalk to customertalk to customerservice inservice in

person!person!

way

way

But whatBut what


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1121999 Gary Green

But whatBut what

information isinformation isavailable onceavailable onceyouyou DODOcontactcontact

the companythe company??

way

way

On-line Order StatusOn-line Order Status& History& History


113/144

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1131999 Gary Green

& History& History

1. Complete Customer Order History

2. Real Time Status of Outstanding Order(s)

3. Ability to repeat past orders (at current offer price)

way

way

Checked for 11 hoursChecked for 11 hoursafter order wasafter order was


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1141999 Gary Green

after order wasafter order wasplacedplaced

both on lineboth on lineand viaand via

telephonetelephone

way

way

Order StatusOrder Status


115/144

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1151999 Gary Green

Order StatusOrder Status

way

way Complete OrderComplete Order

Hi tHi t


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1161999 Gary Green

HistoryHistory

way

way

Real Time DetailsReal Time Details


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1171999 Gary Green

Real Time DetailsReal Time Details

way

way

AutomatedAutomatedShip TrackingShip Tracking


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1181999 Gary Green

p gp g

way

way

Timed Shopping CartTimed Shopping CartSavesSaves


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1191999 Gary Green

SavesSaves

Options:

1. Abandon Cart

2. Complete Order

3. Save Cart until future return to site

way

way

All SoftwareAll SoftwareShould Provide AnShould Provide An


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1201999 Gary Green

Automated OrderAutomated Order

ConfirmationConfirmationE-mailE-mail

way

way

As Well As An AutomatedAs Well As An Automated


121/144

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1211999 Gary Green

As Well As An AutomatedAs Well As An AutomatedOrder Ship ConfirmationOrder Ship Confirmation

E-mailE-mail

way

way

Automated Up-sellAutomated Up-sellE-mailE-mail


122/144

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1221999 Gary Green

way

way Broadcast E-mailsBroadcast E-mails


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1231999 Gary Green

You should have the ability to automatically e-mailgroups of customers based on like characteristics (such

as all customers who shopped on a certain date, or all

purchasers of a certain product, or all customers within

a certain state or zip code, etc.).

There should be no limit to the number of automated ordifferently-grouped e-mails you can target to your

customers.

way

way Customer ServiceCustomer Service


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1241999 Gary Green

ReportingReporting

way

way


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1251999 Gary Green

Accounting &Accounting &

ReportingReporting

way

way Financial Control &Financial Control &

AnalysisAnalysis


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1261999 Gary Green

AnalysisAnalysis

way

way Product Purchasing Analysis & ForecastingProduct Purchasing Analysis & Forecasting


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1271999 Gary Green

Historical Forecasting:

Ability to analyze optimum inventory levelsbased on previous demand history.

Projection Forecasting:Ability to project future inventory needs oncustomer base and customer growth rate(rather than inventory analysis).

way

way

Integrated PurchasingIntegrated Purchasing

Vendor Analysis:Ability to analyzes purchasing history


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1281999 Gary Green

Vendor Analysis:Ability to analyzes purchasing historythrough multiple vendors per product and determinesoptimal vendor.

Item Analysis:Ability to analyze trends, categoryanalysis, vendor sales, net available, and recommendsorders.

P.O. Analysis:Ability to recommendpurchasing based on P.O. history.

Real time purchasing

requests:Ability to automatically

requisition products wheninventory falls below minimallevels.

way

way Accounting ReportingAccounting Reporting

Should Be A Basic Part OfShould Be A Basic Part Of


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1291999 Gary Green

Should Be A Basic Part OfShould Be A Basic Part OfYour Web PlanYour Web Plan

Example: Cash In Barometer

way

way


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1301999 Gary Green

SystemSystem

InteroperabilityInteroperability

way

way You MUST Insist on An Open API & SDKYou MUST Insist on An Open API & SDK


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1311999 Gary Green

ODBC Compliant

API and Software Developers Kit

Built-in support for legacy databases, Oracle, etc

Java Virtual Machine and JDK

Works with Microsoft ASPTransaction Server based

solutions

Pre-designed for IA-64

Designed for Y2K (notconverted to)

way

hway

One Example ofOne Example ofTotally OpenTotally Open

Data ExchangeData Exchange


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1321999 Gary Green

Data ExchangeData Exchange

XMLXML

standardstandard (eXtensible Markup Language)(eXtensible Markup Language)

to allow any platform to access the datato allow any platform to access the data

End User On Web

Web Server

Array

Powerful Transaction

Server Backend

XML broker(Unix, Solaris, Linux, NT etc.)

hway

hway


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1331999 Gary Green

ExperienceExperience(vs. Internet Fly-By-Nighters)

hway

hway

delias


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1341999 Gary Green

delias

hway

hway


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1351999 Gary Green

Hickory FarmsHickory Farms

hway

hway


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1361999 Gary Green

Official Fan ClubOfficial Fan Club

hway

hway


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1371999 Gary Green

That Pet PlaceThat Pet Place


138/144


139/144

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1401999 Gary Green

Outpost.comOutpost.com

hway

hway

Lands EndLands End


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1411999 Gary Green

Lands EndLands End

hway

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The Outside Is NotThe Outside Is NotImportantTo Have AImportantTo Have AHEART h tHEART h t


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1421999 Gary Green

HEART you have toHEART you have to

look at what is INSIDElook at what is INSIDE

hway

hway

No More Hollow Storefronts!


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1431999 Gary Green

hway

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For a copy of thisFor a copy of thist tit ti


144/144

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www.garygreen.com

Click on TECHNOLOGYClick on TECHNOLOGYbutton and then lookbutton and then lookunder SLIDESHOWS on theunder SLIDESHOWS on the

page that comes uppage that comes upor e-mail:or e-mail:

the information yellow brick road

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