the innovative course and the new realities of advertising carla lloyd s.i. newhouse school of...
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Fashion Advertising and Promotion Course Inception Media Planning SociologyTRANSCRIPT
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The Innovative Course The Innovative Course and the New Realities and the New Realities of Advertisingof Advertising
Carla LloydS.I. Newhouse School of Public Comm’sSyracuse University
2005 American Academy of AdvertisingHouston, TX April 1, 2005
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Fashion AdvertisingFashion Advertising and Promotion Course and Promotion Course
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Fashion Advertising and Promotion
Course InceptionMedia PlanningSociology
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Fashion Advertising and Promotion
Course Description
◙ Overview ◙ Structure ◙ Features
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Fashion Advertising and Promo
Course Contributions
◙ Practical Practical ◙ ProfessionalProfessional
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Fashion Advertising and Promo
Course Contributions
◙ Helps develop Helps develop critical, critical, analytical and analytical and inclusive inclusive thinkingthinking
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Practical and Professional
From day one, they are EXPERTSEXPERTS about this product category.
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Practical and Professional
Encourages risk-taking
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Practical and Professional
CreativeCreative GymnasiumGymnasium for students who don’t want to be copywriters and art directors.
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Practical and Professional
Immersion in and practice of . . .
IMCBrand Com, Mar Com Program Building
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Practical and Professional
Managing brand images and prestigious brand equities Forging co-branding efforts
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Professional and Practical
Euphoria of experiencing advertising as
artart and not an annoyanceannoyance.
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Practical and Professional
Further practice in Account Account PlanningPlanning
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Professional and PracticalBecause fashion changes so often, students begin to view CHANGECHANGE as a friend and not a foe.
Something exciting, not frightening.
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Practical and Professional
Develops Entrepreneurship
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Moving on to the Second Set of Moving on to the Second Set of Contributions . . .Contributions . . .
Helps develop critical, analytical and inclusive thinking
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Enhances Students’ ThinkingTopic of FashionFacilitates a Safe PlaceSafe PlaceTo critically analyze the politics of physical appearance
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Enhances Students’ Thinking “Post-feminist
movement” feminists get a chance to critically explore commercialized notions of femininity.
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Enhances Thinking
Encourages discussions about and projects on diversity.
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Enhances Students’ Thinking
Fashion advertising allows students to explore notions of TASTE.
Taste, Taste, Tasteful, Tasteful, TastelessTasteless..
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Pushing the limits of visual expression in the marketplace
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Fashion Advertising and Promotion
That’s it for the Fashion Report.