THE INTEL TRINITY: CH. 17 & 18JENNELLE VALERA

CH. 17 – DEALING DOWN Introduces 1103 model

1,024-bit memory chip Many bugs/issues

Advertised after desperation Andy Grove concerned about feedback Memory chip surprisingly successful

Memory chip surprisingly successful Ended up teaming with Microsystems Int’l Limited (MIL) to keep up with

deman

Takeaway This memory chip established the path to mini computers, personal

computers

CH. 18 – THE PHILOSOPHER’S CHIP

Takes place over a year after Intel and Busicom first made their deals regarding the 4000 series chips

Kojima of Busicom tells Noyce that renegotiations need to be made 4000 series was too overpriced

After the rights were sold to Intel, led to the downfall of Busicom

Intel now concerned about marketing new product

New problem – Texas Instruments + “CPU on a chip”

Computer Terminal Corp (CTC) and Intel’s contract New contract with Seiko, commercials rights to 1202

Feuds between Grove and Graham, leads to termination New marketing director Ed Gelbach, from TI

Takeaway Sometimes firing the best people is best for the business

DISCUSSION QUESTION

If you worked at Intel, would you take the risk of selling the 1103 memory chip, despite all of the bugs and issues it was having?